Yahoo: the tech giant that came very close to conquering the Internet and yet nevertheless
lost it entirely.
The fall of Yahoo has many causes, but it's mostly about missed opportunities and in this
video we're gonna look at what is arguably the biggest missed opportunity in the history
of mankind: how Yahoo failed to purchase Google not once, but twice.
This video is brought to you by Skillshare.
Watch my classes on how the stock market works for free by registering with the link in the
description.
Towards the mid 1990s, the Internet was still an untapped world full of possibilities.
It was becoming clear that there was money to be made, but the specifics of how to do
that were still very much up for debate.
Yahoo at the time was one of the biggest players in the Internet gold rush: it wasn't the
first, but it had a very solid concept behind it.
Back when the Internet was tiny, the founders of Yahoo had the brilliant idea of organizing
all the uncharted websites into a neat human-curated directory, which would be very convenient
to the average user.
The Yahoo search engine actually emerged as a byproduct of this directory and it was never
really the focus.
In fact, at one point early in its development the Yahoo design team experimented putting
the search box not at the top of the homepage, but at the bottom.
During these early days Yahoo saw phenomenal success: it was one of the first companies
to embrace banner ads, which were effectively the first big revenue stream coming directly
from the Internet.
The early banner ads were primitive, but still very profitable.
At first, companies would literally rent space on the Yahoo homepage like a billboard for
$10,000 a month and then as the technology improved Yahoo would start charging its advertisers
based on impressions, or how many times their banner ads were seen by users.
But banner ads had a very dangerous incentive: they encouraged Yahoo to keep its users on
its own website for as long as possible.
In a way, banner ads came into conflict with the very purpose of Yahoo; after all, it was
created to help you find the best website for any given topic, which implicitly means
not keeping you on yahoo.com forever.
But when the money started flooding in, banner ads became the new philosophy and Yahoo began
expanding its own functionality.
It was no longer just a search engine, but a fully-functional web portal, and to be fair
the same sort of decision-making came to dominate Yahoo's competitors, as well; in fact, this
period of the Internet's history came to be known as the portal wars.
Yahoo thought it could become the Internet for its users; it thought it could contain
everything they could possibly need on yahoo.com and this philosophy further relegated the
search-engine aspect of Yahoo to the sidelines.
Of course, even though the Yahoo management did not consider search as important, there
were some people out there who did.
Two PhD candidates at Stanford, for example, Larry Page and Sergey Brin, tried to create
a better search engine than the one neglected by Yahoo and they did succeed.
In 1996 they developed an algorithm called PageRank that could determine the relative
importance of a given web-page based on how many other pages linked back to it and how
important they were.
It was an extremely effective algorithm; in fact, it was too effective: when Larry and
Sergey tried selling PageRank to Yahoo in 1997 for just $1 million, they were met with
very surprising criticism.
The Yahoo executives argued that using PageRank would actually hurt Yahoo because people would
find whatever they were looking for too fast and they'd see fewer banner ads in the process,
reducing Yahoo's revenue.
Without a buyout offer, Larry and Sergey were left with no choice: they had to drop out
of Stanford to develop their own search engine, Google.
Over the next two years, while Google was refining its product and rapidly gaining a
loyal userbase due to its high quality, Yahoo and the other portals were basically stuck
in time.
They did make millions of dollars from banner ads, but most of what they earned was spent
on generating content for their portals: a section with games for kids, a place to book
tickets for traveling, a job board and numerous shopping sites.
Yahoo was indeed becoming the Internet for some people, but it was also neglecting its
directory, which was still being curated by actual people even despite the exponentially
increasing number of websites on the Internet.
Eventually that method became unsustainable and Yahoo actually started licensing the Google
search engine from 1998 onwards for $7 million a year even though they had passed on the
offer to outright purchase it just one years earlier.
But while Yahoo was rolling in the banner ad money and didn't care, Google had to
innovate or die.
