YT for next: Youtube daily Feb 14 2019

(camera shutter snapping)

Ooh. Where's... Where's Nicole?

She's upstairs.

(camera shutter snapping)

(Stephanie) I'm in the middle of the drama with these girls,

and Nicole hits me up and she's sounding all frantic, crying.

I have never heard her like that, so I don't know what's going on.

Let me tell you how everything went down.

(camera shutter snapping)

Nicole?

All right, bye.

Stephanie's here.

Hey, boo.

Hey.

How are you?

I'm good. What happened?

Girl...

What's wrong?

♪♪

So, you know, I was dealing with this guy on and off.

Okay.

And when he gets drunk,

he takes all his anger on somebody,

you get what I'm saying? And...

out of nowhere, he's like, you have a boyfriend.

Come on, let's be realistic. I don't have no boyfriend.

And he thought I was lying to him.

I was like, yo, like, what are you talking about?

I don't have no boyfriend. Like, I don't have no boyfriend.

He was like, "You have a (bleep) boyfriend!"

He, like, just grabbed me, and on top of that,

his friends, they all put their hands on me.

He put his hands on my face,

trying to drag me out of the (bleep) hotel room

like if I was still some (bleep) dirty-ass clown.

Oh, my God. Don't, please.

What the (bleep)?

Like, I... Like, I don't do harm to nobody.

Like, what the (bleep) did I do in life for me to get this?

Like, it (bleep) feels crazy to me.

(camera shutter snapping)

Nicole, it doesn't matter if you had a boyfriend. What is he doing?

What are his friends doing, ganging up on you?

You-- You're pressing charges, right?

No.

He's a big name. You get what I'm saying?

You have to, because men like that need to learn their lesson.

They don't put their hands on women and think that it's okay

just because of the status that they're in

or that they thought you had a boyfriend.

First of all, that's all insecurity.

That has nothing to do with you.

I can't.

(Stephanie) Nicole is the first one that's saying,

(bleep) all the haters and what they have to say,

but now she's not trying to press charges

because she doesn't want to deal

with the press, and I understand why.

That's what these (bleep) trolls online can do to a person.

No matter how strong you are, the hate eventually wears you down.

It's just... It's just gonna (bleep) things up.

I just... I just want to keep it to myself

and deal with this (bleep) by myself, you know?

Listen, maybe not right now, 'cause the pot is hot, you know?

But think about it. I'll be here for you if you want me to.

You don't have to go through this alone, you know?

You need support.

(sniffles)

I'm sorry.

I appreciate you being here, though.

Of course.

Will you please put some ice on your wounds?

I know I'm gonna wake up with (bleep) purple (bleep).

♪♪

For more infomation >> Nicole Opens Up About Getting Assaulted | Cartel Crew - Duration: 3:13.

-------------------------------------------

Know It All with Steve Martin and Martin Short - Duration: 4:05.

-Here's how it works.

Each round you're gonna choose a category,

then take turns naming things in that category.

Your clock counts down. -My what does?

-Your clock. Your clock.

-Oh.

-C-L -- Yeah, yeah, yeah.

Your clock counts down.

-'Cause I was gonna say that's -- that's a reach.

-Yeah, yeah. When it's your turn

and whoever's clock runs out of time first loses.

-What did you say?

-If you can't think of anything --

-By the way, I'm quite good at this

because I play this at home but with mallets.

[ Laughter ]

-It's like Whack-A-Mole.

All right, if you can't think of anything in the category,

you can bluff and make something up.

But if your opponent hits this challenge button here

and calls your bluff, then they --

-Well, time's up. [ Laughter ]

Geez. -Oh, my God.

Well, they have long instructions.

So basically what happens is a new category, you say a thing,

you press, then the timer goes down.

-Oh. Hmm. -Well, yeah.

Let's take a look at --

-Wait, so after I say it, then I hit that?

-Yeah, that's correct. -That's only a challenge.

-Let's just say if I don't buy you what you said,

I'm gonna hit that. -Wow. Okay.

-Tonight's categories, we have...

Oscar winners. -Ooh.

-Words that rhyme with "play."

Types of balls.

[ Laughter ]

Things that are green, animals with tails,

and 17th-century Dutch oil painters.

[ Laughter ]

Marty -- -Let's go with 17th century --

[ Laughter ]

-I don't think that's fair.

-Why don't you pick the first category?

-Things that are green. -Things that are green.

There are 20 seconds on your clocks.

