(Manhattan, New York, U.S.)
The world's largest commercial city
where people from all over the world gather,
Manhattan, New York.
(Manhattan Street Fair begins in June)
Every weekend in June, festivals take place
in the bustling streets of Manhattan.
In these festivals, chefs from nearby restaurants
personally come out to present their dishes.
While various restaurants come out to
show off their distinct recipes,
they all use a common ingredient.
It's chicken.
So many dishes use
chicken in their recipes because
so many people enjoy the taste of chicken.
So we got chicken in gyros
on rice with salad and garlic sauce.
Do you like chicken?
I love it.
Do you like chicken?
If you have a choice
between chicken and beef, what would it be?
I prefer chicken.
Men and women, young and old all enjoy
chicken as their snacks and meals.
Chicken is the fastest growing,
in terms of popularity, source of protein in America.
Americans eat about twice as much chicken
per year as they did in the 1970s.
Every American, on average,
eats about 41kg of chicken in meals over a year.
And that consumption has gone up a lot.
(Worldwide consumption of chicken rises each year)
The consumption of light meat, especially chicken,
is increasing not only in the U.S.
but also worldwide.
(People want high-quality and healthy chicken)
Now, the global population desires for
better and higher quality chicken meat.
It is now time
for Korea to also meet such demands
to take its part in the global market.
(Fried Chicken To The World)
("H" Mart, Seocho, Seoul)
The rise in food prices
is a major blow to the households.
This is the case especially for food items for which
it is hard to find a substitute.
The avian influenza that hit Korea last year
has had a huge impact on Koreans' livelihood.
For many, chicken has been
a more affordable substitute for other types of meat.
But such event influenced consumers' choices.
Compared to other types of meat,
there is less fluctuation in the price of chicken,
keeping the price fairly steady.
But the AI outbreak resulted in
a sharp decrease in chicken consumption
and sales have dropped significantly.
(Changes in chicken consumption after the AI)
Although harmless to the human body
if cooked for over 5 minutes at over 75℃,
consumers remained frigid.
Damages from the AI breakout is
occurring almost annually.
Especially since its outbreak last year,
AI has spread rapidly,
leading to the greatest slaughter of infected animals
and hundreds of millions of dollars in losses.
Chicken farms are hit hard by the AI.
Therefore, each farm is exerting every effort
to prevent the outbreak of AI.
We try our best to prevent the AI
by focusing on disinfection.
That is why we thoroughly disinfect our suits
before coming into the henhouse.
If possible,
the best way would be to prevent
the outbreak of AI in Korea by implementing
thorough preventative measures.
But even in well-kept, thoroughly disinfected,
and windowless farms,
there have been cases of AI breakouts.
At the same time, less well-kept farms
have escaped from the AI before.
It really is an irony.
Is Korea more vulnerable to the AI
because of its chicken farming methods,
both of which are practiced indoor?
"Free-range" may make chickens healthier, but...
Take a look at Europe as an example.
Europe has an animal welfare system
that lowers stocking density in farms.
Also, there's the free-range farming.
Despite all this, European farms
have also fallen victims to the AI.
Another problem is that
if infected by any kind of virus, not just the AI,
even healthy organisms
are bound to contract diseases.
Therefore, in cases where
the AI is already spreading,
free-range farming may actually intensify the threat
because chickens are more exposed to the virus.
So even in Europe,
farms that practice free-range farming
switch to indoor farming
in the event of the outbreak of the AI
or any other kind of infectious disease.
This is Kagoshima of Kyushu in Japan.
Many tourists and ornithologists
follow the movement of migratory birds
to Kagoshima, a world habitat for migratory birds.
Also, Kagoshima is also one of the top three largest
chicken farming areas in Japan.
Over ten thousand hooded cranes and cranes
as well as ducks and other types of birds
come to Izumi annually to pass the winter.
As such, there is a high risk of an AI outbreak here.