Google's user-first approach outright rejected banner ads, but instead it naturally led them
to paid search: charging advertisers for their ads to appear at the top of search results
in non-intrusive text format, almost as if they were part of the results themselves.
To be fair, it wasn't Google that came up with this concept: the first paid search program
was started by a website called GoTo.com.
But Google improved on what GoTo had created significantly: to start things off, Google
allowed advertisers to buy ads directly from Google, whereas with Yahoo and all the other
portals you had to go through a sales agent first.
Google automated this entire process, opening it up to small businesses in addition to big
corporations.
The program Google created came to be known as AdWords and it was released in late 2000,
just in time for the dot-com crash which killed many of the portals Yahoo was competing with.
Yahoo itself survived, but it knew it needed to change and to that end management made
a very radical decision: they brought in a CEO with no experience in any tech company.
That man, Terry Semel, had been the CEO of Warner Brothers, which earned him a good reputation
in Hollywood, but not in Silicon Valley.
He joined Yahoo in 2001 and the idea was that he would give a fresh perspective on things,
which to his credit he actually did.
He saw that banner ads were going the way of the dinosaur and that paid search was the
future, which led him to a very easy conclusion: Yahoo had to get into paid search.
There were two ways of doing that and Terry, being a practical man, went with the easiest
one first: he tried to buy Google.
In 2002 he opened negotiations with Larry and Sergey and after exchanging some numbers
Terry presented them with an offer: $3 billion for the entirety of Google.
By this point, however, Larry and Sergey knew that they were in the driver's seat; after
all it was Yahoo coming to them, not the other way around, which is why they made a counter-offer:
$5 billion.
That number would change things a lot: you have to remember that in 2002 Yahoo had barely
recovered from the dot-com crash and in fact its market cap was hovering exactly around
$5 billion.
In other words, what Larry and Sergey were proposing was not an acquisition, but a merger
between equal companies.
To a veteran negotiator like Terry, this sounded unacceptable so he had to go with his plan
B: to beat Google at their own game.
To that end, Terry had to acquire a few things: to start, he needed a new search engine and
at the time, after Google, the second best search engine was Inktomi.
Like Yahoo, Inktomi had crashed incredibly hard in the aftermath of the dot-com crash,
which is why Yahoo could buy it for dirt cheap: for just $250 million in 2002, when a year
earlier it was worth $25 billion.
With a search engine in hand, Terry then needed an ad platform to monetize it with, so in
2003 he purchased the original paid search platform GoTo.com, which by then had been
renamed to Overture.
Now, Terry had all the pieces of the puzzle and he just needed to combine them, but that
proved much more difficult than expected.
Much of the underlying technology was outdated: Overture's ads, for example, still had to
be reviewed by a human, compared to the fast automated system AdWords used from the very
start.
It took Yahoo two full years to integrate the vastly different technological foundations
of Overture and Inktomi, but by that point they were already too late.
When Yahoo bought Overture in 2003, they were tied with Google for ad revenue, but just
three years later Google's revenue was twice as big and this trend only continued.
Of course, not buying Google was just one of numerous mistakes Yahoo made that eventually
led to their demise, but it is easily the most expensive one.
What Yahoo could've acquired for $5 billion in 2003 is now worth over half a trillion,
so suffice to say not buying Google stock was a bad decision.
What would not be a bad decision though is learning about the stock market.
As you might already know, I recently released my second Skillshare course on investing,
which explains in detail how stocks are valued and how they work.
Here's the good thing though: you can watch both my classes for free right now if you're
one of the first 500 people to sign up for Skillshare using the link in the description.
I'm sure you're gonna enjoy the 60 minutes of animated content and I'd appreciate it
a lot if you share it around once you're done watching.
In any case, I'd like to thank you for watching this video and I really hope you enjoyed it.
You can expect to see my next video two weeks from now, and until then: stay smart.
For more infomation >> How Yahoo Failed to Buy Google (Twice) - Duration: 10:06.-------------------------------------------
Idiotic Fox News Guest Says Burning Fossil Fuels IMPROVES The Environment - Duration: 4:09.
