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"In the Christmas bakery

There are so many delicious things

Between flour and milk

Some jerk makes

A huge mess

In the Christmas bakery

In the Christmas bakery"

Hello, dear German learners!

Today, we talk about German songs again

and with Christmas just around the corner,

let's talk about Christmas carols.

Today we are talking about the song

"In the Christmas bakery".

Have fun!

The song "In the Christmas bakery"

is a popular song

from the children's songwriter Rolf Zuckowski.

Rolf Zuckowski is one of the best known

and commercially successful

German musicians.

He came up with this song

when he was on his way to his family.

Before that, he phoned his family

and his wife told him

"We are baking cookies."

This is a very popular and old tradition,

to bake cookies for Christmas.

That belongs to Christmas

almost like the Christmas tree.

That is something,

which I really enjoyed

when I was a kid: baking cookies.

And of course we

also liked singing this song,

"In the Christmas bakery".

Together, we will

have a look at the lyrics

and I will explain to you

what it means exactly.

"In the Christmas bakery

There are so many delicious things

Between flour and milk

Some jerk makes

A huge mess

In the Christmas bakery

In the Christmas bakery"

Yes, this stanza is mostly clear

but there are a few bits

which may require explanation.

So, "in the Christmas bakery

there are so many delicious things".

If something is "delicious",

then it means, "it tastes good."

That's an adjective

which people like to use.

If someone asks you

"Does it taste good?

Do you like the food?",

then you can say:

"It is delicious!"

And a treat is a food,

mostly a candy,

which tastes very delicious.

That's a treat.

"Between flour and milk

Some jerk makes

A huge mess"

What is a jerk?

Well, I have never heard that word

(except in this song),

but according to the dictionary

"Knilch" means:

an unpleasant man.

An unpleasant man

is called colloquially

a "Knilch".

A mess, what is that?

Well, the verb "to spill" means

that you let a liquid

drop down somewhere

and so causes stains.

That means "to spill".

When I eat something

and I eat very chaotically,

I eat without being careful

then I'll spill something.

I may be spilling on my shirt.

For example, when I'm in Berlin

and eat a kebab,

then there's the danger

that the sauce is spilling on my shirt.

That is not so good.

And "spilling" is the noun,

that is made from this verb.

From the ending ("Kleckerei") you notice

that it is a noun.

So a spilling is the idea

the concept of a person spilling.

So if somebody spills a lot,

then it's a mess

and that happens in the bakery.

So in bakery people bake,

there we have exactly the same idea,

that a verb becomes a noun.

From "to spill" to "spilling"

and from "to bake" to "bakery",

both times a verb becomes a noun.

Well, in the Christmas bakery,

some elves or children are spilling

and that then becomes a mess.

The second stanza.

Incidentally, the first stanza was the chorus

and now we come to the second stanza:

"Where did the recipe go?

Of the cookies we love?

Who has the recipe

Displaced?"

Of course, "to displace" means

that someone brings one thing from one place

to another place.

"To haul" actually means

that the object has a lot of weight,

that it is very difficult

to move this object.

If I - or if Santa Claus

has a big sack on his shoulder,

then he hauls this sack,

because the sack is very heavy.

But you can also display a recipe

– especially when it then rhymes.

"Not me"

"You maybe?"

"Neither did I"

This is the third stanza.

Of course, people are asking each other now

in the Christmas bakery,

who has displaced the recipe.

"Not me"

"You maybe?"

"No, me neither"

The next stanza:

"Well, then we have to work it out"

(We have to do it.

= We have to work it out.)

"Just bake and improvise

Turn the oven on (oh yes!)

And go!"

So.

"Well, then we have to work it out":

That means we have to make it.

When you work out something,

then you try,

then you start doing it.

That means "to work it out".

If you work out something,

then you have managed doing it,

then you are successful.

"Just bake and improvise":

That's a nice german phrase!

"To follow your gut" means

that you do it without a recipe.

The "snout" is the nose of an animal.

So you follow your gut,

if you use your sense of smell,

for example.

Following your gut.

When the nose is the snout of an animal,

then you can imagine

that you follow your sense of smell.

And ... "Turn on the oven",

that's the third line – very clear.

"Oh yeah!",

Voice from the background: "Oh yes!"

Someone is happy, someone says:

"Yes, do it.

Turn on the oven.

That's good."

"And go!" Is the fourth line of the stanza.

"And go!", that means:

"Come all and join us."

If you go do something,

then that means

that you go there

and do the thing, become active.

Then the chorus comes again:

"In the Christmas bakery

There are so many delicious things

Between flour and milk

Some jerk makes

A huge mess

In the Christmas bakery

In the Christmas bakery"

So. Now the next stanza:

"Don't we need chocolate

Sugar, nuts and succade

And a little cinnamon?

That's true"

Yes, those are great ingredients!

Put in a little bit of chocolate,

sugar, nuts and succade –

all ingredients that make the baked goods sweeter

and tastier.

What does succade mean?

Well, succade is a sweetener.

It consists of at least 65% sugar

and is made from lemons.

One uses the sugar of lemons

to make succade

and then you can sweeten baked goods.

In the next verse

more ingredients are mentioned:

"Mix butter, flour and milk

Have a taste in between

And then the egg comes (watch out)

[passes by]"

So, "mix butter, flour and milk",

there the lyrics is describing

almost a recipe.

"Have a taste in between",

that means,

that you take a little bit,

put it in the mouth and taste,

if it is already good

or if you need more ingredients.

"And then comes the egg.

Watch out! ", it comes from the background

and then the last line: "by",

so that it rhymes nicely with "egg"

and that's why

the person in the background

maybe also shouts "Watch out!",

because an egg passes by;

maybe it is even being thrown.

Then the chorus comes again:

"In the Christmas bakery

There are so many delicious things

Between flour and milk

Some jerk makes

A huge mess

In the Christmas bakery

In the Christmas bakery

Please step aside

Because we need space to knead

Are the fingers clean?

You pig"

"Please step aside,"

that's a saying

which is very useful

and you hear it more often.

"To step aside" means

that you go away,

in fact, to the side.

I'm standing here,

someone wants to go here,

then I step aside,

I go to the side.

"Because we need space to knead";

we need a bit of space;

we have to make a bit of room

in the bakery

and we have to knead the dough.

Because in the previous stanzas

we mixed butter, flour and milk,

added an egg,

so we have dough

and you have to knead this dough.

But before you knead the dough,

you should wash your hands!

That's why the song asks:

"Are the fingers clean?"

"Pure" is a synonym for "clean":

Are the fingers clean?

"You pig!"

Someone apparently has

not washed their hands yet

and that's why a person says

to the other: "You pig!"

Clean hands are important when baking!

And the penultimate stanza

before the last chorus:

"Once the cookies we cut

Are on the baking sheets

We wait eagerly

Burned"

That should not happen,

that the cookies burn – no, no, no!

Oh dear, that can happen as well

in the Christmas bakery,

that something falls to the ground.

"Are the cookies we cut

[Once] on the stove sheets"

So you cut cookies.

You have a dough

which you spread,

you spread that out

and then you have these cookie shapes

and you press the shapes into the dough

and this is called "cutting cookies",

you cut the cookies.

And when you're done,

you put these cookies

on the baking sheets

or on a baking sheet

and waits eagerly.

You wait

until the cookies are ready

in the hot oven.

Then the last line of the stanza:

"Burnt!"

That means

that you waited too long

and the cookies have become black.

That is not so good.

