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Have you ever driven into the parking lot of a restaurant?
Could be a pizza place, Chinese restaurant,
Italian restaurant, doesn't matter any kind of restaurant,
and there were only three cars there?
So as I was presenting just the other week,
you know, I,
I kind of had this epiphany, this light bulb moment,
right? And you've probably gotten those before
and people were asking me, well,
"Why do online reviews matter?"
And I thought to myself, hmm,
let me give a good example to this audience.
Have you ever driven into the parking lot of a restaurant and there were only
three cars there right away? You knew that those three cars belong to
the cook, the manager and one of the servers on
staff or the bartender. So really it was the three people
working there and there was no one else there.
No diners whatsoever. That is basically the simplest form of
social proof. When I drive into that empty parking
lot, there's social proof that this
restaurant is not good. What happens is you're not seeing any
social proof that people are dining there,
that they enjoy the experience, the ambiance or the food.
In your gut, you get this feeling that this isn't a
good choice, I'm going to pull U-turn and turn around
and go somewhere else. So social proof is what really drives
this power of online reviews and when we're looking online and we're
researching a business, we want to see social proof,
so we want to see how other customers, other leads and prospects of this
business like us have experienced the business,
how they've experienced the products and services,
and ultimately how the overall the overarching experience was because
that's what they're giving a rating or review on.
So if I'm seeing a bunch of four and five star reviews on a business,
then I know that this is a good business.
I have social proof, whereas,
and I'm seeing one and two stars, I'm a little apprehensive,
there right? And nearly 90 percent of consumers are
apprehensive to do business if they see negative reviews.
Again, that's social proof.
So what I want you to take away from this is the idea that social proof is
what drives online reviews, and that's why online reviews are so
important to your business. I hope this helps.
Hey, thanks for watching.
You know, Bigger Better Biz is dedicated to
equipping you with the tools and know how to grow a bigger,
better, small business.
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