Hello and welcome to this video
Gareth here from Tastytuts.com
In this video we are going to look at the MIT Media Lab logo
learn a little bit about the logo and the designer behind it.
The MIT Media Lab logo was designed in 2014
led by Pentagrams and Michael Beirut, born 1957.
Michael Beirut is an American designer
who is also a design critic and designer.
Michael Beirut has won hundreds of
design awards and has led the design for
popular brand identity such as:
Hillary Clinton's 2016 campaign
Mohawk
Saks Fifth Avenue
Mastercard
and even the Guitar Hero logo to name a few.
Michael Bierut's design is not exclusive to branding
he has also created work for environmental graphic design
and editorial design.
Amongst all of his work
is logo for MIT Media Lab is one of his best known.
The to MIT Media Lab logo is actually part
of a set of 24 different logos.
The MIT Media Lab is an umbrella organisation
which spreads over 24 different departments.
What makes the MIT logo interesting was its design approach
Michael Bierut established a 7x7 grid system
which he used to create acronym type hieroglyphs for each department.
this grid system deliveres some interesting combinations
with a distinctive visual language.
The same grid system is used to create
additional visual elements
like a complete typeface and an icon set.
So what type of logo is the MIT Media Lab?
Well each logo is essentially a lockup combination mark.
Each logo includes both and logomark element
in the form of an acronym type hieroglyph
and the logotype wordmark element.
The wordmark element in the logo
is a bold Sans Serif typeface and appears to be
Helvetica Neue bold developed in 1983 by D. Stampel AG
this font is a reworked version of the original Helvetica designed in 1957
To quote Michael Bierut on his design:
The reason it worked was that it struck
a balance between a central theme and variations.
The variations were sufficient to help each
of the research groups engender a sense of esprit de corps.
The central theme help them feel unified that they are all about one big idea
which is the innovation that is enabled by the environment created by the media lab overall.
So what do I think about this logo?
Well this is a real simple execution yet it's very distinctive
and Michael Beirut manages to pull it off in only black and white.
I really liked the simplicity and boldness of the logo set.
compared to the previous logo system
I think this one is more practical and works really well.
They all feel as part of one house
the acronym type hieroglyphs have an abstract aesthetic
so they work really well in patterns and textures
and are really striking on business cards and posters when they are used individually.
So what can we learn about this story?
This logo set was designed in 2014
to replace the previous logo system
that had been used since 2011.
The previous logo system had 40,000 different permutations.
To quote Michael Beirut:
So there's 40,000 different versions,
I talked to the person who is head of marketing.
I said well how do you decide which of
the 40,000 different versions to use?
If someone says send me your logo
which one do you send them?
She said oh, I just send the same one over and over again.
So it's tiresome to manage many permutations of a logo.
This was one of the reasons why the logo was redeveloped in 2014.
So the previous logo system only really lasted about three years.
That is pretty short for a logo lifespan.
As interesting, creative and quirky a logo system can be in theory.
Having multiple permutations of a logo can actually be hard to use.
If you'd like to learn more about Michael Beirut
and the MIT Media Lab logo set
you can watch him speak about it
links are in the description.
So that is one of many logos and designers I have spoken about.
If you enjoy this video and want to watch more like it
you can see more episodes in the 'Famous Logos' playlist
link is in description.
Well I hope you enjoyed this video.
If you did hit the like button on my Facebook page.
If you'd like to see more videos like this in future hit the subscribe button
and you can also follow me on Twitter at Tastytuts
So until next time time have fun guys
and I'll see you in the next video.
For more infomation >> MIT Media Lab Logo - Michael Bierut | Logo design & Designer review - Duration: 5:21.-------------------------------------------
Local restaurant owner receives national service award - Duration: 1:30.
AWARD.
WMTW NEWS 8'S MORGAN STURDIVANT
IS LIVE AT THE RESTAURANT WITH
THE STORY.
MORGAN: I AM HERE AT THE REST
WANT -- RESTAURANT WITH A HAVE A
BENEFIT GOING ON.
THEY ARE FINISHING UP THE
BENEFIT FOR THE SUMMIT BROUGHT
-- SUMMIT PROGRAM.
THIS IS WHAT
LAURA BENEDICT IS
ALL ABOUT.
WHAT SHE HAS MADE THIS ALL
ABOUT.