Marty, when you're ready, name your first word that rhymes --

things that are green and then hit your button.

-Lettuce.

-That font.

-Envy.

-Frogs!

-Marijuana. -Money.

-Your urine sample.

[ Laughter ]

[ Buzzer ] -Oh, he challenged you.

He challenged you on that.

[ Laughter and applause ]

-No, it's purple. [ Laughter ]

Let's go on to another. Can we --

-A different category. -We still got 14 seconds left.

-Oh, we go to a different category.

-Yeah, yeah. Steve, why don't you --

why don't you pick the next category?

-Well, I just kind of have to go with types of balls.

[ Laughter ]

-Why not? Here we go.

-I go first? -Yeah.

-Beach. -Rubber.

-Pool. -Bowling.

-Soccer. -Football.

-Volleyball. Whoops.

-Balls!

[ Laughter ]

Testicles! [ Laughter ]

-Oh, my gosh. [ Laughter ]

-Challenge. [ Buzzer ]

-Wait a second.

-Whoa, prove it.

[ Laughter ]

-No, no, no. Don't prove it. Don't prove it.

Just show me. Just show me. [ Laughter ]

-See? -Absolutely not.

[ Laughter ]

Steve wins the challenge.

It is time -- -Let's try another category.

-Why not?

-This final round is worth 50,000 points.

-Wow! How much is a point worth, I mean, in money?

-Zero. -Okay.

[ Laughter ]

-Well, 50,000 sounds like a lot.

-I'm going to pick -- these are things that rhyme with "play."

-Ooh.

-Things that rhyme with "play." -Who goes first?

-Marty, you will go first.

-Okay, things that rhyme with "play."

Way.

-Uh... [ Laughter ]

Gay. -Hit the button.

-Whoa! [ Laughter ]

-A play. [ Laughter ]

[ Buzzer ] [ Laughter ]

Why not?

-Come on, Mr. Judge! -Judges?

[ Buzzer ]

No, I think -- judges, I think yes.

"Play" does rhyme with "play."

Congratulations. The winner, the champion -- Martin Short!

[ Cheers and applause ]

My thanks to Steve Martin, Martin Short.

For more infomation >> Know It All with Steve Martin and Martin Short - Duration: 4:05.

-------------------------------------------

Will Forte's Original Idea for The Last Man on Earth's Final Episode Had a Talking Cat - Duration: 2:44.

-You know, I texted you pretty much after every episode.

"Last Man" was such a fantastic show.

Congratulations. -Thank you very much.

-Five years? [ Cheers and applause ]

-Aww, thanks.

-I know you didn't, as you wrote --

I thought it had a wonderful ending.

I know you did not fully know

that that would be your last season as you wrote it.

So then did you have ideas for other things

that you did not get a chance to do?

-We knew very fully how we would handle

the cliffhanger version leading off into a fifth season,

but we weren't sure how we would do the final ending of the show.

There were a couple things along the way,

a couple ideas along the way of how to ultimately end it.

One of them was this idea of talking --

of the very final segment of the show

would be me in the offices at Fox

pitching them the show.

And then them asking, "Okay, okay,

so we understand all that, but what is this show about?"

And then it would just be me sitting there

for like three minutes

and then then just going,

"I don't know."

[ Laughter ]

And then it would end.

And then there was one other, very weird ending that I wrote.

I have it right here. -Oh, you have it?

-Yeah, I have it right here.

So it would start on a cat with its eyes closed.

-Uh-huh. -And then you would hear

my voice coming in saying, "Pebbles? Pebbles.

Pebbles."

Then the cats eyes open

and you would see Tandy standing over the cat

and I would say, "What's up with you?

You have a little cat dream?"

And then there's no response.

And I'd say, "Do you want to tell me about it?"

And then Carol, Kristen Schaal's character, Carol comes in

and says "Tandy, That's so silly.

We all know cats can't talk...

unless they have their vocalization collars on."

So we put a collar on the cat.

[ Laughter ]

Slide it around the cat and then the cat starts talking.

And the cat says, "I had the craziest dream.

You both were in it. Tandy, you were an idiot."

And then it goes on to be this "Wizard of Oz"-type ending

where every character from the show comes in.

-The whole show was the cat's dream?

-Yeah, it was the cat's dream. -Oh, my God.

-People were not crazy about it. -They were not crazy about it?

-They were not crazy about it.

And I don't know, maybe Fox caught wind of this

and, like, canceled the show. They're like, "We're out.