But if you pay attention,

of course, the cookies don't burn.

And the last stanza is the chorus again:

"In the Christmas bakery

There are so many delicious things

Between flour and milk

Some jerk makes

A huge mess

In the Christmas bakery

In the Christmas bakery"

That was "In the Christmas bakery"

by Rolf Zuckowski,

a song from the year 1993.

At that time I was just three years old

and maybe even back then, I,

as one of the first children,

sang this song.

Thank you for watching!

I hope you enjoyed this video.

I wish you a lot of fun

while singing this song,

especially when it's Christmas.

See you later.

Bye!

Many thanks

that you watched this video.

If you want to learn German effectively

and not just jump from one YouTube video

to the other,

then join JoinGermanClub.com.

There is no better place

to learn German effectively and in a structured way.

See you there.

For more infomation >> [v1.0] 🎅 Deutsche Weihnachtslieder #2: In der Weihnachtsbäckerei 🍪 | Lieder zum Deutschlernen - Duration: 16:27.

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Is Amazon Pay a Major Threat to PayPal? - Duration: 33:45.

Jason Moser: Welcome to Industry Focus, the podcast that dives into a different sector

of the stock market each day. It's Monday, November 26th. I'm your host, Jason Moser.

On today's show, we're going to talk small-cap financial stocks. We'll tackle some listener e-mails.

We'll tap into Twitter, of course, and give you One to Watch for the coming week.

But we begin this week talking about the king of e-commerce as Amazon continues to pursue

the massive market opportunity not only in e-commerce but out there in payments. We talk

a lot about payments here, as you know. Joining me in the studio this week, as usual, is certified

financial planner, Matt Frankel. Matt, how's everything going?

Matt Frankel: Pretty good. We took the kids up to my family in Maryland and just got back

from that. I actually had a chance to use Amazon Pay for some Black Friday shopping last.

I'm really looking forward to talking about that.

Moser: I have a feeling we're going to be digging into that a little bit. You guys had

a nice Thanksgiving weekend, it sounds like.  Frankel: We did. The trip was surprisingly

smooth for a 10-hour car ride with two small children.

Moser: Holy cow, 10 hours! How many times did you have to stop for that trip?

Frankel: We've got little kids, one of whom is potty training, so...

Moser: Well, we're glad to have you back here and joining us. You mentioned Amazon Pay,

so let's kick right off here talking about Amazon. There are a few different points to

this discussion we want to get to. We're talking primarily about Amazon's effort to gain more

share in the payments space. That's through Amazon Pay. We can couple this discussion

also with the fact that according to Adobe Analytics, Black Friday pulled in a record

$6.22 billion in online sales, which was up almost 24% from a year ago. It was the first day

in history to see more than $2 billion in sales stemming from smartphones.

That's where I really want to pick this conversation up here. Not only are we living in an e-commerce world,

we're certainly living in a mobile world, as well.

For a lot of us, Amazon Pay probably isn't top of mind, yet we're reading now that they're

really making efforts to gain share, it seems like initially with companies that are not

necessarily direct competitors, like gas stations or restaurants or what have you. It does seem

like they're trying to take a little bit more of that role in the transaction, much like

we've seen Apple do to date with Apple Pay. But it's also not just Apple. There are all

these payments companies out there, trying to get a little piece of that transaction.

Talk a little bit about your experience with Amazon Pay. Give us a little bit of your perspective

here as to what the endgame is with Amazon.  Frankel: I was on a certain retailer's website.

I can't tell you what I bought, or who I bought it from, because it was an anniversary gift

for my wife, who listens to the show. Moser: Oh, so you really can't. I was going to say,

"You can't, or you won't?" But it's both.

Frankel: I really can't. It was a small business, something you would see featured on Shark Tank.

It struck me as somewhere that gets most of their sales from Amazon to begin with.

This was directly on their website. I went to check out, they were having a great Black Friday sale.

I went to their website, selected my products, and went to the checkout.

And there were two buttons. There was a PayPal button and an Amazon Pay button. I was curious,

because I had never seen that on a merchant's website. Amazon really hasn't pushed it until recently.

So, I clicked Amazon Pay, and it took me right to my Amazon checkout, where

I have my Amazon credit card already set up. It was just like checking out for a normal

Amazon purchase. It took me about two clicks. It was very easy. I was actually going to

use PayPal, and I like this alternative because it lets me keep all my purchases in one place.

I'd say about 50% of what my wife and I order is already through Amazon. It lets me organize

my purchases into one payment portal. I actually think PayPal might have something to worry about here.

Moser: That's a good perspective there.

I want to ask you, the initial thing that comes to mind here where I think they may have a

little bit of a challenge, we know that to date, the U.S. consumer isn't necessarily

all that digital-wallet-focused yet. That's still something that we're in the very nascent

stages of, and I think it's going to take a while for that behavior to really change.

You look at something like Apple Pay, for example, as clever as that is, consumers still

aren't embracing that wholeheartedly. Whether it's Apple Pay or Google Pay or Amazon Pay,

the digital wallet, there's a big opportunity there. That explains why Amazon is pursuing this.

The one hang-up here I have with Amazon and

the process that you just described, it sounds like there's a little bit more friction in

there vs. if I go somewhere, whatever website it may be, and I have the option to pay with

Apple Pay. When it says, "Do you want to use Apple Pay?" And you can just use your thumbprint

to verify the transaction, as opposed to having to go to another website and verify that purchase.

What I'm getting at here is ultimately, it feels like Apple, and to a degree Google,

have a hardware advantage that Amazon doesn't have to date. Does that make sense?

Frankel: Yes, but here's my perspective on that. I don't necessarily think this will

steal any market share from people who are already on Apple Pay or PayPal. Both of those are,

like you said, very easy portals. They both have hardware advantages over Amazon.

But there are a lot of people who are not using digital wallets yet who are already

comfortable with Amazon's checkout process. I don't necessarily think they're going to

steal market share or steal existing customers from any of the other ones, but I do think

it gives them an advantage recruiting new adopters to digital wallets.

Moser: Probably, you're right. We talk about this all the time, this is not a zero-sum game.

It's not as if one wins and everybody else loses. This is a massive opportunity

out there. At the end of the day, money is going everywhere. That's what dictates everything,

basically, is money getting from point A to point B. Pursuing even just a small piece

of that pie makes a lot of sense, particularly in Amazon's case, because really, you have

to figure for them, this is a very easy bet to make. The business certainly isn't hinging on it.

At the most, they get a tiny scrape of that transaction. When Apple Pay is used,

Apple gets a very, very tiny scrape of that transaction. It's not terribly meaningful.

It becomes meaningful if you have a billion people using it on a consistent basis.

And obviously, we're not to that point yet. But even beyond the financial implications,

I would imagine that a company like Amazon, as smart as they are about using data and

doing things with that data, just gleaning the data from transactions like these would

be seen as a reasonable pay-off. Frankel: Right, and that seems to really be

what they're after here. I've actually read that Amazon is subsidizing the swipe fees

for merchants -- not swipe fees, but whatever the swipe-fee-equivalent of digital wallet

fees are. They're actually subsidizing the fees to get retailers to put the Amazon Pay

button on their website at a lower cost to them. It's fair to say Amazon's not making

money on this, but it's expanding their reach. Anything that expands Amazon's reach, data-wise,

customer-wise, merchant-wise, is good for the long-term business.

