Hey guys, my name's Lenny from Jungle Scout.
Today I'm going to be talking to you
about exactly how to sell private label products
on Amazon.
Firstly why would you want to sell on Amazon?
Number one is their marketplace.
They have millions of customers
with credit cards ready to purchase.
Number two is their distribution.
You can actually send your products to Amazon.
They will store it in their warehouses
then ship it out to customers, handle the returns,
the customer service, all of the fulfillment.
That means you've got a physical products business
that you can manage completely remote.
You don't need to fill your garage full of inventory,
and you've got a very scalable business.
As an example, we launched these
bamboo marshmallow sticks 19 months ago
as part of a public case study.
They were extremely successful selling well over
$50,000 worth of profit in the first 14 months.
Today I'll share with you some of the best insights
from that case study.
So what am I gonna cover in this video?
Number one how to find a profitable product to sell,
how to source a supplier to make your product,
how to set up an account on Amazon and a listing,
how to ship your product to Amazon.
And, then number five, how to optimize your listing
and get more sales.
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So first you need to find a product to sell.
Now product ideas can come from anywhere.
They can come when you're over at your mates house,
when you're out doing shopping.
The best thing to do is to create
a long list of product ideas, let's say 50,
and then you can narrow it down from there.
The approach that we recommend is to find
products that are already selling well,
and that we can verify selling that same product
perhaps with a slight modification
and then adding your logo and your brand to it.
We don't recommend going after, you know, products
that you think might sell well, or that you would
just like to sell.
You're starting a business.
So you don't want to make a big business decision
based off of a hunch.
You want to go off the numbers.
Here at Jungle Scout, we offer a number
of free an paid tools to assist with product research.
But, I'm gonna go through a few free strategies.
What you're looking for is a product that has high demand
or sales and low competition or reviews.
To do that, let's start with your list of 50 product ideas.
Now let's go to Amazon.com.
Let's do a search for your first product.
We're going to analyze the top 10 listings
under that keyword.
So in terms of the competition, ideally what we'd like
to see is that eight out of the top 10 results
have less than 100 reviews.
It's okay if there's a couple of listings that have
maybe 500 reviews.
1,000 is probably a little bit too much.
We gauge competition by the number of reviews
that a listing has because that's how customers
make their purchasing decisions.
Reviews take awhile to accumulate,
so if you're going up against listings
that have thousands of reviews, it's going to take you
a very long time and a lot of money
in order to compete with those listings.
To check the sales, open up the listing,
go down to the product details section.
Now you'll see that Amazon gives every single product
in its catalog a rank.
It's called a Best Seller Rank.
This is called a parent category,
and this one's called a subcategory.
Copy the number from the parent category,
paste it into our free sales estimator tool,
and it will give you an estimate for the monthly sales
of that listing.
Now go ahead and do that for the top 10 listings
under that product.
Now there's a couple of thing we're looking for here.
As a combined total, we'd like to see
at least 3,000 sales per month.
Why?
Because if you average that out, that's about 300 sales
per listing, and if you can get 300 sales per month,
that's about 10 sales per day which is a good number
to shoot for.
Anything less than that, the sales
are starting to get pretty low, and there's not much demand
for that product.
The other thing that we want to check
is the depth of the market.
Now what I mean by that is how well those sales
are spread out.
If there's 3,000 sales combined, but the top two listings
have, you know, 2,500 of those sales
that means the sales aren't very well spread out.
That means that unless you're in the top one or two
position, you're not gonna get many sales at all.
So what we want to see is that the sales
are fairly well distributed amongst that top 10.
The next consideration in your product research
is seasonality.
You might look at Christmas tree lights in November
and think wow this is an amazing opportunity.
They sell 6,000 units per month,
and it is a great opportunity that is until January first
when there's no more sales.
So you want to identify if a product is seasonal
and only sells at certain times of the year
or whether it sells all throughout the year
which is what we're after.
A great tool to do this is Google trends.
Type in the product that you're wanting to look at,
and it'll give you a nice little graph
that shows you the search volume for that product.
