Free Google Play Gift Cards - Google Play Gift Card Generator
For more infomation >> Alkaline Water: Healthy Beverage or a Big, Fat Lie? - Duration: 5:45. 
For more infomation >> Clermont police officer arrested on perjury charges - Duration: 1:21. 
For more infomation >> Your Thursday Morning KSBW Weather Forecast 7.27.17 - Duration: 2:39. 
For more infomation >> Spine Health | 8 Tips To Keep The Spine Strong And Healthy | Healthy Spine - Duration: 5:14. 
For more infomation >> Inside Game of Thrones 7x02 "Battling the Silence" (SUB ITA) - Duration: 9:17. 
For more infomation >> Kesha - Learn To Let Go (Lyrics / Lyric Video) - Duration: 3:51. 
For more infomation >> Fire crews rescue 2 people trapped by flooding in KC bar - Duration: 1:14. 
For more infomation >> President Donald Trump's 'Bad Policy' Made For A Political Reason | Morning Joe | MSNBC - Duration: 9:37. 
For more infomation >> Merci pour l'invitation N°27 : Rencontre avec Ruth Wassermann, Directrice Artistique de Made.com - Duration: 5:15. 
Are you planning an event? Have you picked your unique hashtag for your
event? If not let's look at a few reasons why you need a unique hashtag and how
you're going to make sure it really is unique.
Hi I'm Sheryl Loch with Ginger Roots Media and I'm here with... Hi guys
Lany Sullivan with Events by Lany and we're talking hashtags. This reminds me
of that YouTube video that Jimmy Fallon and Justin Timberlake did "hashtag" right
if you ever, go watch it.. never mind. So anyway, hashtags for an event. They
need to be unique! But let's talk about how do we even figure out what our
hashtag is? [Sheryl] Well for one you're going to want something identifiable with your
event. You want it to resonate with people why your using that hashtag. You
don't want to use rainbow unicorns when your event probably isn't about rainbow
unicorns, but if it is that could be your hashtag. So if it's not identifiable with
you it's out! Another thing you want to keep in mind SHORT! Rainbow unicorn
probably isn't that great, because A. it's long B. it's something somebody could
misspell easily, so you want to keep it short and you want to easy to remember.
So just using random letters or if you have an event for your event has some
misspellings that resonates with your brand granite, other people attending
your event may not remember that you've left out letters or added letters or
have double letters or god only knows what. [Lany] Exactly! When we talked about
Facebook pages and setting up your accounts, we talked about
not putting in the year on those. But, can we put a year in on hashtags? [Sheryl] Absolutely!
In fact that's great. If you have a short hashtag,
that is the initials of your event or something short then you put 2017 that's
going to be great, because then people are going to know that's this year's
event. Because when you start searching these hashtag there's a good chance
you're going to find them from if it's an event that's happened years before or
somebody else's use that hashtag years ago you're going to want them to
identify with current now happenings. So you can use an event or a hashtag in
your event hashtag not so much in your pages. If you miss that go check that out
before you do that. [Lany] And you'll notice the bigger conferences they do that.
They'll do SEMrush 17, MOZcon 16, MarketingProfs 15. So you'll see the big
conferences and you can always take a cue from the conference's. The ones you
know, these guys have been putting on conferences for you know 5, 10, 15 years
take you know, your main cue from them on some of the stuff. Because if they're
doing it, they've probably figured out what works. [Sheryl] Well yeah, if they haven't
they should watch this will tell them. [Lany] Yes! [Sheryl] So yeah, there's a lot of things if
you go on to Twitter or Instagram, Facebook any of those when you know
there's a big conference. Go in and start looking at what they're doing and that's
huge on social media. Not just for hashtags, but just how they're conducting
everything, so that's super important. One thing I want to say when we talked about
making it unique. Oh unique it's good, but what you think is unique may not be
unique. So before you decide on a hashtag and start labeling everything I mean you
should be labeling your images all of your messages that are going out should
have this hashtag, so that your attendees, all of your people get accustomed to
seeing it, they want to feel included they're going to start using it. So
before you start putting it out as your hashtag,
as I say your hashtag, you can't own a hashtag, so get over that. But the
hashtag you're going to use ,I want you to go on every social platform there is
and start searching that hashtag, if you have a list or narrowed it down. Go
on Google and search. Search YouTube, search Facebook, search everywhere for
this hashtag. [Lany] Hashtagify as well and there's some other hashtag
services you can use just a double check. [Sheryl] Because if you pick a hashtag and later
find out that it's connected [Lany] to a porn show yeah problem. [Sheryl] Yeah you don't want to
be associated with certain people. You also want to look at if you find
hashtags, from say, a year ago. That are using it they're not a bad site, they
seem like okay people, the little bit of confusion would not be a big deal. But
you want to look at the dates of all of those messages, because if you're holding
your event in the same proximity of time that they are, you could have mass
confusion. [Lany] And mixed messages to your audience. [Sheryl] Some of these hashtag people for events
will use these hashtags for six months, nine months, even a year. They use it all
the time, so watch that or you could be in, even though they're not a bad event
you're just mixed in and your messages are going to be lost.They're going to
think you're spammers it's going to cause some confusion. So watch your time
span, also if you do find someone using it. [Lany] And I would double-check like if
you have somebody doing the research for you, unless you have a Sheryl in your
life, I would double check all hashtag work to make sure. Because someone like
Sheryl will double and triple and quadruple check. I could say that
because I worked with her and I get slapped every once in a while, because I do stupid shit.
