The process of how anime gets greenlit in the first place is something that is often
just taken for granted.
There are many reasons for an adaptation, for instance.
Some are greenlit as a way of boosting sales for the source material.
Some use the existing brand as a way of promoting other media.
For example, a large reason for Magical Girl Site being made is to promote the production
company's signed idol group, Iris.
And in other cases, a producer might just be a huge fan of the source material and wanted
to see it get made.
This was the case for Pop Team Epic, Ancient Magus' Bride and many more.
So with such a diverse set of reasons for why adaptations can get made, let's take
a deeper look into the passion and process that goes towards original anime.
One of the best ways to introduce the means that original anime are created is to track
the history of one of the studios who built a reputation from it.
From the very start, Studio GAINAX operated like a creative think tank, with the credits
only telling half the story.
Although one person might be credited as the director, this small group of Osaka natives
would work together on the idea that they believed in.
The first of these to be realised was Wings of Honneamise.
They approached an acquaintance by the name of Shigeru Watanabe, who was now working with
Bandai's anime production division.
After consulting with Mamoru Oshii, Watanabe decided to greenlight GAINAX's first project.
From that point on, GAINAX continued to both ask for and receive projects.
Sometimes a company would have a pre-established idea, like with Nadia, and sometimes a producer
just really wanted to work with Hideaki Anno, like with King Records and Neon Genesis Evangelion.
But the misconception many people have is that GAINAX caused these original projects
to happen, when in reality, it was GAINAX and all of the production companies they worked
closely with to make amazing things happen.
And these connections are important, because those companies have their own priorities
and they are often more interested in the people and the content rather than the studios
themselves.
So, after Evangelion, King Records helped GAINAX produce FLCL but after that, the collaboration
stopped.
And that was because Anno and his buds had moved off to create Khara.
So instead, King Records started helping produce the Evangelion films, but no longer had an
attachment to Studio GAINAX.
So GAINAX was in a pickle.
They wanted to create original projects, but Bandai Visual wasn't interested in making
a sequel to Honneamise.
But meanwhile, they reached out to Aniplex with a pitch for Gurren Lagann and that established
a new relationship.
But once again, it wasn't a relationship with GAINAX, it was a relationship with Gurren
Lagann.
And so when the staff of Gurren Lagann were planning to leave and create their own new
studio, Yosuke Toba, an Aniplex producer, promised that they would support Studio Trigger.
And so, GAINAX was left with no connections and no original anime.
Unless you count their magical girl series promoting Subaru cars.
GAINAX are still dedicated to creating original shows, but dedication isn't enough and it's
all about building modern business relationships and specific talents to rely on.
It sounds cynical, but as multiple people still at GAINAX have attested to, it's just
not as easy anymore to sell an idea.
So the question remains: how are there still exceptional original projects?
And the answer is: It's because of people like Yosuke Toba.
More specifically, it's because of passionate producers who have the means to act on that
passion.
Before working at Aniplex, Toba worked at Studio Ghibli as an assistant director to
Hayao Miyazaki on Howl's Moving Castle.
He started his anime career with three goals.
To work with Ghibli, GAINAX and with Jun Maeda.
He got the chance to work with Ghibli at the start of his career, but he left because he
wanted to work in anime as a producer, which led him to working on Gurren Lagann with GAINAX.
Soon after, he attempted to complete his dream by visiting Jun Maeda and convincing him to
create an original anime with Aniplex and P.A.
Works, the show that would eventually be known as Angel Beats.
A good producer is one that can effectively
bring together talented staff on a single idea.
Sometimes that is their own idea and sometimes they will work to elevate another creator's
idea.
In this case, Toba wanted to see an original anime by one of his favourite writers, Jun
Maeda and was able to convince all parties involved to collaborate and fund it.
For example, part of the deal was that Dengeki would be allowed to publish their own Angel
Beats manga, Angel Beats!
Heaven's Door and in return, they helped fund the anime as well.
As I mentioned before, Toba was instrumental in assisting on former GAINAX staffer's
productions.
He helped produce The Idolmaster with Gurren Lagann character designer Atsushi Nishigori
at A-1 Pictures whilst also producing Kill la Kill with Studio Trigger.
And this year, he brought the crew back together for the ultimate collaboration in Darling
in the FRANXX.
Yet another original project, which Toba stated that he felt he'd used all of his connections
to achieve.
Which is why the final episode will be directed by Miyazaki.