Now it does show you the Google search traffic
as opposed to the Amazon search traffic,
so it's not 100% correct.
But, it will give you a really good idea.
If you see consistent spikes every year,
that means it probably is a seasonal item.
A little bit of seasonality is okay,
but you want to verify that there is search data
all throughout the year.
Just quickly if you're enjoying this video
and finding it helpful, please give us a big
thumbs up below, really appreciate it.
Now I know I'm racing through this really fast.
There's a lot to cover when it comes to selling on Amazon.
And, what I'm doing here is giving you the big overview.
There are a lot more micro details,
but we'll go through those in other videos.
What you'll see in the description below
is that I've given timestamps for everything
I'm talking about, so you can come back
and rewatch any section that you like.
There's also gonna be links to more detailed videos
that cover all the micro details that I don't have time
to cover in this video.
Otherwise it would go for hours.
I hope you're still with me.
Let's get back to it.
So now we've analyzed the top 10 results of a product.
We've looked at the competition levels,
and we've also looked at the sales for it.
And, it looks okay.
The next step is to verify those sales
which means checking those numbers over time,
so that you can be confident that those sales
are consistent.
Again, you wouldn't want to make
a big business decision and purchase
a lot of product thinking that it's going
to make a lot of sales when it might have just been
one fluke day.
So all that involves is doing that exact same
process with the free estimator tool
and doing if for a period of time.
I'd recommend at least one or two weeks.
Write down the estimates for each of those days
and then see what the average is.
See how much it changes.
If it's showing 4,000 sales per month today,
but then it evens out to about 2,000
for the next five days, then that's more likely to be
the consistent sales that that product is getting.
I just want to quickly show you one of our paid tools.
Now you don't need this tool, however it does make
the process a lot faster.
It's called the Product Tracker which is part
of our Jungle Scout web app.
Let me show you an example.
Let's say you were interested in the baby hooded towel
niche, and let's say I want to track
the number of sales that this first product has got.
I come over to the listing.
I can copy the URL, come back to the web app,
and now I can paste this URL into the Product Tracker
and click add.
So as I mentioned, you want to track
the sales over time, and I'll show you the process
of finding the estimated sales which you can come in
and repeat every single day.
Or, you could use a tool like the Product Tracker
that does it automatically for you.
So let's open this one up here.
Now in addition to doing this automatically,
the Product Tracker can actually go a step further
then the sales estimates, and it can actually get
you real sales data.
We do this by tracking the inventory levels
which are here in blue.
So the difference in inventory is how many sales
that happened for that particular day.
So those are the big advantages of using
the Product Tracker.
You get real sales data, and it does the whole process
automatically for you.
You can view your data anywhere between seven days
or up to 60 days.
So you'll see in this example here,
that we've got a lot of the black bars here
which represent the real sales data.
So because this product's been tracked for such a long time,
we've got a lot of data there.
We can be very confident in the average sales
which is 46 per day.
There are lots of other advantages to using
our web app, but that's just a glimpse.
If you'd like to find out more, you can head
to our website at JungleScout.com to learn more about it.
You see the hardest thing about starting
an Amazon business is, well, starting an Amazon business.
When it comes to a later stage, you've got an invoice
from a supplier, and you're ready to make
that first payment, it can be really hard
to actually pull the plug and do it.
That is why this product research process
is so important.
The more you can verify the sales now,
the easier it will be when you finally have
to pull out your credit card and make that first payment.
One more note on product research, it's hard.
It wouldn't be product research if there wasn't
some point where you're pulling out your hair,
wanting to give up, or it's been hours,
and you're frustrated.
We're not saying it's easy.
It will take a lot of time, but this is the hardest part.
If you can spend the time here and find
a really solid product, it will make your life
a whole lot easier down the track.
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Now you've got a product in mind, it's time to find
a supplier.
There are a few places you can go
such as alibaba.com, aliexpress.com, and globalsources.com.
Alibaba is by far the biggest marketplace.
Here you can type in the product that you're looking for.