TONIGHT SHE WILL RECEIVE
THE
RESTAURANT AWARD AT A CEREMY
IN WASHINGTON.
HER CUSTOMERS HAVE RAISED MORE
THAN $2 MILLION FOR JEREMY --
CHARITIES AND PEOPLE IN NEED.
SHE HOLDS BENEFITS EVERY WEEK,
SOMETIMES MORE THAN ONCE A WEEK.
BENEDICT IS ONE OF THREE ACROSS
THE COUNTRY TO RECEIVE THE AWARD
THIS YEAR.
TONIGHT, AS THEY SAID THEY HAVE
A FUN RAISER -- FUNDRAISER FOR
THE SUMMIT --
SUMMIT PROJECT.
THEY HONOR FALLEN MAINE VETERANS
AND THEIR FAMILIES.
WE SPOKE TO THE FOUNDER OUT
LAURA BEING AWARDED TONIGHT.
>> HUGE
CONGRATULATIONS TO HER.
SO WELL DESERVED FOR HER TO
TRAVEL AND REPRESENT THE STATE.
HER COMPANY, HER RESTAURANT, HER
EMPLOYEES TO GIVE EVERY DAY AND
INVITE NEW GROUPS IN ALL THE
TIME.
WE ARE LUCKY WE ARE ONE OF THEM
HERE TONIGHT.
FOR LAURA TO BE DOWN THERE I
RECEIVE THIS HONOR, WHAT A
TRIBUTE.
MORGAN:
THEY ARE ALSO KNOWN FOR
SOME PRETTY DELICIOUS FOOD.
WE ARE GOING TO GET DINNER,
-------------------------------------------
Syrien: SDF-Soldaten ergreifen IS-Kämpfer an angeblichem, ehemaligem Kernreaktor - Duration: 2:23.
For more infomation >> Syrien: SDF-Soldaten ergreifen IS-Kämpfer an angeblichem, ehemaligem Kernreaktor - Duration: 2:23. -------------------------------------------
huevos sorpresa gigantes de SPIDER-MAN Peppa Pig La patrulla Canina Paw patrol Frozen Elsa 2017 (HD) - Duration: 11:52.
Hi buddies, I'm Olga and this is the channel Surprise eggs and toys, in this
video will open 3 eggs chocolate surprise giants, let's start this Peppa
Pig. What a cool package has, indeed! Let's see who is inside. we remove the
wrapper. Look how cute is dressed Queen with her crown and George dress
knight in armor. I'll do a question at the end of the video and if ye
seen all the video you can answer me in a commentary. Stay tuned !. And so
We open the wrapping paper. Look I pimp with characters from Peppa and her friends!
And here is the giant chocolate egg. Look how big it is! Will in here
the surprise? We'll see. I'll break ...
There goes! Behold! Be it broke into hundreds of pieces!
and there was no surprise in Where will be?
Maybe he's inside the wrapper,
let's see ... Let's look around here, the package ... Here's a cup, let
to sacarlo..y Siiii, here's the surprise, in the cup where the egg was laid!
And it's a little ball of Peppa Pig. I will remove and we see. Look, it's a bouncy ball
with a picture of Peppa Pig dressed as fairy and glitter inside. How beautiful is me
She loves it! Let's try playmates, see as jumps ..
.¡Mirad as boot!
Let's open
Now the surprise chocolate egg man Spider., Spider-Man, the Marvel superhero.
This is Spider Man. With its red and blue suit. See What is inside, remove the wrapper .... And
here's the chocolate surprise egg giant.
Let's break it to see if this if,
It has something inside. Oh, look, this one had the surprise inside! .Let her out of the
sachet. Here's a piece of paper with everything we can touch. Behold! They are bracelets
Spider man having a way to open and closed very funny. Now I teach you.
Here is the bracelet in which we Spiderman. Behold! So opens
Look how cute!
It has two images of Spider-Man, Ultimate Spider-Man and gets well.
Do you see that cool, as it closed ?! It is very cool! And to open it again, so we Click!
and it stays open.
and let's open now the last egg surprise, the Canine Patrol.
See What is inside this egg chocolate giant Look! Are here
Marshall, Chase and Rubble. Let's take the envoltorio..Recordad that I'll do
a question about the video, so be Stand very attentive!. It has a beautiful wrapper
with characters Canine Patrol.
We took chocolate egg Here it is!
And let's see if the surprise is in here. We break ... see, see ...