We're fully out." [ Laughter ]

For more infomation >> Will Forte's Original Idea for The Last Man on Earth's Final Episode Had a Talking Cat - Duration: 2:44.

-------------------------------------------

Will Forte and Jason Sudeikis Pitched a Jon Bovi Sketch to Bon Jovi - Duration: 5:54.

So, tonight is "Second Chance Theater."

We are going to see an unaired "Jon Bovi" sketch.

-Yes, yes. -Do you remember why

this did not --

Well, first of all, let's talk about the origins.

Jon Bovi ended up on "Weekend Update."

Did not start on "Weekend Update."

-No. It started as a skit.

-Yeah. Jaime Pressly was the host.

-Yeah. Jaime Pressly when she was promoting "My Name is Earl."

-Yes. -Which was a TV show

when people watched television on television.

-Yeah. [ Laughter ]

-And when NBC was running [bleep]

-Yeah.

-Things have changed. [ Laughter ]

But, yeah, so there were two people.

She was a record executive, and we came in,

and we were obnoxious, and -- Yeah, we were --

-And just for people who don't remember this classic,

Jon Bovi was a Bon Jovi opposite band.

-Yes. -Yes.

-In that they sang the opposite lyrics of Bon Jovi songs.

-Yeah. -Yeah.

-I mean, that's from the eyes up.

You know, but the heart of it -- the soul of it...

[ Laughter ]

That's the thing. But the soul --

We were two characters that the premise was,

we hated Bon Jovi, the band, so much that we set out

to create a band that would cancel them out of the universe.

-Yeah. [ Laughter ]

More or less, right? -Yeah.

-So, people -- You were very upset

when people called you a Bon Jovi cover band.

-Hated it. -'Cause you hated that.

-Tribute band. They could all --

-I just heard an example -- Can you guys do

the opposite band version of "Wanted Dead or Alive"?

-Yeah. -Yeah, so that would be...

♪ Unwanted ♪ -♪ Unwanted ♪

♪ Alive and dead ♪

♪ Alive and dead, alive and d-e-e-ead ♪

[ Cheers and applause ]

-A better song. -Yeah.

-We want to make it clear that the characters hated Bon Jovi.

-Yeah, yeah, we don't hate Bon Jovi.

-Because Bon Jovi hosted and you tried to do this with him.

-Yeah. -Yes.

[ Laughter ]

-Do you remember when you -- when he saw it

at the table read, do you remember what his react--

Did you look at his face and say,

"Oh, he's super in to this"? -No.

[ Laughter ]

No, even if his face said that,

his mouth said the exact opposite.

[ Laughter ]

Like, the host gets in there on Wednesday morning,

like this morning, and we get there at like 2:30

or whenever Lorne's done making his phone calls.

And it's like we roll up, and he just looks at Will and I,

and he goes, "What did I do to you guys?"

[ Laughter ]

"Why do you hate me? What did I do?"

Said, "Oh, we don't hate you. We don't hate --"

We had him sing -- We had him literally be a guy

auditioning to be the third member of Jon Bovi.

And at some point, we're like,

"You know, you actually kind of look like him."

And he's like, "Who?" "The lead singer of Bon Jo--

I don't know his name, but the lead singer of Bon Jovi."

And he get's really mad.

"I have farted more impressive farts

than anything that guy's ever sang."

[ Laughter ]

-"He's butt ugly."

-A page of him just tearing himself a new one.

And for some reason, he wasn't, like,

"I love it, guys. Let's do it."

-Why do you think it didn't air that night?

-Politics. -Really?

[ Laughter ]

-Do you remember, did something air instead?

-Maybe they were like, "These guys are doing too well.

We need to tamp down their careers."

-Yeah.

-Lorne was probably scared that it would be like

a "Blues Brothers" kind of thing,

and then we'd just take off, and we'd --

-Take over the show and start running it.

-Something like that. -I looked --

I did look back at the run list from that night,

because there was a musical duo.

-Oh, you got to be kidding me. -On "Update" that night.

-What duo would that be? -I have a hunch.

-Garth and Kat. -Yeah.

-Yeah. -Yeah.

[ Light laughter ] So --

[ Laughter ]

-I wanted you guys to do it. -Okay, so, yeah.

Seth, let's get real for a second.

Okay. Will and I, we'd get the lyrics off the Internet...

and take hours writing the opposite lyrics

of these previously existing lyrics.

-I mean, "Bad Medicine" to "Good Medicine,"

that takes hours. -Yeah, like, that's not easy.