Moser: Makes sense to me. I don't think Amazon's going to ever going to have a hardware advantage

at least on the smartphone side. They tried with the Fire phone. They were late to the game,

tried to do something a little bit different, but there was nothing terribly compelling

to get someone to switch, particularly if you're already used to a certain operating system.

I'm also skeptical when it comes to incorporating things like voice assistant

technology into actually paying for things. With all that said, things change very quickly.

Technology is evolving seemingly on a daily basis. I'm going to be interested to see where

Amazon takes this. Amazon Pay has been around for a while, they just haven't done much with it.

Perhaps we're entering this stage now where consumers are going to be a bit more

open to adopting digital payments and digital wallets and whatnot. If that's the case, clearly

we can see there's a lot of market share there to pick up. For Amazon to try to be a part

of that makes perfect sense. Frankel: To be perfectly clear, PayPal, Amazon Pay,

and Apple Pay all have tremendous growth runways. PayPal's growth rate could go from

20% to 19%. I'm not saying they're going to really suffer. To be clear, I still love PayPal

on a long-term basis.

Moser: Gotcha! We want to make sure we respond to the

inevitable e-mail we're going to get. We're not saying, "Short PayPal, long Amazon."

You're probably saying go long on both, right? It's reasonable to just diversify your portfolio,

own shares in both companies. Frankel: Right. Both companies are going to

be winners. I could just see the tweetstorm going off in my head when I was saying that.

Moser: Well, we'll get out in front of it if that does happen. Let's take a look here,

new topic for discussion. We got a tweet a few days back from @ChrisM_Jones. Chris said,

"Would love for the two of you to cover some small-cap financials. For example, AX, UVE.

Full disclosure, UVE was my first stock, and now is my largest position." The bottom line is,

Chris was hoping we could take a look into some more small-cap financial stocks.

Matt, you and I love talking stocks. When you get to find compelling small-cap financials,

we could probably talk about that for the next four hours. Unfortunately, we're not

going to be given that much time. We thought we would take an opportunity here to target

two companies each in the small-cap space that we like and see if we could give Chris

a couple of ideas, companies that we like, some things to keep an eye on with them.

We're going to start the discussion here with a company that Matt, you know, Synovus,

ticker SNV. Give us your elevator pitch for Synovus. Frankel: This is a bank that I drive by a lot

because it's a southern regional bank. The reason I like Synovus is, one,

they're profitable; two, they're growing very fast. On the side of profitability, return on assets

of a little over 1.3X, return on equity of 40%. Both are great numbers. The loan portfolio

is growing at a pretty impressive rate, about 4.5% a year. They're making acquisitions on

a pretty aggressive basis and they're actually getting really good deals. I reported over

the summer that Synovus decided to acquire a bank called FCB Financial, Florida Community Bank.

They actually wound up getting a discount to the share price. Generally, when you acquire

a company, you're paying a premium. That's why the shares jump up right after the acquisition's announced.

This will make them one of the biggest regional banks around. They got a

great price. They expect it to be immediately accretive to earnings. I really like Synovus.

Very profitable, well-run bank with big ambitions. Moser: Ameris Bancorp is the first one

I'm going to talk about here. Listeners have probably heard me talk about it before. The ticker

is ABCB. This is a not-so-little regional bank in the southeast. Home base is Moultrie, Georgia.

Full disclosure, my mom and dad actually live in Moultrie, Georgia. I've played golf

with a couple of these guys at Ameris Bancorp before. That wasn't through design, it's just

small town living there. Everybody knows everybody. And I do own shares of Ameris Bancorp,

as well. This is a company I found back in 2011, at the depths of the financial crisis, when

a lot of these small-cap banks, these tiny banks, particularly in Georgia, for whatever reason,

were going belly-up. They had bad loan books and really overextended themselves.

Ameris Bancorp has always been a very well-run, fairly conservative operation, not trying

to write checks that the bank can't cash.  What that resulted in, over the course of

the few years in that recovery from the financial crisis, the FDIC recognized Ameris Bancorp's

excellence in operating and started using Ameris as a partner in rolling up some of

these failed financial institutions to give them at least a little bit of an exit strategy

so that everything didn't go completely to hell in a handbasket. What this ultimately

did for Ameris, it gave them a very risk-free way to build up their asset base and their

deposit base. The FDIC basically said, "Any losses are going to be on us. We just want

you to help us get these things rolled up, and there's going to be nothing ultimately

but upside there for you." Fast-forward to today, that really has worked

out for the company. They now have total assets near close to $11.5 billion. Tangible book

value per share is close to $18. All in all, what you have here in Ameris is a still small-cap bank,

around $2 billion market cap, that has grown its presence beyond that Georgia footprint.

They have plenty of opportunities to continue to make some smart acquisitions going forward.

And they certainly have done that. They recently purchased Atlantic Coast Financial, as well

as Hamilton State Bank. It's all helping them grow this business out. Longtime CEO Edwin Hortman

stepped down recently. The new CEO, Dennis Zember, who has been with the company

for a number of years, held positions of COO and CFO. That's all to say, I expect

that conservative, smart, long-term-focused mentality to continue here with Ameris Bancorp.

Certainly had developed a long track record of success. I suspect we will see that going forward,

as well. That's one of those little small-cap financials I really like.

Speaking of banks, Matt, you wanted to take a trip out west and talk a little bit about

Bank of Hawaii, right? Frankel: Yeah! Since we're talking about some

of your disclosures, disclosure: I've never been to Hawaii, so I've never been to a

Bank of Hawaii branch. Moser: I've been to Hawaii! I was looking

to see if we could get a Fool branch in Hawaii. That'd be pretty sweet, actually.

Frankel: If there was an office there, I might sign up for it.

Moser: I was pitching that and or/ the Bahamas. I would gladly take either post.

Frankel: [laughs] So, I've never actually been to a Bank of Hawaii, but I know a lot

about them as a bank. They're one of my favorite small-cap banks. I've been watching them for

a little while. Not only are they an extremely profitable bank, but along with one other bank,

they have a pretty dominant market share in Hawaii. If you're in Hawaii, you generally

don't go to a Bank of America or Wells Fargo. You're either at Bank of Hawaii or First Hawaiian Bank,

the other major bank out there. They have a very big market share. Great reputation

on the island. Don't expect too much growth as in geographic growth. You're not going

to have a Bank of Hawaii branch in Kansas or anything like that.

Hawaii's economy is doing great. It's growing at a faster rate than the rest of the U.S.

It's one of the fastest-growing economies. Great reputation. The loan portfolio,

for example, grew about 7% over the past year, most banks were in the 3-4% range, if you

look back at our episode where we covered the big banks. That's a testament to how strong

the Hawaiian economy is right now. Consistently profitable throughout any economy. A little

fun fact: after Citigroup almost collapsed during the financial crisis, they brought

in Bank of Hawaii's former CEO to be the new chairman of the board. The big guys on Wall Street

know how profitable Bank of Hawaii is and how well-run it is.

It's not a cheap bank stock. I put it in the valuation category of a U.S. Bancorp.

But just like Synovus, about a 1.3% return on assets, and 18% return on equity, which is

unheard of for a brick and mortar bank. Highly profitable. Very, very low default rate.

It was like a 0.2% non-performing assets rate, which is extremely low. Great economy, great

quality bank, great history of being a well-run institution. That's why it's one of my favorites.

Hopefully I get to visit one someday. Moser: I feel like this is the opportunity

to bring this thing under official coverage here at The Fool. The annual meeting is out

there in Hawaii, right? That has to be where they have the annual meetings. Then you have

to go out there, right? It's the biggest no-brainer. We'll look into that later this week, Matt.

