Hey, this is the Daily Overpass, my name is Eric and I make apps!
Now today I wanna talk about where to put google play keywords!
Ok, so today I wanna answer a question that came in on video 344 by Hareram Panchal, it's
all about Google Play keywords.
And this might seem like an easy question for a lot of you guys who have been using
Google Play for a long time, but it can be very confusing for new developers just coming
in.
So his question was this: "Also I have one question extra" -so it was one of many questions.
"Everyone says keywords change can make your app download increase...but no one explains
how exactly we have to do on Google Play...where to change".
And this is really good question because if you upload an app to the amazon app store
or to iTunes, to the apple app store, they'll ask you which keywords you should be targeting,
so it helps in the search algorithm, everything like that.
Because they can't necessarily go through and pass the application, I'm not sure if
Google can or not, people ask about that sometimes, I'm not really sure.
But on Google Play it operates a lot more like traditional SEO, so you got the on page
stuff and the off page stuff, and a lot of things go into it that's not just the keywords.
So, when you put keywords in Google play, you have to put them in the title, the description,
and in the short description.
So have a look at my screen over here and see what I'm talking about.
So here's my store listing for Ear Agent, which is my top app.
So I basically have the title, the short description and the full description.
Now the title, one of the things about Google Play and apps in general, and in fact search
in general is that we are starting to see a lot more use of subtitles, and that's because
it allows us to describe more of what the app does, and put some keywords in there that
things might be searching on, where we don't actually have to change the title.
So like this here, if I show you this, I've got ear agent super hearing aid, we got the
50 characters so I have a bit more room there to play with, but this works so well for me
for so long that I'm kind of sticking with this for the time being.
But when I do change something, if I wanna introduce a new keyword, the prime real estate
is right here because that's the most weighted.
So that subtitle is very useful because it is flexible, i can change that from time to
time and start introducing some new keywords in there and try to see how things rank.
Also the short description ranks pretty high.
Some people will say it's the second biggest or it's after description, I'm not really
sure but I know that it's important.
If I wanna introduce a new keyword into it, or if the keywords that I'm targeting are
too popular, like everyone's using those and there's no way that I could rank for that
one, and I want something a little bit more long tail, something that might not be as
popular, like 'free game' would be one that would be impossible, the word 'game' would
be impossible to rank for, for example, because everybody's in there.
So I might introduce something in here, and then in the description.
And the description, you usually wanna do it in the first couple of sentences.
And you hear of different people talk about different stuff there too.
And then you test these kind of things out.
Like, I use App Annie, so App Annie is my favourite tool for doing this.
It takes a few days to really see any results, but then you go over to the keyword section
over here and then you can see for each of the different app stores which keywords you're
ranking for and how you're doing.
So here it's ranking number 2 for spy, number 11 for agent, ear, ear drop, ear spy, eavesdrop,
everything like that.
So, aside from those things, which are the things that you can control directly, there's
other things that are key to the search ranking.
So where you can put keywords.
Another one is reviews.
now I did a video on this I think last year, or maybe two years ago, where I talked about
some of the things that ear spy at the time was ranking for that I did not put in the
description, I did not put in the title or subtitle or anything like that.
It was things like 'cheating girlfriend', stuff like that, and all these things came
from the reviews.
So people would leave reviews and put some of these keywords in there too.
If there's some way that you can word your 'please leave a review' kind of thing which
would allow them to put some keywords in there too, that might help your case too.
And also if you're gonna respond to the reviews, if someone leaves you a five star review say
"hey, thanks for leaving a review", and try to use keywords there too, so that plays key
into it.
Lastly, you want a lot of back link, so this is something that is very different about
Google Play is those back links count too.
If you have a link that goes to your Google Play page, put back links in as many places
as you can, get them out on the web, try to get people to promote your app.
And don't have the link, just say the title, like for me, I wanna be Ear Agent inside the
link that says Ear Agent.
It would say like, Spy App or Eavesdropping App, or something like that, and would just
go straight in there.
So, let's just go into the app store here.
And a lot of times, if you look at the top apps on the app store, sometimes you won't
see this but a lot of times you will see that subtitle.
If you look at the top books on amazon, you'll see the subtitle, you start to see longer
and longer titles because people wanna not just have a really good title, because the
title is important, a lot of people will say you don't need a good title, you just need
a descriptive title.
I like having a good title!
So this is why the subtitle is very important to me.
So if I go in here and I try 'spy', I've done this before, I rank number two.
For the longest time I ranked number one - it's starting to fall a little bit, but I'm not
using spy in my title, it's not in the short description, it's used one time in the description
and that's it.
But it's in the reviews all over the place!
It's all around the web all over the place,because for the longest time, my app was called Ear
Spy and even though I changed it over a year ago, it still ranks for those keywords.
If I look for the same with some of these other ones that have just been.. you know,
eavesdrop, I'm still second, except for one that actually has it in the title, but I didn't
like that keyword anymore.
There's other things here.
Then you've got all the competitors here and everything like that.
So, I don't wanna make this video too long so, it's a really good question, you have
to play around with it in the description and your keywords.
If you're gonna respond to a review, do it that way too.
Use the subtitle- the subtitles you don't wanna go too long, you don't want it to just
be stuffed with keywords because it just looks cheap and nobody's gonna download it then.
But if you do something that's relevant and you can play around with those a little bit.
It might be a complimentary keyword to the main one.
Like if you have a really good keyword in your title and you wanna have a complimentary
one, that's a good place to test it too.
So I hope that's been helpful, so let me know.
And those of you guys out there who have other advice that I didn't cover, please put it
in the comments below because that would really help everybody!
And that's it for today, I'll talk to you guys tomorrow!
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