What's up you guys Jason Wardrop here and this past month was absolutely crazy with Facebook ads
Okay, and I want to share some of these cool things that have happened over the past month with you all now
obviously it was the beginning of a new year and so you've got your new goals new resolutions and everyone's excited and
Hopefully you're still sticking to your resolutions to those schools that you made now
One of the coolest things personally that happened for me was I passed?
20,000 subscribers right here on YouTube, which if you are one of my loyal subscribers, I am very grateful for you
Thank you so much for the support. I hope you have found some value in this channel
I really enjoy putting together these videos for you
So I hope that you have found some value at least a little bit and I think that we have now passed over
23,000 subscribers which a little shout-out to MJ right here, but that was one of my greatest accomplishments
I feel in this past month. Then another cool thing is we celebrated my wife's birthday and on her actual birthday
We went up to Park City and we checked out several ski-in ski-out
Cabins, which I kind of called this dream shopping right? Like it's not like we're gonna go buy one right now
We're not really quite there yet
These are like 1015 million dollar cabins, but it's really fun to grab Realtor
Someone that can go take you up there and just start to dream right? Like there was this one cabin that was
33,000 square feet
Fourteen master bedrooms right on the ski slopes there was two lifts going up guys. This thing was crazy
It was awesome. And there was other ones there was like ten twelve thousand square feet and these are aunts again
We're all like 10 to 15 million dollar cabins, which you know
Maybe one day I'll get there and hopefully bring us some of you guys my loyal subscribers up to the cabin to hang out
Go
You know hit the ski slopes for me where maybe he's in the summertime do some downhill mountain bike and some hiking some cool
Activities up in Park City then another kind of cool thing
That happened is my little boy my son. He rolled over for the first time which guys it was super exciting
He actually rolled over three times straight in a row
But it's now been about two to three weeks and he hasn't done it again since so we got to figure out what's wrong with
him now one thing that I like to do at the end of every month and a lot of times at the end of every
Week and I should probably do it every single day
but I like to take a look back at the week or the month and reflect and see all the positive things that have because
honestly, if you did it every single night at the end of the day, even if you had the worst day
there's things that you can be grateful for there are things that maybe you didn't notice but if you take the time to reflect
Like all these things. I just kind of list it off
You're like man
That's really cool and just be able to have be grateful and have gratitude for everything that's going on in your life now guys
I get it
I know you didn't show up to here to hear about my son rolling over for the first time or me passing 20,000 subscribers
Or any of this stuff, but I also spent over
$100,000 on Facebook ads just this past month and we're gonna get to that here in just a second
I'll show you guys the
Actual screen and so you guys can see inside my ads account that I really did spend over a hundred thousand dollars on
Facebook ads and honestly that doesn't even count any Google ad spend because we also spent a little bit of money over there
Which I haven't really ramped that up quite yet
But that was additional ad spend on top of the hundred thousand dollars on Facebook ads
But Before we jump in and I show you guys the actual screen and inside my ads accounts and all that stuff
I just wanted to break down three key important things that you need to know
To be able to get to that level in your business, right?
Because when I first started a few years back
I could have never
Imagined to spend a hundred thousand dollars on Facebook advertising like I could have never even imagined just even making a hundred thousand dollars in
Just one single month
Okay, but I've been able to learn a lot of tactics techniques be able to scale up my business to that point
I remember back in the day if I spent
$1,000 for the entire month. I felt like that was a lot of money
so I want to break down really quick the three key things that you need to know and
understand about your business before you can scale things from $1,000 per month to 10,000 to 50,000 100,000 and
Even beyond that right? So the first thing that is honestly the most important thing is make sure you have your tracking
Dialed in okay and your tracking is basically knowing how much you spent how many leads you?
Generated how many sales you're making how much money you're making and not just money you're making but how much cash you?
Collected that day and how much revenue you collected that day
so the difference between cash and revenue if you guys have been watching my channel here is cash is like money that you actually
collected that day
whereas revenue if somebody jumps on like a payment plan or a monthly subscription or something like that, that could be
Forecasted out for several months, right? So like my webinar, you can buy it for nine ninety seven or three or four payments of
367 now if someone jumps on the payment plan and they just pay
367 well, I only collected three hundred sixty-seven dollars
But the potential collected revenue is well over a thousand dollars. So I remember even just this past year guys
It's not it hasn't been long since I've really gotten my tracking dialed in a year ago today
I pretty much would throw money at Facebook and I was actually still spending quite a bit
I would spend about fifty to sixty thousand dollars in the beginning of 2018
Per month and then I was like, okay
I'm spending fifty to sixty thousand and as well, as long as I'm making more than that, then I'm good
I'm making money and I can pay all the bills
But I had no clarity or peace of mind when I was spending that money
So like if I went through and had a bad sales day or bad webinar bad, whatever
I was kind of freaking out right because I didn't know I didn't have that tracking dialed in so I didn't know if I spent
$1,000 if I was losing $1,000 or making $1,000 or what where I was at in my business
So that is the number one key point guys, make sure you have your tracking
Dialed in so, you know
If you're spending a hundred dollars that you're making at least
200 dollars back out with your business now key number two guys
It falls along the lines perfectly with tracking and that is knowing your lifetime value of your customer
Okay
so basically kind of break this down if you were to go spend one dollar on advertising and
That next day you made a dollar back and you break even that's great, right, but you might think well
Why should I go through and spend a dollar just to make a dollar back?
