So unless you're new to this platform, over the last year you've likely seen hundreds
of YouTubers complaining about YouTube's monetization system, calling it unfair, inconsistent,
lazy, and, political…
"And guys, the first thing today is that I don't think that I can call you beautiful
bastards anymore because apparently that, and several other things I do, are not, quote,
'advertiser friendly'."
"The text you see highlighted is an admission by the YouTube team that none of their rules
were broken, and it is immediately followed by a wild guess!
A line of reasoning that is so vague and vapid that it could be argued against any YouTube
video ever!
Any song, any monologue, any home video."
This is called selective enforcement.
When you have rules that are so general that you can prosecute pretty much anyone you want.
When you use that broadness to enforce a certain ideology, that's censorship."
"What is the purpose of having guidelines if it doesn't matter whether or not they're
violated!
All that's been violated is the trust of the creator."
"But for us creators, loyalty is a very delicate thing here.
Most YouTubers won't admit it but a YouTube channel is a business, and the minute that
business can't make money because of something you're deciding, the loyalty becomes very
frail."
Now while I wholeheartedly agree with these criticisms, within this video I'm going
to make a slightly different argument – and it's this.
By giving monetised content significant advantages, YouTube is, despite their protestations to
the contrary, 'telling content creators what to create', and this just adds to their
overwhelming stench of hypocrisy.
This, is YouTube's Monetization System – Debunked.
So, this video is primarily a rebuttal to YouTube's Advertiser-Friendly Content Guidelines,
which, as I'm about to argue, falsely asserts that, "We aren't telling you what to create—each
and every creator on YouTube is unique and contributes to the vibrancy of YouTube".
But before I make my case against this assertion, I think it's necessary that I first take
on the sentence that succeeds it, both to illustrate that I understand YouTube's situation,
and to make my case all the more clearer.
The sentence is as follows, "However, advertisers also have a choice about where to show their
ads".
Now, as someone who's worked in advertising, I appreciate that advertisers have a choice
about where to show their ads, but I happen to know, with certainty, that the vast majority
of advertisers don't choose which videos they'd like to show their ads on - YouTube
does.
Most advertisers simple upload their ad, add a title and description, set a budget, select
which demographics they'd like to reach, and then YouTube does the rest...
And this explains exactly why brands such as Domino's appear to be happy advertise on
a video that calls everyone who voted for Brexit an idiot: "and it just kind of proves
that people over there aren't really smart but apparently it's just the accent makes
them seem smart…
You idiots!", but refuse to advertise on a video that respectfully articulates arguments
in favour for Brexit: "The main reason I'm voting to leave is because first of all, Britain
needs its own sovereignty!
And the effect that being in the EU has had no low-skilled workers, which the remain campaign
don't seem to be able to grasp."
The reason for this is because Domino's didn't choose which videos to show their ads
on - YouTube did.
And be this due to unintentional flaws within their algorithm or intentional allegiances,
for the purpose of my main argument, it doesn't matter... if YouTube deems a video that's
anti-Brexit 'advertiser friendly' but a video that's pro-Brexit not 'advertiser
friendly', then, while this is ironically profoundly anti-democratic, it's within
their right to do so – they're a private company, and it's their prerogative.
However, what's not within their right (and this is my main argument), is for them to
insist that they're not telling content creators what to create while simultaneously
giving massive advantages to monetised content.
You see, YouTube's algorithm strongly favours monetised content, because, understandably,
monetised content makes them money, while demonetised content is, according to them,
potentially abusive, harmful, offensive or violent – which are all things that they
don't want to associate with, let alone promote.
The result of this, however, is that by giving far greater exposure to content that they
politically agree with…
I mean, that's 'advertiser friendly', they're telling content creators what not
to create, and in doing so, what to create.
Channels like mine (that is, channels that criticise and ridicule religion), are screwed.
I simply don't have the "right" narrative; I'm not making the "right" videos.
According to YouTube, atheists simply don't like Domino's.
So, it's all very well complaining… but, what's the solution?
Well, I think I have one.
If YouTube really wants to have their cake and eat it too – that is, if they want to
demonetise content that they deem not 'advertiser friendly', while not implicitly telling
content creators what to create, then they need only do two things.
The first is that they have to be consistent.
If, for example, they're going to tell content creators that they have a policy not to run
ads on videos about tragedies, then they can't demonetise one video but allow monetisation
of another!
Or in other words, they have to cease this outrageous selective enforcement!
And the second is that with the exception of the ability to make money, they have to
give demonetised content the exact same opportunities that they give to monetised content.
If a demonetised video performs well, then they have to promote it as if it was monetised.
If YouTube was to make these two simple changes, then I, and many other content creators, while
still not being entirely satisfied with the situation, will accept their assertion that
they not telling us what to create, and that they actually care about their creators…
Or, alternatively, YouTube can say, as they have been saying trough their covert actions
for over a year now, 'Hey, we are a private company and we are going to continue to give
significant advantages to content that we politically agree with… ah, I did it again…I
mean, that's 'advertiser friendly', and that's our prerogative."
And to that I would say 'fine', I respect the honesty, as I respect your company, but
don't tell me that you're not telling me what to create, because by telling me what
I can't create, you're telling me what I can create.
Oh, and do us all the favour of rewording your Advertiser-Friendly Content Guidelines
to say "We will arbitrarily decide if your content is suitable for the advantages of
monetisation", because, as Counter Arguments eloquently put it, "What is the purpose
of having guidelines if it doesn't matter whether or not they're violated!"
You've fallen a long way YouTube.
You've violated the trust of the people who made you what you are, and you're currently
shitting on them as gratitude.
I hope that you can become great again, but for now, you've sold-out, and slowly but
surely everybody is recognising this.
As always, thank you kindly for the view, and if you happen to be a content creator
that's suffering from this system, then please do consider sharing this video.
The more voices we have, the louder we are, and maybe… just maybe, YouTube will hear
us.
But, then again, this is unlikely, because this video isn't monetised…
And of course, an extra special and sincere thank you to my patrons.
Your support has never been more needed, and without you, YouTube would indeed have silenced
me, and so thank you.
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