- So today, Spencer will help me confirm this
- [Kim] Spencer!
- We have Google here to teach us about some of the new stuff going on with YouTube advertising
and pretty much how we can best use it for our clients, best practices, and obviously
we'll take that and tweak it in different ways, put our own twist to it.
But yeah they've got a lot of new features going on, so basically, taking couple hours
to teach a whole team about that.
So far I think it's solo hosted, but I know we've got TK coming from Google, got another
lady from Google who are gonna be doing the majority of the educating around here.
So we'll see what they have for us.
- [Stone] Are you excited?
- [Graham] Yeah, very excited.
- Yeah I'm gonna forward you the email.
Oh, hello, I did not see you there.
Stupid.
- Nick's talking to the vlog?
- Yeah.
- What are we doing today?
- Something more on the interface, its more like, just us not being expert level YouTube
managers.
- [Stone] Can you give us a clearer...
- A clear overview of what that looks like?
I mean this is what goes in to YouTube, so like bidding, who to target, kind of all like
the technical side, I feel like we don't know up to par what we should know for that.
Graham's a very, very intelligent account manager.
One of our finest.
- This is the only for e-commerce.
People who don't have e-commerce, one, are antiquated dinosaurs and are never gonna make
it.
- Nick doesn't know things.
Yeah.
- Is Nick--
- He's got issues.
- Hello!
- This is a, this is a
- Hello.
- Is anybody else joining us?
If we can break in half...
Spencer, a.k.a. Bruce, you're gonna go over here.
You guys are gonna go over there.
I want us to take a couple of minutes to get to know each other today.
So I want you to find 10 things that you have in common and it cannot be body parts or work.
'Cause I've played this game before.
- [Kim] Boy, I've never done online dating.
- I've never done online dating.
- I've never done online.
- I've never done online.
- Uh, yeah, me neither.
- [Nick] Okay, who's lived in multiple states?
- [Woman] Shoot, I should not be--
- Yep, I've lived in multiple states.
- I've lived in multiple states.
- I have not.
- [Spencer] I haven't
- [Kim] And I should not.
- [Nick] We've all played sports: recreationally.
- We've all done sports.
- We've all done sports.
- Yeah.
- Okay.
- [Richard] Damn it, Reese
- Is anybody a vegan?
- No.
- Oh God no.
- [Man] Alright, we're all not vegans.
- [Nick] We all brush our teeth in the morning.
- I guess.
- Graham?
- We're on a break.
What did we learn so far?
We learned a lot about message with YouTube.
And kind of the importance when people are making ads and the difference between mobile
and desktop.
So I guess kinda laying the foundation for how we can best use it.
- My favorite part?
- Yeah.
- I have a client that's a video agency so I think this could be useful in that the best
way to get their message across is probably gonna be video.
- [Kim] Um hmm.
- That sounds good.
It's like YouTube, it's not worth sleeping over.
- [Austin] I have too.
I'm getting a lot of accounts that are like, YouTube video, you do a YouTube
- Oh, yeah.
- I'm gonna go make one up real quick.
- Yeah.
- Yeah, it's something you can get better at.
It's not that we're not even good at it, it's just that we don't have any of it running.
- Um hmm.
My biggest thing is like, clients either don't have great video assets, or they're old, or
you might run a small test on it and it doesn't perform.
So like--
- Well and they're not willing to play the long game.
- [Graham] Um hmm.
- They're not willing to play, they're like.
Yo we have to, sorry.
We have to run this for a while.
You know what I mean?
They're really, it's like.
How did they?
Did you guys do like Q and A like on those questions?
Like one was like?
- Yeah.
- Oh I'm doing better on the search, why would I want to try YouTube?
- [Graham] Um Hmm.
- What was the comeback for that?
- I mean they're gonna perform differently either way so.
- You need to just understand why our fault and the funnel--
- Yeah.
- Know that it's.
- And that speech was pretty into like the whole KlientBoost thing anyways of like,
well that's a different temperature.
- Yeah totally.
- Give it a different goal don't expect like, your sales are just gonna blow up.
- Yeah, I understand that it's just a feeder.
It's just a feeder, that's all it is.
- Huh?
- [Stone] So how was that training?
- It was good.
Uh, no, I actually enjoyed it.
It's nice to get some one-on-one time with them and have an opportunity to ask some questions
and everything.
You need to move quick and good to actually hear from them, have some Q and A.
- Yeah.
- Was this you first, Google training with us?
- Yeah, it was.
- Oh it was?
- Yeah, I think, Bryn came down like the first day I was here.
- I was, it was the first Friday I was here so I had been here less than a week.
But my first time meeting TK, first time meeting Amy.
Yeah.
- [Kim] Yeah.
- Not as in-depth here, and not in person either.
It's been like maybe at a conference I've heard 'em speak or something.
- But it's cool.
- Oh,
- Nope.
- [Woman] Oh, okay.
That's all I had to say.
- I agree.
- Sales focused.
- Sales focused, but lately they've been a lot more client focused.
- Let's just do this.
Let's just do this.
- Well, now.
You always get me when I'm done.
- [Stone] I know but.
- But I was saying, they're a lot more client focused.
That talk that I had with TK just now.
You know before they were like always trying to push on like maximizing clicks, you know
because that's of course that's gonna make them money but he was like: no.
He was like we're not pushing that anymore.
He's like: we're more customer centric, so we're focusing on maximizing conversions and
target CPA.
Which I think is refreshing, to have Google come in and talk to us about those sorta things
than rather than trying to sell.
- Yeah, I would say that gave us some new things to test, equipped everybody to bring
videos to their clients maybe in a different light.
Bring some new strategies to them and I'm pretty excited about some of the different
bidding strategies.
So yeah, overall I would say it's successful.
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