I'd recommend searching by manufacturers
because often they'll list several of the same item.
Tick the gold supplier box.
This narrows down your results
to what's usually a better list.
So you want to contact 10 to 15 different suppliers.
You can use the template that we've got down here below.
Go into the description to get a link
to download that one yourself.
Now you want to ask them different questions
like do you offer sample, how much is it for a sample
to this post code or to the US, how much is it
for 500 pieces, how much is it for 1,000 pieces,
can I make a first order of only 200 pieces,
and how much for that?
And, then if there's anything specific you want
changed with that product, can you make
this product to this specification,
can you make it this size or out of this material?
You want to ask all these questions together
when you first reach out to a supplier
so that you're not going backwards and forwards via email.
Now evaluate their replies.
Do they have good English or communication,
did they answer all of your questions,
or did they just give you a generic answer?
Write down all the prices they've given you.
Some things to note, suppliers will often ask
to continue the conversation on Skype or email.
This is totally normal.
Expect to pay anywhere from $50 to $100 US for a sample.
I know this sounds like a lot, but it's just the cost
of doing business.
Now you wanna aim to get at least two to three samples
from different suppliers.
This way you can compare the quality
and see which one you like best.
The sooner you get these samples,
the sooner you can move forward.
When you're happy with the sample and the supplier,
go ahead and tell them that you'd like to place
your first order.
Now you can negotiate your payment terms.
Often you can negotiate paying 30% upfront,
and then 70% before they ship the product.
Or, sometimes it might be 50 upfront and 50 after.
In terms of payment methods, Paypal is fine
for samples.
For larger orders, it's going to incur a 5% fee.
So you want to stay away from Paypal.
TT is common which is basically a bank transfer.
You can also pay via Alibaba.
And, some suppliers will even include
something called trade assurance
which is really nice to get because that
insures your shipment in case anything goes wrong.
Try to go for this option if you can.
We recommend staying away from Western Union though
because there's no real means of recourse
if anything goes wrong.
Production will typically take anywhere
from two to six weeks.
However, there's a number of things that you can be doing
simultaneously during this period.
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Firstly setting up an Amazon account.
You have two options.
You've got a professional account
which is 39.99 a month, or you have
an individual account that doesn't have
a monthly fee, but you pay $1 per sale.
So if you're serious about building a business
on Amazon, you're much better off
going with a professional seller account
as it works out a lot cheaper once your sales
start to get up there, and you've got access
to a lot more additional tools.
So click start selling, then follow the prompts
to finish setting up your account.
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Once you've set up your Seller Central account,
come up to catalog, add products in order to create
your first listing.
Scroll down a bit, you'll see list a new product,
and you'll notice that Amazon wants you to search
for your product name.
If you type it in here, it will find
existing listings.
Now this isn't what you want to do.
This is more for wholesaling or retail arbitrage
where you want to sell somebody else's product.
But, what we're talking about here
is the private label model where you sell
your own branded product.
So you want to come down to create a new product listing.
Head down and find the most relevant category
for your product.
Hit select.
Now you'll be asked to fill out basic information
about your product.
So here you can put in the product name,
the manufacturer name is your brand name.
That can be that same as your brand name,
or it can be different, but his is totally up to you.
You can also create the manufacturer part number.
Remember you're getting this product manufactured in China,
and so you can actually decide what the part number is
as well as the name of the manufacturer.
This specific product has a package quantity
and a unit count.
Not all products will have this.
These are just specifications that are specific
to this product.
One tip on creating your brand name.
What I'd suggest is creating a brand name
that's fairly universal.
Lenny's Party Supplies is a very specific niche
and only really relevant to party supplies.
Whereas just Lenny's Products is a much broader name
that you can sell a lot of different products underneath.
The advantage of this is that you can look
at profitable products from many different markets,
and you can sell them all under the same brand name.
Finally you'll be asked to enter a product ID,
a unique identifier for this product
which is a UPC code.
This is a barcode that is unique to every single product.
Now the official place to purchase UPC barcodes
is called GS One.
