Youtube daily Feb 4 2019

- Okay, there we go.

Ugh.

Uh.

I've got no video ideas.

- [Male] vidIQ.

- [Female] vidIQ.

- [Male] vidIQ.com.

- All right, let's try

and do this in one take.

Remember in my earlier video I said

YouTube is like running a business?

Well each video is like a product

or service launch

and you've gotta do that two

or three times a week.

So imagine trying to come up with

all of these ideas all of the time.

And if you can you end up procrastinating.

And as I've already said, YouTube hates that.

So how do you get beyond that?

One take!

Hello, I'm Rob, and welcome to vidIQ,

the YouTube tool and channel that aims

to educate you on your YouTube journey

and chart that success in 2019.

Throughout this series,

and if you are new to YouTube,

our aim is to help you get more views

and more subscribers to ultimately grow your channel.

If you wanna watch the full playlist in this series,

I'm gonna point into the middle of the air,

where hopefully a card should be appearing around about now.

And I do, of crouse, highly recommend

you clicking on that button

somewhere on your screen right now because we don't only do

beginner videos, we do live streams,

auditing your channels

and looking at some of the awesome tools

vidIQ has to offer, along with some fun stuff as well.

So make sure to subscribe

and click on the notification bell.

I remember saying in our very first video

in this series that you should just press record,

make some videos, upload them

so you can get an understanding of how the YouTube

sausage factory works.

But what we've also talked about already

is a YouTube strategy,

which is to focus on a particular niche,

where you're actually narrowing down your topics.

And that could make it

more difficult to generate video ideas.

So here's few tips, tricks

and tools that you can use

to ensure that you have a long list of video

ideas so you never run out of them,

it's just finding the time to make them all.

We're gonna start simple,

and that's probably your best friend

when it comes to generating video ideas.

And it's the search bar on YouTube.

Why is it so powerful?

Well remember YouTube is the second largest

search engine in the world,

and two billion people use YouTube every month.

What makes the search bar so powerful

is the suggestions that it gives you.

Let's start very basic

and I'm gonna type in the word slime

and look at these suggestions that come up.

The third suggestion is already fascinating,

slime asmr, it's combining two different

genres together,

and that seems to be a search people are actually

looking for these days.

Usually though you want to be a little more strategic

with your searches.

So let's say you were a slime channel,

you might search for how to make slime.

And just look at the video suggestions here.

How to make slime without glue.

How to make slime with glue.

How to make slime with activator,

whatever that is,

I have no idea,

but if you're interested in the topic of slime

I'm sure you will.

And there are at least 10 video ideas

that you could take from this

simple suggestion from YouTube.

You can take this concept even further as well

with this pro tip.

We have here a keyword phrase,

how to make slime.

What we can do now is play the alphabet game.

All we're gonna do is add a single character

to the end of this phrase.

How to make slime a.

And look at all the options we get.

And then we can add b,

and then we can add c.

And so on like this through the alphabet

and this could generate literally

hundreds of ideas from a simple keyword phrase.

And these are not random search terms

that YouTube is just throwing at you,

these are search terms that people are searching for today.

It's the pulse of the YouTube search, what's popular.

And we can look at this with some trending topics.

This time I'm gonna search for part of somebody's name

and that is stef.

And the result we're interested in here

is Stefanos Tsitsipas, half way down.

Who is he and why is this important?

Well he's a tennis player

who very recently beat Roger Federer at

the Australian Open.

So it was a big news story in tennis

and that's why his name now also completes from stef.

And there you have the YouTube search bar.

The simplest tool to use,

but one of the most powerful

for generating very simple video ideas.

Now what we're gonna do is

sprinkle a little bit of vidIQ magic all over this.

Down the right hand side here you have some

vidIQ tools which you get

when you install our Chrome extension.

The first one being keyword score.

This is generally saying that it has a high volume

search but low competition score.

In other words, a lot of people have been searching for this

and not many videos were being put out by video creators.

So there may be a window of opportunity

for you here to get in on the keyword

if tennis was your video topic.

Below that we've got related queries

so this could add more video ideas to your content,

following on from the keyword of

Stefanos Tsitsipas,

and one final tool I wanted to show you here.

If we click on inline keywords here,

it shows you all of the video tags

or metadata for the videos that are doing well.