Stick it on your calendars, folks.
But that's just one producer, and whilst he's been instrumental on several ambitious
projects over the last decade, mostly original shows, he's only a drop in the pool of producers
who help to pursue creator's vision.
A Pony Canyon producer once said that between the roles of Director, Series Composition
and Character Designer, two of those three should be big names.
So it's important that anime producers are tuned into the current landscape and are building
positive connections with those who are already great as well as those that will become great.
One of the best examples of this is a man who I've wanted to talk about for over a
year now, Takayuki Nagatani.
He started his anime career working at Bandai Visual's Emotion subsidiary, but left in
2010 to form his own production company, Infinite.
Now Infinite is a bit different from Aniplex in the fact that Infinite is pretty much just
Nagatani.
He even manned his own stall at Anime Japan this year, where I bought a Shirobako interview
booklet from him.
So since Infinite is such a small company, Nagatani is less involved in the funding side
of anime production now, and more involved in planning and production.
He will work with studios and staff to develop a series idea, then go out and convince companies
to help him fund it.
He's been involved at the very start of today's popular modern anime studios, including
White Fox, P.A.
Works and Studio 3Hz.
I got the chance to visit P.A.
Works and speak to their vice president, who told me that Nagatani was someone who joined
on to help P.A.
Works at the start and continues to work closely with them today.
He also mentioned that Nagatani is someone who really cares about the staff.
And based on the news surrounding him, it's not that hard to believe.
You may recognise his name during the situation surrounding Regalia: The Three Sacred Stars.
The show was a collaboration between Studio 3Hz, who Nagatani assists with production,
Studio Actas and Nagatani's former employers over at Bandai.
During production, the staff apparently expressed disappointment with their work on the show.
So, in an effort to let the staff spend more time to create their ideal vision, Nagatani
stopped the production entirely, filled the timeslots with his own shows like Hanasaku
Iroha and True Tears and then continued Regalia months later.
In the end, the changes were pretty minor and the whole thing was made entirely more
expensive than it should have been.
Whilst he recognises that this is generally a bad idea, he noted that his priority is
allowing the staff to create the vision they had planned.
So basically the point of all this is that whilst many studios love to do original works,
it's often these external anime producers that allow them to do it.
Without Nagatani and Infinite, Studio 3Hz wouldn't have a reputation for creative
original works like Flip Flappers and Celestial Method and P.A.
Works wouldn't have been able to jump so confidently into creating so many new original
projects like Shirobako and Kuromukuro.
Without Yosuke Toba and Aniplex, Trigger wouldn't have been able to produce a full length series
so soon, would have relied on short series for a lot longer and some of your favourite
shows may have never existed.
There are many producers like this that spur on original projects and although they are
technically businessmen, it's the ones that respect creatives that end up creating the
most memorable anime.
In fact, that's Nagatani's business model.
A large part of his job involves advertising, event planning and merchandising and he aims
to do this years after the show's debut.
If you ever get the chance to ask an anime producer a question at a convention or elsewhere,
please take advantage of those opportunities.
Ask them about the shows they created, how they got started, what they'd like to make.
Hell, you could even ask them to rate your idea for an anime series.
Although if it's really good, they might steal it, turn it into a series and sell a
load of merch from it whilst you get nothing, so on the other hand, maybe keep the good
ideas to yourself.
Thanks for watching The Canipa Effect.
Fun fact: Nagatani was planning on quitting the anime industry until he produced Shirobako,
which he loved so much that it spurred him on to continue making anime.
He's now planning to announce something new for Shirobako in a week.
Meanwhile, he's producing Sirius the Jaeger at P.A.
Works and Black Fox at 3Hz.
He's a busy boyo.
Also, there's a different type of original project referred to as a "Mixed Media project",
these are the sort of shows that are launched along with other media at the same time.
For instance, the Eureka Seven anime was made because they thought it would also make a
good video game which was launched at the same time, along with a manga and light novel.
I'll be talking about these sort of projects in a future video.
But before I go, I'd like to thank these super people for supporting the channel.
In particular, I'd like to thank:
The beautiful Bashnekk, the funny Frog-kun, the laudable LittleCrow, the super Salyma,
the cheery Chariot, the outgoing Osama, the cool CappyBro, the fearless Faux Wizard, the
youthful Jakob Gadhe, the intelligent Isaac Woo, the amazing Austin Hardwicke, the healing
Hamad, the mighty Mike Tamburelli, literally my own mother and the captivating Christopher
Wade.
