Hi my name is AJ Ghergich and today I'm going to talk to you about free keyword research
tools that don't suck because if you're like me, you hear free SEO tool and you're
probably thinking it's crappy and it's probably really just free-mium and not actually
free and will try to push me to purchase at the first moment.
I get it, we have all had that experience.
I have plenty of paid keyword research tools but I still use these tools in my day-to-day
to augment my tool sets.
This is my first YouTube video so please subscribe down below and leave a comment if there is
a tool that you really like that we didn't cover.
I would love to check it out, I'm always interested in new tools.
Also, all the tools will be linked in the description as well as place markers where
you can jump from tool to tool if you already know all about one, you can skip to the next
one.
I hope you find it useful.
Lets dive into our first tool.
Alright, I'm excited to show you the first keyword tool.
This is from SERPS.com and this is a keyword tool that I actually use in my day-to-day
in my SEO.
The main reason I use this keyword, even though it is free, it is just fast, fast and easy.
So, I pin it in my bookmarks and I tend to use it a lot because it is quick and easy
to use.
Let me give you an example, let's say we are researching the keyword SEO.
Press enter, you'll get keywords quick with no fuss.
They have some other features that I really like.
I like that it gives you a cost-per-click estimate and a volume.
A lot of free keywords don't give you that.
They also give you an estimate of value but I personally wouldn't put a ton of stock
into that because it is so subjective, but it's cool that it's there.
So when you're looking at this, another thing you can do is, you can click add and
save them to a list and download that as a CSV and you don't have to sign up for anything.
It's cool they offer this for free and export the data.
One pro tip, to make this more usable with results of 100 pages, I come down and click
view as a single page.
You will then get a ridiculous amount of keywords depending on what you search for.
If you are overwhelmed by them, use the filter and that is where this gets very powerful.
So if you're looking at SEO but only want things that are talking about SEO tools.
You put in tools, and here are all of the keywords that are talking about SEO and tools.
So you can see how powerful this is for being a free tool.
Be sure to give it a try.
I'm really excited to show you our next tool, that is Keyword Shitter.
As you may know, Keyword Shitter has been a staple for enterprise SEO teams and SEO
thought leaders for years.
Ok, that's possible that was a good example of alternative facts, but Keyword Shitter,
despite the silly name, does serve a purpose that I think you will find useful.
It's very straightforward; let's give it a go.
Let's put in keyword research, click shit keywords, and that's exactly what it starts
doing.
It starts going bananas popping out keywords.
I have already ran a tab of the same thing to speed it up.
You will see it gives you a ton of stuff, and you may want to use these filters, like
remove moz and it will take it out live while it is running.
And you can use this positive/negative filters to get the data more usable because it is
frankly overload of keywords.
Here is a trick that I use - I copy this all out, select it, then I go to a keyword density
tool.
Yes I said that right, I know, you're not supposed to use it as an SEO, but it works
for this case.
So we paste this into SEO books keyword density tool using the default settings and click
submit.
So what I'm mainly paying attention for is 2 and 3 word phrases.
So select "keyword research tool", "free keyword research", "best keyword research",
"google keyword research", and the idea here is taking a big list of 500-600 keywords
and distilling it down and looking at what is the most important phrasing.
I think that will really help you see what is important in this section.
Now, someone, I don't think the same company, created Keyword Shitter Pro.
It has some cool options, but to me it has one fatal flaw which is why I'm not totally
recommending it yet.
That is, you can see I told it to get me stuff on keyword research and it does, but it only
shows me 10 at a time, and I have to keep clicking next, and I'm not going to do that.
Yes I can export it but I like the original KW Shitter because I can see what is happening
live and use the filter live.
So if they were to tweak this, I think it could be really cool.
So, it may be worth checking out Keyword Shitter pro, and it could develop into something quite
useful.
Up next, I'm going to show you 3 tools but each of these keyword tools actually revolves
around this Chrome extension or Firefox extension if you prefer, which is Keywords Everywhere.
Go to keywordseverywhere.com you can click the install button, snag this, then be off
to the races.
You do need an API key for this, but it's free.