But the thing is, you want to make sure that you don't entrust that to
somebody that you really truly aren't confident that they've
searched everything, and gone really deep into some of these
things. Because you could be connected to it like Sheryl, an event that you
really don't have any association with and that hurts your visibility in your
brand online. [Sheryl] Yeah and the thing is, if you have a graphic designer, if you have
someone editing your videos, anybody that you're paying to do some stuff with, that
you're going to want them to add that hashtag too, if you start paying them to
make your images, to do your videos, to do your social media, your website, blog
posts, anything and you're using that hashtag and in a couple weeks you go oh
crap that hashtag won't work we have to change it. Guess what, that's not included
in the price, for you not doing your research ahead of time. So before you
pass that hashtag out, like Lany said, you check it no matter what. I don't care if
I even give it to you, go check it yourself, because that's a lot of
money. [Lany] I don't checkit when she gives it tome. [Sheryl] That's okay, I know that about you, so I just go. But the
thing is to redo is more money, especially if you've involved print,
you've involved signage for your event. [Lany] Anything and everything yeah [Sheryl] Big money.
[Lany] And once you have your hashtag figured out, then like blow it out. You know
that everybody has it. Make sure your speakers have it, make sure your
attendees are using it, encourage them to use it. Do contest to get them active
and involved in that hashtag. Make sure they're using it during the live event
that's one thing that the big conferences do really well and people [Sheryl] Not all of them.
[Lany] Well no not all of them. I think the ones that I follow
mostly because I pay attention to the big ones that I follow. But
you'll see pictures on you know on Twitter with the hashtag and people have
really figured out how to maximize the hashtag. But the smaller
events, the smaller business owner, I'm sorry, but you haven't
figured it out. You haven't gotten your tribe to use your hashtags, so get your
tribe to use your hashtags. Get them to engage on Twitter, because you can get
some trending, that's branding. That's brand visibility when
you can get your entire audience and all of your speakers and everybody involved
in the event moving that hashtag on Twitter. So
there's really some power there so use it. [Sheryl] I would say, go as far as whenever you
email these people, your attendees, your group of people, your followers, tell
them this is the hashtag we're using. Because if you've hired a social media
manager or if you're trying to do it yourself, which I find crazy, but even you
are, the way that people are going to be able to follow this, be it get your
questions answered, share updates, share the whole event itself. Is by looking at
that hashtag! So me as a social media manager, when I've done that for events,
what I'm going to do is, I'm not going to go and start searching for oddball crap
on all these social sites. You can't afford for me to do that, so what I'm
going to do is. I'm going to go in and I'm going to sling the hashtag in a
search and then I can see who do I want to reshare, who do I need to answer a
question - who needs a link, did someone have a problem on the site, maybe the
site was down or your pay button wasn't working. God only knows what, but that comes
on the customer service end of social media. But it's all done through that
hashtag. So if you're thinking silly hashtag, I don't need it, people will send
me a direct message if they need something. No they won't!
And if they have a complaint, [Lany] It's going right on Twitter. [Sheryl] Let me tell you
what, any complaints are going right online and a lot of people may not
include you, at you, tag you. They'll use a hashtag just because.
So there's a lot a lot more to hashtags than just, you know, the old
they're no big deal. They play a huge role so, pick them wisely. Get your
people to use them, everybody needs to use them that's involved and monitor
them. That's the biggest thing, monitor that! [Lany] YYeah because you can get some
really great testimonials and you know future use out of that content too. So I
mean we could go on and on and on so. [Sheryl] I love hashtags!
[Lany] There's so many actually. [Sheryl] The Minions hashtag! Did you see that? [Lany] I love that, go type
in hashtag minions and see what happens. [Sheryl] On Twitter. [Lany] It's exciting!
Alright so, I think we've pretty much covered as much as we want to give you
today. So you'll have to do what? [Sheryl] You'll have to go over to Events By Lany com
/ knowledgebase and sign up for the email list, because we're going to have a
download for you so that you've got all of these little tips as a reminder as
you build your event. I also want you to subscribe to the channel so, that you
don't miss any of these videos for event planning and with this video why don't
you give it a like, a dislike, a share, got questions leave them in the comments.
We appreciate you participating. [Lany] And please don't forget to sign up, because
we have the live Q&A ,so if you do want to dive deeper we have the live Q&A that
is a members-only, so you have to go sign up to get this and you don't want to
miss this is thanks.
Đăng ký:
Đăng Nhận xét (Atom)
By using CarRental8 you can discover affordable car hire from over 50,000 international locations.
Trả lờiXóaIf you would like an alternative to casually dating girls and trying to figure out the right thing to do...
Trả lờiXóaIf you would prefer to have women chase YOU, instead of spending your nights prowling around in filthy bars and night clubs...
Then I encourage you to view this short video to unveil a shocking little secret that has the power to get you your very own harem of beautiful women just 24 hours from now:
Facebook Seduction System!!!
Booking Buddy is the #1 travel booking search engine, that you can use to compare travel deals from all large travel booking agencies.
Trả lờiXóa