Ok, so my first content, what is content strategy? Sounds very sophisticated
So I went online and looked at different material and I found it totally interesting
So, this from the plain graphic they talk about the core of this
User experience and content management is about both the content and the people
So, the content part you have the substance
You have the structure and then the people part you have a workflow, a governance
So, this is very interesting
So, we talk about content
But then the content part is the material part, but the people part is very important as well
Then I go and I look and I said, "wow this is very interesting", because when you have the content
Whether it's on the web or mobile phone or any places, it's a product, so you'll have a life cycle
So, you have the strategy you started, you have a planning, you have creation of that
And you need to make in it right
And then you have the audit
And to see the content actually serve the purpose that you planned
So when you audit you realise it's not working, so you continue coming up with another strategies, how to fix it
So go on and on
So, this is very interesting, because when we do divide we do the same thing
We design something, we test it to people and we look at it
Like people not using the way I wanted to use, uh oh so we need to change it
So, then I look, I was very happy because I saw Eunice talk about this
And I like the idea about User Experience Honeycomb
So when all the little bee that build a honeycomb so each one is on top of each other
So all the things make sense right?
The content should be usable, should be findable, if nobody can find it then nobody will use it
It should be credible, so how do we know we can trust it
Should be accessible, so whether you are colour blind or whether you are hard to see
Or hard to hearing and you should be able to find it desirable
Well, if it's not desirable there is no point of you putting it out there
Of course, core is bearable and then of course it should be useful
So, I like the idea about the honeycomb, because it means that they are building on top of each other
So you remove some of them, or one of them is weak then the honeycomb can crash
So, I like the metaphor to remind me
"hey remember let's use the criteria to look at your content to see if they make sense"
Ok, so there are more beautiful graphics, so I like this one too
So, we have the quote, we have the honeycomb, this is I guess a triangle or diamond
So, this person was talking about when we talk about user experience design
There are lots of things surrounding it as a structure, right
You have interface design, you have the intellectual design, you have information architecture
so when we use the website as an example
Depends on how people want to interact with that, right
Are they open the pull-down menu?
Are they button click click click, and then what is interface design?
Are you fill out with everything, but no whitespace so you cannot see anything
Or you have whitespace but then contrast, so you know where to go
So those are very useful, interesting, so I like the graphic as well
So it's for business, it's for user and combined of technology
So, I'm not going to explain all of that
So you go online, IBM have this infographic talking about user experience
So, they have different parts of this wheel
You can see content strategy is right there
Information architecture, functionality, platform, user interface and usability/accessibility
So, again User Experience is about people, is about how the content and people interact
And so I think over and over I'm coming back to the same thing
So, question back, what exactly is content strategy?
Ah hah, so we always talk about content, ok it sounds like content is what
But then it's not just what, but also what, why, how, when, by whom, by what, where, what
So, I think when we learn the English sentences we were doing the who, what, when, where, how
And those are very useful as well, so if you look at your own content and you ask the questions
Like who's going to use it
What are people supposed to do, that will also help them to evaluate their content
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