Because if there's refunds charge back, so there's like the processing fees all that stuff at the end of the day
You're like I'm actually losing money
Okay. Well the cool thing is is if that one dollar you spent is generating leads and customers where the
Lifetime value after three months is two dollars
Right or after six months is three dollars where if you're able to go through and wait that out
You're actually doubling and and five Exene your money that you spent initially on that advertisement now
I always try to make sure that I am not only breaking even but I'm actually making money on a rolling
Seven-day calendar so that basically means if I spent let's say $1,000 in a week. I try to make at least
$1,100 back that week
Knowing that I'm able to pay for all my ad spend and kind of have a little bit of a buffer for any refunds chargeback
Processing fees or anything else that might be happening
And then after that the lifetime value of all those leads and sales generated
Everything after that is just going to be complete profit for my business
So the way I kind of like to think about this is if you think about that study that's done on kind of willpower
Right where they had all these kids in a room and they put a Oreo cookie right in front of them and they're like look
You can either eat the Oreo cookie right now, or if you wait five minutes, we're gonna give you two Oreo cookies
Okay. Now most marketers most business owners. They're gonna eat that Oreo cookie, right?
They're just gonna be like going and trying to hey, I spent $10,000 on advertising this month. I better be making
$15,000 back right now, and I don't want to even like think about lifetime value or any of that
Well, if you actually wait and know your lifetime value of your customer
You can be making a lot more money
And if you have that tracking dialed in you can be a lot more confident in scaling your business
And just have that peace of mind
So you're not having to freak out every single day like I was back in the day
Not knowing your numbers not knowing your tracking not knowing your lifetime value of your customer and those leads that you could potentially
Collect more money down the road as well. Alright, so the number three key point
now this guy's this take is a grain of salt because I
Highly recommend if you're just starting out with your business, if you're really spending less than fifty to sixty thousand dollars per month
Which most people are going to be just focus on one ad
Network, okay
Don't go be spending money on Facebook and be spending money on YouTube and Google and all these different platforms
Because really it's like every single ad platform is a completely different beast
The quality of leads is different the people that are on it are different
So you have to really take that in consideration and it's really a little bit of a learning curve to get to that point
Now with that said if you are going through and advertising on Facebook and YouTube and Google and all these different platforms
It's really important to keep your tracking
Separate so any money that is spent on AdWords
you need to track that directly to the leads that are generated from your AdWords ads and
The sales that are generated from those ads as well
Versus with Facebook you want to keep that all in one tracking sheet as well? Because honestly,
that's where it gets tough for a lot of people and this is where I was pretty much all of last year and that was
The first year I really started spending money on Adwords. It was like I was spending money on Facebook ads
I was spending money on Google ads I was making sales
I was making money I was profitable but I had no idea if it was the Facebook as they were bringing in the money or
The YouTube ads the Google ads I had no idea
And so I was just throwing money at stuff and it was working. It was great
But because I didn't really know I didn't have that tracking down and the separate tracking on the different platforms
I didn't know if I should be focusing more on YouTube or more on Facebook or which ads were actually performing the best
Okay
So anyway guys those are the three key points that I would highly
Recommend you nail down to start scaling your business more and it's interesting because once you get these things nailed down
scaling becomes a lot easier
And you have a lot more peace of mind when taking things to the next level with your business now as promised guys
Let's jump on my computer
I'm going to show you guys inside my Facebook Ads account so you can see that I actually yes. I did spend the money
I was telling you I spent and then also I'll show you guys inside my Google Ads account just so you can see that was
Like a frat I think we spent like ten thousand or something like that
I don't even know but I'll show you guys in there as well
All right guys, so here we are in my Facebook Ads account
You can see I spent one hundred three thousand four hundred twenty six dollars and thirty cents
Now if you look up here
I did pull last two three days of December and the only reason being is because I
Did do a promo in early January where I started the ads in December 29th
Because kind of the holidays I shut my ads off for a couple of weeks because the ad costs are extremely expensive
So I was like, you know, I'm just not gonna spend any money
Okay, so if we actually look at just the month last month right there
We've got ninety four thousand seven hundred and fifty six dollars and thirty six cents now some of you guys might be thinking well Jason
You know, you're lying. It's like if you didn't spend over a hundred thousand dollars
Well, have you come over and look at AdWords as well?
We spent not that much. You can see about eight point four thousand
So eight thousand four hundred if I hover over this eight thousand four hundred and forty two dollars and ten cents
So even if you know, you don't pull the last couple days of December, it was still well over a hundred thousand dollars
But guys once again and as I've shown you guys before you need to keep this tracking separate. It's like right here
This is my AdWords tracking. You can see up here
I track all the leads and you can see right here
The ad spent eight thousand four hundred and sixty seven dollars is where I've got tracked right here
How many clicks how many leads how many sales all this stuff right here?
And then I also have one for Facebook ads as well. And so I can know exactly what is producing
The leads was producing the sales and how my business is really going on. So
Anyway guys, hopefully this was helpful as far as kind of breaking down and understanding how to go through and scale your business
I hope you guys are off to an amazing start in this new year and
Reflect take some time every single week or the first like I like to do the first weekend of every month of every new month
Look back and be like, okay, what were the cool good things that happen? What can I be grateful for?
What are the the things that I can just like reflect on and give me that that power that the boost to get me into?
this next month
So anyway guys, hopefully you out liked this video and if you did make sure you guys subscribe if you're not subscribed already also
Give it a thumbs up comment down below
Let me know he thought and with that said guys, thanks so much for watching and I'll talk to you all later
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