Fox News right now is kind of freaking out because we have the world scientific consensus
telling us that we really only have a few years left to do something about catastrophic
climate change and our increasing emissions and we have politicians who actually want
to take the issue of climate change seriously right now.
Obviously that doesn't jive with what Fox News wants its viewers to believe for some
reason.
So on Thursday they trotted out noted climate change denier.
Marc Morano, uh, where he told their audience that burning fossil fuels was actually good
for the environment.
Take a look.
How do you feel about people like Senator Brasil proposing incentives for people to
capture carbon as opposed to penalties and punishment?
Well, there's all kinds of proposals.
All everyone's for energy efficiency for a clean environment.
Oddly, the more carbon based fuels you can introduce it in the developing world, Africa,
South America, Asia, the cleaner the environment gets, you have less people burning dung and
their huts have less people dumping sewage into the rivers because you get infrastructure.
So carbon based fuels actually improve the environment.
And beyond that, everyone wants efficiency, but you don't ban energy that works in mandate
energy that's nowhere near ready for prime time.
All this so called renewable and that's what they're going after here.
All right, so let's get a few things out of the way before we even address the issues
that Murrano, uh, brought up there.
First and foremost, dudes, not a scientist, not even close.
He has a bachelor's degree in political science.
He is funded through one of the think tanks where he sits on the board by fossil fuel
companies, Chevron, Exxon, usual suspects there.
Uh, I believe he's also gotten some money from the cokes.
Um, so this guy has no background in science, just came out and got funded by fossil fuel
companies, became a noted Denier, worked for several years as a communications director
for Jim Inhofe, the biggest climate change denier in the US Senate.
And that's where we are today.
Started this little website climate depot that allegedly picks apart the science of
climate change.
But again, not a single scientist actually works there.
It's just a bunch of idiots who think they're smarter than the people with PhDs who have
been studying this for decades.
That's what Marc Morano is.
He is a moron.
I'm now about his claims.
That's about as stupid as you can get.
Burning Dung inside wicker hutts.
Has this idiot ever traveled outside of the United States?
I mean to see honestly think that that is what these third world countries are just
a bunch of savages out.
They're burning their own shit inside a because they don't know any better.
I mean, we've seen Fox host sale, lot of offensive things recently, but this needs to be on that
list as well because that is absolutely insane.
Not to mention the fact that, oh, they burn fossil fuels and create better infrastructure.
How are those two even related?
If burning fossil fuels lead to better infrastructure, the people in the United States in Flint,
Michigan wouldn't be drinking lead laced water, but they are because those two issues aren't
related.
Marc Morano has zero credibility.
He has zero scientific insight into anything and the only place he can find a real captive
audience are the people at Fox News who can look at it, someone as stupid as Marc Morano
and think that he is a genius.
Just because he's smarter than the idiots on the couch at Fox and friends doesn't mean
he's a smart guy.
It just means when he's in the room with them, he's not the dumbest guy in the room.
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A Casa Na Árvore | Turma da Mônica - Duration: 7:01.
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How Did 'Socialism' Become a Dirty Word in America? | History - Duration: 5:47.
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60 Days In: Bonus - A Fireside Pact (Season 5, Episode 1) | A&E - Duration: 1:15.
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How Magnets Make Surgery Less Painful - Duration: 4:03.
If you've never had surgery before, it can be shocking to find out even simple
procedures mean you'll have four, five, even six incisions made in your body.
So we move the the magnet out.
Meet the surgeon who is using magnets to change that, Dr. Alberto Rodriguez-Navarro.
We're the first company in the world to develop magnetic surgery.
He is the CEO of Levita Magnetics, a company trying to make surgery simpler, more affordable, and less painful.
You reduce pain and you reduce inflammation that you do by reducing the number of decisions that means that
you have a accelerated recovery.