Let's wrap it up here. Chris had made specific mention here of a company, Universal Insurance Holdings.

This is the company he said has grown into his biggest position. Let me tell you,

Chris, I think that's not actually such a bad move here. From what I have seen with

Universal Insurance Holdings, this is a pretty compelling company. This is the largest private

personal residential homeowner's insurance company in Florida. When I say Florida,

let's be very clear, most of their business is in Florida. Only 26% of their total insured business

is outside of Florida. This is a Florida play. They are in 16 states, but right now,

this is a Florida play. They are seeking to expand that footprint and diversify, geographically speaking.

But generally speaking, we love the insurance

business from the investor's perspective because insurance is one of those things that's always

going to be needed, particularly if you're a homeowner. Chances are, you've got a mortgage,

you have to pay that mortgage, your mortgage company is going to require it. Even if you've

got your mortgage paid off, nobody owns a home and isn't going to have some type of

insurance on it. Universal Insurance Holdings has been focusing

on its primary market of Florida for a number of years. It's a small company, $1.5 billion

market cap. But I tell you, if you bought this thing five years ago, you're feeling

really good about it. The stock's up close to 300% since then. A big measure for us when

we look at insurance companies is book value. We can see through Universal's book value

they are growing. In 2013, that book value was at $5.20 per share, vs. today, which is

$15.20 per share. Obviously, that indicates the company is growing, and growing at a healthy rate.

Another metric that we look to with insurance companies to understand if they're

writing good books of business is the combined ratio. We like to see that combined ratio

under 100%, that tells us that they are writing good business, profitable business. The combined

ratio for Universal in 2017 chalked up at 84.4%. That actually was a little bit up historically

from what we've seen in years past.  This is a well-run business. CEO Sean Downes

has been there for a while, has plenty of experience in the industry. The risks with

a business like this, particularly in a state like this, is the natural disasters.

Florida is known for its storms. But the flip side of that is, every insurance company in Florida

is planning for that stuff. It's not a matter of if, it's a matter of when. So, I like to

believe that management is certainly keeping that on their radar. And the way that insurance

companies tend to hedge that risk is by reinsurance. So, all in all, it does look like Universal Insurance Holdings

is doing a lot of good things with the business. Based on the metrics,

the business looks very healthy. Strong balance sheet, appears to be very capable management there.

Chris, I think you can feel pretty good about owning that one. Congratulations

on your gains, and here's to many, many more dollars in the future!

Chris, thank you for the question! We always love taking a look at new stocks, and this

gave us a chance to dig into a few new names, and hopefully give our listeners a few additional

ideas for their watchlist. OK, Matt, let's take a look at some e-mail

questions we've pulled in over the past couple of weeks. We had a question from Jay Otto

in Oshkosh, Wisconsin. He says, "I love your podcast. I enjoy listening to you on the

other podcasts, as well." Thanks, Jay! I like being on those podcasts. I think he's talking

about me, Matt, but I'm not sure. He had a question on REITs. I'm going to give you this question,

Matt, because you're our REIT guy. "Is there any difference in investing in REIT

stocks vs. other equities? I think I've heard in the past that there are different tax implications

with these stocks. Is that true?" Frankel: Yes, that is absolutely true.

Provided that you hold them in a taxable account, most dividend stocks have what are called qualified

dividend status, which gets favorable tax treatment. Think long-term capital gains rates,

the same rates that apply to qualified dividends. Generally, most people pay a 15% dividend

tax rate if you're in any of the middle tax brackets. If you have a REIT, though,

it's considered pass-through business income for the most part, so you're generally taxed at

your ordinary income tax rate for a REIT. There are a couple caveats to mention.

One: your REIT dividend is actually a combination of a qualified dividend and a non-qualified dividend.

Depending on the quarter and the particular REIT, most of it is usually ordinary

income with a little bit that you'll get a favorable tax treatment on. The second thing

is that thanks to the tax reform bill, REITs qualify for that pass-through deduction as

small business income. Whatever income you do get from REITs, you can take a 20% deduction

for that before your ordinary income tax rates are applied.

There's a lot of moving parts here. The situation is definitely a little more complicated with

REITs than it is for other stocks. But I love them. I always recommend REITs in retirement

accounts so you don't have to worry about this. But, yes, if you hold them in a regular

brokerage account, there's a big tax differences. Long story short, REITs are a little more complicated.

Moser: Good information to know.

Jay has a follow-up, as well. "Another topic you hit on last week was Buffett's large investments

in the big banks in the last quarter. You guys talked about how it should be a good

environment for the big banks with rising interest rates. Can I assume the same opportunity

is there for smaller banks such as Axos or," a bank we just talked about a minute ago, "Ameris Bancorp?"

Frankel: The opportunity is definitely there.

You have to remember that certain banking products are tied to short-term interest rates

and some are tied to long-term interest rates. For example, if a bank is a big credit card business,

credit card rates go up immediately when the Fed raises rates. Those businesses

are already seeing a big benefit as the Fed has hiked rates about eight times far in this cycle.

On the other hand, if you don't have a big credit card operation and you rely on

long-term rates, such as mortgages and auto loans, those really haven't kept pace with

the shorter end of the spectrum. It depends which end of the yield curve is moving as

to which banks benefit the most. It's not really small-cap vs. large-cap, it's,

how is their loan portfolio made up. Short-term loans like credit cards or long-term loans

like mortgages and auto loans that are not at variable rates that move with longer-term

Treasury yields, not the Federal funds rate.  The short answer to your question is yes,

but look into how the bank makes its money. That'll tell you what rates need to rise.

Moser: That's a great point! We have one more question, from Landon Boring. Landon,

come on, man, you're not boring. Just kidding! Landon says, "I really enjoy the

Industry Focus podcasts." Thanks, Landon, we enjoy doing them! "I have a question about

the war on cash podcast from November 19th, 2018. Jason and Matt mentioned that they like

the buybacks of Visa, but are OK with small dividends to fund future growth. I'm confused.

Don't both buybacks and dividends decrease the amount of cash to fund future growth?"

He goes on to say he would personally prefer dividends over buybacks. That's cash in the pocket.

But on the other hand, increasing dividends generally represents a much stronger

commitment by management in the faith of the business because companies generally do not

like to cut the dividend, and dividends provide a more direct reward to shareholders.

Landon, you make a very good point here. Regardless of whether it's a dividend or a buyback,

the company has to fund that one way or another. When you have a business like Visa, or MasterCard

for that matter, that is as big as they are, and have very high-margin business models,

as they both do, the nice thing about that type of investment opportunity for investors

is that while the growth is going to be there, the growth will generally be organic,

and it'll be tied to general consumer spending. These are business models that generate a

lot of surplus cash. They have to do something with it. There's only so much they can reinvest

in the business before they start getting a little bit outside of their circle of competence,

and you start seeing some deteriorating returns on those investments. So, you reward your

shareholders either through a dividend or share repurchases.

I tend to prefer dividends, just because, like you said, Landon, they are cash in the pocket.

But by the same token, these companies do know that material buybacks over the course

of time can play out on the share price. The fact of the matter is, when you reduce that

number of shares outstanding, that's going to give you a little bit of a different look

on the value of those shares. It should, in theory, make them a little bit more expensive over time.

All in all, we like to see a healthy mix there,

and feel like, with Visa and MasterCard, perhaps the opportunity there is to grow that dividend

a little bit more substantially over time. That's what we'll be hoping that they do.