If you enjoyed this video, please consider supporting the channel on Patreon.com/TheCanipaEffect
For more infomation >> How Do Original Anime Get Made? | Anime Studio Spotlight - Duration: 12:27.-------------------------------------------
How to Not Get Sued on Amazon (Importing ILLEGAL Items from China) & Protect Yourself - Duration: 10:54.
Hey guys.
Today I'm going to talk about how to protect yourself from being sued when selling on Amazon
and private labeling.
As an Amazon seller there are three major risks and vulnerabilities that could lead
you to potentially being sued and these are, one, selling items that result in either property
damage or on someone getting hurt.
Two, selling items that contain either copyrights or trademarks.
Three, selling items that are patented.
To find out how to avoid these mistakes and stop yourself from getting slapped with a
$100,000 lawsuit keep watching this video.
Quick disclaimer, I am not a lawyer and I am not qualified to give legal advice but
if you're still interested in watching this video let's go.
What if my product hurts someone?
I was once told a story about a new seller who was selling a spring loaded garlic press.
Things were going well, he was plenty of money until one day he gets an email and caps lock.
Low and behold inside this email was a very unhappy customer who attached a photo of herself
and her injured hand claiming that it got injured through the garlic press.
The customer was furious and they made it super clear that they were going to pursue
this.
The new seller?
Well he was terrified.
He had no insurance and he hadn't even formed an LLC so if he was going to be sued all of
the damages would be applicable to him.
Forming an LLC, IE a company, is something that I've talked about before on this channel
and I do strongly recommend it.
The reason being that if you get sued it's not you that is personally liable, it is your
company as you long as you were negligent.
That way they can't come and take your house, your car and your savings.
Anyway, back to our friend new seller who did not have foresight.
What did he do?
Well he quickly emailed her back apologizing profusely, offering her a full refund including
shipping cost and she accepted.
Get this, she even left a positive review.
Luckily for him when she said that she was going to pursue this she just meant until
she got her refund, not in court but it was a very good wake up call.
This is particularity relevant if you are selling products to customers based in the
USA and most Amazon sellers are because of the fact that amazon.com is easily the biggest
marketplace.
See, in a lot of other countries like New Zealand, if you get hurt due to an accident
your health bills and your recovery costs are covered by the government.
In New Zealand this program is called ACC and as a consequence you can't sue for accidental
injuries.
Obviously this is not the same in the USA so there are more opportunities to open yourself
up to potential lawsuits.
This may sound scary, but let's bring it back down to earth for a moment.
The easiest way to stop this from potential happening to you is by picking items that
aren't dangerous from the start.
Alright so see this toaster here?
It has hot elements inside that can burn you.
If you stick a fork inside of it it could electrocute you and potentially even kill
you.
Now let's go and compare it to this headphone case.
While there are no hot elements inside, just little compartments to hold head phone accessories
and cords and there is no electricity flowing through this.
It's just material.
While you could still potentially hurt yourself with it it would be very difficult to do so.
Now quite honestly, the chances of getting sued with the toaster are still incredibly
tiny, but your chances of getting sued with the headphone case are basically nonexistent
so being smart with your product choices upfront goes a long way.
Notice that I said the chances weren't completely nonexistent, they were just almost nonexistent.
The truth is, in life you never know quite what will happen.
That is why if for three consecutive months you make $10,000 in sales with your product
Amazon requires that you have liability insurance that covers you for at least a million dollars.
While that may sound annoying, frankly it's just the cost of being successful.
You could have far[inaudible 00:04:14] problems in life than that.
Once again, if you've gone ahead and picked a very safe product to manufacture to start
with then you're going to find this process a lot easier and you should be able to insure
yourself for well under $1000 a year.
Items that are riskier will cost you more to insure, which is another good reason why
it's better to start out with a simpler product.
That way when you get more experience and you want to move on to other items that are
potentially more risky but have higher profit margins, you'll be able to consolidate your
insurance with your other FBA items.
It will make the insurance cost for your riskier items cheaper.
Do not sell products that contain trademarks or copyrighted images.
Copyright and trademark infringement is rampant in China.
Absolutely rampant.
As I've explained on this channel before, the reason why it's so rampant in China isn't
that it isn't illegal, it is illegal to use copyrights and trademarks, but frankly no
one cares.