They do tend to be a little more expensive,
however they are the preferred place of purchase
from Amazon.
However, there may be a way that you can
actually use another third party company
that sells UPC codes at a much cheaper rate.
However, this can get a little bit complicated,
and it has been changing quite a bit lately.
So I'm gonna link to a video in the description below
that explains this in more detail.
Once you've completed this data,
the only other thing that you have to do right now
is set your price, and then you can come down
to save and finish.
Your listing will be created.
Once your listing has been created,
come over to inventory, manage inventory,
and you'll see your listing displayed below.
Shortly after it's been created,
you'll be able to come over to this menu here,
and click print item labels.
Click print again.
Now this gives you what is called the FN SKU barcode.
This is the one that Amazon requires you to have
on your product packaging.
You don't need the UPC barcode that we talked about before.
This is the only barcode you need
on your product packaging.
Now that you've got the FN SKU barcode,
send that to your supplier.
They can either stick that onto your packaging,
or they can print it directly onto the packaging
which is what we recommend.
Now in terms of the packaging, we recommend
getting it customized.
This sets your product further apart from the competition.
The sooner you can get this done, the better
because it will take a couple of weeks for them
to produce it.
So ask your supplier for the different packaging options
that come with your product.
Select the one that you like the most,
and then ask them for a template.
Now you wanna receive a file type such as .ai or .eps.
To get your design made, you can go somewhere like Fiverr
or 99designs.
You could also use these websites to get your logo done
as well.
One little tip here, don't get too hung up
on your logo, just get it done.
These are the most important things to have
on your packaging.
Your brand name, the product name, a photo of the product,
where it was made such as made in China,
and then just make sure that there's nothing else
that you're legally required to put on there
based on the type of product that it is.
When you have the final design, send it through
to your supplier.
They might ask you to purchase a large quantity upfront
such as 3,000 or 5,000 pieces.
This is fine as it brings the price down,
and they'll just hold onto those extra ones
until you make later orders.
Product photography is another thing you can do
while you wait.
You could seek out a local photographer,
or there are lots of online photographers
that specialize in product photography.
Keep in mind your main image needs to be
against a white backdrop, take up at least 85%
of the image, and have no extra props or text
or logos on that photo.
For your other images, try showing some different angles
of your product, show it being used
by different people, maybe also include a photo
of it with its packaging which you can do
at a later date when you do have the packaging.
You can upload up to nine images on your listing,
so you want to use them all up.
But, at the beginning, at least get four or five there
to start with.
Write a detailed title, bullet points, and description.
Take your time there because this is what is
going to sell your product.
Also include your main keywords wherever you can
because this will help your listing rank.
As production comes to an end, you'll also need
to create a shipment in Amazon.
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Now I'm in Amazon Seller Central,
and I'm just setting up a new shipping plan.
So firstly you can choose to either create
a new plan or add an existing plan.
Adding to an existing shipping plan
means maybe you've got two products, you want to send
them both in at the same time.
When it comes to sending in the second product,
you just click add to an existing shipping plan,
and it gives you the ability to choose
the shipping plan that you've already set up.
Otherwise, just create a new shipping plan.
The ship from address here is where you put in
your supplier's address.
So just ask your supplier for what their address is,
or it should have it on the invoice or on their website.
Now if you're just sending in the one type of product,
you want a case-packed product.
I'll show you the little demonstration over here.
Individual products is if you know you're sending in
a whole heap of different SKUs in only one box.
Otherwise, if it's just the one product,
and you're sending in everything the same,
then go with case-packed products.
Continue.
On this page, you now need to enter
the quantity of units that you're gonna be sending.
If you don't know how many units are sent per case
or per carton, ask your supplier.
Now this doesn't have to be the exact number
of units per case and number of cases as you can create
the box configurations later on.
The most important thing is that the total number
of units is correct.
You can modify this later, but it only allows you
to change it by a few units less or more.
Amazon wants you to confirm that you're aware
of any storage fees.
Now for some products, you might have to give
more information is it's in a restricted category
or something like that.