.and Yes, here is the surprise!
Look, this is, lets go see it!
In this piece of paper he will tell us what is
. It's a camera for viewing images canine patrol.
It is red and
It has a picture of Chase and Skye. We have to turn around and to work,
we must give this button here. And when we give the button changes the picture.
and to see them have to look through the hole.
There are Ryder an image of another of Marshall,
dalmatian dog firefighter, this is Everest Great! To see what more ... And now comes a
Chase and Marshall How beautiful!
This is Skye, the dog I love this dog!
And this is Zuma and Rocky
and here Rubble
and here again Chase and police dog,
again, Ryder, we've come full circle. Answer me the question In what
eggs was not the surprise inside egg, but elsewhere? let me know
in a commentary. and we will open more eggs giant surprise. One of Frozen and other
Peppa Pig. Let's start by Frozen. Behold! In the picture are Elsa, Anna and
Olaf, we will remove the envoltorio..a see what's wrong with it.
And here is the giant chocolate egg.
It's a little broken! And here it is the surprise Look! Let's sacarla..y
to see this, let out of the bag.
It is an image of Elsa and Anna on one side
is the top, on the other foot and is a 3d puzzle ... Look! We can touch
Elsa and Anna East and one of Olaf. Here are the feet ... and here is the
top and this is the basis. and so we have assembled the puzzle nice!
They are Elsa and Anna, the sister of the film Frozen.
Let's now abir surprise egg
Peppa Pig, who is here with his brother George.
Let's remove the wrapper ..
and took the giant chocolate egg. A view that has ...
a bag with little things, we will see that they are ...
We take this sachet, to see what is ...
What could this be? Behold!
They are ornaments for pencils,
to put on pencils. One shaped pink grinder with Rebecca Rabbit, George and Peppa Pig
Here is placed on the pen
and this blue which also has the same characters
Behold! I've put the pencil to what is veáis¡Mirad que bonito!
In addition it turns It's really fun!
Look at the Pink is also gorgeous and also spins!
We can entertain a lot.
And now let's open this egg surprise
Giant Monster Kinder surprises University film.
Let's see who is inside.
Let's remove the wrapper ...
and here we have giant egg Kinder surprise chocolate.
Wow! It's great!
Let's open it and see that it has inside.
Chocolate egg open and inside is a capsule Giant yellow kindergarten. And let
to see what's inside ...
And there are plenty of little pieces.
Let's get them all ..
Behold! Here are some adhesives Mike the monster Green one eye and Randy.
And this is the piece of paper with what we have had with the mounting instructions, it's a game
letters in which two players have to to play. So let's ride.
.and here are all the little pieces to assemble. Come on see them ... These are the parts, bases,
these are the cards of green player, let's get them out
here
and parts blue player and these green and blue.
and so is mounted You see! I have already adhesives
Look how fast!
Now I still remain these, I'll ride it all and I teach it as is
. Behold! I teach letters there ... They are characters from the film
Monsters University and each card has a number of points, has the numbers
1 to 9, the diez..y then there are letters special, too, with all the characters.
There's a lot different. I think they are all the characters in the movie, right?
And you have to put them in this blue gizmo, before you start playing. We put it here,
we put on this base having here, gray ... here, this hole fits. So ... With
Green card player do the same
and ready! We already have the game ready.
And everyone would have to play his cards and win the one who has the card number
higher. For example, now, this, green, It has a card with the number three and blue
It has a card with the number seven, for So the team wins, the blue player
and it stays with the two cards. They should put Based well, not to see everyone you cards has
, Could count to three and give the back as well.
Suscribíos the channel and give
the bell notifications, which you will next to the subscribe button so that
alert you whenever you upload a new video and do not miss any. and give a click to
the little hand with finger up, so you know that you liked. Regards and until next time.
-------------------------------------------
Brad Pitt And Angelina Jolie Puts DIVORCE ON HOLD ? - Duration: 1:18.
In the past few days we have seen Brad Pitt and Angelina Jolie Rekindling their friendship
after a very public spat over divorce.
Since then they have decided to work on things peacefully.
Meanwhile it is revealed that Pitt joined Jolie when she went to Cambodia in mid February
to attend the premiere of her new film First They Killed My Father.
He was there to spend time with his children.
The 53 year old father secretly went to join his ex wife which makes us wonder if they
are thinking of reuniting.