In China the cultural idea is that if something is easy to copy and distribute to the masses
then it is a good thing to do so.
The rights of the individual are not as strong as they are in the West and that is why if
you go to Alibaba you will regularly find items that you could private label that contain
copyrighted images and trademarks.
When importing from China you have the choice to purchase these generic animal slippers
from a manufacturer or you could purchase these Mickey Mouse slippers instead.
You could choose to import the generic duvet case or you could choose this Mickey Mouse
one instead.
Now let's be very clear about this, it is illegal to import these Mickey Mouse slippers
or these Mickey Mouse bedspread.
Mickey Mouse is currently protected by copyright law and he will continue to be so until 2023
when Disney will have to come up with another way to continue to protect him and stop him
from entering the public domain.
Given how much legal wrangling that Disney had gone through to protect Mickey Mouse's
copyright status and extend it I suspect that they will find a way to do so and as a back
up plan, he's protected by a trademark as well.
Nevertheless, do not make the mistake of thinking that just because Chinese companies are producing
and manufacturing products that contain copyrighted images and trademarks that they have the right
to do so because they don't.
They aren't selling them because they have the right to do so, that's selling them because
they know that they can probably get away with it and if you try to sell them on Amazon
you aren't going to be so lucky.
Do not sell products that are patented.
Let's quickly clarify the differences between copyrights, trademarks and patents.
Copyrights are a legal protection of artwork like Mickey Mouse is so you cannot replicate
it without the copyright holders permission, as in Disney's permission.
Trademarks may seem similar but actually they were refer specifically to artworks, signs
and symbols related to brands.
Because of the fact that Mickey Mouse is both a piece of artwork and a symbol of the Disney
brand, he gets the honor of being both copyrighted and trademarked.
Patents are different.
They are a legal protection of a particular feature or design of the product itself.
While the Mickey Mouse duvet is illegal to sell because it contains a copyrighted image
of Mickey, duvets themselves are fine to sell as they have no act of patency protecting
the design.
On the other hand, here it is an item that is patented that I have highlighted in a previous
video.
It is a dog leash that has been uniquely designed to walk two dogs at once.
It has three defining feature, firstly it has a rotating wheel separate from the handle
which stops leashes from getting tangled.
Next, the two leashes have their own trigger and they operate separately so you can control
the leash length for both dogs.
Finally, each leash is color coded to match the button that it corresponds to.
Yes, all of these unique features have been outlined in the patent from the company that
owns it, Wigzy.
What that means is you're not allowed to manufacture or sell a product that has these features
in the USA.
That hasn't stopped multiple Chinese manufacturers from producing their own version of this dog
leash and selling it to whoever will buy it because here is the thing and it is good to
know, patents that are filed in the USA don't just apply to other countries.
You need to apply for patents in those specific regions which makes it quite unique from copyrights
because most countries have agreed to protect all forms of artwork including foreign artowrk.
China has technically agreed to do this as well, even though it is rarely pursued by
the authorities.
There is no legal protection for foreign patents so that means then that unless you have applied
for a patent in China they are perfectly within their rights to copy it, but and this is a
big but, you are not allowed to go and sell an item that violates that patent in the USA
because the patent for it was applied for it in the USA.
If you went ahead and listed a Chinese knock off of this dog leash on Amazon firstly Wigzy
would almost certainly immediately get your product listing taken down and secondly, you
would be risking them suing you for patent infringement.
How do you avoid selling products that violate patents?
Well, it's actually a lot easier than you might think.
Consider this, there are several dual dog leashes on Amazon.
They are all quite simple designs, two leashes attached to a handle but hello.
Look there is one leash that is different from the rest with it's cool looking unique
design.
I wonder why there's only one seller on Amazon selling such a cool unique design.
I wonder why.
Well when you see a product like this it should set off alarm bells in your head that this
item is most likely patented.
If you go to the website for the company selling it they will almost always list their patent
on it.
You can then go to a free site like Google patents and look it up.
Sure enough it has an active patent.
In less than a minute we've figured out that this product is a no go.
There you go, it turns out that if you apply a bit of common sense and do a bit of due
diligence, you can stop yourself from being sued on Amazon.
If you like this video then we know that you will love our other videos that teach you
how to make money selling online.
Be sure to subscribe to us and if you haven't already click that little notification bar
next to the subscribe button so that you don't miss out on any of our videos.
Before you run away, I've got some more free information I'd love to give you.