Landon, thank you very much for the question! Jay, you as well!

We'll tap into Twitter here really quick for a couple of comments. One from @Cricket99238.

Neeraj says he was delighted to learn about the XLF Holdings SPDR ETF for financials.

"Thanks for introducing it. And with Berkshire Hathaway and JP Morgan as its

largest holding, it seems a no-brainer investment. The market is certainly giving a wonderful opportunity

to buy this stock basket." Matt, that fund is what you were talking about a couple of

weeks ago, right?  Frankel: That's correct. It's basically if

you don't want to put all your money in one bank stock -- it's not practical for most

people listening to own 10 bank stocks like Warren Buffett does. If you're not comfortable

owning an individual bank, you're not really sure which ones are healthy, which ones are

not healthy, which ones are growing in the right way, which ones are growing in the wrong way,

things like that, an index fund like the XLF, especially one like that that has

very low fees, can be a great way to get exposure to the whole sector, if it does as well as

Warren Buffett thinks it's going to. Moser: Good deal. We also have a tweet from

@BuckyCat. BuckyCat wonders if buying Eventbrite stock gives you a discount on buying tickets

from them, because they buy a lot of event tickets from them between Eventbrite and Ticketfly.

Listeners may remember that Eventbrite was my One to Watch last week. A little bit of

a direction away from direct payments companies, but the relationship with payments companies

in the space. Generally speaking, the company itself, I think has a lot of opportunities

for investors. BuckyCat, I don't know if you get discounts there. That would be pretty sweet.

But it's good to know that you're buying a lot of tickets from them. I own Eventbrite shares,

and that, in all honesty, should mean their share price should be going up in the future,

if you keep on buying all those tickets.  Frankel: A lot of people would own a lot more

stocks if they would offer discounts. A lot more people would buy things like Fitbit stock.

Berkshire Hathaway is the only one I know of that gives discounts to shareholders through

all of its subsidiaries.  Moser: That would be pretty sweet, if that

was a more consistent behavior. Offer the shareholders a discount. I would utilize that all the time.

Frankel: If you're a Berkshire shareholder,

you can get a discount on Geico Auto Insurance. I don't know if you knew that.

Moser: That's a good point there. If you go to the Berkshire meeting, there's all sorts

of opportunities to buy the stuff that from the companies that they own, particularly

See's Candy. That line always seems to be stretching out the door.

Well, as always, we love it when you reach out to us via e-mail. Please e-mail us here

at industryfocus@fool.com. Of course, you can get us on Twitter @MFIndustryFocus.

Keep doing it! Clearly, if you do it, we're going to answer your questions here on the show. We just did.

Matt, it's about that time this week.

We're going to wrap things up with our one to watch. What is the stock that you'll be watching this week?

Frankel: It's not really a financial sector stock.

I'm looking at Amazon. We talked about them quite a bit. They're down roughly 25%

from the highs. I think their new payments system is going to have some traction.

Like I said, I personally think that PayPal and the others are going to lose a little bit

of their growth trajectory because Amazon has a big existing customer base for this

to really play well with. And not just because of that. I think Amazon is a good value.

I thought Amazon was a pretty decent value at about $2,000 a share. I really think it's

a good value now. There's talk of them offering some kind of co-branded checking account product.

Maybe they'll be a financial sector stock after all.

I love Amazon this week! Moser: Time will tell,

I put nothing past them. That's a good one! I'm going to go with Tiffany,

ticker TIF, this week. I know this may seem a little bit of an odd pick,

because it's not directly a financial. But I've covered Tiffany for a number of years now.

What I have found is that Tiffany is a very good indicator of how the economy is doing and

how the market thinks the economy is going to be doing in the coming quarters. You know

what we're in right now? It's what I like to call the Larry David economy. Everything

is pretty, pretty, pretty good. And I hope that will continue. But I think on Wednesday,

when Tiffany's earnings come out, we'll get a better idea.

Management recently had raised guidance last quarter, which was impressive. They're going

to be investing a lot in their New York flagship store in the coming year. That really does

matter for a company like Tiffany that depends on that physical presence. What they do that

I think is so phenomenal, they really protect that brand so well. It's a luxury brand.

They don't resort to fire sales. You're not going to find big Cyber Monday, half off deals with Tiffany.

They protect that brand and do a very good job. When times are good, like they

are right now, the stock feels it, and it looks like it's feeling it right now.

When times get a little tough, certainly, the stock feels it again. Honestly, that's where investors

need to consider potentially investing in a business like this, when times get a little bit tougher.

I'm sure on Wednesday, we'll get a better

idea of what management sees coming around for the next full year, certainly the holiday

quarter guidance. A lot of things you can glean from this luxury retailer in Tiffany's.

We'll keep an eye on it. Matt, thanks for joining us this week! I always

appreciate your Skyping in. Glad you guys had a good Thanksgiving!

Frankel: Hope you had the same! Moser: Yep, it was nice and quiet,

and I'm still full. [laughs] As always, people on the program may have interest in the stocks

they talk about, and The Motley Fool may have formal recommendations for or against,

so don't buy or sell stocks based solely on what you hear. This show is produced by Austin Morgan.

For Matt Frankel, I'm Jason Moser. Thanks for listening. And we'll see you next week!

For more infomation >> Is Amazon Pay a Major Threat to PayPal? - Duration: 33:45.

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How Trebuchets Work | How Things Work with Kamri Noel - Duration: 2:36.

KAMRI: Hey guys, it's Kamri.

I'm here studying for this history exam.

We're learning about medieval military machines called trebuchets.

They're like fancy catapults that threw all sorts of things

over castle walls.

Rocks, fiery cannonballs, or flaming liquids.

Cool huh?

I've asked for help from Nat Geo to send me someone

to help me study.

TOM: Did someone say "medieval military machines?"

KAMRI: You got here fast!

TOM: Tom!

Mechanical Engineer and Medieval machinery enthusiast.

KAMRI: Kamri, high school student.

I'm studying trebuchets.

TOM: Ah, beautiful machine!

KAMRI: And I wanted to know how it generates the force to

throw a boulder.

TOM: Well.

Trebuchets consist of a lever and a sling.

When the lever rotates, it swings around the fulcrum.

As the long end of the lever nears the apex of its arc,

the sling whips around over the top,

opens up and releases a projectile!

KAMRI: So, if the trebuchet used heavy rocks as

ammunition, how did anyone rotate the lever?

TOM: A team of soldiers would yank down the short end of

lever with ropes, accelerating the long end and creating

kinetic energy to launch the projectile.

KAMRI: So what is that?

TOM: That is the counterweight trebuchet,

far larger than its person-powered cousin.

The counterweight trebuchet relied on a massive box filled

with dirt, sand and stones.

The box is hoisted into the air and the trebuchet is

cocked with a pin, creating loads of potential energy.

Removing the pin allows the box to fall,

throwing boulders hundreds of feet through the air!

KAMRI: So soldiers would use these to throw rocks?

TOM: And flaming liquids! KAMRI: And flaming liquids.

TOM: Let's demo. KAMRI: Yeah.

TOM: Ready? KAMRI: Whoa!

TOM: So sorry.

KAMRI: It's OK, it's Nat Geo Kids' window.

So, why would one object go further than another one the

same trebuchet?

TOM: The greater an object's mass,

the greater the force needed to move it.

Thus, if two different rocks are launched by the same trebuchet,

the stone with the lesser mass will travel further.

KAMRI: Thanks for your help.

I think I'm going to do great on my exam!

