[Reading on-screen text] The Selfish Ledger, a leaked Google X video.
If you haven't seen it, there's a link in the description.
Watch that before you watch this.
Like it or not, we live in a digital prison; every action we take online is logged and
scrutinized.
Our ephemeral behaviors are the subject of scientific studies we unwittingly consent
to through a frivolous tap of the "I Agree" button.
Install an app on your phone and be surveilled by marketeers and big data companies alike.
This mobile game turns a profit by selling your location to unscrupulous third parties.
Ultrasonic audio embedded in television commercials and retail outlets, let marketeers track your
attention and manipulate you.
That's what this is all about: manipulation.
Social engineering.
The wildly self-inflated importance of those who've profited their way to owning our
data and now, through their arrogance, seek to control us.
But there's a problem with that.
Let me explain...
This is Richard Dawkins, the perpetrator of the first officially recognized meme.
His original theory proposes that, whist devoid of any motive or will, memes could be metaphorically
and pedagogically described as if they had such.
By this metaphor, memes are problematic.
They have an uncanny ability to literally possess people as a means of self-interested
propagation.
They don't care who they harm, or how outrageous they might be; as long as they can survive.
Now, I'm not talking about image macros or Millhouse, per se, though they do serve
to illustrate the lengths to which memes will go to preserve themselves.
What I'm talking about are the memes that are proffered by their acolytes as a lens
through which to view the world.
Identity, bigotry, ideology, and dominance...
From birth until death we're surrounded by memes fighting for our attention.
Once a meme has your attention, its easy to adopt it; our brains are meme machines after
all.
Our minds receive a rush of dopamine as we embrace and repeat the meme, and it becomes
a game of chasing the high; much like gambling.
Ideas like "Truth" Diets
Political ideologies Internet subcultures
Tribalism of any kind Gender and orientation
Any extremist religious faith
They're all different sides of the same meme gamble.
By their very nature, memes almost universally require you to make it a part of your identity.
It's the best way for them to guarantee their survival.
Now I'm going to use two examples from my own lifetime.
I grew up in an extremely conservative, religious household, then as a teenager I called myself
an Atheist [capital A] and adopted that worldview.
They're kinda the same thing; just different sides of the same identity coin.
A memetic distillation of complex human behaviors that, when embraced to their fullest, lead
to a similar kind of slavishness to an idea that ultimately exists for its own, selfish
sake.
Memes require complete devotion, they dispense with subtlety, and over time they trend towards
the most extreme variations of themselves.
As they grow and propagate, the minds they possess act according to the most fundamental
and clownish strains of the meme they adhere to.
Now you might be asking at this point, what's any of this have to do with user data?
The problem we face on the Internet, whether it's with social media, or user-centered
design, is this: human beings cannot be accurately represented by a like, or a share, or a radio
button, or a retweet.
These are binary options that exist as an abstraction of human behavior.
And while hashtags and analytics might be a quick and easy way for some to claim they
have an accurate model of human behavior, what I've come to realize is that Google,
Facebook, and their ilk, are merely meme collectors.
They can index all they like, they can claim that their repository of analytics, and photos,
and location data, and purchase history, and whatever else can tease out facts about mankind's
truest self.
But in my estimation, all they've ever been able to do is facilitate these memes, and
expedite their transformation into ugly, extremist parodies of themselves.
So when Google comes along and portrays itself as an altruistic record keeper, and diviner
of truth, I have to scoff.
Truth without meaning is useless, and a ledger of zeros and ones interpreted through an artificial
intelligence is as useful as the entrails of a chicken interpreted through an artificial
intelligence.
Their greed, their gluttony for our data is driven by—you guessed it—a meme.
That being control, dominance.
And whether their ends are altruistic or not.
Their goal is to 'sequence' human behavior as if it were some epigenetic tome, but there's
no objectivity to the data they sequester about us.
As their catalog of behavior grows and their predictions of user choice gets more 'accurate,'
you have to stop and ask yourself… where does the prediction of a choice end and the
manipulation of the user begin.
How could anyone think their vision of a Selfish Ledger does anything but enslave our future
generations to the mechanizations of today's memes?
Imprisoning our children into a pigeon-hole, and typecasting individuals into an ever-louder
and more extreme caricature of a viral thought.
What they've built today is nothing more than the ultimate meme machine that does nothing
but divide us into little groups of ostentatious, memetic behaviors.
And if their goal is to *actually* help future generations, the best thing they could do
is let the memes die and just forget.
Well, that's my video.
Whether you found it thought-provoking or FUD-inspiring, why not leave me a comment
and let me know what you think?
If you believe in the work that I do, you can support this show over on Patreon or Liberapay.
You can also buy a teeshirt on Teespring.
There's a link in the description.
But anyway.
If you liked this video, why not smash that like button and share it with your friends,
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Thanks for watching.
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