Hi, it's Jeff from Video Cashflow with a neat and powerful
tactic for you to implement when you
upload your videos to YouTube. Now we're all
told how important it is to ensure that
the video title matches your main
keyword. But there's more to it than that.
So stay tuned to find out more plus you
can gain access to my free checklist of
internet marketing tools.
Before I explain, to get access to more video
marketing and business tips, tactics,
techniques, and strategies please click
the subscribe button in the bottom right
hand corner of the screen where you will see
the Video Cashflow logo. Now, back to "How
To Make The Most From Your Video Titles".
Okay, so we're restricted to a hundred
characters when we enter the title into
the title bar. However, to get the biggest
impact from your title you want to
restrict that to 60 characters. Why 60
characters? Well, apart from your video
being listed on YouTube and ideally on
page one for your main keywords, you also
want your video to show up on the Google
search listings as one of those
thumbnail images. The thing with Google though
is that your title is truncated
after 60 characters, so if you can get
your title within that 60 character
limit that will have a biggest impact
because when viewers are scrolling
through the search listings on Google
you've got a better chance of your title
jumping out of them than if it was
truncated. So that's reason for the 60
character limit. Now there is another
aspect to this as well with regard to
your title. If your title is somewhat
less than 60 characters and if you've
got the space you can add in a benefit.
Now the benefit of adding in a benefit
is that it can also double up as another
main keyword plus you can also probably
get a couple more tags to show in the
tag section as well, and that in itself
will give a boost for your video to be
listed on the YouTube search
listings and also on Google as well. To
show that to you graphically come and
join me over at the computer and I'll
see you on the other side where I'll
also introduce you to yet another handy
tip. Hello, and here we are at the
computer. In fact, we're in front of a
Word document because what I want to do
is just take you through an example that
I put together before we actually go
through the process of uploading a video
to YouTube. So, basically what I've done
I've chosen the following title as an
example "How To Choose Your Next Skiing
Holiday - And Save Time". Now, this is made
up of 55 characters and the reason I've
kept it to below 60 is, if you remember,
the number 60 or 60 character number is
the limit before any title of the
YouTube thumbnail is cut off on Google.
So that's the purpose of keeping it
below the 60 character limit. Now the
title can be broken down into numerous
components and first of all this
particular title is a "How To" title. It's
one of the best type of video titles to
have especially if it's a video that's
educational in nature - it's a bit like a
tutorial video where you're giving
someone some great information and added
value. Now the other thing is that the
title is the main keyword, in this case
"How To Choose Your Next Skiing Holiday",
so that's a plus point. And at the end of
it we have a benefit that's being shown
and anyone that's had to book a skiing
holiday in this instance would
understand that saving time is a big
plus. Especially in Europe. In Europe,
especially if you go with a family
or there's an odd number in your party
trying to find a single room can be
quite a challenge and you do end up - you do
spend a lot of time - looking for the
right accommodation, the right resort. So
saving time choosing the next skiing
holiday is a big, big benefit. And the
other thing is that the benefit can be
combined with the main title to create
other great keywords and tags. Obviously,
you have to do a bit of research on
Keyword Planner, for example, but you can
come up - I'm sure you can come up - with
some great keywords there. And the final thing
is that going back to what I mentioned
about the title being less than 60
characters, the viewer can see the whole
title plus the main benefit and that,
purely from a marketing point of view, is
a positive. So hope that makes sense.
Let's go over and see how it all works
when we upload an old YouTube video.
Okay, so here we are at a video that's just been
uploaded to YouTube and slotting in the
title here "How To Choose Your Next
Skiing Holiday - And Save Time.
As you can see it's 55
characters long. It's less than the 60
that I mentioned earlier whereby if you
want to make sure that your full title
is shown without being truncated on
Google it needs to be below the 60
character mark and this is where you're
aiming to get your video shown as a
video thumbnail [image] on Google. Next thing we
do is - following good practice - is to show
the relevant URL. In this case, it's a
website address, followed by repeating
the title and the main benefit as well.
And then the rest of the description box
in this instance we'll put in some
description and that'll be sprinkled
with a number of keywords as well. And
then we come down to the tags which are
the keywords - other keywords - and normally
what you would do you'd find these by
undertaking your research using Google
Keyword Planner, for example. For the purposes
of this exercise I've mixed up the title
with the benefit here and put my own in.
So that is basically how you can
maximize the benefit of your title and
the real thing that I'm emphasizing here
is the benefit and I'll talk to you very
shortly as to why the main benefit in
the title is so important. Okay let's
step back from the computer for a while.
Now in case you're wondering why showing
the main or the main benefits is
important in the title is because
viewers want to know W-I-I-F-M. It's not a
radio station.
It stands for "What's in it for me?" and if
your title resonates with the viewer i.e.
in this case, saving time booking a
skiing holiday then if that triggers
something in the viewers mind along the
lines of: "...well anything that saves me
time is worth watching...." then that's one
extra view you might not have otherwise
got. I hope these tips have come in handy
for you. Don't forget to download the
free checklist of Internet Marketing
Tools, details of which are below this
video. If you like this video please
click the Like button underneath the
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you on your own online business journey.
Thanks ever so much for watching. Look out for
the next video coming your way.
Bye for now.....
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