The Chile native stopped practicing surgery and
moved his company to Silicon Valley in 2013. Dr. Rodriguez-Navarro got the idea
from his childhood in Chile. His father, a mechanical engineer, used a set of
magnets to clean the inside of their fish tank. One on the inside guided by a
magnet on the outside. Decades later his company uses the same technique.
The surgeon puts a magnetic grasper with a small magnet attached through the
patient's belly button. He releases the small magnet onto an organ. One that
needs to be moved around for the procedure. Then, the surgeon controls a
magnetic arm on the outside of the body. It guides the magnet on the organ,
getting that organ out of the way so the surgeon can get to the area he needs to
work on. This means no extra incisions in the abdominal wall, where tools would
normally be entered to move the organs around. Fewer tools also means more space
to do the procedure. And this enables you to see better and surgeries like, it's like
driving. If you see well, you can go fast and not damage other other organs. One
catch it can only be used if you have a BMI above 20. That's an average sized
adult in the U.S. but particularly fit people can't use Levita. The magnets need
a larger body cavity space for moving your organs around. For now, Levita is
being used for abdominal surgeries only. Think obesity procedures and gallbladder
removal, the most common surgery worldwide. But usually, that surgery is
performed with four incisions today. That's a conventional way of doing it.
And we provide a way of doing it with three, two, and even one.
Levita got FDA approval in 2016, under a whole new category, magnetic surgery.
Also in 2016, Levita published results from a 50 patient clinical trial that showed no
adverse effects. It's much harder to get new technologies into the hospital and
some of the things that they want to actually show is that you're saving the
hospital money. And the translation of this less pain, meaning less pain
medications required and actually an earlier discharge from the hospital.
It's ended up being value added to the overall system. If you make the patients
recover faster and with less pain and less complication, it's a big benefit for
for society. Now it's magnets have been used in more than 500 surgeries at
Stanford, Duke, the Mayo Clinic, University of Texas Southwestern and the Cleveland
Clinic. You know it's really nice to be able to just stick it inside, retract it
up out of the way, forget about it. It almost looked like something out of
sci-fi, so I found that really cool and exciting. The future of surgery, I'm
totally convinced that we'll be we magnets and robots.
The next phase of Levita, the magnetic arms will be robotic with precise cameras. This will allow one
surgeon to perform complex procedures alone. Ones that would normally require
two surgeons and maybe one day introducing AI. So robots can actually perform the surgeries on their own.
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Kyle & Mandy Wonder If Ed Could Be A Murderer | Season 7 Ep. 10 | LAST MAN STANDING - Duration: 1:21.
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That Time Marines Dumped Millions of Dollars of Helicopters Into the Ocean to Save One Family - Duration: 12:20.
Few feats of engineering are as impressive as a military-grade helicopter.
Today worth millions of dollars each, these high-tech birds are a formidable military
asset, including, among many other uses, for rescue operations- all a fact US military
personnel helpfully chose to ignore during Operation Frequent Wind when they pushed several
dozen of them into the sea, in one case for no other reason than to save a mother, a father,
and their five children.
For anyone unfamiliar with it, Operation Frequent Wind was the name give to the final phase
of evacuations during the Fall of Saigon- effectively the final days of the Vietnam
War.
Noted as being one of the largest military evacuations in history and the largest involving
helicopters as the primary means of evacuation, Operation Frequent Wind is celebrated as a
logistical success for the US due to the fact that a few dozen helicopter pilots were somehow
able to evacuate over 7,000 people in around 18 hours.
This is made all the more impressive when you realise that the mass evacuation was never
supposed to involve helicopters much at all.
You see, while Operation Frequent Wind is now famous for being the most successful mass
helicopter evacuation ever organised, using helicopters as the primary means of evacuation
was never the original plan- it wasn't even the backup plan.
It turns out that it was the backup to the backup to the backup plan.