[ Laughter ]

It's like, "Do we do 'horrible medicine'?

Well, no, it doesn't skew." -Yeah.

-You know, "It doesn't scan."

But then our buddy over here...

[ Laughter ]

I'm blanking.

[ Laughter ]

Fred. Fred Armisen over here,

from "Seattle Town," the TV show, "Seattle Town,"

he, uh -- [ Laughter ]

Him and -- -You mean Legisen?

-Yeah, exactly. Yeah. -Fred Legisen?

-Yeah. -And then remember that super...

They had that super skinny guy with the big blue eyes

that we were on, the cast -- Kristen.

Christian Wiig. [ Laughter ]

Him and Christian -- -Kristen Real Hair.

[ Laughter and applause ]

-They would get decked out in their vests

and their boffo wigs,

and then they'd just go up and make it up on the spot.

Hours and hours.

Literally, like Peabody Award-winning lyrics.

-Yeah. [ Laughter ]

-Denied, I don't know.

-I think, if anybody is on the fence about Garth and Kat,

they're gonna see what got cut tonight,

and they're just gonna hate Garth and Kat for what it did,

what it took from America.

-I would agree, but that's the nice thing

about you having a television show

is that you're here to help America.

-Yeah, I'm here to -- I'm here to right some wrongs.

-That's right! [ Laughter ]

-Why would you do this to your friends?

-Can we do Garth and Kat tonight?

[ Laughter ] -No!

Please! Please don't! Please don't!

[ Cheers and applause ]

-Oh, it backfired!

Will Forte and Jason Sudeikis, everybody!

For more infomation >> Will Forte and Jason Sudeikis Pitched a Jon Bovi Sketch to Bon Jovi - Duration: 5:54.

-------------------------------------------

Steve Martin and Martin Short Surprise Jimmy with Their Favorite Tonight Show Moments - Duration: 9:24.

-Oh, I love being overwhelmed by love.

-Yes!

-What did we do to deserve this? -Yes.

-Well, I can't speak for you.

-No.

-But I can say, for me, decades of quality entertainment.

Thank you. -Oh, wow. Unbelievable.

-Hey, hello, little one. How are you?

Little boy.

You know, it's so amazing.

I just realized the three of us have not been together

since we were at the border trying to block that caravan.

You know, it's been a while.

-That's correct. That's correct.

That is the last time I believe.

-I'm excited. I wanted to do the show because --

I wanted to do the show one more time before my beauty fades.

[ Laughter ]

-Well, you're here.

Thank goodness you're here.

-Are you promoting?

-Yes, I'm promoting my new movie,

which has not been offered to me yet.

-Okay, congratulations. -You never know.

-Congratulations.

-But this is the greatest show on television,

because there is no host in late night that pretends

to care the way you do.

-Thank you. -And I love that.

And I love that. -Thank you so much.

-Oh, no, no, no. -Thank you.

-I mean, no one captures phoniness the way you do.

It's a gift. -Oh, thanks.

-And I love that suit. -You do?

-Oh, my God, it's --

I love the way it conceals all the weapons you have.

-Yeah. -No bulges.

-And when I'm home, you know, watching the show,

which is rare. -Yeah.

-But -- no.

No. When I'm home watching the show,

I think, "Wow, for somebody who does meth,

your teeth look great."

[ Laughter ]

-You wear like a rubber thing -- -No, no.

It's a whole system.

-You proved that tall, handsome white men

can make it in show business.

-You have such a -- May I jump in?

You have such a --

And then I want to hear from you.

-Sure. -You have such a clean image.

And that's a -- that's hard to do in today's world.

I suggest that whatever you're paying the "National Enquirer,"

you should double it.

-That is so nice. You guys --

-Wait a minute.

Do you -- do you smell Febreze?

-No, that's Jimmy's new fragrance.

-Yeah.

-It's fresh.

-Steve, it's been a while since I last saw you.

-Jimmy says it's been a while since he last saw you!

-Oh, yeah, yeah.

It has been a while.

And I'm doing good. I'm doing good.

A little older. A little older.

I learned that today.

I was at a street corner in Manhattan

waiting for the light to change.

There was a 16-year-old kid next to me, standing there.

We were both standing there just the two of us,

waiting for the light to change.

Finally it changes.

And I turned to him, I say,

"Well, I guess it's time to cross the street."

And then I realized, I had become the old coot

that when I was 16 would say to me,

"Well, I see you have a shiny, new bicycle!"