TOM: You're quite welcome Kamri.

Now if you'll excuse me, someone needs my help

building a Battering Ram.

Onward!

KAMRI: Now that you know how that works,

catch up on all the other episodes of How Things Work

by clicking right here.

And also make sure you subscribe to Nat Geo Kids

by clicking down here.

See you next time, bye!

Captioned by Cotter Captioning Services.

For more infomation >> How Trebuchets Work | How Things Work with Kamri Noel - Duration: 2:36.

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Under the Hood at Carvana - The Car Vending Machine Company - Duration: 6:14.

Vincent Shen: With Carvana's latest results, you can probably guess that things are looking

pretty good given the way the stock has tripled in the past 18 months' time.

But I'm curious, Asit, what has jumped out to you in terms of financial performance or anything else?

Asit Sharma: Several things.

One is this record of 19 consecutive quarters of triple-digit unit retail growth and revenue growth.

That's a really strong statistic. It also speaks to the fact that this company is still very small.

They just celebrated their milestone of 100,000 cars sold.

Upon that, actually, CEO Ernie Garcia has given a stock grant to employees, it's worth

about $36 million, to celebrate that milestone and keep the troops revved up.

The astonishing growth actually presents one thing we see often in companies like this,

which are using data and technology to grow very quickly -- the bottom line is, right now, in a loss position.

But before we get to that bottom line, let's look at this most recent quarter, which is

the third quarter of 2018.

Sales increased 137% over the prior quarter to about $486 million.

Gross profit increased 181% to $57 million.

We're going to talk about gross margin and the way Carvana cobbles together its gross

margin because I think it's very important for investors to grasp this going forward.

But before we do that, let's just work down to the bottom line.

Selling and general administrative expenses increased 97%.

The net loss before income and taxes increased 62%. I just threw a lot of numbers at you, listeners.

The big takeaway here is that revenue is growing at a faster rate than expenses, so the company's

creating operating leverage.

Even though that net loss grew 62% year over year, from close to $40 million to $64 million,

revenue grew at a higher rate, and that allowed gross margin to also grow at a higher rate

than expenses, which have kept pace.

These are largely selling expenses, general and administrative expenses.

And now, the company is spending more on technology.

Let's talk about gross profit, which is one of the really interesting value drivers for Carvana.

Their total gross profit per unit, or GPU, is $2,263.

The company has a long-term goal of $3,000 GPU.

That's a pretty decent gross profit for a used car company, and it should enable

that bottom line to come closer to parity over time.

The way that Carvana builds this gross margin is extremely interesting to me.

The close lion's share of this comes from retail sales.

If you take this number of about $2,200, roughly half that comes from the retail used cars it sells.

Another 47% comes from finance receivables.

What happens, as Vince told you, when you buy a car from Carvana, you're offered financing,

often at attractive rates versus your bank.

If you take that loan, the company then has this long-term financing receivable on its books.

It's going to collect money from you month after month.

Carvana bundles up these car loans, and it sells them at a premium without recourse.

That means, if myself or Vince stopped paying on our car loans, that doesn't go back to Carvana.

They don't have to make that loss.

That belongs with the person who bought that bundle of loans.

This is a really lucrative business for the company.

As I said, it supplies about half of the gross margin.

As Carvana has expanded into over 200 metropolitan areas, that's it's extended reach across the country,

it ups the number of cars it's selling each month.

That drives this total bulk of finance and receivables that it sells.

So, as a shareholder or prospective investor, keep your eye on this GPU number as it tracks towards $3,000.

Shen: That's awesome, I'm really glad you mentioned that breakdown for the GPU number

and some of the mechanics behind that.

It's interesting to see that, for the full year, Carvana expects their unit sales to

come in at around 95,000, with $2 billion of revenue.

Asit, chime in if I'm forgetting something.

I know GPU was a big metric that management definitely spoke to quite often.

Some other things that listeners should be tracking as they evaluate this business,

the big ones that jumped out to me.

That unit sales volume, seeing that number continue to track higher.

Also, something like average days to sale.

Management has mentioned how that factors in, again, to that GPU number.

More broadly, you mentioned the runway for the number of markets that Carvana can enter.

I'm also going to be following the number of markets Carvana is in.

Also, the advertising spend.

To give you some perspective on how this GPU number has tracked over time, that medium

to long-term goal of $3,000 has been scaling up so quickly.

It's surprising to see. You go back to 2014, when Carvana operated in just three markets.

They said they had negative gross profit per unit of $200.

Two years later, it's in 21 markets, with gross profit per unit of just over $1,000.

Then, another two years later, now, they're starting to work closer and closer to that $3,000 goal.

For more infomation >> Under the Hood at Carvana - The Car Vending Machine Company - Duration: 6:14.

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What Risks are Facing Yeti Stock? - Duration: 8:46.

Vincent Shen: Going back to the use of proceeds that are going to Yeti, the company said they

would be using them to pay down debt. Asit, we've talked a little bit about revenue.

We've talked about profitability. How about the balance sheet?

I know there was something that raised both of our eyebrows and came up as a red flag.

Could you go into that? Asit Sharma: Sure.

One of the things that's really important to do, investors, if you're looking at an

initial public offering, this is a pro tip -- not that I claim to be a pro -- is to go

straight to that use of proceeds section and see why a company is coming to market.

Most of the time, the reasons will be obvious if you know even a little bit about the company.

It needs capital to grow, it's going to invest in research and development, etc.

The total $37 million of net proceeds that was raised, as Vince mentioned, has gone to debt service.

If we look at the balance sheet, Yeti has long-term debt of about $428 million on its books.

That's divided between two term loans.

They call it term loan A, which is $356 million outstanding, and term loan B, which is about

$78 million outstanding. The first loan that I mentioned has an interest rate of 7.6%.

The second loan that I mentioned has an interest rate of 6%.

Yeti obviously wants to pay down some of this debt.

It also has access to $100 million more in terms of a revolving credit facility that's currently untapped.

I crunched some numbers. The debt load is moderate. It's not terribly excessive.

I got roughly 3.5X annual EBITDA -- earnings before income, taxes, depreciation and amortization

-- which is a middle-of-the-road, creeping up towards higher leverage.

But what concerned me -- I think I had dyslexia earlier. That interest expense wasn't $19.6 million.

It was closer to $16.7 million.

Still, to my point, that's more than net income that was generated in the first reporting period.

With this kind of debt load, slim margins, high interest expense, if some of this revenue

generation and revenue acceleration is due to a fad that's going to wane, as Vince has posited --

let's talk about that for a second.

One of the things that a company like this may run into is a cash crunch down the road.

Adjusted EBITDA numbers are higher. You do want to look at that.

But I like to look at the full GAAP numbers -- generally accepted accounting principles.

I think those numbers really tell you, over the long-term, what a company needs to generate

to stay profitable, have strong cash flow. Just curious, Vince.

To me, this a little bit of a yellow flag, not necessarily a red flag.

What are your thoughts? Shen: Maybe a lowercase, small r, red flag.

Looking at that debt load, for a company that's looking to invest and grow, based on what

they described as their long-term growth opportunities, $350 million net debt.

And I got the same number, about 3.5X debt to adjusted EBITDA.

Not outlandish for a company at this stage of its life.

At least that debt balance is down from its peak in 2016, when it was over $500 million.

Next up, we're going to look more into the breakdown of this business, particularly with

its expansion and some of the other risks that we see with the business.

We've covered the big picture for this company, what they're selling, who they're selling to,

some of the things that jumped out to us in the financial statements.