Known initially as Operation Talon Vise until North Vietnamese spies heard whispers of it,
the plans for a mass evacuation of Vietnam had been in place for several years and were
originally supposed to involve the primary use of both commercial and military aircraft
which would evacuate at-risk citizens and military personnel, with the total slated
to be evacuated estimated to be about 2 million people.
Failing or in addition to this, the idea was to dock ships at Saigon port and load them
with as many people as possible.
In the event none of these options were possible, the final, Hail Mary plan was to instead use
military helicopters to transport people to ships off shore.
Of course, evacuating the original estimate of 2 million people was never an option for
the helicopter plan alone, nor even the extremely whittled down number of about 100,000-200,000
that military brass eventually reduced that figure to.
Instead, at this point it was just as many people as they could as fast as they could.
So why did the US have to fall back to literally their least effective option if they'd been
planning the evacuation for years?
Well, much of the blame falls somewhat unbelievably to the actions of a single man- Graham Anderson
Martin, the American ambassador to South Vietnam at the time who steadfastly refused to agree
to start an evacuation for fear of mass panic and given his unshakable faith in the notion
that the threat of the "superior American firepower" would keep the enemy at bay.
Despite this, recommendations did go out in advance of Operation Frequent Wind that at
risk people should leave the country, resulting in a total of around 50,000 people, including
a few thousand orphans, leaving via various planes in the months leading up to an actual
evacuation being started.
This was mostly done via supply aircraft who would bring supplies in, and then load up
as many people as they could for the trip home.
Yet an official full scale evacuation, which would have seen these efforts massively ramped
up, was continually stalled by Martin.
Military brass tried and failed to persuade Martin to change his mind, with Brigadier
General Richard E. Carey going as far as to travel to Saigon to plead personally with
with the ambassador.
This was a meeting Carey would later diplomatically call "cold and non productive" and should
be noted took place on April 13th, 2 weeks after preparations were already supposed to
have begun for the mass evacuation.
This back and forth continued until April 28th when North Vietnamese forces bombed the
Tan Son Nhut Air Base, effectively eliminating any possibility of getting people out via
large aircraft capable of mass evacuation.
When this was pointed out to the Martin, he still refused to call for the evacuation,
deciding to wait until the next day so he could drive out to the base and confirm the
damage for himself.
Upon confirming that North Vietnamese forces had indeed destroyed the air base and the
best option for a mass evacuation, he finally relented.
This was an order that was relayed to soldiers on the ground via the official Armed Forces
Radio station by the words "The temperature in Saigon is 105 degrees and rising," followed
by the playing the song I'm Dreaming of a White Christmas by Bing Crosby.
As a direct result of Martin's stubbornness, the military had no choice but to rely on
the least effective means of mass evacuation- via helicopter, with the operation officially
commencing later that afternoon at 14:00.
Even as the operation began, Martin's bullheaded refusal to prepare in anyway for an evacuation
caused problems for certain helicopter pilots, most notably the ones trying to evacuate him
and his staff.
How?
Well there was a large tree in the embassy courtyard that military brass had "strongly
advised" Martin cut down so as to better allow helicopters to land there should the
worst happen.
Martin, believing that doing so would be as good as admitting the war had already been
lost, absolutely refused to do this.
As Henry Kissinger would later note, "Faced with imminent disaster, Martin decided to
go down with the ship."
On that note, to his credit, Martin refused to leave once the evacuation had begun, though
this was much to the annoyance of the pilot, Colonel Gerry Berry, sent to fetch him.
Instead, Martin continually had refugees boarded while he simply waited with his staff in his
office, knowing that as long as he was there, the helicopter would keep coming back allowing
more lives to be saved.
It wasn't until the 14th trip that an exhausted Berry finally reached his wits' end.
Said Berry, "I called the sergeant over.
And he got up in the cockpit.
And I said, 'This is it.
Get all these people off.
This helicopter's not leaving the roof until the ambassador's on board.
The President sends.'"
With an order supposedly from the President himself, though not actually in reality, Martin
finally relented and allowed Berry to complete his mission by transporting Martin and his
entourage.