However, this region has rarely seen cases of the AI.
Why is there such a difference
in the outbreak of the AI between here and Korea,
although the coping methods are similar?
Apart from the chicken farmers
and the local residents,
no one ever goes into the chicken farms here.
As such, in no case does a watcher
of migratory birds ever enter a chicken farm.
It is with such quarantine that
chicken farming was able to become successful
in an area that is so prone to an AI outbreak.
Thus, the taste of chicken produced here
is recognized throughout Japan
and raw chicken meat
is the region's specialty and popular dish.
Because Izumi has
such a large chicken industry,
processing factories for
food, broilers, eggs, and mixed feed
are all gathered around the chicken farms.
Kagoshima's total agricultural output
amounts to about $4 billion.
With $800 million, chicken farming accounts for
about one third of the total agricultural output.
The city and its residents' efforts
to foster and support
the region's chicken farming have helped it grow
into an industry that could
contribute to the region's economy.
(Virginia, U.S.)
A state that calls itself the "Chicken State,"
the state of Virginia...
Since 1925, the chicken industry of Virginia has
directly and indirectly created around 52,000 jobs
that have contributed to the economy of the state.
Furthermore, here,
franchise restaurants specializing in chicken
can be easily found.
We provide fried chicken and it tastes great.
A lot of people come and enjoy it.
It's because lots of people love
our famous chicken with the bones.
They don't like it with the bones out.
They like it with the bones in.
Most ladies and gentlemen just tear it up.
And we have this right here.
On Tuesdays and Thursdays, it gets packed in here.
And everybody loves it.
(SEC's Hooper Park, Virginia, U.S.)
Festivity rages in a quiet village.
The 40-year-old Crewe-Burkeville Chicken Festival
is hosted largely by many chicken farmers.
Chicken dishes enjoyed at this festival
are some of the best.
A special feature of this festival is that
you can enjoy various parts of the chicken.
The most popular dish is baked chicken
with little seasoning.
Many people from even afar come to the festival
to enjoy the dishes served here.
Why do you like chicken?
I mean, who doesn't like chicken?
This is something that happens every year here.
Since I was a kid, I've been coming.
I can't help it. I really enjoy it.
Good flavor, good times, good people.
It's a great event.
Which part of chicken do you like the most?
The leg. That's my favorite.
Why does everybody call Virginia the "Chicken State?"
Why? Because it's good food.
We've got Tyson and we've got chicken.
And we like chicken.
And it's a good festival for this area.
It's an annual festival here that a lot of people
like myself from out of state come.
There are people here from Florida
that have come back to be with old friends.
The chicken is raised here, in this area.
It not only supports this great festival,
but it's also healthy and wholesome.
Tyson has a lot of farms in the area
where people raise the chickens and supply it.
There's a lot of chicken farms around here
that work for Tyson.
There are some contractors.
That's why this is the "Chicken State?"
Right.
Virginia has a history of 90 years.
The force behind its steady growth of chicken industry
must be the high satisfaction level of the farmers.
Chicken is now a major part of
the agricultural industry in the U.S.
The U.S. ranks first to second
in the worldwide production of chicken.
While chicken is consumed in the U.S.,
it is also one of America's major exports.
The management of chicken farms is,
therefore, critical.
We don't actually raise chickens here at the DPI.
What we are is a trade group
representing chicken farmers
and also the chicken companies
that have perfected in how to raise chickens.
They sign contracts with the farmers.
Chickens that have been raised to
weigh over 2kg under
such strict management of the farms and companies
are then divided into parts
such as the legs, breast, and wings.
Consumers then choose the parts to their own liking.
And chicken produced to the liking of the consumers
is raising consumer satisfaction.
It's pretty popular.
On Delmarva, region just around Washington D.C.,
we sell $3.2 billion in chicken every year.
We produce 600 million chickens a year
from all these farms
and processing plants around us.