[ Laughter ]

-No, you are timeless. Are you kidding?

Really. I mean, although right now,

he just smiled and a hunk of make-up fell off,

but I caught it, but, you know, people...

-I heard you.

-You heard that?

-No. I heard you in the make-up room.

I go and I say, "Just some light powder."

He says, "Give me the full drag queen."

That's true.

-No, you know, Steve -- Here's the thing about Steve.

And I'd tell him if he were here.

Steve...

You know, but Steve is, you know, he --

people think he's older than he is

because they think he's terminal,

because there's no blood really flowing 'cause you're pale.

-I'm not pale. I'm a normal-looking --

-Oh, please. -Go ahead.

-Steve puts on sunscreen at night.

[ Laughter ]

-He did a 23 and me DNA test,

and it came back 23% Scotch Irish, 77% vapor.

-Wow.

-That is a pale human being.

-It means a lot to me that you guys are here

on the fifth anniversary of "The Tonight Show,"

of me hosting "The Tonight Show."

-We're excited.

[ Cheers and applause ]

-A little sarcastic.

-No, no, no, no, no.

-I'm trying to get it down. Is this good?

-That's good.

-No, it's appropriate, because when I see you

and Steve Higgins every night.

To me, you are Chuck Schumer, Nancy Pelosi,

without the sexual tension.

I think it's so brave of you, five years in

and to decide suddenly to abandon the comedy format.

I think it's a good -- it's shaking her up.

-Dude... -Marty and I learned.

We learned from your show, we were backstage

watching the monologue,

and we realized, "Wow.

He must put the laughs in later."

[ Laughter ]

-At least you're learning from this.

-Congrats, five years on NBC.

That's 125 in Megyn Kelly years.

-That's great.

That's great.

-I don't get it, but I laughed.

-Yeah.

-No, I'm not a conspiracy theorist,

but I think it's amazing

that this show started February 17, 2014.

And almost two years later, Nancy Reagan's dead.

-Guys, let's talk about... Let's talk...

-No, let's go on. You want to change the subject.

-No, no, I want to -- -No, he does not.

He just wants to entertain, that's all.

-I want to say congrats on the Netflix special.

Last time you were here,

we were talking about your Netflix special.

-Yeah. It was called, "You Got It In There, Now Get It Out."

-No, no, no, no, no. No, no. It was not.

No, the other special.

-Oh, I'm thinking about the other thing we did.

-The other special. -I'm thinking...

The one we shot in Europe.

-No, it never aired in this country at all.

-Now it's coming back.

That was the other time.

-I hope you two are having fun.

-When did you get here?

-I never felt so alone.

-Happy Valentine's Day.

-I'll tell you one thing about our Netflix special.

It was nominated for four Emmys.

-That's right.

[ Cheers and applause ]

Well deserved.

-And I don't know how many people here have been nominated

for four Emmys, but it's a burden.

Because I'm thinking, "How do we even carry four Emmys?

Is it two in each arm? There's two of us,

maybe you carry two, I carry two."

Then there's the jealous looks as we walk out.

I'm thinking, "You know, I am starting to wish

we don't even win one."

-Yeah. -Yeah.

And luckily your wish came true. -Yeah.

-You guys are the best.

What is it like working together, you guys?

-Well, you know, Steve is --

it's so amazing, all the things he can do.

He performs magic, he juggles,

he plays the banjo, and somehow he's famous.

-Yeah. -That's quite a list.

-I'll tell you what, I'll tell you what I love

about touring around with Marty Short.

No paparazzi. Zero.

-Zero. -Damn you.

-I don't care.

-The new tour is called "Now You See Them, Soon You Won't"

at the upcoming tour dates, I want to say

at Wilkes-Barre in Pennsylvania at Mohegan Sun.

That's on February 15th.

February 16th, you're at Foxwoods in Connecticut.

That'll be fun. -Yeah.

You've been there? -Yes. I've totally been there.

-Mm-hmm. -Wow! What a story.

[ Laughter ]

-It's called conversation.

-That's when I had my gambling problem.

-And it was amazing. Nothing happened.

[ Laughter ]

-You wouldn't believe it, they let me in, and I stayed over.

-Yeah, yeah, yeah. -Yeah.

-Foxwoods in Connecticut.

-Why don't you come to the Foxwoods show?

-I would totally. I would love to.

-Oh, you want to be with your family.

Yeah.

-Yeah.

-What's your problem? -I don't know.