Of course, what the military brass had failed to remember after this supposed last flight
was that they'd accidentally left almost a dozen soldiers behind at the compound…
This wouldn't be realized for many hours, but all 11 Marines were rescued after being
forced to barricade themselves on the rooftop for the night in case of an attack.
Leaving the evacuations as late as Martin did understandably resulted in mass panic
across Saigon with many thousands of South Vietnamese citizens fleeing in everything
from cars to stolen planes and helicopters.
In addition, lack of time meant that helicopter pilots had a laughable number of people to
rescue, resulting in many ignoring the "recommended" weight limit of their craft and massively
overloading them to the very extremes of what they could handle given the pilot's assessments
and weather conditions.
In one case, one pilot noted he was overweight to the point that he could only hover inches
off the ground, but no one was willing to get off as for many it would mean their life
if they could not get out of the country.
He then stated he thought if he could get some forward speed he could get the additional
lift needed, so simply pitched the craft forward and took a dive off the rooftop he was on,
barely recovering before hitting the rooftops below and then managing to very slowly climb
from there.
As for these pilots, they were instructed to ferry evacuees to waiting ships in the
South China Sea, many of which quickly began to run out of space resulting in people sleeping
double in the small bunks, as well as just anywhere on the ships there was available
space for someone to sit or lie down on.
On top of that, any South Vietnamese pilots that could manage to get a hold of their own
helicopters and flee to sea were also crowding the decks as they arrived.
This resulted in the order to push some of these South Vietnamese helicopters overboard
to make more space, or orders for some pilots to simply crash their helicopters into the
ocean and await rescue after they'd dropped off any passengers.
This all brings us around to the incredible story of Major Buang Lee.
Knowing he and his family- a wife and five children- would in all likelihood be executed
if they couldn't find a way out of the country immediately, the Major managed to commandeer
a small Cessna O-1 spotter plane.
Under heavy fire, he managed to take off and flee the country with two adults and five
children jam packed aboard the tiny, slow moving aircraft.
He then headed out to sea in search of a ship to land on or ditch the plane next to.
About an hour and a half off the coast and with only about an hour of fuel left, he finally
found one in the USS Midway.
The issue now was there was not sufficient room to land on the ship, owing to the number
of helicopters on the deck.
Unable to find the right frequency on the radio to talk to those on the Midway, Buang
resorted to dropping notes.
The first two notes, unfortunately blew away before anyone aboard could grab them.
Buang tied the third to his gun and dropped it.
When the crew aboard retrieved it, they saw it read: "Can you move the helicopters to
the other side, I can land on your runway, I can fly 1 hour more, we have enough time
to move.
Please rescue me.
-Major Buang, Wife and 5 child."
The captain of the vessel, one Lawrence Chambers then had a decision to make.
While it was possible to move some of the helicopters out of the way, there was no room
to move them all.
The young captain, only appointed to that post some five weeks before, decided that
there was little chance the family would all survive if they tried to ditch in the sea
next to the Midway and be rescued that way.
Said Lawrence of the event, "When a man has the courage to put his family in a plane
and make a daring escape like that, you have to have the heart to let him in."
So, thinking he'd likely be court-martialed for it, he made the call to move what helicopters
could be moved and dump the rest in the ocean after stripping them of any valuable gear
that could be removed quickly.
In total, some $10 million (about $65 million today) worth of helicopters were ditched in
this way.
There was another problem, however.
The plane in question typically needs a minimum of a little over 600 feet of runway to land
and come to a full stop.
The Midway itself in total was about 1,000 feet long, but the runway deck was only about
2/3 of that, meaning there was zero margin for error here.
Thus, in order to land such a craft on the deck with enough margin of safety, the ship
really needed to be moving as fast as possible to make the plane's relative speed slow
enough that it could stop in time before falling off the end.
Using the cable system to stop the craft faster wasn't deemed a good option as in all likelihood
it would have just resulted in the landing gear ripping off and/or the plane flipping
over in a spectacular crash.