But, for the most part, you shouldn't need
to take any further action.
Click continue.
Again in most cases, you should be able
to click continue.
Now here you get to choose whether you're going
to apply the FN SKU barcodes or whether Amazon is going
to do it.
Notice if I select Amazon, it shows me
that it's going to cost 20 cents per unit.
So usually you can get your supplier to do this.
So I would just make that merchant.
If you haven't got the labels already,
you've got the option to download them here.
However, you can do that straight
from your inventory screen as well.
Click continue.
Now you can give a name to your shipment over here.
And, if you can confirm that all these details
are correct, hit approve shipment.
Come over to work on shipment.
You do have to create a shipping plan
in order to see where Amazon is going
to send the product.
So in order to be able to tell your supplier
or freight forwarder exactly where to ship
your products, you do need to create this shipping plan
first.
Now copy the address that Amazon gives you
and send that to your freight forwarder or supplier.
Okay now you can review your shipment contents.
Select your shipping method, and then you can select
your carrier if it is here, or just hit other.
Just select whether it's everything in one box
or multiple boxes.
Usually it would be multiple boxes.
Now you can set up multiple box configurations.
So if you've got different box sizes,
you can set that up here.
Make sure that your total adds up to the correct amount.
And, then you can confirm that one.
If you've changed the number of boxes you've got here,
do make sure you print your box labels again.
This will give you the PDF which you can send
to your supplier or freight forwarder.
Once you've done that, hit complete shipment.
And, you'll be done.
Now you can ask your supplier to send you photos
of the shipment and the product.
If you're worried about the quality, you can hire
a third party inspection company to check your products
before they leave the factory.
It's a much better idea to do that now
than when it reaches the US because by that point,
there's not much that can be done.
One company you can use is called
asiainspections.com.
For shipping, you can get your supplier to organize this,
or you can contact a freight forwarder and organize
this yourself.
Some people send their shipments to their house first
in the US in order to inspect them.
And, then use a reshipping service that Amazon offers
to get it that final distance to their warehouses.
You don't have to do this though, and you can
just send direct to Amazon.
Freightos is a website that you can use
to collect lots of different freight forwarder quotes.
And, Flexport is a freight forwarder that is
very popular and will help you every step along the way
making sure everything's done correctly.
Now that you've got a listing set up,
and your shipment has arrived to Amazon,
you're ready to make sales.
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When you first start out, there are two things you need,
sales and reviews.
This is gonna give you the momentum you need
to get ranked on the most popular search terms,
get found by customers, and ultimately make sales.
The way customers find products on Amazon
is by typing into the search bar the product
that they're looking for, selecting a listing
that they like, and then purchasing from there.
So your goal is to make sure that your listing
appears when they type in the name of your product.
So if you're selling this product for instance,
the baby hooded towel, you would probably want
to be ranked under the keyword baby hooded towel.
So when a customer types this search term
into Amazon, they see your listing up here
in the top results.
Some of the other keywords you might want to rank for
might be hooded baby towel even hooded baby towels
for boys, girl, set.
So you see by ranking or appearing on these search term
pages is how customers discover you and how you get sales.
A brand new listing like yours is probably gonna be
on page 20 or 50 and never get seen by the customers.
The only way to start climbing the ranks
and eventually appear on page one which is where
most of the sales happen is by getting sales.
So that's why sales is one of the most important things
to get at the start.
Once you've got that visibility, how do you
then make customers purchase your listing
and not someone else's?
This is where reviews come in.
Customers purchase from listings
that have high numbers of reviews that they trust.
So that's why it's really important
for you to get sales and reviews when you first start out.
Let's talk about sales.
When you first launch your product,
it's a really good strategy to offer
what's called a giveaway promotion.
This is where you offer 50% or more
off a number of your units just to get
those sales happening at the start.
You can host this on deal websites
where customers come to get discounted products.
The one that we recommend is called Jump Send.
Using the baby hooded towels as an example,
you'll see that a lot of these listings are priced
between 15 to $20.