So it's a really big part of our economy.
In Delaware, where we are,
70% of all the farm income is from chicken farming.
And the rest is crops, peaches,
apples and things like that.
But chicken farming is a big deal.
And it's a major part of this area's agriculture.
(Broiler weight by age)
Some say that the relatively slow growth of Korea's
chicken industry is due to its shipping of chickens
that have been raised for only about 30 days and
weigh less than 1.5kg.
A chick that weighed less than 40g
rapidly grows to 1.5kg in just one month.
People therefore say that
the chicken is too soft, or that it doesn't taste good.
However, these claims are groundless.
Nonetheless, despite its falseness,
there is a lot of talk about how
the chicken becomes denser and tastier
as it becomes heavier to 2kg, 2.5kg, 3kg, etc.
(Regular-sized and large-sized broiler difference)
Level of inosine, which influences the meat's texture,
and elasticity of the meat are
both higher in chickens over 2kg and 40 days old
than in chickens marketed currently.
The reason why Koreans consume smaller chickens
can be found in its consumption culture.
Let's think about the way a chicken is ordered.
People naturally ask for one whole chicken.
Koreans who are used to this "one-chicken" culture
are being tamed by phrases like
"one chicken per person" rather than
realizing the shrinking size of the chicken.
Experts say that such a phenomenon is profitable
for neither the producer nor the consumer.
Why are the chickens being sold so small?
It's the distribution structure.
Marketing and consumption trends
prefer such small-sized chickens.
But this could be wasteful.
People prefer to eat whole chickens too much.
However, to improve our chicken industry,
whole chicken consumptions are old-fashioned.
We need to consume by parts
and process the meat more.
Part-meat market must grow
for processing industry to grow.
But Korea still prefers sales of whole chickens.
The size of the chickens needs to grow.
Chickens we order or buy from the market
are mostly broilers,
which are measured for the purpose of
meat consumption.
But we are consuming chicken that has not even
fully developed its flesh and weighs less than 1.5kg.
But there is no awareness of the problem.
How much chicken do you usually eat?
Chicken? If I order one whole chicken,
I think I eat more than half by myself.
How often do you eat chicken in a week?
In a week?
I think I eat it about 3 to 4 days a week.
- When you order chicken... / - Yes.
Do you think the amount you get is too small?
Just right? Or too much?
I think it's adequate for eating alone
but a bit too little to eat with others.
Is one whole chicken enough for 2 to 3 people?
No, absolutely not.
It wouldn't matter if everyone eats very little.
But 2 whole chickens for 3 people
would be enough.
While Korea can produce
whole chickens that weigh 1.5kg,
it has to import chicken parts
such as the breast or the wings.
(Jincheon, Chungcheongbuk-do)
Won Changmuk operates a chicken farm
in Jincheon, Chungcheongbuk-do.
With an experience of 2 years,
he still has many difficulties
raising chicken.
Do many chickens die?
There are about 6 to 7 that die in a day.
That's just in one unit.
Is that a lot?
No, that's about average.
The number has reduced a lot since
when I first started chicken farming.
Through many trials and errors,
he has learned a lot about raising chicken.
But the most difficult part is still when
the chicken dies after it has almost fully grown.
In the process of raising chickens,
sometimes many get diseased and die.
When chickens that have almost grown fully die,
especially in the latter half of the year,
it leads to significant economic loss.
It takes a lot of effort to deal with the dead chickens.
It's very upsetting.
That is often the hardest time in this area of farming.
However, another problem for him
who is now getting used to chicken farming,
is the high price of chicks.
Each chick currently costs 80 cents.
So, it costs 80 cents to raise a 1.3kg chicken.
But even if you double the size to 2.6kg,
it's still 80 cents.
In terms of per chicken,
the production efficiency decreases.
So it's more profitable
for farms and companies and everyone.
(Andover, New Jersey, U.S.)