So you could look at these keywords

and maybe use them for your own videos.

Or if you click on one it launches our keyword inspector

and shows you how the keyword has been trending

over the last 30 days.

So as we can see,

as Stefanos Tsitsipas was doing very well in the tournament,

he was starting to peak

and really trend,

but after the tournament interest very quickly waned.

So this is one of those red hot keywords

where the window of opportunity may already have passed.

And I just want to show you

how powerful this search bar can be

when you follow it with your content.

I've got a search here for how to unlock an iPhone X.

And if I scroll down this list,

I'm interested in this video because

it has just 6,000 subscribers from the channel

but a video with over 130,000 views.

And the simple title is How to Unlock an iPhone X without

Face iD or Passcode.

So very keyword rich, telling the viewer

exactly what they need,

and it's supported by these very focused keywords as well.

So we're talking a lot about how focused

all of your video content should be

on one particular topic

and this video nails it absolutely perfectly.

That's a lot to take in isn't it.

What we've just done is transitioned

a little bit from generating video ideas

to search engine optimization.

Making your videos as discoverable as possible on YouTube.

I don't want you to stress too much about SEO

or keyword research right now.

But you have to remember,

from YouTube's perspective,

they know relatively little about your channel

when you first start out.

So trying to give them as much information as possible

such as using keywords that people are searching for

will certainly give you a little bit of a boost

when you first start creating videos.

If on the other hand you find keyword research

absolutely fascinating,

we've made a monster guide on this already,

there is a link right here.

One more thing I want to add

about making trending topic videos.

I have said previously in this series

that you should try and work to 75-80%

of your YouTube capacity.

In other words, if you can make four videos a week,

then make three so you've got a bit of space to experiment,

or in this case go after trending topics when they happen.

Now this could be a reaction to a new film trailer

or covering a big news controversy in technology

or a political event,

whatever your interest of topic is,

if you have the opportunity to talk about

something that's happening now,

try it and see what happens.

The reason I say this is because we jumped

on the PewDiePie versus T Series subscriber rate story

in December as a trending topic

and our viewing figures went through the roof.

I don't recommend throwing all of your efforts into

trending topics because it can be a very difficult

nut to crack.

It is a little bit like a shot in the dark,

but when you hit that bullseye

you can really benefit with millions of views.

And let's face it, from an idea generating point of view,

whatever you're passionate about,

there's gonna be new stories on your passion

every single day,

you just need to find the right ones

and nail it with the right video.

Okay, onto the next idea generator,

and that is the people I'm talking to right now.

You, the audience.

There are many ways to involve your audience

in generating ideas for your content.

One such way is to post a comment on your own videos

asking the audience what they would like to see next,

and then pinning that comment to the top of the video

so everyone sees it.

A good idea is also to sift through the comments

from time to time because chances are,

especially if you are an educational or how to channel,

people will be asking you

to make certain videos on certain topics.

By simply filtering the comments on vidIQ

for can you make a video, I found several comments,

which could easily turn into full blown videos.

And let's not forget the people who are watching right now.

So as somebody starting a YouTube channel in 2019,

what videos do you want to see

in this series to help you grow your channel?

Let us know in the comments below.

I'll be reading them all

and probably making videos out of some of 'em.

Another fantastic way to generate video ideas

is from your "competition."

I don't know why I'm using quotes.

You could call them your colleagues,

your fellow video creators.

There are gonna be thousands of people just like you

making similar content, so you want to do

a bit of spying on them because they may have

some great ideas you can turn into videos.

Now you can of course track your so called competition

by subscribing to them,

but we have a tool that helps you a little bit

with this sort of thing.

It's called our competitors tool.

And what this does is it shows you the most popular videos

for the channels that you're following

in terms of views per hour.

So these are ones with high velocity in the last week.

So we can see from our competitors,

that the Creator Insider channel

is making something about new features in Studio Beta.

We could look at that, maybe make a video on it.

Sean Cannell has videos about how

to make videos that get views, a complete checklist.

Again, we could look at that

and maybe use some of those ideas

for our own video content.

There's one here about how to increase audience retention.

These are all topics certainly within our wheelhouse

and we could maybe use this to create our own video content.

Now let's clarify what I'm talking about here.

You're using these competitor's videos

to get inspiration for your own content.