Here at wholesale [inaudible 00:10:44] we have a free ebook, "How to Make $10,000 a
Month Online with Drop Shipping".
You'll find a link on how to download this free ebook in the video description below.
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PBSO overtime bill is $3.3M - Duration: 0:48.
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24 Reasons Flash Gordon & Thor Ragnarok Are The Same Movie - Duration: 3:42.
Both of these films are based off of a comic series.
In order to appeal to the fans of the original comics, the movie starts off with a 70s visual
styled intro, so from the jump you could tell this film is going to be Dynamite.
The hero is the blonde haired dude.
When he's not defending earth from the forces of evil, he's a larger than life role model
of New York.
Everywhere he goes, there's always a fan asking him for his autograph (audio).
One day, he's traveling through space and is thrown off course.
He goes through this rainbow colored worm hole and his world is turned upside down after
that.
He crashed lands on this planet that looks like a wasteland.
He's met by these bounty hunters and he starts talking trash and (don't tase me
bro audio) he gets tased.
The hunters take him to the palace, which is the only decent real estate on the planet.
He arrives and the bad guys are ruthless.
They annihilate all of their prisoners no matter how hard they beg for mercy.
If you thought humans were bad, life outside of our galaxy is ten times worst.
The barbaric people in the movie are savages.
So much so, the prisoner is forced to fight for his life in a death match.
He has to fight the green guy.
It's not a fair fight because the master of ceremonies interferes, but even though
the green guy whips the hell out of 'em.
They're still buddies after the battle.
The only thing standing in their way of freedom is the villain in the movie.
He looks crazy and sounds crazy too since he's always contradicting himself.
For example, even though he travels with golden eye candy by his side and he keeps lots of
prisoners in his dungeon, the villain gives strict orders to his henchman against slavery
(audio).
Together, the blonde headed hero, his fine love interest and the doctor join forces to
escape.
This trio seems like a time bomb and looks like they're destined to fail.
One of them has an obvious drinking problem and you can't trust fighting side by side
with an alcoholic.
The other weak link is the doctor.
He seems like he should be the brightest one in the group, but he has some serious issues.
He gets temper tantrums for no reason sometimes and he's all messed up in the head.
He sees footage of what happened to him before he crash landed on the planet and that coupled
with the footage of his former lover gets him angry and trust me, you won't like him
when he's angry.
They don't have anytime to waste.
The hero does this telepathic thing where he sees and hears what his friends are going
through from their point of view.
His friends are in danger and the only way to save them is to escape.
The hero steals a vehicle from the bad guy's garage and an aerial battle ensues.
The bad guys are all like pew pew pew pew, but the hero is still alive and kicking.
The villain has an evil army behind him and to even up the odds, the hero joins forces
with a member from the flying army he met earlier in the film.
Also, he frees all the prisoners from the villain's dungeon.
With numbers on their side, they're able to overpower the villain's army.
The lady in black is super pissed.
The battle gets intense after that one guy loses an eyeball.
The good guys are fighting the bad guys on the ship and since so many people are dying
you can't really tell who's winning.
Then (sound effect), after the bald headed guy with the cool beard gets stabbed in the
torso, the villain dies and there's peace after that.
For now at least, because the from the look of the credits scene, the studio already started
planning a sequel and it's safe to assume this isn't the last adventure we get from
our hero.
Those are 24 reasons these movies are the same.
You agree?
Yes, no, maybe so?
If not, politely share your thoughts in the comment section below and click the subscribe
button for more 24 reason videos.
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La tia abuela de Luis Miguel dio pistas de la desaparición de Marcela Basteri - Duration: 1:38.
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New security baggage check changes implemented in airports nationwide - Duration: 1:14.
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Draw & Dance: Voice-controlled AR Assistant - Duration: 1:48.
Have you ever wondered what it would be like if a character you drew could come to life?
to life? We created Draw & Dance. Draw a stick figure
check the phone and it will come to life! You can place the stick figures
everywhere in the environment! They can dance to the rhythm of the music
and you can even sing to them! They listen to your voice... helloooo...
dance! dance salsa! breakdance! head spinning! sexy dance!
twerk! I don't like the way you dance. If you place one on top of the Google home
it will have its own stage. They can change their dancing style based on the
music that is playing. Okay Google, play salsa
"alright playing your spotify playlist called salsa" Okay Google, play rock
Bellydance!
