Now the next I�m going to show you is how to look at Google�s own SEO guide.
So, if you go to Google and search using the phrase �Google SEO Guide�, you will get
results like this. You see this one, it�s a PDF file and open it up it will look something
like this. Another great thing about this, is that this
is not my opinion, or somebody else�s opinion, this is a guide direct from Google.
So, look at the table of contents here, as you can see we�ve got a little bit about
SEO basics, then bits on how to create good titles and good descriptions.
And then there is a section on improving your site structure and improving the structure
of your URLs, your website addresses. Tips on how to make your site easier to navigate.
Tips on optimising content. Tips on how to offer good quality and services.
A section on how to write better anchor text. If you�re not familiar with the phrase �anchor
text�, it is the text within a text link. So, for instance, when you see something like
�Click here to download our free tips and tricks�, quite often the words �Click
Here� is the bit that you click on, that would be the anchor text. That would be a
terrible example of how to use anchor text in terms of SEO.
As we will see there are much better ways of using anchor text to improve your SEO.
Then down here is a section on optimising your images and how to make those work for
your SEO. Similarly, there is a section on how to use
headings properly. How to deal with crawlers. Crawlers are things like the �Google bot�
which are bits of software that crawl the web looking for new websites and following
links. How to make effective use of something called
the robots.txt file. If that sounds complicated, as will see it�s very straightforward.
Then there is a section on �follow� and �nofollow� links, which again is quite
important from an SEO point of view. And then there�s a few sections here about
mobile phones which are increasingly important these days.
And then this section how to use analysis of your site.
And also, how to promote your site in the right way, as opposed to the wrong way, because
Google doesn�t mind you trying to promote your site using SEO. but if you over optimise.
or use what is called �black hat� techniques, which are techniques that Google disapproves
of, then you will end up getting banned. And then finally, there is a section on something
called the free �Webmaster Tools�. Google haven�t yet got around to updating this
document, the Webmaster Tools have been renamed the �Google Console�. Rather annoyingly,
Google constantly rename things, so that what used to be called the �Google Webmaster
Guidelines� is now caught the �Google Search Console�, but it�s the same thing.
And if you come down here, as you can see the first section just talks about page titles,
and there are some tips there and best practices. And the next section talks about the �Description�
and again tips and best practices. And as you carry on down here, you can see
it�s in the same vein. It�s very much aimed at people fairly new to SEO, but it�s
still worth looking at, through even if you been doing SEO for a while, even if just to
remind yourself of something you may have forgotten about.
So, for instance, this is all about improving the structure of the URLs, and best practice,
then how to use URLS, and what sort of words you should use inside the URLs.
And as you come down here tips on making the site easier to navigate.
And, what else have we got? More of the same there.
Then there�s a bit about site maps. There are two types of site maps. HTML site maps
and XML site maps. Against that sounds horribly complicated, but in actual fact want to start
looking into it it�s very easy to do, especially if you�re using WordPress.
And then there is the usual Google mantra about quality content and the fact that if
you have quality content that will attract quality links.
Which is true. It just takes a bit of time that�s all.
And again, best practices there. There is a section on writing better �anchor
text�. As I say �anchor text� is the text within a text link.
And more of the same there. How to optimise your images for SEO. And again,
best practices. How to use headings properly, what are called
H1�s, H2�s and H3�s. Which are important for SEO.
A section here on the robots.txt file. The difference between �follow� and �no
follow� links, and why that is important. Then there is a couple of pages here all about
mobiles. Which as I say, is getting increasingly important these days.
Then as a section about promoting your website in the right way, as opposed to the wrong
way, which can get you banned. Then lastly there is a section about the free
�Webmaster Tools�. As I say it�s now called the �Google Search Console�, and
if you�re serious about your SEO, this is something you should install immediately.
Just go and search with the phrase �Google Console�, the old name which was �Google
Webmaster Tools�. You will find the information about it, it�s a free tool from Google,
and is absolutely vital, if you can take your SEO seriously, then the first thing you do
is install the Google Webmaster Tools� or the �Google Console� as it is now called.
And then finally, you�ve got some sources of help here, forums and blogs and what have
you. Again, if you�re not familiar with these, go check them out because there�s
an awful lot of extra information there, up-to-date information, new information that is coming
out so if you want to keep abreast of the changes within SEO, this is a good a way as
any, of doing it. They also have tips on how to hire an SEO expert. But unfortunately,
as you may have noticed there are an awful lot of bad SEO consultants out there, so you
need to know what you doing, if you wish to hire someone else to do your SEO. Or better
as I always recommend, learn how to do SEO which really is not difficult, and do it yourself.
So, there you are, the Google Search Engine official starter guide, from Google.
Download it, print it, check it out, read it.
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