You're not going to watch these videos,

jot down everything they say

and then just copy on your channel.

What you should be looking at here

are the general topics

and keywords that these channels are using

and then putting your own spin on these things.

By virtue of you creating a video on that topic

you'll add your own flavor to it.

I'm pretty certain that there's already

hundreds, if not thousands of videos

on this topic of generating video ideas for YouTube channel.

But because of my experience as a video creator

and my passion for the subject,

I'm hoping that this is a fresh perspective

on generating video ideas.

Of course, you the audience will be the judge of that

and whether or not this video is successful

and starts to rank for the search term

of how to generate video ideas or similar.

Now so far we've only looked within the YouTube platform

to help us generate video ideas.

But remember the internet is a pretty big place.

Whether it be Facebook groups,

or what you would call influencers

on Twitter and Instagram,

news sites, Reddit, there's always going to be sources

of information that are absolute gold

that you can turn into ideas for your YouTube videos.

Just to give you a quick example of the sources we used

to help us generate video ideas,

we follow YouTube wherever they are on the internet,

especially on Twitter.

The Team YouTube Twitter handle

is a goldmine of information.

We look at there YouTube Blog

and the Creator Blog.

We're also scanning the YouTube sub Reddit,

there's plenty of fun stuff to look around at there.

Tubefilter is an excellent one

for new source about YouTube things.

And also YouTube's support

and community pages are really valuable

when you want to cover something about monetization.

If you followed our channel for any length of time

you will know that monetization is a big issue

for video creators every single day.

And every time we make videos on that

we get a surge in views.

So that's one area where we've carved out

a little bit of a niche in the YouTube space.

So there you have some broad strokes.

I don't know why I'm animating that,

but it feels good, on how to generate

video ideas on YouTube.

However, if you don't feel as if we went far enough

in this video, we've actually done another

video on this topic around about six months ago,

30 specific ideas for generating video ideas

for your YouTube channel,

where I have a little bit more fun in that one.

I even start with a rap,

so it's worth checking out just for that.

♪ Now this is a story all about ♪

♪ how my analytics got flipped upside ♪

Get it off screen, they don't need to see it now.

Don't forget that some of the tools

I showed you in this video come from vidIQ,

the Chrome extension that will help you research

YouTube, analyze videos, audit your own channel

and take actionable steps to help

grow that very channel.

If you want to see more from this series

as we chart your success in 2019,

the playlist is over here.

There's more awesome vidIQ content right down here.

As always I'm pointing into thin air,

so I hope you join me on either of those videos.

Enjoy the rest of your video making day.

For more infomation >> How to Grow Your Channel Fast in 2019 - Idea Generator! - Duration: 12:54.

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Jan Richardson Sight Words | Level C | Got | Jack Hartmann - Duration: 3:12.

Hi, I'm Jan Richardson

And I'm Jack Hartmann

Let's work together and learn our sight words even better

I love learning my sight words

I have fun with sight words

I know lot's of sight words

They help me read and write

Let's learn the sight word got

Here we go

Read it out loud

got

Read it quietly

got

Read it in your head

got

Now look carefully and tell me

What's the missing letter?

Say it before I do

t

o

g

Now look carefully and tell me, the two missing letters

g o

o t

g t

I love learning my sight words

I have fun with sight words

I know lot's of sight words

They help me read and write

Now mix and fix the sight word got

Put the letters in the right order

What letter comes first?

g

What letter comes next?

o

What letter comes last?

t

got

I love learning my sight words

I have fun with sight words

I know lot's of sight words

They help me read and write

We learned the sight word got

For more infomation >> Jan Richardson Sight Words | Level C | Got | Jack Hartmann - Duration: 3:12.

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Busting police brutality myths: Race, junk science, and big data | DeRay Mckesson - Duration: 7:49.

A lot of people don't know is that any number you've ever heard about police violence

comes through the aggregate of media reports.

If you get killed in this country and a newspaper doesn't write about it, it's not covered

on like a blog or like a TV or something, you literally don't exist in the data set.

The federal government doesn't collect information about police killings in any systemic way.

We can tell you the rainfall in Missouri in 1830, and we can't actually tell you how

many people got killed, like, as a hard fact last year.

We don't know it.

