Hey it's Dustin from dustinnccorchuk.com and
in this video I'm going to give you six
tips on how to choose the perfect name for
your salon to stick with me.
I'm sure driving across town you've seen many
different salon names in the last
several years so are classy and some of them are
just downright awful and I want to help
you pick one that'll be great for your
salon. Choosing the right name for your
salon is really important because it's the
foundation of your salon branding and
your branding is really important to get
new clients. So let's get into the six
tips for picking the right name for your
salon.
Tip number one, like Stephen Covey says
begin with the end in mind. Envision your
salon five years from now. What are you
going to look like?
Where are you going to be located? How
many employees are you going to have?
What product line are you going to be
using? Then get out a pad of paper and write
down one word adjective that will
describe your salon as you see it in
five years. These adjectives will help
guide you choosing the right name for your salon.
Tip number two pick up salon name is
gonna stand out your city. Write down a
list of all the current salon names that
are in your city and see if anything
stands out. Is there anything that
similar within those salon? Oftentimes
cities will take on their own culture
and salon names will kind of fit that
culture. If all the salon names in your
city are named after street maybe you
want something that's a little more
creative.
it's important to be slightly different
than the rest of the salons in your city
so that you stand out and that you're memorable
in people's mind. Step number three
consider your target audience. If your
salon is all about serving 20 and 30
year-old female and doing their color
then probably you want something to be a
little more creative. If you are serving
older women you're doing a lot of perms
then make it a little bit more
conservative. Either way
consider your target audience and think
about what is a salon name that's going
to draw them to your salon. What's going to
peak their interest and what's going to
get them interested in calling you up and
scheduling an appointment. Knowing your
target audience is extremely important
because it's going to dictate everything
about your salon. Your salon prices. The
furniture. The colors you choose. The
environment that you create your salon
culture and
your salon name. When all of those things
are congruent because you have established
who your target clientele is you're
going to find that target clientele
being drawn to you and your salon is going
to grow faster and your books are going
to be full.
Tip number 4 survey a one-mile radius
around your salon location.
This might sound a little strange and a
little bit outside your comfort zone but
trust me at works.
Take a weekend with a clipboard and a
pen and go door-to-door around your
neighborhood and just ask people hey my
name is Dustin and I'm opening up a
salon right over there and I'm wondering
if you had to choose a salon strictly based
on the name which of these three choices
would you choose? Make a tally of what
your neighborhood says and you'll be
surprised. There will probably be one that rises
to the top and that's probably the best
choice for your new salon name.
Tip number five if you are having a really
difficult time narrowing down your salon
name you can never lose with men names.
There are many different salons and
salon products that are named after men
so it already fits within the culture. In
addition naming the salon after yourself
really creates a personal brand where
you are the center of that brand and
typically people connect with a person
more than they do with a concept or an
institution.
Obviously you won't have any problem
being unique in your city because you're
the only one with that name and it also
sets you apart as the hair professional.
Hey, you have a salon named after you.
Finally number six and probably most
important to me as somebody that likes
helping salon professionals with their
digital marketing is checking for domain
availability. You want to go to a site
like namecheap and type in the name
chosen for your salon and see if there's
a dot-com URL available. Having a strong
and memorable domain name that matches
your salon name is really important
because it's going to be on your
business cards all of your print
material any advertising materials, so you
want something that's going to be able
to be memorable in somebody's mind so that
they can find you on the internet. Once
you've created your salon website you're
going to want it to rank at the top of
Google search. Both your website and your
Maps listening and possibly a YouTube
video so that all three of those things
can be on the first page of Google and so
you'll get more clients organically when
they're searching for a salon in your city.
I've created an online course
specifically for salon professionals
like you to teach you how to create a
wordpress website from scratch and then
rank your website
number one in local google search. Also
in this training program is an entire module
teaching you have to rank your Google my
business page that's number one in the
map section so that people find you
right away at the top in the local
3-pack. And then finally I also teach
you how to create and rank a promotional
video that you can put on youtube and
also rank that on the first page of
Google search. I love helping new salon
professionals create a website google+
listing and a YouTube video and ranking
all three of those in organic google
search so they can get more clients
every day. I've done this in my salon and
i can tell you from personal experience
that we don't pay any money in
advertising and we're getting new
clients all the time to the point where
we actually need to hire any stylist all
the time as well. If you're interested in
that online training program all you have to do
is click the link right below this video
in the description and i'll take you to
a landing page where you can find out
more.
As always if you have any questions go
ahead and put those in the comment
section below and if this video has been
helpful for you in choosing your salon
name then please give me a thumbs up.
Thanks so much for watching and make today extraordinary!
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