Like, every time I've ever invited you everywhere.

"Oh, I got to be with my children and wife."

-That's not fair. -Loser.

-March 2nd in Syracuse, at the Landmark Theater.

I can go to that one.

-Yeah. -That'd be pretty cool.

-And we'd prefer it if you didn't on that one.

[ Laughter ]

-I understand. -Foxwoods, well, you know.

-You guys are going to stick around and play a game.

But first, you said you had something for me?

You made something for me? -Oh, yes.

And we don't want to embarrass you.

-Yeah. -Of course,

but because we know how you hate to make things about yourself.

-No actually, we -- -We wanted to give you something

to celebrate your fifth year hosting "The Tonight Show."

-And we have enjoyed the show so much, so we personally sat down,

and picked our favorite bits over the last five years.

We looked at all the rap, the music, and the singing,

and the impressions.

It was so much fun.

And so we put together a little montage of our favorite moments

from your show for the last five years.

-I love you guys. That is amazing. Thank you.

[ Cheers and applause ]

Steve Martin and Martin Short.

♪♪

[ Cheers and applause ]

[ Laughter ]

Wow. -Toast to you, James.

-So many great moments.

-Cheers to us. Guys...

Steve Martin, Martin Short, everybody.

Catch them on tour, "Now You See Them, Soon You Won't."

For more infomation >> Steve Martin and Martin Short Surprise Jimmy with Their Favorite Tonight Show Moments - Duration: 9:24.

-------------------------------------------

Safe Winter Driving (Teaser) | Consumer Reports - Duration: 0:43.

[SNAP]

Believe it or not, there are over 200,000 crashes

a year in wintry conditions.

Your best bet is to stay off the road when the weather turns.

But for those times when you've got

to be behind the wheel in wintry conditions,

we've come up with these essential tips

to help get you where you're going safely.

It's best to start prepping your car before a winter storm hits.

[SNAPS]

For more infomation >> Safe Winter Driving (Teaser) | Consumer Reports - Duration: 0:43.

-------------------------------------------

The five layers of the AR ecosystem - Duration: 13:34.

(gentle music)

- The field of augmented reality is entering

an exciting new phase of development

as we hit the perfect storm of mass proliferation

of supported devices delivering the camera quality,

processing power, network connectivity,

and battery life to support rich AR experiences,

coupled with the mass market adoption

and usage of AR through globally ubiquitous apps

like Snap with Face Filters, Facebook and Instagram,

and of course, Pokemon Go's visual discovery capabilities.

There's also the groundswell of support

and continued investment from the likes of Apple

and Google with low level SDKs in ARKit and ARCore,

providing world tracking to more developers.

And finally, there's the opening up of mobile web AR,

removing the requirement of a native app

for AR experiences.

So the floodgates are well and truly open

for a more digitally connected AR world.

Now, our own work over the last eight years

has proven time and again AR's capabilities

in connecting the physical world of things

to devices as a new digital discovery channel

for spatial storytelling to drive

active engagement and sales.

Augmented Reality is quite simply turning

a brand's owned real estate through products,

packaging, print and places into its most valuable,

controllable and measurable always-on media

channel with reach.

We now have the power to have a direct dialogue

with end users on the device that matters most

to them in their lives, their smartphone,

at the point where they are interacting

with your brand and product.

And this shift is profound and it's happening now.

More and more global brands are taking this

very seriously at the highest levels

of their organization.

Brands like Nestlé and 7-Eleven, Hasbro,

Tillys, Pez, Rovio, Walmart, and many more

have implemented AR as a facilitating technology

and part of their omni-channel approach

to marketing and sales.

Now, with this explosion of interest in AR

comes a lot of confusion.

It's increasingly a difficult space to navigate

for any brand owner with all the jargon,

buzzwords, SDKs and platforms that keep cropping up.

It's also the case that AR can meet the needs

of multiple stakeholders and use cases

within any organization, from enterprise to consumer;

learning, training and development

to marketing promotion and product packaging.

So you need a solution that can be both future-proofed

and perform a number of disparate functions well

for different use cases, whilst integrating seamlessly

into existing backend systems.

At Zappar, our goal has always been to democratize

augmented reality, and through our proprietary algorithms,

platform and SDKs, create robust, scalable,

efficient, and effective solutions

that meet all the needs of our partners.

So what I'd like to take you through now

is the different and important layers

of the AR ecosystem that we've built.

Each layer is important to understand

and consider to meet the needs of your business.