So if we come across to Jump Send,
if you look at baby hooded towels, you'll see
that people are offering quite steep discounts
anywhere from 50% off all the way up to even 90% off
for these same products.
So by offering this steep discount,
you almost guarantee that you're going to get
a lot of sales.
Certainly a lot more than just leaving your product
at full price.
This does mean you're likely going to lose money
on these sales at the beginning.
But, it's important that you have this budget
in place because, as I mentioned, you do need
these initial sales in order to get
your listing launched and ranked for some keywords
so that you can being to get natural, organic sales.
Using Jump Send allows you to control how many coupon codes
you give out per day.
So just as a bit of a guideline, a good strategy
might be giving away anywhere between 50 to 80% off
for your product depending on what it is,
and then giveaway somewhere between five to 10 products
per day, anywhere between one to maybe two weeks.
Let me show you how to set it up.
So we're over in Seller Central right now.
If you haven't set up a promotion before,
you'll need to come over to manage product selection.
From here, come to create product selection.
This is where you decide what products
you want to be affected by that promotion.
Over here, you can select ASIN list and create
product selection.
For the product selection name, put in whatever you want.
This is just for your internal use only.
Now you want to paste in the ASIN or ASINs
that you want to be affected by your promotion.
Once you've done that, hit submit.
And, you've now successfully created
the product selection.
You can now come to create a promotion, percentage off.
Okay so buyer purchases, by default it's
at least this quantity of items.
That's the one that we normally recommend.
You can also choose at least amount in dollars
or for every quantity of items purchased.
So this determines how the promotion is triggered.
So we'll leave it at this for this example.
Purchased items, you click here, and it shows you
all your product selections.
This is where you select the product selection
you've just created.
Buyer gets percentage off, so now's where you set
the discount amount that your customers will receive
off your product.
So let's say 30% for this example.
Applies to purchased items, or you can choose
qualifying item, but we prefer purchased.
Now step two, scheduling.
So keep in mind that an Amazon promotion
needs to start at least four hours into the future.
It will not be active before that.
Now setting your end date is very important.
Before you do this, come across to Jump Send.
This is the time that you've set on Jump Send
that you would like the promotion to end.
It's really important that you use
this date and time when you're setting the end date
and time over on Amazon.
The reason for this is back on Jump Send
in step two, and it's related to inventory protection.
By default, customers can purchase any quantity
of your items in order to combat that,
we've put in place a limit order quantity.
So this means that the customer can only purchase
up to the number that you set.
However, this limit only applies until the end date
stated here on Jump Send.
That's why it's really important you make sure
that your promotion ends at the same time
or even before the end date on Jump Send.
Okay so next is internal description.
Again just put in something for your own internal use.
On to step three, so we highly recommend single use.
You also see that by default that checks one redemption
per customer.
So this combination means that this customer
can only use this particular code once.
So after this step, you've got claim code combinability.
We prefer exclusive.
What that means is that this code
cannot be used in conjunction with any other codes.
I'll show you customized messaging.
We want to make sure the detail page display text
is unchecked which it is by default,
but I just want to show you just in case
Amazon changes this in the future.
You want this to be unchecked because otherwise
your promotion will be public on your listing
for anyone to see and anyone to use
that promotion.
So we definitely want that unchecked.
Once you've finished, come down to review.
It's important to check over all of your details here.
Once you've done that, hit submit.
Your promotion has now been successfully created.
The next step is to create the coupon codes.
So go to view or modify your promotion,
and then manage claim codes.
Again, the name can be anything you want it to be.
You set the number of codes that you would like.
In this case, we'll make it 20 and hit create.
You'll see is shows in progress here,
but normally it only takes a couple of minutes or less.
If I refresh now, You'll see that they're ready to download.
So if we download those, it will create a zip file.
If you open the zip file, you'll get a text document
which has all of the codes.
From here, you just simply copy all of them,
come back to Jump Send, paste them in.
And, you're ready to go.
Please do keep in mind though that the promotion
will not start for four hours.