What we know is like the aggregate of media reports, these incredible activists years

ago set up these two big databases that essentially called like an advanced Google alerts of like

police killings, and that is the source data for everything that you've ever seen on

police killings.

Some of the biggest databases that you might have heard of are like the Washington Post

Database, fatal encounters killed by police.

We created Mapping Police Violence to create the single stop database that had the most

comprehensive data about police killings.

If you think about the Washington Post Database, for instance, they only have killings by officers

on duty that use a gun.

So say for example an officer goes home and runs somebody over with their car, like that's

not counted.

Say somebody is on duty and the officer runs you over with their car, not accounted.

Eric Garner's death is not in the Washington Post Database.

Why?

Because he wasn't killed with a gun.

So we wanted to say that like whether you got killed by a taser, a chokehold, whether

the officer was at home and like killed his wife off-duty, we consider all of those to

be symptoms of the same sort of root problem.

So that's why we created the database.

And what we know is that, left to their own devices, that police will just never report

this data.

There are times where the state of Florida has reported zero police killings in entire

spans of years, and you're like "We know that's not true, like we could just look

at the news and see it wasn't zero!"

So the data actually is really important for us to help locate what the problem is and

what the solution should be.

And the last thing I'll say is that we have to figure out how to start talking about police

violence beyond death.

So we know that the police inflict damage in communities in ways like sexual assault,

verbal abuse, those sort of things, and the data we have most readily available is about

death, but because we only focus on death with the data, we're losing how the police

impact women, how the police impact LGBT communities, like any other ways that don't result in

death but are still really bad—and we have to figure out how to do that.

One of the limitations is that most police departments definitely don't make that data

publicly available or don't collect it in any systemic way.

So you think about police departments like Baltimore where so much of the data is on

paper, you're like "Well, who is sitting down analyzing ten million records on paper?

Nobody right now," and that becomes like a challenge.

So what we found were a couple myth busters.

We found things like there's this idea that community violence and police violence are

related, so in communities where there's just a lot of violence people say that "the

police just have to be there, because the communities are violent and so the police

must be there.

And because the police must be there it's just more likely that they'll probably engage

in violence against communities."

And we found that that's just not true.

There are places where there's a lot of community violence and almost no police violence,

and the inverse is also true that there's no real relationship between community violence

and police violence.

We also found is that black people are actually more likely to be unarmed than any other race

of people who are killed by police.

So there's this myth that black people are just like carrying guns around and like they're

in the presence of police, and that actually isn't true.

And with regard to policy we found out a lot of things.

So we created the first public database of use of force policies and police union contracts

in the country because we were trying to figure out like why are the police not accountable?

Is it really that prosecutors and mayors just don't care?

Like what is it?

What we found is that there's literally just a different justice system.

So you think about places like in Maryland, in Maryland the law literally says that a

citizen can file an anonymous complaint against an officer for everything except brutality.

I don't even know what that means.

In California there is a law that says that any investigation of an officer that lasts

more than a year can never result in discipline.

Like I don't even know what that means.

In places like in Baton Rouge you can't file a complaint over the phone against an

officer.

There are places where you have to file an affidavit, like where would you go to get

an affidavit today?

I don't know.

There are all these things that almost guarantee that officers won't be held accountable,

and we shed light on them for the first time with this big database trying to help people

see like - and actually you could get a great prosecutor, but if the rules are set up against

everybody the great prosecutor is still hamstrung.

You can get a mayor, you can get a city council, but if we don't focus on these structural

things that aren't necessarily the most "sexy," but if they're actually the

most salient in terms of outcomes like we'll never win.

And that's why we created Mapping Police Violence to get the data and then Campaign

Zero to talk about the policies and solutions that actually might change the system of accountability.

So we made the first valid database of use of force policies in the country and it was

hard to get good—Use of Force policies, for people that don't know, are essentially

the rules that police use to say whether they can use force against somebody, anything up

to (and leading to) death or murder.

And what we found is that, A, it was just really hard to get the record.

So our data set right now is the hundred biggest cities in the country and some places sent

us back almost entirely redacted policies, some places, after a long battle we got them,

and what we found are a couple of things: one is that one of the things that we look

for is do you ban chokehold?

We know that there are almost no instances where like it makes sense for an officer to

restrict somebody's airway.