Especially in countries like Korea
where broiler species are imported,
the way for farms to make profit is by
raising bigger chickens for the market.
How are the U.S. chicken farms
raising their chickens for profit?
The U.S. is a country that
exports chick species.
As such, chicken farms in the U.S.
can buy and raise their chicks at
a much cheaper price than those in Korea.
We get them delivered as a day old chicks.
We bring them inside and I give them
medicated feed to prevent coccidiosis.
So, chicks are kept inside for about 3 weeks
and then I move them outside to
our mobile chicken tractors
for the remaining 5 weeks of their lifespan.
We move the tractors twice a day
for them to get fresh grass and nutrients.
What is the maximum weight that you're expecting?
For a meat-bird, its live-weight is about 3kg.
So, anywhere from 1.8-2.6kg. That's then slaughtered.
So, a roaster-meat weighs around 1.1-1.8kg.
5 weeks equal to around 35 days.
The weight of a chicken changes greatly
each day after about the 30th day.
Chickens over 35 days old weigh over 2kg
and they can be sold by meat-parts.
(Weight of marketed broilers worldwide)
The weights of chickens marketed worldwide
are mostly above 2kg.
(Annual consumption of chicken by country)
As the consumption of chicken, white meat,
rather than red meat have increased worldwide,
many countries are showing
greater interest in ways to raise bigger chickens.
(Chandigarh, India)
A country with many different religions...
Chandigarh, located in the northern part of India,
is a highly religious city of Hinduism.
Thus, beef consumption is prohibited here.
Chicken is the meat that India,
which has the 2nd largest population after China,
consumes the most.
A market place in Chandigarh
that its local people find the most...
Here, we find fresh chicken culture
that is similar to that of Korea.
Because of the hot weather,
many people want fresh chicken.
We don't eat anything else but chicken.
We don't eat any other meat.
They say that they cook various dishes
using different parts of the processed chicken.
While chicken is relatively cheap in Korea,
it is one of the most expensive ingredients here.
We sometimes eat it as just a side dish,
such as chicken masala or just regular masala.
What does the chicken industry in India look like?
India also lacks many chicken farms currently.
Most of the chicken farms that do exist
focus on producing eggs rather than
raising chicken for the meat.
That is why there is such a lack of
chicken raised for meat.
Such shortage of meat
is completely dependent on importation.
We import from other countries
such as the U.S.
While we raise imported chickens on our farm,
we don't have chickens that weigh 4 to 5 kg.
We sell chickens around 1.5 to 2kg
and that's what people consume.
Families in India make various dishes
using a single 2kg chicken.
Fried chicken is a popular dish.
Internal organs are also cooked
and chicken is used in curry, too.
Apart from the bones,
one whole chicken makes one good family meal.
Because it can be prepared for many to enjoy,
it's not surprising for a household to prefer chicken.
There are many dishes
prepared with chicken, too.
Indians like chicken.
If they find a heavy chicken of good quality,
they will definitely buy it.
Imsil, Jeollabuk-do.
Farmers here have been successful in
raising larger-sized chickens.
They use a method that is different from
the standard method.
Over here, we are raising the chickens
the standard way
of feeding them vaccines and supplements.
On that side, we are not using any of those.
That's how we are comparing the two.
It is difficult to raise large chickens using
Korea's method of indoor farming.
Regularly, chickens grow to 1.5 to 2kg and 3kg at most.
After that, many die of sudden death.
But now, we are feeding them
growth catalyst to see how large they can grow.
Unless a farm has raised its chicken for over 40 days,
this weight is unheard of for many.
The weight limit
for a regular chicken is around 2.5 to 3kg.
Over that limit,
chickens die of sudden death syndrome
and farms can't raise them past that weight.
Reaching 2.5 to 3kg takes around 45 days on a farm.
Sudden death syndrome
refers to cases of sudden death that occurs
due to overwhelming weight of a chicken.