Give them your email, they email it back to you, and you can click on update settings,
paste in API key and you're good to go.
So, what does this tool do?
It actually is a helper for many free tools.
So you can see right here a list that it is integrating with, see Keyword Shitter, we
just covered that.
So what it does is integrate with these tools and gives you Cost-Per-Click and search volume.
Honestly, I would be remissed if I didn't mention that Nick Eubanks is the one that
told me about this tool.
Nick is fantastic to follow on Twitter if you're into keyword research or if you want
to make sure you are following the hottest guy in seo.
Proof!
So let's check out how this tool works.
Even when you search Google, I searched keyword research it spits out for you the volume,
cost per click, and a competition score.
If you notice, there is a star right here.
You can "star" anything and add it to your favorites.
And Keyword Everywhere will keep a tab of that.
So if you click on my favorite keyword you can see a list of all of your data, tons of
ways to download it, searchable, sortable, everything you would want and it's all free.
So I mentioned earlier I'll show you a 3 in 1.
So 2 tools it integrates with is, the first one is Uber Suggest, now this is kindof a
mainstay.
Every keyword research the list probably has before suggest on it.
I'll be honest that I don't typically use it all that much but I probably will use it
more now that I have the Keywords Everywhere plug-in.
So I've done a quick search here that's filterable and you can download all the results just
like a lot of the other tools and with the plug-in installed I can click and add these
to my favorite list and I'm also getting this data which is making the tool much better
than it is in it's original state.
You getting the volume, getting the cost per click, so it becomes a lot more usable. you
may also want to check out another old-school keyword research tool, and that is Souvle.
I think I am pronouncing that right.
If i'm not, someone can let me know in the comments.
Very simple tool.
You can see here I just typed in SEO tools.
You can type in anything on the flight that results from anywhere from YouTube to Google,
Amazon, Bing, so it is helpful in that sense.
The UIs get a little long so I find it hard to read the text against the logos as it goes
over the top.
You can also see it is integrated with Keywords Everywhere.
So you can see the search volume and cost per click as you are going though this.
What I do is go up here and download it to Excel.
I find it a little easier to sort through the data and just easier to deal with when
I snag it in Excel.
So check it out I think can definitely add it to your list.
Next I'm going to show you a tool that I do use all the time and it's also integrates
with Keywords Everywhere.
So the tool that I'm talking about is called Answer the Public and it is really good at
doing one specific thing.
That is putting you on the questions that are being asked in your niche.
I put in "keywords research" and I put in "US" for the country (there are multiple
options you can check out).
Click "get questions" and check out the results.
So, the first thing you're going to see is a list of questions, prepositions, and the
alphabetical list that a lot of the tools use.
I usually stick to questions and prepositions that is why I use this tool, you may find
different uses, though.
So when you are looking at this, if you were like me, this looks visually very cool but
the problem is unless you can spin your head around, it's hard to take it in.
The first thing I do is click data.
When I click data, I find that the data is easier to process.
What we're looking at here are 29 questions around our keyword that they have returned
and you can see it is integrated again with Keywords Everywhere, which is very nice, but
I use this for two main purposes.
One is to understand the questions in my niche.
I want to know what kind of pain points people are having, what are they looking for, what
features do they want, what questions they have about my product or niche, and that can
help in ideation when you're looking to create blog posts to answer these so that you can
be there throughout the buying cycle.
All the way from awareness to the decision phase people are asking questions and if you
can craft content tailor made to answer that, then you're good to go.
The second reason is to earn featured snippets.
If you don't know featured snippets are, Idid a big research project lately with a paid
keyword research tool called SEM rush, and we analyze 1.4 million featured snippets.
This article on Moz (I will link these articles and tools in the comments) will walk you through
our findings.
How to optimize for them, what questions to use, what kind formats to put them in to earn
them.
But if you don't even know what that is, let me show you an example.
Let's check out something like this "how to do keyword research step-by-step".
How-to keywords are phenomenal at earning featured snippets.
So let's click here "how to do keyword research that by step" and someone has this
formatted in a numerical order and it is showing up in Google as a featured snippet.