The first layer is scanning, detection and tracking.

Now, you need an AR solution that has the ability

to work across the majority of devices,

both on iOS and Android, to quickly recognize

the image it is trying to augment in the camera view

and follow its relative position in every camera frame.

We've developed a number of algorithms

to deal with all the different types of scanning,

detection and tracking you might need,

from face tracking, 1D and 2D barcode scanning,

image tracking to extended world tracking.

We've specifically patented and worked on

a number of different code scanning

and detection schemes with our own zapcode,

which has led to custom codes for the likes

of Hasbro on Transformers, My Little Pony,

Furby and Littlest Pet Shop,

for Shazam with their Shazam code scheme,

and 7-Eleven in the US, amongst many others.

We've also created new alphanumeric code schemes

with manufacturing partners like Crown

to be able to recognize codes under the ring pull

of cans, for instance.

And we've worked with existing code schemes

like Data Matrix codes and QR codes

to start an AR experience.

We also see the requirement for image tracking,

say on the legacy packaging where codes

can't be incorporated;

or face tracking for social share features;

and world tracking for the arbitrary placement

of content in the camera view.

We're also working on geo-location functionality

with a number of partners to offer other content

delivery opportunities based on specific venues

and store locations.

Finally, as we have a very active R&D department,

we continue to work on new scanning,

detection and tracking solutions.

One example is in mixed reality with our ZapBox product.

Think Microsoft HoloLens, but for $30 not 3,000.

And this system features a new point code methodology

that allows for large scale room-tracked experiences

for multiple code tracking on existing

mobile phone hardware.

The detection of a point code in an image

is found very accurately when only 20 pixels

across in the camera image.

So we offer the full range of scanning,

and detection and tracking algorithms

to meet all possible use cases.

The second layer of the ecosystem is, of course,

the all important content creation layer.

It's one thing to be able to scan,

detect and track a physical object or place,

but that's not that useful to an end user

unless they can get a great experience from it.

So we've built our own award winning AR authoring

and publishing platform from the ground up,

specifically to make the most immersive

short form experiences made for the mobile occasion.

And this platform is called ZapWorks.

ZapWorks is a downloadable desktop client

that allows any team to have the greatest breadth

and depth of tools at their disposal

to make the widest range of bite-sized content,

from 360 video and gyro experiences

to face filters with photo and video sharing;

3D model and animation support with scripting capabilities

and timelining tools to make mini games.

There's support for high score tables,

coupon redemption, deep-links and more.

The import pipeline for ZapWorks is optimized

to work with existing assets and models

made with industry standard software,

using Photoshop and Illustrator,

Maya and 3D Studio Max.

So it's a perfect complement to the existing

solutions used by most designers and developers.

Quite simply, ZapWorks offers the best content

creation environment to help manage

the disparate communication needs

across all your channels and use cases.

Better still, you can build once

and deploy cross-platform on iOS and Android.

ZapWorks is used by our internal creative team

to build experiences, but it can just as easily

be used by your own internal teams,

and indeed your agencies, to deliver and manage

the content, as is often the case.

So that's scanning, detection, tracking

and content creation covered.

The third layer is serving, hosting and analytics.

A really important part of our ecosystem

and unique offering is the ability to serve

content over the air and avoid the need

for any additional app submissions

and updates for new experiences.

That also means that the same code

on a product or pack, for instance,

can serve different content at different times,

if required, depending on where the product is

in its lifecycle, and indeed where the user

is when scanning.

This level of contextual relevance

and ongoing conversation with your audience

through updatable AR experiences

opens up totally new opportunities

from previously passive print and static media.

Note also that all our content is statically served,

allowing the ability to serve thousands of scans a second,

if required, and ensuring it can be reliable

for deployment at global scale.

Behind it all, ZapWorks offers a data dashboard,

which allows you to get rich analytics

in near real time on total scans,

unique users, dwell time, specific events

completed in an experience, the operating system used,

location and time of day for a scan.

This makes every interaction measurable and accountable,

without falling foul of GDPR.

And this data can also be downloaded as a CSV file

and imported into your own analytics system, if required.

So this data not only drives greater accountability,

but also allows you to hone your message

for your audience and learn over time.

The fourth layer is making the function

into a light SDK that's easy to integrate

into an existing app or new standalone app.

Our component is only around three to four

megabytes in size, and it only takes few lines

of code to incorporate into your existing project.

The Zappar libraries do all the heavy lifting.