Unfortunately, Chambers had previously granted the ship's engineers permission to take
the Midway's engines partially offline for routine maintenance.
After all, helicopters did not need nor want that relative wind, especially when landing
on such a crowded deck.
Said Chambers, "When I told the chief engineer that I needed 25 knots, he informed me that
we didn't have enough steam.
I ordered him to shift the hotel load to the emergency diesels."
With this, the ship was able to achieve the requested speed and Buang's landing was
also helped by another 15 knots of headwind, further reducing his needed stopping distance.
With that done and deck cleared as it could be, Buang was given the greenlight to land,
ultimately doing so with textbook precision and with plenty of deck to spare, becoming
a rare individual in relatively modern times to land such an aircraft aboard a military
carrier.
And, thankfully for Captain Lawrence, he was not court-martialed for ditching rather valuable
military hardware to save Major Buang and his family, and instead enjoyed a continuance
of his successful career, eventually retiring as a Rear Admiral.
In the aftermath of Operation Frequent Wind, the U.S. ships continued to hang around for
a few days off the coast, trying to pick up as many refugees from the water as they could.
Finally, the order was given to head home, forcing the commanders to leave many thousands
of people that had been promised evacuation behind.
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Mike Visits Ryan At The Pot Shop | Season 7 Ep. 10 | LAST MAN STANDING - Duration: 1:43.
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Boyd Wants To Hang Out With Mike & Ryan Together | Season 7 Ep. 10 | LAST MAN STANDING - Duration: 2:13.
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Lil Durk Type Beat 2019 x Lil Baby "DEMONS" ft. Moneybagg Yo | Free Type Beat 2019 - Duration: 3:01.
Lil Durk Type Beat 2019 x Lil Baby "DEMONS" ft. Moneybagg Yo | Free Type Beat 2019
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Moneda Jolly Pig Dorado - Duration: 6:23.
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⚡ PIKACHU Vs. SHULK (sur cheaté) 🔪 Super Smash Bros Ultimate - Duration: 2:37.
🎵🤜⚡🤛🎵
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My Cafe Iceberg Style - Duration: 7:16.
hey everyone I'm Ola, and today we are going to play My Cafe: recipes and
stories. In this video I'm going to show you something beautiful and nice, I think
we have missed it last year, this is actually the Iceberg style so let's go!
well and here we are in our cafe, and though we still have those Christmas
and New Year decorations, the holidays are almost over, and now we are ready to
redecorate our cafe, and to find some new ways to decorate it. This is why I'm
heading to Northern Lights iceberg style, which is going to be, well, actually an
expensive one, but I can't wait to see how it's going to look like. it's fully
available already at level 30, actually one of our tasks this year is to
rebalance the tips, however even now I'm interested in how profitable this style
can be. So let's actually start. I have removed everything except the
snowmen, and maybe some decorations, we'll see about that...
and also the Nutcracker, but you know, I also need to remove the windows. so let's
start from the iceberg flooring - it is white and grey. We have the iceberg
wallpaper - it has the empty wall here, looking very nice. We have a beautiful
decorated wall on the left, and I don't really want to make it crumped, however,
there is also a lot to move to the other wall and, I want to leave some
space for the windows, so I'm gonna leave it like that. you may want to make this
wall absolutely empty, because it's very beautiful. let's move on to the windows
and I really want to make them on that wall, standing really close one to
another. you know I want to make a glass wall where at least the customers are
seating, the only thing is that I want to move the bar counters a little bit
closer, a little bit to the right here. but we'll see about that.
