Has anyone ever told you that you can rank
both on Google and YouTube,
and get double the amount of search traffic?
It's not always double, but it's a lot more search traffic
than you're getting right now.
Hi everyone, I'm Neil Patel,
and today I'm going to share with you
the difference on ranking on Google and YouTube.
(harmonious music)
Before I get started,
make sure you subscribe to this channel.
Follow, subscribe, whatever it may be,
that way when I give more marketing advice like this,
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The first difference for you is
Google SEO takes a lot longer than YouTube SEO.
Did you know on YouTube SEO, that if you're gonna rank
you typically rank in the first 24 to 48 hours?
And which when a video does extremely well
in the first day on YouTube,
it does well for the life of the video.
On Google, on the other hand,
if you create a web page or you create a brand new website,
and you optimize it,
you're not gonna get ranking on day one.
You're lucky if you get rankings
in the first three to six months,
it typically takes over a year before you see results.
So the big difference is YouTube, first 24 hours
determines how the video is going to do in the long run.
With Google, what happens in the first year
determines how its going to do in the long run.
The second difference I have for you is authority.
How many of you actually knew that
both YouTube and Google look at authority?
If you knew that, just leave a comment below with yes.
But there's a difference.
With Google, the more authoritative your site is
the more you rank for everything.
YouTube is very similar, but the difference is
your authority in YouTube fluctuates month-over-month.
With Google, if you build links,
you'll continually keep climbing in authority.
Doesn't always mean you're gonna get more search traffic,
it just means over time, year-over-year,
you should in theory do better.
With YouTube, one month you could have amazing authority
and just crush it, but the next month if you release
seven videos and they're all duds and no one likes em,
your authority drastically tanks
and all your videos don't do as well,
compared to what they were performing before.
So with YouTube, you have to continually fight
and keep that authority and redoing everything,
in which you have to keep creating new amazing content,
you have to keep creating amazing engagement,
without that your authority just keeps dying.
But with Google, it keeps going up as you build more links.
The third difference is Google and YouTube
look at two totally different factors
to really determine rankings.
Google looks at links.
The more websites that link to your website,
the better off you're gonna do.
If you don't know how to build links,
the first thing you wanna do
is go find all the people that link to your competitors
and ask em to link to you.
You can use ahrefs.
They have a tool, or technically ahrefs is a tool
but they have a feature, more-or-so within ahrefs,
called Link Intersect.
You can put in your top three competitors and your domain,
and it'll show you all the people that link
to your top three competitors that don't link to you.
This is important because if you reach out to a site
that only links to one of your hundred competitors,
it's really hard to convince em to link to you.
But if you find a site that links to three
of your major competitors, you know at that point
that they're open to linking to you as well.
So you wanna reach out to all of the people
that link to your competitors.
With YouTube, it's all about engagement,
it's not about links.
The longer the watch time,
not just the watch time on your video,
but all the other videos on YouTube,
in which if someone watches a video from your channel
and then watches some other random person's video,
that helps counter your video's score.
So the more engagement you create on YouTube,
the better off you are.
That's why you wanna tell people to like, comment, share,
just like I'm telling you
make sure you subscribe to this channel,
like the videos, comment, it all helps.
And similar to number three,
number four is all about engagement.
Both YouTube and Google love engagement,
but the engagement is different.
With Google, they're looking at how many people
perform a search, click over to your site,
and stay and click over to other pages
versus bouncing back and clicking the back button
and going to the next listing in Google.
If people stay on your site, it tells Google that
hey, they may have found what they're looking for.
With YouTube, engagement isn't measured by bouncing,
it's measured by view time, comments, likes, even dislikes.
Yes, you may not want dislikes, but it still is engagement.
YouTube wants those kind of signals
versus Google wants people to stick around
on your website and not hit the back button.
With YouTube, if someone watches your video
and then they watch someone else's video,
and then another random person's video, it still helps you.
With Google, if someone's on your website,
bounces back and goes to someone else's site after,
that definitely doesn't help you.
And as for the last difference,
well YouTube is easy to rank for, and Google is hard.
In which, anytime you create content or a site,
it'll take you three, six months, a year,
and I know I'm giving you a lot of ranges
with how long it takes to get results on Google,
but that's because some industries
are more competitive than others, but on YouTube
you can see results in the first 30 days, I kid you not.
It's wide open, especially in the English market
or even outside of the United States,
it really is wide open.
I know there's tons of videos on YouTube,
probably over a billion, but trust me, it's wide open.
If you guys started leveraging YouTube right now,
I bet you if you were about to create a brand new website,
and a brand new YouTube channel,
you're more likely to get more search traffic from YouTube
over the next two years than you are from your own website.
That's it. Thank you for watching.
If you enjoyed this video, make sure you subscribe,
like, share it, and of course if you have any questions,
leave a comment below. Thank you for watching.
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