There's no need for the host app to manage the camera,

the 3D rendering, content delivery, or analytics.

The Zappar SDK has been integrated into scores of apps,

so it's a proven path across operating systems.

The benefit here is in being able to add

a new camera feature with AR capabilities

to your own app to drive installs,

active usage and connect to all your physical

real estate as part of your omni-channel strategy.

Finally, the fifth layer is the ability

to determine the best distribution method

and channel partners for your content.

What we're seeing is a general shift from AR

used for simple one-off surprise and delight moments

to include experiences that instruct,

inform, and reward more as an everyday utility.

More brands are looking to stop thinking about AR

as a tactic, and start thinking about how it fits

into their overall business strategy

as a facilitating technology.

One of those important strategic questions

at the start of the process is which app to use

as the connection partner for your AR experiences,

if not your own.

The reality is that not every brand or product

can command the home screen real estate,

user interest, or cost of their own

standalone scanning app.

The alternative is to look for apps

that have an established audience

and existing role in their lives with mature

and proven AR capabilities to partner with.

And the main contenders here for businesses

at this time are Snap and Facebook on a global scale,

or local sector specific apps

like 7-Eleven 7Rewards app,

or the Tillys app in the US in the retail sector

for CPG partners.

There's also our free to download Zappar app,

readily available, too, which has been used

by many brands for their activation when required.

Now, working within the walled-gardens

of Snap and Facebook of course comes at a media cost,

and is more suited to a one-off marketing

campaign activation rather than always-on function.

It also suffers from the fact that you're not

then accessing real-time first party data analytics

to connect directly with your audience.

So what you gain in reach and self-expression

with these platforms for social shares,

you're perhaps losing in ongoing capabilities,

diversity of content delivery,

and direct dialogue with your end users

over time in the right context.

But there is a new world order

with the increasing viability of mobile web AR

as an alternative and direct distribution method

beyond native apps.

Now mobile web AR isn't as mature

or consistently performant across devices

and browsers as AR delivered through a native app, yet.

But we're already beginning to see a means

by which brands can access capabilities

and a route to market with AR

without the requirement of an app

or a social network connection partner.

And this is hugely significant for CPG brands

and anyone who doesn't have an app,

but wants to connect with their end users

across different channels and collect

first party data on those interactions,

in a GDPR compliant way, of course.

Right now, the latest Apple devices

allow for QR code scanning natively through the camera,

as does Samsung's Bixby service,

being rolled out across all new S-line devices.

Coupled with mobile Web AR,

there will be instant access to AR capabilities

for hundreds of millions of devices across the world.

And that really is game changing.

So there you have it, the five layers of the AR ecosystem:

scanning, detection, and tracking;

content authoring and publishing;

serving, hosting, and data analytics;

simple and light SDK integration;

and finally, third party connection

and mobile web distribution channels

using Zappar technology.

Now you might be asking, well,

where does ARKit and ARCore fit into all this?

Well actually, it sits below,

but is incorporated into our scanning,

detection and tracking layer and hardwired

into our content authoring platform ZapWorks.

It exists in the background and just works,

so designers and developers can use ZapWorks

to create compelling content

without having to worry about how to plumb

this in across platforms.

Better still, we're also working on our own

visual inertial odometry, the technical term

for extended or world tracking,

which will increase the amount of supported devices

with this capability, beyond those supported

by ARKit and ARCore.

We've been building the Zappar platform

for over eight years now,

and have continued to lead the way in research

and development, pioneering new approaches

to ensure that our partners have the best platform

and tools available to capture value in AR.

The important question before deciding

what platform and distribution method

you're going to use is how they can deliver

against each layer of this vertical ecosystem.

What's evident is that AR itself is not a strategy,

it's a facilitating technology.

The technology itself is not interesting to users.

It just has to work.

It's how you deploy it in the brave new world

of spatial storytelling to open up new moments

of discovery for your audience: to build engagement,

relevance and drive growth for your business.

That's where the AR magic really happens,

and that's where you need to make sure

you have all the right capabilities

at your disposal to capture the most value

in augmented reality in the short,

medium, and long term.

You now have the power to turn all your passive print

into your most powerful always-on media channel

communicating directly with your end user

to drive value.

That is a huge step-change,

and offers a media environment money can't buy.

And if it could, would be worth billions of dollars

to the business.

The question now is, what will your brand say

and do in the brave new world of spatial storytelling?

(gentle music)

For more infomation >> The five layers of the AR ecosystem - Duration: 13:34.

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