For Complex News, I'm Hanuman Welch
When Tinker Hatfield's most controversial Nike design ended up proving to be his best
the sneaker game was never the same again.
Inspired by the Centre Pompidou in Paris, Hatfield wanted to create visible Air on Nike
running sneakers, a move that, at the time, proved divisive for Nike.
After the runaway success of the Air Max 1 and the lasting impact of the design, Hatfield
and Nike ushered in a new era of design in footwear.
Nike now has a month-long celebration marking the birth of the Air Max 1 looking back at
its lasting influence over the years.
When it first released in 1987, the Air Max 1 was unlike anything else on the running
market.
Sneakers from the mid-'80s and earlier were strictly utilitarian in design.
Would this hurt my feet if I ran in them was about as much critical application that went
into sneaker design.
But the Air Max 1, with its white/red (and white/blue) colorways was noticeable from
afar, whether the shoe had a glaring, see through portion of its midsole.
But what makes the Air Max 1 the shoe it is today, and something that stands the test
of time, isn't just that it broke through a dull, dry market, but it was the birth of
the running sneakers as a lifestyle culture.
The Air Max 1 design is even considered, by some, to be more impactful than the Air Jordan
1
Every March 26th Nike and fans of the Air Max 1 around the world celebrate not only
a design that changed the sneaker game forever, but helped shape the lifestyle and culture
that's become inseparable from sneakers.
That's all for now, but for everything else subscribe to Complex on Youtube, for Complex
News, I'm Hanuman Welch

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