We also found that there's some slipperiness that happens and New York City is a great

example of like chokeholds are banned in New York City.

"Eric Gardner," the police would say, "was not put me in a chokehold, he was put

in a stranglehold and strangleholds aren't banned in New York City."

And you're like people experience them all the same, he still died.

So we mapped that across places.

We also map is there a continuum of force?

Is there like an officer has to use a verbal warning then use something else?

There is a lot of places where there isn't a continuum, it's sort of like you just

use force, and you're like "Well that doesn't really make a lot of sense."

We also mapped to look at: can you shoot in moving cars?

What we find is that when you look at the data the police would have you believe that

they respond, that they're always responding to bank robberies, like every single 911 call

is a bank robbery, and the data just actually doesn't support that.

So when you see some of the stuff that is leading to these car chases it actually just

isn't worth the collateral damage.

It's not worth somebody getting shot, their legs still being on the gas, and them running

pedestrians over.

Like none of it is worth it.

Especially in a time where there's like helicopters, like if you wanted to find the

person you're probably going to find them, so we should ban shooting into moving vehicles.

Like we are mapping all of these things so that we can say to departments, A, we know

that there's a problem in your city because we have the data on police violence.

B, there is structural things that you can actually change that statistically suggest

that they'll have a better outcome in those places, so we mapped them.

Does your partner have to intervene if they see you using force unnecessarily?

We think that they should.

Do you have to engage lesser force before you use lethal force?

We think you should.

We're up against a system that's really challenging.

The police for decades have been taught something called the 21-foot rule.

I don't know if you've ever heard of the 21-foot rule, but they get trained that if

somebody is within 21 feet of you they can kill you.

That's like the rule that they get trained.

So you're like, why did you shoot the guy with a knife?

And they're like "we were trained that if they're within 21 feet of us they can

run quick enough to kill you."

And you're like, who is making this stuff up?

And like it's been disproven.

It's like crackpot science, but those things are actually like really dangerous and we

wanted to say :what are the policies and solutions that either lead to these outcomes or that

we can change?

For more infomation >> Busting police brutality myths: Race, junk science, and big data | DeRay Mckesson - Duration: 7:49.

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How Do You Value a Company? - Duration: 2:28.

Chris Hill: Question from Nick Burgess in Atlanta, Georgia. He writes, "Hey, guys.

Love the show and everything it has helped me learn in my young investing journey so far.

As I'm only 26 years old, I'm looking for companies that I can stick with for the long haul.

I know I need to look for companies within my circle of competence with great management teams,

but I always hear about looking for companies that are undervalued.

With that in mind, what is your favorite way to value a company?

Again, thanks for all that you do." Thanks for listening, Nick!

Thanks for the question! Ron, you're up first. Ron Gross: I could talk about this for hours.

Jason Moser: He literally could. Hill: We don't have that kind of time.

Gross: I'm going to give you one that's off the beaten path and is perhaps easier,

and that's called earnings power value.

It assumes a company has no growth and you value it assuming it's stable.

Then, you can compare the no-growth value that you get to the current price to determine

what you're actually paying for that growth. Hill: That sounds like it involves math.

Gross: A little bit of math, but it's easy. Hill: Jason, what about you?

Moser: I preface this by saying that valuation is more art than science.

It's an option, really, and everybody's is probably a little bit different.

I know a lot of people like to look at cash flow. I do like to look at that.

But I also think that generally speaking, most people are out there looking at actual earnings per share.

I do like to fiddle with these income statements and stretch out earnings per share five years

down the road, get an idea of what the company's going to be earning, and look at it from a multiples perspective.

Aaron Bush: I think it's important to learn how these different frameworks work.

Discounted cash flow, earnings, power value.

I may be a little bit different in the sense that the companies I'm looking

for are the ones that break all of these models.

I'm looking for the companies that can grow faster and longer than what most people would

plug into those models. There are qualitative reasons why that happens.

Optionality, great products, great leadership. You could go a million ways with it.

Moser: I think that's really the point.

Something we've learned here with our years as analysts is, the idea in analyzing stocks

and valuing these stocks is having as many tools in your toolbox as you can.

There's no one right way to value a company. There are better ways for certain markets and whatnot.

Learning all of those different ways over the course of time is the most valuable way to go about it.