Let's turn our attention to what lies ahead for the company.

For example, part of that direct-to-consumer distribution, Yeti has that single flagship

store that I mentioned in Austin.

Management indicates that they plan to gradually open more brick and mortar locations over time.

Even though Yeti's popularity has really jumped recently, management paints a picture where

the brand is still most prevalent in the United States, and within the U.S., only the South

and Southeast regions, what it calls its heritage markets.

That presents a runway for growth, with the big outdoor recreational markets that remain

in the West Coast, the North, the Northeast. What do you think, Asit?

My concern for any company like this always revolves around the idea of how big you can

ultimately become. Yeti is selling $700-800 million of coolers and tumblers and water bottles right now.

How much bigger kind of business like this realistically get?

What do you think?

Sharma: I think it has a chance to keep growing at a good clip.

Some of the markets that are open to it -- say, the Northeast -- aren't quite as conducive

to the hunting and fishing ethos which fueled its first line of growth.

But as you pointed out, more sales to women, more non-traditional customers are buying the products.

If you look at this map of the Southeast and picture all the blank space that exists in

the Midwest, the West Coast, there is a large westward and northward expansion that the

company has available to it.

One of the strategies that it's trying to use is to expand drinkwear sales.

As I mentioned before, drinkwear sales increased by $58 million, or about 49%, to $177 million

in the first six months of this year compared to the prior year.

But the flip side of that is, those are presumably much lower-margin sales than those $1,300 coolers.

It's also trying to increase corporate branded sales in this direct channel.

And, also, international markets.

This is something that most investors wouldn't natively think, myself included, about Yeti,

but it's already established markets in Australia and Canada in 2017.

It entered Japan in 2018.

Listeners, I mentioned a few times on different shows that unique culture in Japan of liking

nice things and acquiring great products.

We talked about this in relation to Sonos when it had its IPO.

I think that's a smart market. It's looking at Europe.

It's also looking at Asia, particularly China, outside of Japan.

If we consider all that together, I think there is a pretty good market for this company to expand.

I do like the strategies that it's putting forward.

However, I'm concerned, Vince, with what you mentioned.

So much of this has been fueled by the desirability of the Yeti brand.

We were chatting with our producer Austin before the show, and he was telling us how

popular it was on Instagram last year.

How sustainable is that advantage?

Will other competitors come, especially in this drinkwear portion where it wants to expand,

and take some market share? What do you think?

Shen: I'll just say, with the international expansion, which I thought was really interesting,

going to Canada and Australia last year, then going to Japan.

Something I will play a little bit of devil's advocate with is that these are still very early efforts.

Yeti themselves say they're just trying to get their name out there, build up brand awareness.

It's likely to take at least a few more years before the company sees any kind of material

contribution from that international segment.

On the flip side, in terms of being more of a supporter of this possibility, I'm usually

pretty skeptical of international expansion as a source of significant long-term growth

for a company that doesn't have any kind of proven track record yet outside of its home market.

But I also think that Yeti is a company that has proven itself very savvy with marketing,

with establishing what they've described as an aspirational nature of their brand.

They have these Yeti ambassadors, famous hunters and fishermen, even surfers and barbecue pit masters.

I thought that was really cool.

They have a really big social media following, which you mentioned.

For more infomation >> What Risks are Facing Yeti Stock? - Duration: 8:46.

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কেন আর সিরিয়ালে অভিনয় করবেন না সোলাঙ্কি ! জানুন বিস্তারিত? | Actress Solanki Roy Latest News - Duration: 1:58.

For more infomation >> কেন আর সিরিয়ালে অভিনয় করবেন না সোলাঙ্কি ! জানুন বিস্তারিত? | Actress Solanki Roy Latest News - Duration: 1:58.

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[ARMYPRO]- SECRET SANTA - Duration: 5:39.

I want to hold you one more time before you disappear

Ah, crystal flies high wherever it goes

Woo, I don't even know myself

For you, I'm enacting a pretty lie

I'm erasing myself to become your doll

For you, I'm enacting a pretty lie

Love it's so mad, love it's so mad I'm erasing myself to become your doll

For you, I'm enacting a pretty lie

Love it's so mad, love it's so mad I'm erasing myself to become your doll

I am creating a pretty lie for you

Even if it takes a while sometimes

I'm happy in this moment

Ulssu, I like it

Insecure again, dangerous again

So bad (why?) us, yeah

Enduring more, holding out

Why is it so dark where you're not here

It's dangerous how wrecked I am

Save me because I can't get a grip on myself

Listen to my heartbeat

It calls you whenever it wants to

Because within this pitch black darkness

You are shining so brightly

Give me your hand save me save me I need your love before I fall, fall

Give me your hand save me save me I need your love before I fall, fall

the morning will come again

because no darkness and no season is eternal

I think the cherry blossoms are blooming

This winter is coming to an end

I miss you

For more infomation >> [ARMYPRO]- SECRET SANTA - Duration: 5:39.

-------------------------------------------

Music Rai 2019 Jdid اغنية راي عن الفراق ابكت الملايين من العشاق - Duration: 4:30.

For more infomation >> Music Rai 2019 Jdid اغنية راي عن الفراق ابكت الملايين من العشاق - Duration: 4:30.

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🍄 [ FREE ] Trippy Beat Psychedelic Dubstep Type Beat Instrumental || MusicPicasso - Duration: 3:01.

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ОБОЛОЧКИ ДЛЯ ТАБЛЕТОК Minipress.ru - Duration: 1:22.

For more infomation >> ОБОЛОЧКИ ДЛЯ ТАБЛЕТОК Minipress.ru - Duration: 1:22.

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How To Convert PPC Traffic | PPC Fundamentals Training Series PT.4 - Duration: 4:52.

Hey, guys.

Silvio Perez here, and welcome to part four of the PPC Fundamentals training series.

In this video, we're going to talk all about conversion.

How do we get visitors that come to our website to take that next step?

How do we get them to reach out for a phone call, sign up for a free consultation, buy

our product, whatever it might be?

And how do we get that traffic from not knowing who we are, from where they are cold traffic,

all the way to the point where they're hot traffic, that they not only know who we are,

but they know us, like us, and love us.

So stay tuned, and let's get started.

All right, so the way we move people from cold traffic to hot traffic and get them to

take that next step is through a series of steps.

And each one of those steps is strategically positioned to deepen that relationship, right?

Because the only difference, going back to the previous video is, the difference between

cold, warm, and hot traffic, is their level of familiarity with you.

So we want to make sure that we put together these sequence of steps that deepens the relationship,

so we take them from cold to warm to hot.

And those series of steps that I'm talking about, it's called the "sales funnel."

It's a marketing funnel, a sales funnel.

People have different ways of saying it, but basically it's a funnel.

You need a funnel.

So the funnel takes people from the top of the funnel to the middle of the funnel and

then to the bottom of the funnel.

So the top of the funnel is the largest part of the funnel.

The middle of the funnel, it kind of gets a little bit smaller.

And then the bottom of the funnel is the smallest piece of it.

The top of the funnel is where you're going to focus on cold traffic.

The middle of the funnel is where you're going to focus on warm traffic.

And then the bottom of the funnel is where you're going to focus on the hot traffic.

So we want to make sure we put together this funnel that provides different offers for

those different people in the buying process, right?

So if it's cold traffic, they're at the top of the funnel.

We want to give them a different offer than the middle of the funnel, which is warm traffic.

And vice versa for hot traffic, which is the bottom of the funnel.

