Hey, this is the Daily Overpass, my name is Eric and I make apps!
Now today let's ask the question, would it help to advertise your apps in lower-cost countries?
Alright! So today I wanna answer a question that came in a few days ago from Flathead Studios.
It's a long question and I'm not gonna pretend I know all the answers to it, but I'm gonna
put it out there to the group, so some of you guys might be able to help with this too!
So he says "Hi Eric, I have a question about the google play store.
I am currently paying for advertising on one of my apps which I have localised on the app
store page and within the app itself to about ten different languages" - that's awesome
- "I am advertising to each country that that I have localised it for using Facebook.
As you know, some countries will be a lot cheaper to advertise to.
If I can get lots of downloads and ratings from a country like Russia for example at
a much cheaper cost, after a while, will the app also start to increase in rankings and
higher ECPM countries like the US and the UK as well or will it really only help rankings
for the country/languages I am getting good ratings and downloads for?"
That's a long question!
But a really good question!
So, first of all, you're localising into ten different languages which is awesome - that
was like the biggest one day increase I had ever had was when I tripled my downloads just
because I went through and localised into different languages, but to be honest with
you Flathead Studios, I have not thought about advertising in lower-cost areas.
So for me, Facebook advertising is just so expensive.
I know that the most in-app purchases and the higher RPM's from admob come from the
US, so that when I was advertising, I was always going to the US and obviously the ECPM's
that I'm paying are higher in the US.
However, I know from localisation that the downloads from all over the world are helping
contribute to the ranking.
I wish I could go back and show you the ranking history of when I did that localisation, because
I can see it start to go up.
Right now when somebody goes to the google play page in another language, they won't
necessarily see the ratings that other people did from the lower-cost places but I believe
it will go through and it will start to increase your rankings in the countries that you don't,
because google play favours, well they favour the keywords, but they also favour the rankings
and the social proof and so if more people are leaving good reviews, it's much better
than having no reviews.
So, I think that's a really good strategy and I would be interested to see how that
works out for you, and also if anybody else has tried that, let me know because if you
could get a very lower cost of advertising in a country and just build up an audience
in that country, will it increase your rankings in the big countries?
And my suspicion is that it would, just because of everything that I've experienced with it
now, but I have no proof and I have no testing on that case.
But I think it's great that you localised it into ten different languages!
Like when I started out, I made the mistake of releasing one app for each language, which
was terrible because I lost all ASO momentum, all the downloads and reviews from one app
was not transferring over to another, so I would just have these apps all over the place
in different languages.
Even yesterday I was talking to a developer in China and they were saying "hey, we can
help you increase your ASO", and I thought "yeah, I'm listening", you know, for the apple
store in China, and I said I'm listening, and he said "all you have to do is we'll send
you the P12 file, you build it, send us the IPA and then we upload it to our app store
and then we optimise it".
And I thought "hang on a second, why do I have to put it on your app store?
It doesn't really help us.
If you can help my app store, which is already localised, if you can help refine that then
that would be good, but a lot of developers don't seem to understand that having the one
application and having all the downloads and the reviews go into the one application helps
your cause overall.
If somebody goes into your application and sees it's been downloaded a million time or
5 million times, or even a hundred thousand times, they can't necessarily see which country
that's in, so you just need to start building that audience.
So, I know it's not really a very good answer, I wish I could tell you definitively yes or
no today, but I'd be really interested to find out how that works out, and also if anybody
else has tried that, because if that works, dude, I'm gonna try it too!
So let me know, Flathead Studios, how that goes!
And thanks everyone for watching today, thanks for liking and subscribing blah blah blah,
that's it for today, I'll talk to you guys tomorrow!
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