let's talk about the best format for keyword golden ratio terms they're a
little hard to find when you're first starting out and it's confusing right I
mean you're trying to do a formula you're doing an advanced Google search
term and it's just kind of weird right so one of the most common questions I
get when someone has at least bought in or has some amount of faith in the
keyword golden ratio is how do I find these it's too hard I can't find these
keywords for my niche and it's tough I mean it took me several months to sort
of hone in on this approach and then to refine the process but I think you'll
find once you put in the time you'll develop a skill and finding kgr terms so
that once you start looking you can start with a few seed terms you know
refer back to the SEMRush demo a couple videos ago in this playlist and you'll
see you can start with a few seed terms and really come up with several in half
an hour and once you develop that that muscle for finding kgr terms then it'll
be much easier in this video I'm going to give you a couple common formats that
I see that worked out really well so let's let's go on the machine here and
start playing around and I think it'll be much easier once you see it in
practice we know that this is a super common question because I get it all the
time this is a comment from gareb who says how do you find buyers keywords
with the kgr and then very recently I got a comment which I actually can't
find right now someone was asking how to find kgr terms that don't follow the
format that i'm going to tell you about which is pretty standard I'll get right
to it I'm not gonna beat around the bush too
much here but basically people have a hard time finding different formats and
if if they are a little concerned about finding a format that is different that
doesn't have best in it well they may have a little trouble so let me just
show you real quick so a lot of times for keyword research I will just use
keywords everywhere right off the bat I'll tell you that that's a free tool
there's a video about it a video in this playlist where Alex
showed us how to do that and keyword CAG is sort of like one of the you know it's
a made by the same company so some of the same technology keyword CAG is a
more robust tool it has a lot more options and it does a lot more versus
keywords everywhere which is just a free plugin for is very useful of course
however with keyword CAG you actually gets him you know more high-end
functionality so we'll reference this in a second and like I said I'm not gonna
beat around the bush I'm gonna tell you the format most of the time if you're
looking for buyers keywords it's going to be something like this best product
right for a specific use so that is one of the best formats you can do for any
niche because in fact the product name for a specific type of abuse is a really
good like format to put a keyword in and that is a buyer's keyword if you're
unfamiliar with like the buyer's keyword concept I can place a link for you know
basically a keyword research information session a workshop where I go over some
of the details so most likely you're gonna want to use a keyword research
tool and this is just a nice way to do it I've obviously saved these eight
because these are interesting to go into you'll notice there's various formats
here so I talked about there's like a best pen and then there's like a type of
pen so best ballpoint pen right so we're getting more granular there and then we
see other stuff like best pen for journaling and you could put these ideas
together and say you know best gel pen for bullet journaling right so that is
generally the format and when you start digging into a topic you'll find more
and more and more of them so it may seem insurmountable at the beginning
especially if it's a topic or niche or a set of products that you don't know much
about which that could be very common especially when you're doing preliminary
research for your site and maybe you're brainstorming a lot of different topics
maybe you're only knowledgeable about one or two of them
and then there are others that you don't know anything about like if you look at
me right now it looks like I don't know anything
about shaving I haven't shaved in a few days which is one of the luxuries of
working for yourself you can look a little bit like a slob from time to time
and no one will give you a hard time about it except maybe your wife but I am
digressing so let's get back to the topic here so one thing you could do
let's like hop over to Google and this is a sort of a a201 level thing that
we're looking at here so we have been talking about the keyword golden ratio
for several videos here and at this point I assume you've bought into the
idea right so the first thing that I usually tell people about is like hey
here's the concept here's why it works here's the spreadsheet and here's the
data and by the way here's a bunch of people that are telling you that they've
tried it and it works so once you've gotten past that point you may start
thinking well Doug you're missing out on a lot of keywords because you're really
kind of only thinking about things in a certain way and you're right but I can't
open with that because that is level - right that's 2.0 stuff that we're not
ready for at the beginning but you're ready for it now so one thing you could
do is check out autosuggest it's one of the best ways to find kgr terms all
right and the reason why is Google is literally telling you the people are
searching for these terms and a lot of times they fit in perfectly 100%
perfectly with like the keyword and niche that you're looking at so I've
just typed in ballpoint pen and in a minute this is Google just straight up
I'm going to click space and then all of a sudden it's best ballpoint pen for
like a lot of different uses so we have for drawing for writing some of them
don't apply it like reddit I usually don't go for years like 2018 because
obviously those have a you know a lifespan and you have to change it often
so I basically ignore anything with a year in it I don't care
sure you may get some short-term bumps but that's not really what I'm trying to
do I'm not trying to do any kind of short-term anything's so best ballpoint
pen for a number of different items and by the way key words everywhere