So if you approve any customers before that time,
the code will not work for them.
So please keep that in mind.
Otherwise, hit next, and you're all set to go.
Amazon also have an advertising platform
called PPC or pay per click where your listing
can be displayed above all the others.
It's really easy to set up.
All you do is select the keywords that you'd like
to be displayed under and how much you're willing to pay
in order to be shown under that keyword.
When you're first starting out, and your listing
is appearing on page 20, you can actually pay
to get your listing shown on page one
and get that exposure in front of all the customers.
When you start out, there are two types of campaigns
I would recommend setting up.
The first is an automatic campaign.
So firstly, from Seller Central, go to advertising,
campaign manager, and then down to create campaing.
Give your campaign a name and your daily budget
of how much you'd like to spend.
So for this example, let's say we just want to spend
$20 a day starting from today.
And, here's where you choose automatic or manual.
So start with automatic and click continue.
Now you can select the product, give it a name,
and then come down and select a default bid.
So that might be $1.
Now that doesn't mean that you're going to pay $1
every time someone clicks on your add.
That just means that's the maximum amount
you're willing to pay.
So if the previous person only bids 30 cents,
then your bid might be 31 cents.
So $1 is a fairly high bid.
If you're starting out and you want to be
a bit more conservative, maybe make it about 50 cents
or 70 cents.
But, after a few days, if you're not getting
many impressions or views, then the reason might be
because your default bid is too low
and other people are bidding higher than you
and therefore your ad isn't showing.
So if this is the case, after a few days,
I'd recommend upping your bid a little bit more.
But, to keep it simple, make your default bid
somewhere between 50 cents to a dollar, click save
and finish, and your campaign will start to run.
Automatic campaigns are really great
to set up at the start for a number of reasons.
One is that they're really easy to set up
and don't take much time.
Number two is that they begin to collect data for you.
At the start, you don't know what keywords
people are clicking on in order to find your listing.
With an automatic campaign, Amazon will display your listing
on the keywords that it believes is the most relevant.
After running this campaign for at least a week,
you can actually download a report that shows
all the keywords that Amazon has been displaying you for.
You can take that information, select the best
performing keywords, and then put them
into your own manual campaign where you have
a little bit more control over how much you spend
on each one.
We have more in depth webinars and tutorials on PPC,
but just setting up an automatic campaign
is the easiest step to take when you first start out.
The other important thing to do is to set up
automated email campaigns.
This sends follow up emails to all the customers
that purchase from you on Amazon.
This provides great customer service,
and it also encourages customers to leave reviews as well.
So it increases the likelihood that you're going
to get reviews from all the sales that you get.
While not all of your customers are going to leave
you a review.
A certain number will.
And, having automated email campaigns,
it'll certainly increase the likelihood of this happening.
Now our app Jump Send that I recommended earlier
to help you set up promotional giveaways
can also be used to set up email campaigns.
I'm inside Jump Send right now.
So I'll show you how to set one up.
So first just come over here to add new email campaign.
You have a number of different template options here
ranging from a blank template which you do
completely yourself, or you've got three
of our pre made templates.
You'll see over here there's a number of messages.
So that's how many emails will be sent out in each one.
For this example, let's click on two review requests.
When you have your products synced correctly,
you'll see all of your products listed up here.
In this example, they're not connected.
But, we can show you how to do that in another video.
So up here you can name your campaign.
Now let's take a look at the messages.
So if you come down here, you'll see that we are in
the first message.
You can edit each individual message or email
by clicking between these tabs.
You can change the name of each email or message.
By default, each message will be paused.
When we've finished editing the message,
we can activate it.
But for now, we'll leave it paused.
So if we come down here, we'll see this email template
is already all set up and good to go.
One of the coolest things about these email templates,
are auto fill tags.
So auto fill tags will essentially download this information
from your Amazon order.
So in this case, it will grab the buyer's first name
and automatically insert that there.
The same here with the product name
and then also with the order link
for that particular customer.
So that means you don't need to do anything to this email,
and it's ready to go except come down here can change
your name.
