Failure, seen properly, is just a recognition of fast learning.
So I have training wheels, which I try to put on this concept within X, to try to help
everyone get comfortable with the idea.
Here's an example.
You're working on a project.
It either has an Achilles' heel or it doesn't.
Would we like to discover that Achilles' heel, if it exists, now or later?
If you say later you've just signed up to be intellectually dishonest.
You're not really going to sign up for that.
As soon as you acknowledge that should it have an Achilles' heel we'd like to know
about that now rather than later, then it becomes the right way for us to behave – to
check to see if it has an Achilles' heel now, right now.
If it has the Achilles' heel we'll end the project and we'll go find something better
to do.
And if it doesn't have an Achilles' heel we can move forward with that increased level
of excitement and certainty that we're on the right track.
Let's pretend that you are setting out to make a time machine at X and you have two
choices.
One, to cause a pebble or a mouse to move backwards one minute in time to actually cause
some small amount of time travel, or to design the user interface for the cockpit of the
time machine.
I think we can all agree in this particular example that working on the user interface
for the cockpit, once you get it done it will look like you've made progress but you haven't
you've made motion.
We can all sit there, look at your cockpit and say the chances that we succeed are exactly
the same as they were before.
We've not actually made any progress because all of the risk was on the part you chose
not to do.
What you should have done first was the other one.
Our shorthand for this at X is we joke #MonkeyFirst.
Similar to the time machine, if you're trying to get a monkey to stand on a pedestal ten
feet high and recite Shakespeare monologues and you have a choice between training the
monkey first and building the pedestal, if you build the pedestal first when your boss
walks by he's like, "Hey nice pedestal!"
And then you feel good.
You just did something useful, you just got a little bit of attaboy.
That's why people do that.
But you've utterly wasted your company's money if you build the pedestal first because all
of the hard part is getting the monkey to recite Shakespeare.
If you can get the monkey to recite Shakespeare we can always build the pedestal afterwards.
But if you can't, thank goodness we didn't spend a moment or a penny building what turned
out to be a useless pedestal.
Now, in order to get a culture at X to do that we need to reward people when they do
it.
So when someone raises their hand and says, "My project looks really good but I've discovered
I don't think it's going to work out because of this subtle but important issue," and
those ten people now need to find a new jobs.
If we say, "Sucks to be you," no one at X will ever again raise their hand and say
that.
But if we say to them, "Hey, that was awesome.
What incredible intellectual honesty you just displayed and good critical thinking to have
discovered this.
We're going to work super hard to find all of you new jobs somewhere at X or at Alphabet.
We're going to give you all bonuses for having ended your project so thoughtfully.
Take long vacations and then when you're done come back and join another project here and
get going again with extra levels of passion because you're now working on something that
you don't secretly know is going to fail at some point in the future, which is how you
would have felt if you had stuck on your old project."
People are sad when they have to end their projects.
They don't end of their projects lightly.
But because they've come to understand that ending their project is just being intellectually
honest, it's driving for high efficiency, which is why we use the word factory and tie
it to moonshots because we're trying to systematize innovation.
We're trying to drive to high efficiency innovation.
And that can best be done by being honest when you're on the wrong track.
And that is failing fast.
For more infomation >> The Royals 3x10 Promo "To Show My Duty in Your Coronation" Promo (SUB ITA) - Duration: 0:29. 
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