working behind the scenes the you know 170 per month and then they have the CPC
as well as the competition we don't care about those two second factors here but
170 it tells us that's the number of searches per month that's keywords
everywhere again the free tool if you didn't watch that video it's in the play
list as well and we just get a number of different ideas and the ones I mean in
fact almost all of these fit except ballpoint pen as far as the keyword
search volume so we have 170 110 we have 50 20 20 10 these don't get any searches
right best ballpoint pen read it no searches per month right but the fact
this people are indeed searching for that so if that comes up it's like the
UH Navarrete is zero searches per month but someone's looking for it now chances
are Google is smart enough to provide Reddit results like reddit.com results
so that wouldn't be one that I would go for for the obvious reason that you know
people are not really trying to go to an a site to get information they just want
to go to Reddit so I wouldn't go for that one but if it we'll see other
examples coming up soon so let's just say four so now this is the perfect
format each one of these is a perfect format for this specific like niche
ballpoint pen which I use often because often pens are cheap there's not as many
niche sites out there on it and it I like pens I have a crapload of pens
right here in front of me all different colors these are all pilot
g2s by the way if you care those are the Pens that I use personally they're
they're cheap and they're pretty they're everywhere right you can get them
anywhere refills are cheap as well so as we go a little deeper I'm just gonna say
for journaling so now we've jumped into another area best fountain pen so no
one's typing in best ballpoint pen for journaling okay so Google is sort of
jumping ahead they're like hey no one's really looking for
but if you're if you want to journal this is how smart Google is if you want
a journal it probably shouldn't use a crappy ballpoint pen
maybe you step up your game use a fountain pen alright so that's kind of
what we're learning there but the fact is all of these would fit in quite nice
for a niche and in almost all of these cases I would write a separate article
for each one of these so now we're getting into the content area and
basically I would write a separate article for each one of these because
each one of the users has a distinct like idea of what they're trying to do
the ones that are very closely related would be drawing and sketching because
those are more artistically oriented however I'm not an artist or a drawing
person or a sketch or anything like that my skills lie elsewhere the point is the
those two are closely related but if you were an artist you may know that based
on the vocabulary like drawing and sketching there's maybe different kind
of users but the point is a best ballpoint pen for lefties and best
ballpoint pen for work those are a hundred percent totally like different
types of users looking for something right so the you know the results of
what you are trying to provide the information and trying to get to them
are different right it's totally different and that's why or best
ballpoint pen for business versus sketching I mean those are there
couldn't be more different types of users right I'm making some assumptions
but it's very distinct okay so the other thing we're going to look at here we
have that and what we can see so best ballpoint pen for everyday use so what I
could do I'm guessing there's not many searches for that so I'll just I'll do
something a little more interesting we'll do the sketching because that's a
low search volume okay so that is a great format what's the ball best
ballpoint pen for sketching so we have best and then the product name and then
the use or the user type all right so that's the other thing to know
now a cool thing you know real quick a keyword tag has just added this new
panel for people also search for so they are you know there's some potentially
machine learning some AI in the background I'm just I haven't talked to
I haven't talked to him yet but they've just added this in the last couple days
like since you know the last time I shot a video on keywords everywhere so this
is over here but you'll notice that they're not it's not very directly
related to buyers keywords or super related to this term now it's kind of
related as related to pens and stuff but it's not super related okay so we have
best ballpoint from pen for sketching we see the volume is 20 and then that's
great so one thing I could do is I could just put my mouse at the cursor on the
search bar again and we see Google again is smarter than than me and I don't need
to be original we could just take the signs from Google so best pens for
sketching for industrial design for illustration waterproof pens doodling
pens all these things that I didn't think of and I don't I don't know
anything about the topic right I don't know anything about art or anything
right so I'm just clumsily fumbling around and finding all these keywords
that are probably pretty damn good right in the exercise in this video is not to
actually like calculate it if you need to figure out how to calculate kgr terms
go back to one of the early videos where I show you how to use my personal
spreadsheet which you could get you know freely available and make your own copy
and start finding you know the information on your own we're just
trying to find the format to give you some ideas on how to find more of these
so the next thing I'm going to do is I'm going to scroll down to the bottom and
then we see related searches to this that we're looking for right so but best
ballpoint pen for sketching so again these are some of the related ones that
we saw up there and keyword tag again is coming through and telling us that there
are 880 searches for but for industrial design that's zero
and this is a question that I get really often if we see this down here in the
search volume is zero well the formula doesn't work so Doug does that mean
don't publish it no I would basically whenever I see a search volume of zero I
basically publish that article like 100 percent of the time there's a couple
reasons for it kind of beyond the scope but I'll just a little tidbit basically
if you have a site that's been around for like six months or more you're