I really like it that it is all made of snow, and actually the snowmen fit
greatly here. I will leave them here. as for the iceberg stands, they're very
expensive, and if you want to install all 40 of them you will have to spend
39 million to do it, when you have a lot of coins. however I will just
proceed doing that, and will come back to you when I'm ready to show you all
the stands, guys. I finished that and now I realize how good the freezers actually
look here, and they don't stand out from all the furniture, and equipment. let's
replace our topping shelves, because those look really heavy here. well I
think it's much neater now, and I also want to move the TV
on the other wall, and to free some space on the main wall. now it looks much
better. and now let's probably proceed to the
iceberg bar counters - they're very much alike with the stands, however a little
bit wider, and it has a bluish color here. and now we want to install the chairs,
actually seven of them, as well. they're very minimalistic and I hope it is not
cold to sit on them. and now let's move the bar counters a little bit closer to
the windows. well now I like it a little better now with the Nutcracker and
ballerina it looks as if they are watching a show. let's move on to the
tables. we have iceberg tables for 4, and iceberg tables for two.
they are actually quite expensive, but let's start from tables for two, I guess. we
have also removed the centerpieces because the tables already have a nice
pattern on the tabletops, and they don't need anything else. it starts to look
much better and better now! but still we have some spots that I want to fix right
now. let's replace some tables for four. they are very expensive, guys, take a look
at them! but they also look really nice they don't require any centerpieces, at
all. and you probably need to remove that couch, and we definitely replace another
table from here. actually, we have sconces, oh we have a couch, we'll get to it a
little later, let's go to the iceberg menu! well the menu is very futuristic,
and actually starts to remind me of zaha hadid projects, and actually it looks
better than I thought it would look at the center wall. Yeah, we have the iceberg
service table, which I also think needs to be replaced, all right here, let's
probably move it, and I would even make some stands a little closer to the
center, to give more space for the staff. now we have the couch. the couch is
really expensive, it costs almost 10 million coins, and it is really designed
for the Snow Quee,n but let's see how Henry and Donald will feel on it. oh, they
feel alright: yeah, really nice cake, yeah really nice cake! Now everything
started to look very harmonious, what do you think? I want to remove that cactus,
it can stay very minimalistic as I don't really have a lot of rubies for the
exterior, but you can work on it yourself. I will just leave it like that.
so I can work on decorations... so what else is left
there? we have iceberg sconces and I think their place is here on that wall,
and they can hang here like icicles and I think they look.. well, okay, looking fun.
and we also have the iceberg floor lamps, let me take a look at them. we actually
have been missing these floor lamps in the previous update, and they were added
as well, so they're back, and feel free to use them. and also in the center they
look really nice and give you the understanding of how everything can look
like. actually let it be like that, all in all, what I can say? on the whole, this
style is very futuristic, minimalistic, reminds me of different ice bars
scattered all over the world. and well actually it's up to you how you will
take to this interior, for me it looks very beautiful. the final thing is to ask
Fernando about the tips. it gives me just 527,51
percent tips. and well okay, thank you we'll be waiting
for more tips in the future, and if you love this kind of interior, if you love
experimenting with styles, this can be a very good option for you.
well and thank
you so much for playing with me, I hope you have enjoyed this video if you did
then please put your thumbs up and subscribe to my channel and let's play
together. I have also chosen 5 best comments under my previous-previous
video, and from a video about New Year, so the list of the winners are right here.
these are the winners of the pink gifts, who commented under my video about the free
gifts. thank you very much your tips and comments were really useful. as for the
winners of the gold gifts, the new list is right here and guys thank you so much,
it was really so heartwarming to read all of the words. really, thank you for
staying with the game for all that time, and there is so much more to come, since
2019 has just started, and there are so many plans about the game, so make sure
to subscribe to my channel ,because I'm going to be the first to tell you about
all of that! and also don't forget to click the bell, thus you won't miss a
single video! I continue giving away pink gifts. I usually choose five best
comments from my latest videos, so if you want a pink gift please leave a comment
below this video on YouTube and tell me more about the style that you have
chosen and if you like the iceberg style or not. don't forget to leave your player
ID - this is a combination of numbers in the bottom right corner of the game
settings. I will announce our winners next week , next
Friday, to be precise. till then have fun in the game and see next time bye-bye
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