You're welcome to edit this email however you don't need to.
So up here, you've got your basic formatting settings,
bold, italics, size, font, justification.
If you want to add any additional auto fill tags,
or if you're editing a blank email, this is where you do it.
So these are all the options you have for auto fill tags.
If you want to add an attachment to the email
such as a PDF or perhaps an ebook, you can do that
right down here.
And, that will send out every time this particular email
sends out.
If you'd like to send a test to see how the email
will look, you can click on the send test here.
And, that will send a test email to yourself.
You can also come down here and click preview,
and this will also give you an idea of what the customer
will see when they receive the email.
So at the top here, you can set the timing
of when the email goes out as well as the conditions
of when you want it to go out.
So essentially here are the different options
if you want it to go out one day, two day,
three days, all the way up to 15 days or more.
And, down here you can decide whether you want
the email to go out after the order has been confirmed,
has been shipped, or delivered.
Of course, you've got the subject here
that you can change as well.
So then when you're happy with your email,
come down here, save the changes, turn this email on,
go through into the next emails and rinse and repeat.
Now here's an example of what you'll see
when your Amazon account is correctly synced
with Jump Send.
You'll see all of your products listed up here,
and you can toggle on and off the ones
that you want to be sending this particular campaign for.
Once you've selected it, just come down and click save
product selection.
Now back to the email campaigns page.
You'll see a summary of all your campaigns.
You'll see here whether it's been enabled or disabled.
So come back here and double check that the campaign
you've just set up is enabled.
You'll also see the individual statuses of your emails here.
So make sure that they're active so that they're going out.
A really cool feature that we have up here
is our blacklist or negative feedback feature.
So basically if you have this turned on,
it will automatically stop sending email campaigns
to anyone who's left you negative feedback
of three stars or less.
So we generally recommend you have that on.
It's a really neat little feature.
The next thing I want to show you
is over here in the view stats tab.
This one gives you a summary of all the emails
that are currently pending and then also of the ones
that have already been sent out.
To break it down further, come into pending emails
over here.
And, now you'll see exactly which emails for which orders
are pending and what their current status is.
There is a little bit of a delay between an order
being created on Amazon, and then us being able
to send out an email because we do need
to wait for that information to come from Amazon.
That is why you'll sometimes see
this message here waiting for info from Amazon.
The other thing you can do on this page
is if you ever for whatever reason have a customer
that you no longer want to send emails to,
you can come to this pending emails page,
and then search for their order number of customer name,
find that email.
And, then you have the option of deleting it
before it gets sent out.
The final tab over here is sent emails.
Click here, and then you'll see
which emails have already been sent out and to who.
So that's how you get your first email campaign
set up and those emails being sent out
automatically to all your customers.
For awhile at the start, your PPC campaigns
and your promotional giveaways are going to cost you money.
They're probably not going to be very profitable,
but it's very important that you allow this budget
at the start for marketing in order
to kickstart your listing.
The longterm effects is that you're going to start
ranking higher and higher for a lot of the keywords
that people are searching for to find your product.
Once you start ranking for a lot of different keywords,
and you start building up your reviews,
you're going to start getting a lot more natural sales.
By that, I mean you won't be spending any money
to get those sales.
People will just find you listing by typing it in
on Amazon.
Some people hesitate to run promotional giveaways
at the start or PPC campaigns because they lose
a bit of money.
The result of this is that they get stuck
on page 20 or 30 where there's no visibility,
and they don't get any sales.
So it's very important to have this marketing budget
to kickstart your listing.
So we've covered how to find your product,
how to source it, how to send it into Amazon,
set up your listing, optimize that listing, and get sales.
That covers how to launch a product on Amazon.
In order to scale your business, you just rinse
and repeat that process by launching more and more products.
I hope that breaks down the process for you,
and you're excited to start your own business on Amazon.
If you'd like any further information
on any of the topics I've talked about today,
visit our website at JungleScout.com.
We've got a heap of content there
that goes into even more detail.
Thanks for watching today.
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