if you're a small business owner using video marketing and YouTube to promote
your business you want to keep people on your channel and not push them off to
your competitors in today's video blog I'm going to give you three different
ways that you can do that
either internet fans it's Orion Perry and in today's video blog I want to talk
about how to keep people on your YouTube channel and there is a couple of reasons
why you want to do this number one is the obvious reason with all of the
content on the side of YouTube all the other competitor videos that show up we
want to keep people on your channel on your content so that they don't look and
check out your competitors there are some simple tricks on how to do that the
other reason why it's really important to keep people on your youtube channel
is to build trust and credibility for you small business owners out there that
don't have a viral video with a hundred thousand or a million views getting that
incremental increase in the number of views and the amount of time that people
spend on your channel is vitally important the more trust and credibility
you bring to YouTube another great side effect of building trust and credibility
with YouTube is SEO and that is getting your videos ranked on the first page of
Google for the specific keywords in your area let's kick off the tutorial with
the very first thing you'll want to do and that is actually prepare for an end
card if you're not familiar with end cards it's a 20-second clip allowed at
the end of every single video that you upload to YouTube the sole purpose of an
end card is to keep people on your channel and there's two specific ways
that you can do that one by recommending that they subscribe to your channel so
they can come back and be notified of future content and then number two is to
promote another video or playlist from your channel and obviously if people
click on a video or playlist then they're gonna stay on your channel
longer which is a win-win let's jump on the computer and I'll show you how to
include end cards into your video to add an end card to your video you're gonna
need to go into creator studios and then select videos find the video that you
want to add an end card to and click Edit this is my new lighting setup video
which I already have an end card but I want to show you how to set it up all
you got to do is click the in screen and annotations this is
automatically going to default to the last 20 seconds everything right of this
blue line is where you can add an end card and you have a number of options up
here and they're called elements all you need to do is add a video or playlist
you can add a subscription you can promote another channel or you can do
links to an approved website typically the way I like to set mine up this one I
didn't use the full 20 seconds and right here are the three options that I have
number one is going to be the subscribe to the channel that's this image right
here this is your profile image that will automatically feed into this
section what's nice is you can move this around so if I wanted to cover this up
right over myself I could typically what I like to do is place it in the upper
left-hand corner and then I have two other options I have this dynamic
element here in the bottom left-hand corner which is movable also and this is
going to be best for viewers so YouTube is actually going to determine what it
feels the best image or it excuse me the best YouTube video will be for the you
viewer on the right hand side I have another one and this is going to
playlist and there is a reason why I send people to a playlist that helps
with SEO value but that's a whole nother conversation once you're all done all
you have to do is go ahead and click Save you'll also notice that these can
be changed either one of these I can add it at any time that I want to so you
have a lot of flexibility but it's only within the last twenty seconds once you
go ahead hit save everything is done and let's take a look and see what happens
all right let's skip all the way to the end don't don't
where's man card at there it is and so now user can actually click and
subscribe to the channel automatically or they can watch whatever video YouTube
felt is most relevant or they can check out a playlist of relevant
videos well I was pretty easy wasn't it the number two item on the list is going
to be tags now I've talked about tags extensively in the importance from an
SEO point of view the way you use tags to keep people on your videos is by
including your channel name or your business name and/or your personal name
I like to use my business name which is my channel name and I also like to use
my personal name how that relates is that when YouTube goes out and tries to
find relevant content it looks at tags and it says Oh simple
biz support Oh Ryan Perry let me find other videos that match that criteria
more than likely there's not a thousand other videos out there that match that
criteria from my competition because they're using video tips they're using
SEO tricks they're going to use all of those keywords but by tagging or
branding using brand tags on your videos it makes it really easy for YouTube to
find other content that's yours to show as relevant content the third way to
keep people on your channel longer is the turnoff or uncheck the relevant
video option when embedding video some of you may not know but when you embed
video the default setting is that at the end of the video it shows other relevant
content and that other relevant content could be your competitors and if your
competitors are showing up on your website it's not going to do anybody
good except for your competitors the way you turn that off is just click on the
show more option and you'll see four different options just uncheck the box
that is for relevant content these are my three tips to keeping people on your
channel longer what do you think of the video is there something I missed maybe
there's a fourth tip that I didn't think about would love to hear your feedback
below and while you're at it be sure to subscribe to the channel and like this
video if you felt it was relevant if you didn't like the video for some reason go
ahead click thumbs down I promise not to take
offense by it

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