probably gonna be able to rank a little bit for a term like that the other huge
advantage with a zero search volume is it means very few people are actually
going for it because people are greedy and if you had the option to go after
something with a zero search volume or 110 or 1,000 searches per month most
people are gonna sir like go for the one hundred or a thousand searches per month
again they're they're greedy you know they're going for the bigger win even
though it could take longer it could be harder maybe they're never gonna get to
it but if you go after zero searches per month you're probably gonna rank for it
all right not a hundred percent of the time but if
you're doing this at a scale let's say you published 20 articles and everything
has a zero search volume but it was an auto or related suggests from Google
that's gonna do pretty good so just keep that in mind all right now we're gonna
hop over to keyword tag and look at a couple others so as I was just coming up
with a few like different formats you can you can see it in this specific one
so what is the best gel pen for bullet journaling so we have gone in deep for a
couple areas so again the format best product name for a use or a user type
and what we've done here is we've specified exactly what the product is so
instead of saying pen we're saying gel pen that that is a specific you know
type of ink it's a gel ink so we're being specific there and then we're not
just saying journaling we're saying bullet journaling so in the two
cases we've gone very very specific there and the interesting thing is
there's zero search volume for that but I'm not a hundred percent sure I didn't
check this before but we're just gonna see what happens when we actually google
this so what's the best pen for bullet journaling you'll also notice that I put
in the what is the best at the beginning because some people some people search
for that exactly so we'll see zero searches per month
okay that's interesting and this may not be a great example but it's specific
that's why I'm going over it so we have best and then we have gel pen so we're
being specific and then we're being specific again
about the specific use all right now what we can do again we just click up
here we see the related searches and each of these could be like terms that
we are looking for specifically again without even knowing anything about the
topic or the specifics of what the users and people interested in the niche would
be looking for Google is telling us so bullet journal supplies for beginners
like journal pens that don't bleed I mean these are very deep that you
wouldn't think of unless you were like part of the niche but you could very
quickly like understand what's important for these folks now I'm gonna go ahead
and just take out the what is the best here and just see what we get see if
there is some number of searches per month so we're still at zero per month
so that's not the greatest sign but again it seems to be an OK way to
approach this so best colored pens for journaling and again like same sort of
idea same sort of topics here now I'm just going to see if we can get some
other ideas if I just say you know I'm gonna get rid of gel so best pen for
bullet journaling see if there's some number of searches for that using again
keywords everywhere so still no searches but as we
scroll down we could see that people are asking this what pens are good for
bullet journaling what's the best pen what is a bullet journal use for so
again the point is this is apparently zero searches per month however we see
that there's you know a lot of related searches and a lot of like ways that
people are looking at this now just gonna get rid of bullet journaling and
see what comes up so still it's now it's kind of amusing so we're seeing zero
searches per month here but what we can do is again click and we see just more
related searches so the like one of the main takeaways is you know start with
that format start looking deeper into the topic now and the thing is like some
of these are not gonna be buyers keywords some of them will be even
though they're not a format of best blank for whatever but you wouldn't know
it until you start digging in and just literally spend this is what I do
alright you just spend time researching and looking for ideas so here is a
buyer's term that doesn't look like a buyer's term it will vary for every
niche that you're in so pens that don't bleed through thin paper alright people
are looking for a pen that blank right so if we go back to my old standby of
beer brewing there are like there's vocabulary around home brewing beer that
is not common knowledge you have to be a real beer nerd to understand it but the
point is you could find terms like that all over the place in any niche where it
is literally a buyer's term but it's not going to be in a format that you would
know if you're not in the niche it doesn't mean you have to be an expert it
just means you have to go look so you can find you know I'm just gonna throw
out something that most people won't understand but you could be looking for
a you know a mash tun that doesn't have stuck spar jizz right so I'm using
vocabulary that most people don't understand unless you've you know
through a hey a brewery tour and you paid a lot of attention you probably
went through a lot of brewery tours and that may indicate that you were drinking
while you're going through the tour that is probably what I would do but the
point is you could find buyers key words without using the standard format but
you have to go dig and you have to understand some of the vocabulary around
the specific niche so I hope this was helpful if you have questions about like
the way I was going through this or anything please leave a comment feel
free to you know ask and go deep in the next video Alex is gonna talk about key
words that maybe you should avoid and he'll he'll get into the details there
are some terms that are just not going to work out even though they may fit in
the kgr formula and everything if you haven't checked out any of the other
videos in the playlist be sure to check out the link below or the card and start
from the beginning so if you're catching this in the middle be sure you start
back at the beginning watch all the other videos we'll see in the next video
Không có nhận xét nào:
Đăng nhận xét