During the same time Angie also said in an interview that Brad is a wonderful father
and we will always be a family.
Does that mean one of the hottest couple of hollywood are dropping down divorce plans???
this will sure make the Brangelina fans jump with joy and after all they totally are made
for eachother.
-------------------------------------------
Kris Jenner DUMP Younger Boyfriend Corey Gamble For Family - Duration: 1:20.
Kris Jenner is no more together with her 36 year old boyfriend Corey Gamble after two
years of their relationship.
It is reported that the momager needed some space so that she could focus on her family
and the show right now, so she had a split.
The 61 year old have to deal with a lot of things including the security issues, the
split of her son rob Kadarshian with Blac Chyna as well as production of 13th episode
of Keeping up with the kardashians lately.
She believes she needed to put her family before her own needs and wants.'
Kris started dating Corey in 2014 after split from her husband Bruce Jenner.
After her break up the momager has various things in mind like to pitch an outline for
a proposed animated show of the Kardashian family.
Hence we can see all her focus getting diverted to better things now.
-------------------------------------------
2013 Mazda cx-5 2.2d se-l nav for sale at Simon Shield Cars, Ipswich, Suffolk - Duration: 3:58.
We're off. To start the car, it's
a start/stop button, so I have the keys
here, they're not plugged in so you've
got a button just behind the steering
wheel. You have to put your foot on
the clutch before you can start the car.
Lovely seating position. Got plenty of
headroom. It has front and rear parking sensors.
30 pounds Road Tax
Euro NCap 5*
61.4 miles per gallon
If you get around 55-60 I think you'll
probably be doing really well.
67,866 miles
cruise control
Smart City Brake system which means that it's
assessing the roads constantly and if
there is an imminent crush up
ahead it will press the brake down.
Let's try reversing and see if you can hear
the parking sensors. It has a camera on the
dash as well which tells you how close
you're getting to the car behind.
It shows you how
close you are to the car behind
5.8 inch screen Information centre
in the car which has audio
radio stations
phone
you can connect into the phone and it's
touchscreen so speed dial, phone book,
call history and message.
It is connected to my phone so you'll
download messages and you can reply to
messages by voice control but you can
stop it you can turn it off so that it
doesn't pop up on the screen and annoy you
whilst you're driving along .
Sat Nav - Simon Shield Cars
Set up includes sound, language and
then you've got seek for radio
You can also use it on your steering wheel
really important when you're driving along.
It also has a knob in the middle
of the console which you can use to set
up audio and sat nav, phone as well.
A bit like BMWs I control.
Dual climate control.
Boot space is 503 litres increasing to 1621 when the seats are flat.
A slight lip and underneath is all the
equipment to inflate the tyres.
You can separate the seats. There's a
little handle on the side and they flick
down. Three separate seats in
the back so you can divide them you can
keep that one down in the middle and put the other ones up.
17-inch alloy wheels
with Yokohama tyres.
The car comes with two keys, but always
make sure you take the keys out of the
car with you because you're
not putting a key in the ignition so
you've got to remember to take it or out
of the car and need to lock it.
I would split the two keys and
keep one indoors just in case.
-------------------------------------------
Thalapathy 61 movie update|Vijay 61 Movie Next Plan | Vijay Atlee Sudden Change in vijay 61|Vijay 61 - Duration: 1:36.
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Volvo Trucks – Zintegrowany system informacji i rozrywki - Duration: 1:56.
For more infomation >> Volvo Trucks – Zintegrowany system informacji i rozrywki - Duration: 1:56. -------------------------------------------
Джокер загнал машинку Молния Маквин в тоннель и Человек Паук спасает её - Duration: 10:30.
For more infomation >> Джокер загнал машинку Молния Маквин в тоннель и Человек Паук спасает её - Duration: 10:30. -------------------------------------------
TAVOLA DI WALMART CONTRO IL DROP DELLA MORTE DI BRAILLE - Duration: 14:48.
For more infomation >> TAVOLA DI WALMART CONTRO IL DROP DELLA MORTE DI BRAILLE - Duration: 14:48. -------------------------------------------
Letter b song - english alphabet abc super simple song for kids, children and beginners - Duration: 2:27.
Letter b song - english alphabet abc super simple song for kids, children and beginners
You have done a brilliant job making sure that people understand where you are coming from. And let me tell you, I get it. Please post more updates to cure.
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