Hey guys I'm Sheryl Loch with Ginger Roots Media and here while back I made a video
and we were talking about how Google is going to start skipping introductions in
YouTube videos when they show them in their search results and they'll lead
you straight to the portion of the video that answers your request, on your search.
So here I am, I did a search today and it's "upload longer videos on Twitter." I
did this as a regular Google search. Here's the number one result, as you can see,
it's a YouTube video. But it doesn't look like the old listings used to and in
fact. what it is, it's taking me exactly to the portion of the video that answers my
query. So here you can see we've got marks 38 seconds in, where the
video is set to start and end. It says suggested clip 26 seconds. Yep this is a
YouTube video. Now hopefully I don't get a copyright strike for showing you how
this works. Hey thanks dude. So right here on the search results page I don't have
to click and go to YouTube. I don't have to watch the entire video. I can simply
click it and as you can see, the video starts, over here we have a timer that is
showing how many seconds left on the suggested part that Google has. And if I
want I can go here watch the entire video. I can of course go to YouTube as
usual and this is an amazing thing. It's amazing for certain people,
as for the person doing the search on Google, it's super helpful. They can get
their information, go back to what they were doing. As far as a creator goes, the
Creator may be upset. Because we want view duration, we wanted them to watch the
entire video not just 26 seconds. We want them to watch the whole freakin thing.
That's a bummer! We may also have a playlist where we want them to watch
more than one associated videos on our channel. BOOM! Not going to happen!
They're not going to YouTube, they're watching it right here. But it's great for viewers
and people searching. As far as creators not so freakin great. If I were you, I'd
pay attention whenever you talk on a video to make sure the words you are
saying would be something someone searches for. Because I have a feeling a
good bit of how Google is deciding where to start the video is going to come from
your closed captions. Your voice to text is what it's looking for. Descriptions
may help rank your video and may help YouTube and Google understand what your
video is about, but this video has not got closed captions it's coming from
your voice. So I would suggest when you make a video to think about key phrases
and I've done this for years, because since, oh I don't know years ago, I
discovered that closed captions are searchable on YouTube and I've kind of
tried to watch that. So that I make sure the words I say are relevant, very
relevant in search. So this is something cool I wanted to give you a quick video.
iIt's not fancy just wanted to show you. Let me know in the comments below have
you been seeing these? Where they're skipping parts of the video and taking
you straight to your answer? As a creator what do you think about them? So
leave us a comment below let us know what's going on. Thanks for watching be
sure to subscribe!
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