Hey, this is the Daily Overpass, my name is Eric and I make apps!
Now today let's ask the question - Does it help to update your admob libraries?
Ok, last Friday night on the live stream we talked about a bunch of topics!
We went from GDPR to running your own business to admob revenue - we talked about loads of
different things and we'll probably do all that on the next live stream if you can join
us!
But one of the things I mentioned in that live stream was that I need to update my admob
SDK's and maybe that will help my rpm for a little bit.
Because my revenue has fallen a lot since last year but I'm waiting for the GDPR stuff
to play out so I know when to update it.
I had a question the following day from Hicham raf who said "Hi Eric, yesterday you said
that you're having a low rpm maybe because your admob sdk is old.
Is that true?
Because I have like version 9 of the sdk and my rpm is like really low, almost nothing.
Nice videos.
Salutations from Morocco."
Hey Morocco, cool!
So, just to be clear, I don't know if that's gonna make a difference.
I'm gonna update my sdk just because I need to do that every so often and it's been a
few months since I've done it, and my suspicion is that it will have some effect, although
it might not.
It's probably gonna bounce me back to where I am.
I know the reason my rpm is low is mainly because of the target locations.
The majority of my users are coming from, at the moment - the majority is still coming
from the US - but a substantial portion is coming from India, and those rpm's are a bit
lower.
So I still have the impressions, which is the only thing that I really have any control
over, so all that's good but the revenue is low.
So I still have hope, I still have faith, and my suspicion is that updating the sdk's
is gonna help eventually anyway.
Because you have to think from admob's point of view, or from google's point of view, they
have a certain amount of inventory that they send out and they always want you to update
sdk's, get the latest security enhancements and everything like that, so I do try to make
sure that I update every so often.
And sometimes you can't actually do that.
Like, some of our apps are in corona, it gets compiled with them, and I don't know which
versions of the sdk they even use with their plugins and everything like that.
But it's something you have to keep updating, and it could be a hassle, especially with
that.
One of the benefits of actually removing all the free versions from the apple side of things
is that I don't have to worry about that anymore.
So, what I'm gonna do is wait the next couple of weeks until May 25th, that's the deadline
for gdpr, and we talked a lot about that the other night, and I have no answers!
I know nothing!
I've read the articles.
You have some people who say just like y2k, it's a big nothing, everyone's stressing about
nothing, and on the other side you've got people who say "hey, we need to set up our
own server and our own database and get consent from users to serve them ads and all this
kind of stuff, and I haven't seen anybody show me any implementation or "hey, this is
specifically what you wanna do".
And I think it's because nobody really knows.
But to be clear on that hicham, I don't know if it's gonna help, but I would like to ask
the rest of you guys - have you ever updated your sdk's for admob and seen a boost in your
rpm's?
Because I'd be really interested in that!
For me it's just a suspicion, there's only so much data that we can see in terms of what
quality of ads we get and what else is available out there on the inventory.
So we don't know if we get good ads to our apps or bad ads, so I'd be really interested
in what you guys have to say.
Anyway, thanks very much for showing up to the live stream last week hicham and watching that!
And that's it for today, I'll talk to you guys tomorrow!
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