(light dance club music)
- This is a screen
that you're going to have to get familiar with.
It's part of YouTube Premieres,
this is everything you need to know about it.
My time is up, so let's do this.
- VidIQ. (upbeat rhythmic music)
- [Woman] vidIQ.
- [Man] VidIQ.com
- In a nutshell, YouTube Premiers allows
you to livestream your video on-demand content.
You upload a video, schedule it to publish
at a future time and date,
which then allows your biggest fans to all watch a video
in unison, whilst commenting on it, just like a livestream,
and it allows you, the video creator,
to take part in that conversation.
The difference, of course,
is that it's not a livestream, it's pre-recorded content.
You're just there, engaging with the conversation
as the video goes live, and once the Premiere has finished,
it acts as a normal video on YouTube.
Hello to all of you, watching right now,
and to all of you in the vidIQ community.
My name is Rob.
If this is your first time here
in these glorious YouTube surroundings,
we are indeed the YouTube tool and channel
that aims to help you get more views
in less time by educating you on your YouTube journey.
Our Chrome extension is free to download and a link
is in the description.
Now I understand the irony of this video.
It's all about YouTube Premieres
but it's not a Premiere itself
because YouTube haven't rolled it out to all channels.
Only a select few have it.
Very fortunately one of our good friends, Liron,
does have access to it, so he was our guinea pig to help us
show you how it works.
Let's take a look. (upbeat music)
Currently you can only set up a YouTube Premiere
via a desktop upload but you can watch a YouTube Premiere
through the mobile application.
Obviously, when you upload the video you don't want
to publish it immediately so make sure the upload
is not set to public.
When you add your video and reach the upload page,
if you are eligible, you will see this Premieres section.
Since almost all video creators already have the option
to schedule videos, setting up a Premiere is nothing more
than a toggle.
So if we schedule a video, it looks like this
but if we get Liron to sort of all these bits and pieces
then toggle the Premieres button on and adjust the date,
the publish button now looks like this.
So YouTube Premieres are super simple to set up
for video creators who are eligible
and have access to the tool.
But, what about the other side of the spectrum?
How does a YouTube Premiere appear
to the average YouTube viewer?
Let's take a look.
You can search for content that is scheduled to Premiere
but you can't filter by Premiered content.
On YouTube browse pages, it will look very similar
to a scheduled live stream.
You can set a reminder or jump on to the watch page
and it will look something like this.
So as soon as the watch page is available you can post
comments and wait for the Premiere to start.
Liron's looking very serious
with his green hair. (bell ringing)
What else do we need to know?
The first oddity is that when the video
is in a pre-Premiere state, it's hard to watch.
You can't watch it privately on the watch page
and when you try and add cards and end screens
in the classic studio, it just shows a thumbnail,
making it difficult to reference things correctly.
At least that was the case in Liron's experience.
However, if you use the new video editor
in the Creator Studio Beta, you can add
end screens and watch your video.
So bear in mind that in the first few months of Premieres,
the tool may be in a state of flux.
All right then, Liron's just about done editing his video,
the Premiere is almost ready to go live.
Let's find out what happens.
The first thing to note is that the Premiere starts
with a two minute countdown.
So if you schedule a video to go live on the hour,
the two minute countdown starts on the hour.
Just like a live stream, you will see how many people
are watching and most crucially, each of these viewers
has the opportunity to interact with the video content
through live chat, but only during
the Premiere of the video.
Since vidIQ is subscribed to Liron's channel
and you should too, a link is in the description,
a notification appeared on my desktop
bang on time for the Premiere.
So as you will find, just like live streams, it may take
a short period of time before your audience peaks
on the video, which is no doubt why the countdown
is there in the first place.
All right, let's speed this bad boy up
and get to the Premiere itself.
(downbeat techno music)
- We love using our Chrome browser on our computer
and our mobile phone.
And it does certain things really, really right
but there's a bunch of stuff
that it gets really, really wrong.
Today, I'm gonna show you how to fix those wrongs
with these settings.
Let's do this.
The first feature I wanna look at is--
- So, yeah its a pre-recorded video acting like
a YouTube livestream right now.
Some things to know during the Premiere, you can't scrub
the video forwards but you can scrub it back but it doesn't
tell you how long the video is.
If you try and speed up the video,
it may fun fast for a couple of seconds,
before defaulting back to a normal speed
because, essentially, everybody should be watching
exactly the same thing as it's running forward.
All the chat conversation you see is linked to the video,
just like a live stream, so viewers who watch the video
after the Premiere will see this chat
but they can't contribute to it.
They can post comments as normal, however.
And once that Premiere run of the video ends,
if you go back to the watch page it runs just like
a normal video on demand.
Notice, there is no two minute count down now.
Oh, and instead of seeing when the video was published,
you'll see when it was Premiered.