And what is cool about this featured snippet is it sits above all the other organic rankings.
It is jumping up to position zero for this keyword and it's free.
This is not a paid listing or anything like that.
So that's what I use Answer the Public for.
I gather a lot of keyword research and ideation from it and try to use that data to earn featured
snippets.
It is one of my favorite tools and I think it will be one of yours as well.
So the next tool I want to show you is keyword.io.
It is very similar to some of the other tools we have done.
It's free and it's very useful but we will go through a little quicker since you will
be familiar with some of the ways it works.
I will just type in "keyword tools" and click search.
You can see it's pretty fast and we already have 380 keywords.
Each one you select will show up over to the right.
You can add all of them and you can sort them as well.
If you only want the ones that say "SEO" you can do that as well.
So you can snag all of that.
Now you do you have to sign up to download the files.
So if you go to export, you will have to sign up you in order to download.
I will say, though, that if you just highlight this and hit Command+C, you can copy them
all out if you don't want to sign up, but that's up to you.
The other thing that makes this a really neat tool is some of the options that you wouldn't
normally see like Alibaba or Fiverr, which are some different places you can search.
More data is good data, so keyword.io is a nice little tool so give it a try.
OK so let's take a look at another tool and that is going to be SEO Books keyword tool.
It is very simple so I think we can go through it pretty quickly and I think you'll find
it very useful.
So let's just put in "keyword research" like we've been doing.
Hit enter and you can see it takes 10 to 15 seconds but but is actually quite snappy.
In no time you're getting a lot of information.
You're getting cost per clicks, value, monthly search volume, and even daily search volume.
So it's quite nice in that sense and you're also getting a lot of keywords.
You can see here by just putting in "keyword research" I have a ton of keywords.
If you put in something like "SEO" you will see a very large quantity.
So you can scroll down and it's just a ton of keywords at your fingertips for free.
Now you do have to register so yeah that's 1000 entries and you can export right to CSV.
You do have to sign up, but it's free.
You just put in your email and sign up and you can go about using the tool.
It's pretty self explanatory so I won't go into great detail in it but it's a simple
tool and quite effective keyword research tool.
Let's take a look at SEO Chat next.
SEO Chat been around a long time they have a lot of tools, as you can see just in their
SEO tool list.
It is quite extensive but be sure to check them out.
They have a lot of different keyword research tools as well.
Let's take a look at this "suggest tool" I think that's one of their better tools one
that you'll find most useful.
So, I've typed in "keyword research" and I've selected the various sources (so YouTube,
Amazon, Bing, Google) and hit search.
It is interesting the way this tool works, it's a little bit different than others.
When you first get through here it's a three-step process.
I'll show you quickly if you select a whole bunch it does take a little bit to process.
I'll do "keyword research tool", "keyword research", "keyword research tutorial"
just a couple keywords real quick.
I'll go ahead and move onto part two.
From these keywords it'll give a bulk suggestion of even more keywords.
It's a little bit funny the first time you use it, so I'll walk you right through it.
Again, for the sake of this video I am just grabbing some of these keywords that way I
can get to part three.
You can select up to 100 keywords for part 2, actually you can select more but it will
only process up to 100, which is fine because you'll see right here when I click run, this
is where information actually gets a lot more valuable.
I only selected a few so I'm getting a small output here, but if you were to run 60 to
80 keywords and take your time picking them out, it will give you the cost per click estimate
and the search volume in a really nice refined list at the end.
It's just a little bit different than some of the other tools in getting used to the
workflow with the step three step process, but is a very powerful tool.
It is quick and easy with no sign up, so definitely check out SEO Chat and their other tools as
well.
So let's look at her next to which is actually another chrome extension and it's from SEO
Stack and it's SEO Stack keyword tool.
It's a free chrome extension if you just Google it you'll find it right away and you can install
it.
I also have the link in the comments as well.
Once it's installed just click on their icon and bring it up.
It's a nice, clean interface and I've already typed in two keywords that I'm going to check
out.
There's several modifiers, pretty much what you would expect - YouTube, Google, Amazon,
things like that.
