Recently, a young Floridian Soundcloud star, Jahseh Onfroy, known more by his stage name
XXXTentacion, rose to fame seemingly out of nowhere while serving time in prison.
But how did he get to the top?
Jahseh has managed to make a name out of edgy behavior.
Doing things such as what occurred during his Cypher, where he cut out the beats and
proceeds to recite spoken word about the apocalypse, to lynching children during a music video.
Even doing things such as all his times fighting.
Jumping a guy in the bathroom, a street fight, the story he told of being in jail with a
gay guy.
So how did he get to the top considering all this negativity?
I think its a matter of how he went about it.
Around December of 2016, he began to spike in terms of trend.
This is most likely due to his song "Look at Me!", which became his biggest hit, and
the controversy of Drake mimicking the flow of the track.
He lived and performed on tours on the idea of being memorable.
Doing something so big that he makes a name for himself.
He keeps this aura of conflict surrounding him.
And that just draws more attention to his name.
His most recent subject under fire, is him lynching a child in his "Look at Me!'
music video.
This music video was crafted to draw in the audience who like that song and then switch
halfway through and performed his older song "Riot", which tackles issues such as murder
and racism, accompanied with graphic imagery of black men being hung and ending on a silent
clip of X himself hanging a child.
And following this, a lot of his older stuff, along with his new album that was released,
17, seems to be following the modern-day logic of pandering to mental illness because that's
what gets you attention.
Tracks from his 17 album seems to be regaling us with the typical 'oh my heart's broken,
oh I'm sad' with no true emotional depth to them.
It seems to be repeating the same sort of pity undertones that a lot of popular artists
that appeal to mental illness do.
Lyrics like:
'The pain in my heart just won't end, The words that I find just don't seem to compare,
Awaiting my death in the end, Alone I must seek out the end to begin,'
Just sounds like it is a song from the likes of My Chemical Romance or Three Days Grace.
This whole lyricism and melancholy beats, only to accentuate that appeal to depressed
kids that is such a trend with newer rappers.
With no actual three-dimensional lyrics, and doing the very flat, generic, sad sounding
lyrics that sound deep to the casual listener.
I think the edgy behavior, his pandering towards mental illness, and his constant controversial
issues help him get the recognition that he has currently.
In light of his recent controversy regarding his ex girlfriend's testimony this just provides
him with more recognition.
By playing up this whole super villain bit and laughing and making jokes about the testimony
further thrust him into the public eye as an enemy.
Much akin to Marilyn Manson likening himself as a satanist to play up the shock factor.
This is probably the best time to mention that I'm not supporting him in regards to
this.
I'm very much for separating the artist from their work, but there's an extent to
which that isn't a viable strategy.
I don't think domestic abuse and allegations in regards to it are something to be taken
lightly.
Especially not to the extent of laughing and joking about it.
Now with that disclaimer aside, back to the discussion.
He may be manipulating the spotlight to focus on him, from dyeing his hair and shaving his
eyebrows, to featuring on a Noah Cyrus song.
I think that every action he makes is to help keep attention on him as he strives to become
as he says "the greatest artist of all time".
And to do this, he needs to constantly be focused on.
I fully support the idea that every move on XXXtentacion's part is calculated and made
to further his agenda and growth.
I don't think this is outside the realm of possibility with him, he's made it very
obvious that he knows how to grow himself as an artist, and that this can extend to
publicity.
There is no such thing as bad press, and X encompasses that ideology.
He has said in the past that his goal is to do big, crazy things to make his name known.
And all he has done, has certainly sparked a fuse in the masses following him..
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