We just moved locations and I'm trying to like get things sorted out online.
What do you suggest?
This happens a lot, right?
So maybe your lease comes up and you have to switch locations.
Maybe you built a new building. So what this actually impacts is your
local seo or local search engine optimization.
Critical timeline number one, you've got to go to Google and change
your google my business profile. Make sure it's updated because Google is
the most trafficked site in the world, and people are looking in their micro
moment.
Now micromoment, which you're going to hear about more
in different videos, is a moment where a consumer needs to
know, go,
do, or buy.
If I get directions through Google maps or Waze or even apple maps or whatever
else, I need to make sure that when I get in
my car, I take the time to drive,
get into traffic. I get out of my car,
you're there. And if you're not there,
boy, as a consumer,
am I upset! That just alienated me,
and if you alienate me, you lose me.
So number one, update your address in Google my
business.
Now, number two,
you can go around to different listings depending on where you are and you can
update them manually. There are other tools that are available
that allow you to create a centralized profile that will publish everywhere so
that it updates your information in realtime.
I highly recommend those and you can see in the notes below and link to one of
those types of tools.
Ultimately, the big thing here is this,
set an expectation for your customers of where you are and be there.
And it does play into other things: your hours,
you know your products and services that you show online,
but ultimately if you have a physical location and you move,
make sure you update it in Google. Hope this helps.
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