So far I will select these three and I will click start.
What you will notice is it is very similar to Keyword Shitter in the sense that you're
getting a ton of keywords right away.
You are close to 400 keywords now and I think it goes up to around 800 - I think that is
the max for this tool but it may even be 100 per keyword.
You're going to get more keywords than you can handle right, so let's just stop it here
at 451 keywords.
That is awesome, but the only negative is you're not getting much context like which
one is the most search or which one is the most valuable member.
You can take these over to Google Keyword Planner - if you click this button it'll do
it for you.
But what I would do, I love that they have this plain text view.
You can go over here select them all, copy them out, and you can use your Keywords Everywhere
plug-in that we installed earlier from Chrome Extensions and click "bulk upload" and
then all you do is paste these in and click get search volume and cost per click.
So, it's a little extra step but at the same time you're still right there in your Chrome
Extensions.
You're not really doing anything additional and who knows, maybe eventually Keywords Everywhere
will integrate with SEO Stack.
The next tool I want to show you is called Wordze.
Wordze has been around a long time and it's a very powerful tool.
You do need to create an account but it's free, quick and easy to create one.
When you login you have two main options: one is "ultimate research" and the other
is "long tail keywords".
Ultimate research is the one I use the most, but if you want a lot of keywords you can
run the long tail.
I will say that Wordze takes longer than other tools to run.
So, for the interest of this video I've already ran some reports that we can take a peek at.
Another cool feature about Wordze is you can you can save and store your past projects.
You can see here when I'm going in for ultimate research I can enter the keywords, select
the country, and you can also name your project.
If you're coming back you can say see past projects here and actually view it.
So this is a project I already run and I ran it on "keyword research".
You can see I have 129 keywords and you're getting a lot of really good information.
You're getting monthly search volume, cost per click, and the overall value of the traffic,
as well as the PPC comparison, which is really nice for a free tool.
So you can see the competition level is lower for this keyword compared to the term "keyword
research".
What's really great about Wordze are the filters and I'll show you that on the other side with
the long tail report I ran.
Here's an example of the long tail report you can see this one has, 878 keywords and
I think I entered 1 keyword.
So if you had entered by 10 to 15 keywords you would get a ridiculous amount of keywords,
so the filters come in very handy.
What I like about them is that you can stack them; you can say include or exclude.
I want to include only average monthly search volumes greater than 20.
Click search and that'll take our 800 results down to 43.
You're going to find that with a lot of the long tail that a lot of long tail keywords
do not get a lot of traffic but you can play around with these.
But I like that you can stack them as well, so you can it say exclude cost per click less
than $.20 and hit search.
That will take us down even further to 32 keywords.
You can see it's very powerful.
It's a free tool, gives you a lot of great information, and the fact that you can stack
these and filter these until your heart's content and then export them to a CSV or text
file is a very good.
So the last tool I want to show you is LSI Graph.
LSI stands for Latent Semantic Indexing.
That sounds like a Google that and find out a lot more about that, but for our purposes
but I want you to think about when you hear LSI to think about synonyms and related concepts.
For example if they were talking about Monster do you mean energy drinks, or Monsters Inc.,
or do you mean the job site?
Let's prove here that we are a real human and generate our list.
You can see here there are many concepts because we are not very specific.
We can see Monster energy, Monster High, and things like that because we were very broad
and we have no data showing us that we're into or what direction to go into.
Let's be specific and look at Monster Jobs and now we get better results.
We are getting things like ZipRecruiter, which is a competitor, CareerBuilder, and also getting
things like 'job search engines' and 'job search sites'.
So if you are optimizing for how to get a job on Monster.com you want to be sure to
include some of these semantically related keywords like job search engines or even their
competitors.
Like how does this compare to ZipRecruiter or Career Builder?
So when you are optimizing nowadays, don't just focus in on they keyword.
This tool makes sure that you are getting the other concepts that you should also be
including in a document that's fully covering this topic.
So, I think you'll find this tool quite helpful and hopefully overall you have found these
tools very interesting.
There's a lot of really cool, free options for everyone to give a try.
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