It is more common among male chickens
that weigh more than female chickens.
Is there no way to stop
this sudden death syndrome?
To prevent this syndrome,
chicks must have a different bone structure.
First, bone structure needs to grow,
and then the internal organs.
Then, it can get bigger.
If a chicken grows too rapidly and suddenly,
its bone structure and internal organs
can't bear its weight and collapse.
Now, in cases of catalyst-fed chickens,
they showed only about 10% higher
rate of gain until the 24th, 25th day.
But, once the organs and
bone structures are almost fully grown,
chickens grow rapidly.
So, by around the 60th day,
chickens can weigh about 4 to 5kg.
The question was whether
this would be even possible.
And it was possible.
What made this large chicken farming
possible is a substance based on glucose.
You can see it as a nutrient absorption aid
based on fructose and glucose.
It's a catalyst.
So, it enhances the normal rate
of absorption of nutrients,
allowing for more efficient digestion.
If this glucose-based catalyst is diluted in water
and fed to chicks from their early age,
chickens may grow beyond their limit weight
without the sudden death syndrome.
What effects does this absorption catalyst
have on chickens?
Their bone structures grow bigger
and their internal organs grow evenly.
And in that state, chickens can easily grow
beyond their limit weight of 3 to 3.5kg.
It can grow to 6kg or 7kg or 8kg.
However, currently, there is no report
on slaughtering of such large chicken,
not just in Korea but worldwide.
It has been reported only up to 4kg.
(Wanju, Jeollabuk-do)
This farm has been experimenting with this catalyst.
Regular chickens are shipped out at around 1.5kg.
However, chickens raised using the catalyst
are shipped out around the 56th day.
So, these are the chickens weighing 4.5kg, 4.6kg
that will be shipped out soon.
In the case of these chickens,
we heard they can weigh up to 4kg.
Is there a particular reason?
First of all, it seems like the catalyst
is helping the chickens to have stronger immunity.
For broilers,
there hasn't been much problems
in raising them to be 4.5kg.
Even 10kg may be possible with time.
But chicken slaughtering is limited.
For now, we've been successful to grow it to 4.5kg.
These chickens were raised by
the new method of using feed and catalyst.
Most chickens grow to weigh over 4kg
without suffering the sudden death syndrome.
Are regular chickens shipped out
at around 1.5 to 2kg in weight?
Yes, that's usually the case.
Broilers over that weight have high rate of death
due to its weak immunity and
unfavorable farming environment.
With over 50 days of chicken farming
without death, the experiment was a success.
However, slaughtering became a problem.
If chickens start to weigh more,
the current slaughtering facilities of Korea
can't handle the size of the chickens.
Eventually, to meet the requirements of the facilities,
the experiment stopped around 4kg.
To better process the chickens of this size,
the machines were enhanced
and put into a test run.
It was successful.
(Veterinary Service Laboratory, Iksan, Jeollabuk-do)
For a more thorough examination of the big chickens,
an analysis was requested.
Tests on chemicals, metals, antibiotics
and other harmful substances were carried out.
How we test these substances is through
examining the muscles and kidneys.
We use specialized disks and equipment
to collect any substance that may be present.
We incubate this
and analyze the content and reach a conclusion.
Is there a standard on antibiotic substance testing?
Yes, of course.
For antibiotic substance related analysis,
if the result shows
a halo bigger than 12mm,
we consider it to be positive.
For other substances, such as
penicillin-type substances,
the halo must be bigger than
14mm for us to call it positive.
Such analysis takes about a week
for the results to be ready.
(Additional substance analysis on meat)
No metals or antibiotics
or other harmful substances have been found.
(Geochang, Gyeongsangnam-do)
This time, we decided to try smoking
the 4kg chickens that have been raised
by the new method.
Only ducks over 3kg have been smoked until now.
The deboning workers who have only worked
with ducks are helping out today.