Now in terms of the analytics you don't get any
of the real time data you get from a live stream.
All of the viewers from the Premiere
are automatically transferred
onto regular YouTube analytics.
If you really wanted to look at the analytics
just as the Premiere finishes, you could go
to the Creator Studio app on a mobile device,
go to the video in question,
and then even though it doesn't show any data for views
or watch time, if you tap on the graph and then change
the timeframe to 60 minutes, you should be able
to get an immediate feedback from the Premiere
but it's not precise, I realize.
All right then, so those are the nuts and bolts, the guts,
the everything you need to know part
of YouTube Premieres functionality.
The next question is, should you use it,
if and when you have access to it?
Well, here's what we think are the pros and cons
of YouTube Premieres.
And let's be honest, I don't think a baseball cap
really works on me.
Let's carry on. (video beeps)
The biggest benefit would appear to be
promotion before publication.
We can confirm that Premiere videos
that have not yet been published do appear in search
and on channel pages.
So we can only assume that they will appear
in browse features too.
So being able to condition your audience
into knowing exactly when a video is released
and being able to promote it as such,
especially in a community tab,
is very enticing.
But this does lead to the question of how often
should you use a Premiere tool?
Imagine if everybody starts using it
for all of their videos.
The browse features, subscription boxes, channel pages,
they're just gonna be full of content that nobody
can actually watch yet.
So, do you save the Premiere tool for special occasions?
That's something that were gonna have to learn
as video creators as more of us get access to this feature.
On the flip side, being able to engage
directly with your audience, as it's being shown
for the first time, takes engagement to a whole new level.
Imagine being able to talk to Christopher Nolan
as you watched The Dark Knight Rises for the first time
and have him actually respond.
Now that just sounds cool.
However, what if nobody turns up to your Premiere?
That might leave you a little red faced.
Now, Liron has a healthy 8,000 subscribers
on his channel, but less than 10 people turned up
for this Premiere.
There was still some good engagement
but as a video creator you may feel a little disheartened
if less than 0.1% of your audience
is turning up for your content.
Now, there could be many reasons for this.
We asked Liron to do us a favor,
so he quickly punched out a video
and maybe the audience weren't too interested in the topic.
We just needed something that was gonna Premiere
and maybe it was posted at a time
that's not familiar with Liron's audience.
But the other potential worry is that these Premieres
perform like live streams and if you've ever done
a live stream, you will know that a very small fraction
of your audience turns up for that live stream.
Now granted, they could be on there for hours
and you get these watch time bombs in the short term.
But in the long term, live stream videos
tend to perform very poorly on-demand
because they're just not suited
to people watching the replays.
It's all about the interaction there and then.
So, could that early velocity of a video be really impacted
by a poor performance in the Premiere?
Again, that's something all of us
are gonna have to monitor very closely.
On the flip side, for those viewers who do turn up
for your Premiere, you're likely to get
very high watch time from them
because they're your most committed fans.
They want to see your content
before anybody else with the added attraction
of being able to talk to the video creator themselves.
That is very alluring.
(light dance club music)
Yeah, this countdown to your Premiere,
as of time of recording, you can't switch this off
and you can't customize it to fit your own branding.
On the plus side, Premieres are very simple to set up
with one toggle to click and a date to set up.
And when the video is live, people can contribute
to Super Chat, so you can actually earn more money
from that content even though it's not necessarily
a live stream.
But as a final caution to YouTube Premieres,
some content just isn't going to be suited
to that style of release.
Liron's video was a tutorial all about Chrome
and you would imagine that most viewers
would want to pause a video, rewind or skip forward
if they didn't find a tip useful
and Premieres just doesn't allow that.
And it's also a long-term gain video.
People aren't gonna rush to watch this tutorial.
It's gonna be found more in search intent
over a longer period of time as evergreen content.
So again, consider that and how it applies
to your content.
And finally, and perhaps the most exciting news of all,
YouTube themselves have said that Premieres
will be available to all video creators.
However, they are rolling it out
and you know what that means.
And will it actually be available to all video creators?
With all that being said, we're gonna throw this
over to your side of the fence.
Do you have YouTube Premieres?
What has been your experience of it?
If you haven't got it yet, what do you think
you're going to do with it?
And do you think this is a plus
for the whole YouTube ecosystem?
We'd love to hear your thoughts in the comments below.
Now, this video wasn't sponsored by YouTube,
but I did recently have a chance to go to the Creator Store
in London, where, as you can see, I bought one or two
pieces of memorabilia including socks.
Now that you know everything you need to know
about YouTube Premieres, maybe you want to know more
about YouTube hashtags as well.
We've got an awesome video over here on the subject
and if you want to know more
about general YouTube tips, tricks and news,
we've got a playlist down here.
Enjoy the rest of your video-making day
and we'll see you on the rest of those videos.
Right now, that is a wrap.