A really good saying to remember when putting together these funnels and putting together

your offers for the different types of traffic is, "Less trust, less ask."

So the less somebody trusts you, the less you can ask them to do something for you in

exchange.

So the less trust we have, right, the less I can ask of you, because we don't have that

relationship yet.

Perfect example, it's like let's say you have your best friend in the whole wide world,

and they ask you, "Hey, can you come pick me up at my house?"

All right?

So you have that.

And then you have a complete stranger who somehow gets in contact with you and he's

like, "Hey, can you come pick me up at my house?"

The likelihood of you picking up a complete stranger from their house is very little.

Versus your best friend, you're much more likely to go pick them up from their house.

It's the same thing with our marketing, right?

So we want to make sure that if we're reaching cold traffic, they're not very familiar with

us, we're not asking them to do something that's very intimidating, right?

So we want it to be as non-threatening as possible.

Versus if it's warm traffic, we can ask a little bit more of them.

And then if it's hot traffic, we can ask them to buy, for example, right?

'Cause that's the end goal here.

All right, guys.

So in the next video, I'm going to go over all the different types of offers that you

can create.

So I'll just give you guys a whole bunch of different ideas.

And you can get really creative with the offers you make, and start to brainstorm things that

your audience would like.

I would always suggest, start with the market.

Always start with your customer, guys.

Start with your customer, what are the things that will benefit them, add value to them?

And then you can start to create offers around those things so you can provide it to them.

But in the next video, I'm going to go ahead and give you guys just different examples

and ideas of different offers you can give to cold traffic, different offers you can

give to warm traffic, and then different offers you can give to hot traffic.

So that can just kind of jog your memory and get you guys going.

And then also, I want to invite you guys to take action and to start thinking and start

brainstorming three offers right now that you can create for your audience in the different

phases of the funnel.

So try to think of one offer you can start creating for cold traffic, one offer for warm

traffic, and then one offer for hot traffic.

That way you can get the ball rolling and start putting these things together and start

putting together your funnel.

Also, one last thing I want to mention is, there is software out there that helps make

this process a lot easier.

The top one that I know of is ClickFunnels.

If you guys aren't familiar with it already, it's a landing page software, and it has a

whole bunch of other things as well, like email automation, and things like that.

But basically, ClickFunnels really allows you to create these funnels very easily.

And they have a whole bunch of different funnels on there as well that you guys can check out

and browse through their different templates.

But that's it for this video, guys.

I hope you enjoyed it, and stay tuned for the next one.

Take care.

For more infomation >> How To Convert PPC Traffic | PPC Fundamentals Training Series PT.4 - Duration: 4:52.

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For more infomation >> ПРОИЗВОДСТВО ПОРОШКОВ ГРАНУЛЫ Minipress.ru - Duration: 1:21.

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🥃 2 Terrorizing TRUE Drunk Horror Stories Read By Strangers - Duration: 7:26.

so this is a story of a bunch of dumb teenagers being tormented in the deep

woods I was an 18 year old high school senior I had moved that year and

switched to a school about 30 minutes away from where I used to go I stayed in

touch with a few people from my old school and got invited to go camping

with a few of them over Memorial weekend I invited two girls and one guy from my

new school to come hang out for a night and met them in the closest town from

the campsite about 40 minutes away the guy Jeremy hopped in my car and the

girls followed me to the campsite without incident this campsite was 30

minutes away from any human signs of life outside of a shitty dirt road the

night started off fine with everyone getting completely drunk and me beating

one of the girls I brought named Sara at beer pong

she was very drunken all over me at about 12:30 things started to die down

as half of us had already puked and were heading in for the night a lot of the

night is still a blur but I remember climbing into a tent with five of us in

it three guys and two girls at around 2:30 a.m. I awoke by the sound of a

shotgun cock I was still very drunk and had a hard time processing anything but

in my drunken state I figured it was one of the people I was camping with being a

dick one of the guys Brent had stayed sober the entire night and had brought

his shotgun up with him I figured it was him being a prick to everyone who was

drunk I checked my phone and go back to sleep

it was around 3 a.m. when I woke again by the sound of someone bawling their

eyes out I was still having a very hard time processing anything after about 5

minutes I realized it was Brent Jeremy and I walk out and see Brent is bleeding

profusely from his nose and mouth I run over to him stumbling the entire time

out of nowhere I'm hit in the head with a rock and knocked unconscious

everything from this point forward is from Jamie's point of view to this day

Jeremy is my best friend and has told me his version of the story many times he

says I passed by a tree when a large man lunged out and smashed my face with a

rock after hitting me the men lunged that German attacked him straight to the

ground Jeremy described the man is at least six

for him 280 pounds Jeremy was being choked to death by this

wooden monster of a man when he hears another gunshot from a pistol Sarah had

managed to find a pistol brent had also brought with him and fired a shot

missing the man completely this startled him and he sprinted off into the woods

we booked it out of there Jeremy drove me and Brent to the hospital I had three

broken teeth and a severe concussion Brent had part of his tongue cut with a

knife and a broken nose as well prince has never talked to me or any of my

friends from that trip about what exactly happened when he was outside

alone with the man and refused to give the police much of a description the man

was never caught and I have never been in the deep forest ever again

okay a little backstory this was around 1992 1993 I was 18 just graduated from

high school and recently got married to my ex-husband yeah I know

dumb as hell but that's a whole other story anyways I was working at a

convenience store one that specializes in ice cream as its main focus I worked

my way up from ice cream clerk to assistant manager I had started my shift

at 3 p.m. and had to close the store at midnight but typically didn't finish

till 1:00 1:30 a.m. I had papers to fill cleans dock etc the clerk that was

supposed to close with me had an emergency so I was stuck doing the whole

shift by myself at about 8 p.m. the customer started slowing down so I was

able to do some of my work a few minutes passed and this man stumbled in going

straight to the beer cave I could smell the alcohol on him as he walked by me he

was about 6 foot 3 and dressed in a tuxedo

I made some small talk with him as it was just he and I in the store he told

me he was at a wedding reception down the road and they ran out of beer I made

my way to the register and waited I knew I had to refuse the sale because he was

already inebriated the guy gets to the register and places the alcohol on the

counter I grabbed the cases and put them behind the counter I said to the man I'm

sorry sir but I can't tell you this as you seem to be very intoxicated within

seconds he started swinging yelling and threatening me that he was

going to hurt and torture me towards the end of the rant one of my regulars

walked in and the crazy drunk man abruptly left my store as he was walking

out he said very loudly I'll see you when you close the store bitch I call

the police right away and the customer that walked in stayed with me until the

Sheriff's Office arrived they took a report and looked at the video footage

noting the car model and what the guy looked like towards the end of the night

I started closing down the place when I notice a car pull into the lot staying

at the far end running but lights off I keep on mopping not paying attention to

the car I go to take the trash out lock the door behind me and realize the car

is still there I could now see it worthless capito man from earlier I was

completely terrified I threw the garbage into the dumpster and ran back to the

store locking the door behind me I went to the back called the sheriff's office

and told them that the guy was outside with his car running the police arrived

back within minutes I stood in the store watching them approaches car get him out

of the car and slap the cuffs on him he told the police that he was mad at me

and was gonna take care of me they searched his car and found duct tape zip

ties a loaded gun and a shovel the police told me later that he was beyond

drunk this story didn't leave my mind for weeks following the incident my

manager made sure there were at least two people on at all times and to this

day I have no idea what happened to the guy after the arrest

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