However, the thick bones of the big chicken
are new to them, making the deboning difficult.
This is very hard.
It's hard to hold on to the meat
and very difficult to work on.
Compared to the regular chickens,
we could see that the large chickens
have more meat than fat.
The meat is soft,
but the bones are hard.
Inosine, which gives the flavor of the chicken,
is at the highest level between 50th and 70th day.
Smoking the meat is also a good way
to check the meat quality.
So we decided to use the same method
as smoking a duck.
The sawdust slowly goes down.
The cover is closed and the duck is roasted.
So after 2 hours of smoking the chickens,
we can check the quality of the meat by tasting it.
Because of the size of the chickens,
we worried that smoking wouldn't be done properly.
But it seems to have been successful.
It's time to taste it.
It's done well.
Are you satisfied with the taste?
Yes, very much.
But I'm still concerned about
how it looks.
It doesn't look
as good as it tastes.
Korea has been successful in raising large chickens
but there are still many obstacles in the way,
such as distributions and cultural preferences.
The consumption of chicken is increasing
in the world market.
What role can the large chickens produced by
Korean technology play?
Packaging process...
Workers are first astonished
by the size of the chicken.
The bag might explode.
- Does it fit? / - Well, it does.
- Then... / - It's hard to package it.
We've never seen such large chickens before.
It's the size of half a pizza.
Yes, it looks like pizza.
It's half of a pizza.
It's so big that we can't vacuum-pack it.
- It's that big? / - Yes.
This is the largest bag, right?
Yes, this is the largest bag.
There are many issues to resolve
before we could successfully distribute
the large chicken in the global market.
(Kathmandu, Nepal)
Nepal was the first country to
express interest in Korea's large chicken.
Even though it has a smaller population than Korea,
it has a higher demand for chicken.
While the annual consumption of chicken in Korea
amounts to 0.9 billion,
that of Nepal is 1.2 billion.
20 years ago, Nepal's production of food
was enough to meet its consumption.
Now, we are importing
all the food from other countries.
Nepal spends about 3 trillion rupees
specifically to buy meat each year.
We produce food in India
and import only meat.
A technique that allows us to increase production
of food items that is also healthy in
a short amount of time is especially beneficial
for low-production countries like Nepal.
I really think it's a great technique.
It's very important for Nepal.
It would be good for the production and health
of people not only in Nepal but also in other countries.
April of 2015,
a devastating earthquake of 7.8-magnitude hit Nepal.
While relief efforts continue,
citizens still suffer from lack of food.
Chicken, especially,
is the main ingredient of many Nepal dishes
and is consumed a lot.
However, like India, chicken is in shortage here, too.
Almost everyone eats chicken.
Not many people like lamb.
Water buffalo and chicken are the most
widely sold meat in Kathmandu.
We also raise chicken in the countryside.
My brothers also raise chicken.
Most people raise chicken in the countryside.
While those in the countryside raise
their own chicken, those in the city
buy their chicken.
In Nepal, chicken is raised more than
water buffalo, sheep, goats, and fish.
So for meat, chicken is the cheapest.
In Nepal, where the supply of chicken is
always deficient, running a chicken farm
is a good occupation
because a chicken farmer can sustain his family.
For this reason, this 23-year-old man
also started running a chicken farm at a young age.
I have about 5,000-6,000 chickens.
This is my main job. I don't look for another job.
My entire family lives on the profit I make.
I also raise chicks for about 6 weeks and sell them.
Another difficulty I have is
the lack of agricultural products.
Nepal does not produce a lot of agricultural goods.
Only corn is produced here.
The produced corn only provides for 2 months' of feed.
Feed for the remaining 10 months
must be imported from India.
So producing feed is more expensive here.
In the chicken farms of Nepal,
there always exists the pressure to get
enough feed to raise large chickens.
A large chicken company in Nepal...
This company
is responsible for everything from raising,
marketing, processing,
distributing, exporting
to importing chickens in cases of shortages.
It takes care of generally everything in the industry.
As a country with a large consumption of chicken,
part-meat processing is also active here.
Under our company,
there are many other chicken-related companies.
Including all those subsidiary companies,
our company sells about 35,000 chickens
in our national market each day.
And we process and sell
about 10,000 chickens so that
they can be consumed easily.
For example, we produce salami and sausage
and sell them.
And we supply raw chicken to small restaurants
in Kathmandu and other cities.
However, supply and demand of chicken
is still having many problems in Nepal.
The know-how of raising a large chicken is
a technique that can be shared among many people.
So learning this technique
is a must and not a choice for them.
I think that the amount of chicken
produced in Nepal still can't keep up
with its consumption.
Most of the demand is being met
by importing chicken from India.
That's why it can bring us great profit
just by targeting Nepal's consumer market.
The taste of the new chicken is different from
the chicken we raise.
Because it's different,
if we can add
more fresh flavors to it,
we think we can win a large part of the market.
(Jongno, Seoul,)
(Nepalese restaurant)
The delegation from Nepal wanted to test
the taste of Korean chicken when cooked their way.
It's because people want
tasty chickens, not just big ones.
The size seems to have satisfied them.
The amount of breast meat is also satisfactory.
We decided to test out the taste of the chicken
by cooking some of Nepalese' favorite dishes with it.
Dishes made by the traditional Nepalese way...
First, we wanted to hear the opinion
of the cooks who handled the chicken.
The smaller chicken of the two tastes a little dry
whereas the bigger chicken is more tender.
Also, the bigger chicken cooks a little faster.
The Nepalese dishes have been prepared
using both the regular chicken and the large chicken.
There's a clear difference in size.
(Catalyst-fed chicken vs. Standard regular chicken)
Now, it's time for the Nepalese people
to taste and compare.
The possibility that many Nepalese
may be consuming this meat in the future
makes the delegation be extra careful
in tasting and comparing each dish.
The bigger chicken is
more tender, softer,
and tastier than the smaller chicken.
I want to have more.
The smaller chicken, on the other hand,
is dryer and you need to chew more.
I have tried many different chickens
since I arrived here.
But the one I tried today is really different from all.
It's good.
It's interesting that
so many dishes were made with one chicken.
Also, the big size of the chicken allows
for everyone to have enough.
Yes, that's what I think. It's good.
(Pyeongchang, Gangwon-do)
The Korean government, too, is putting
much effort in supporting the development of
Korea's chicken industry.
The Poultry Research Institute
can be divided into two big branches.
One branch focuses on
studying and developing new species.
The other branch focuses on things like
cost reduction and chicken quality enhancement.
The branch develops such production systems
and distributes its findings.
Above everything, the institute
is in the process of researching
ways to prevent sudden death syndrome
that hurt the chicken farms the most.
First of all, we focus on diseases.
Unlike the past,
what pesters us the most are diseases like
the highly pathogenic avian influenza.
Another field of focus is on
how to increase production.
How much can we cut down on expenses
and the like.
Another field of focus
is about distribution.
What should be the price of poultry?
Those are the three big fields of focus
that we are working on right now.
The current report on
meat consumption per person is 13.8kg.
So, we each eat 13.8kg of meat.
How many chicks is that?
Perhaps we can lower that number
while keeping the same meat amount.
When you see it that way,
it's also good in the national level.
Instead of unfiltered farming, we can
select and breed healthier chicks
for a healthier production.
It's better in terms of production, too.
The chicken can be 2kg to 2.3kg.
And according to the need, it can be 2.5kg, 3kg.
One chicken can be used for 5 different dishes.
That's how it should go.
Chicken consumption is continuously on the rise as
one of the most valued food resources
in the 21st century.
Now, Korea must equip itself with competitiveness
in the chicken industry
and advance into the world market.
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