Play classical music. Play country! We created this app using Unity, ARCore
and Vuforia. We use your ARCore to place the stick figures in the environment and we
use Vuforia to detect a pattern on top of the Google home to make the stick
figures smart and understand what we are telling them we used API.AI. Finally,
we use the Spotify SDK and data from the microphone to make them dance to the
rhythm and genre of the song. This is an Augmented Reality and voice experiment to
check out more go to g.co/arexperiments
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Google Fiber TV On Demand - Duration: 1:28.
[music]
Google Fiber TV offers a huge on-demand library
with thousands of titles available to watch anytime.
To get started press the menu button and select on-demand.
You can browse featured content, shows, movies,
or select a specific network, and content just for kids.
Use the arrow buttons on your remote to view the available top movies,
TV shows, free and paid content.
Press the ok button to select the free shows, in movies,
or to rent premium content, like new movies.
You can also set up DVR recording, view more information about a
selection, and even watch the trailer.
You can stop watching a show by pressing the stop button on your remote control
and watch it from where you left off later.
When you rent a movie, it's available for up to 48 hours.
Scroll through the top movies category to view available new selections
and check out the $3.99 movie rentals selections as well.
For more information, go to support.google.com/fiber
and search for keywords "On demand."
[music]
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William Levy atraviesa fuertes problemas económicos | Suelta La Sopa | Entretenimiento - Duration: 1:46.
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No Dia das Mães viva a magia de voltar para o colo da sua mãe. | O Boticário - Duration: 0:31.
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Shannon de Lima cuestionada por su relación con Miguel Leone | Suelta La Sopa | Entretenimiento - Duration: 2:20.
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Chiquis Rivera y Lorenzo Méndez siguen con su relación | Suelta La Sopa | Entretenimiento - Duration: 0:32.
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Salvador Ibarra opina de la situación entre Julián Gil y su hijo | Suelta La Sopa | Entretenimiento - Duration: 2:30.
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Los mejores ensayos de los Premios Billboard 2018 | Suelta La Sopa | Entretenimiento - Duration: 2:31.
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La novia de Luis Coronel arma una guerra con la ex del cantante | Suelta La Sopa | Entretenimiento - Duration: 0:35.
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Daddy Yankee se prepara para los Premios Billboard 2018 | Suelta La Sopa | Entretenimiento - Duration: 1:40.
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How to Find A Cover Artist (Writer Wednesday) [CC] - Duration: 14:41.
Hello, Writer, and welcome back to my life. It's Writer Wednesday, the day where I
give you my tips and advice on the art and the business of writing, and tell you how
I do what I do as an indie author. Today's question comes to us from patron
Kristen Stevens, who asks: how do you find a cover artist that you like? That's
it. That's the question. Oh boy, this is an interesting question, and I feel like we
have been answering a lot of questions like this recently in terms of people to
work with. We talked about editors recently, we talked about your review
team and beta readers recently, and just as a quick aside, I take that as a good
sign that the writer Wednesday community is growing and more people are needing
to find more people to work with in order to actually take their books to a
done. I hope that's the case with you Feel free to let me know in the comments.
All right. How do you find a cover artist that you like? This is, again, one of those
important ones. It's important because your cover is the number one thing
that's gonna sell your book. I mean, this is such a hackneyed joke in the indie
publishing community, but, "Everybody says you shouldn't judge a book by its cover,
but everybody does, haha." Yes, no, it's a hundred percent true. That's why people
design book covers. If people didn't judge books by their cover, every single
book would just be white paper. Like, cardboard. This would be every book cover
if people didn't judge books by their cover, because you know how long it took
me to put this together? Thirty seconds. So, before you go about choosing your
cover artist, or even beginning the search for your cover artist, you need to
make many very important decisions about your cover. And the primary one of these
decisions that you have to make is, what kind of cover is it going to be? So, I've
talked a lot before about how you need to write what is important to you, right?
You need to write something, not because you think it's gonna be the biggest
moneymaker, or not because you think it's the hot genre right now, because that's
just gonna lead you to a career of misery, but because you want to write it,
because you are passionate about it. And it has to be in a genre that you truly
love, or a combination of genres, if you are, like, mixing and matching things a
little bit. That's fine. It needs to be something that is important to you and
that is important to your heart when you're writing your book. But when it
comes to cover design, you need to throw that whole viewpoint away completely.
Every artist, every author, and particularly every indie author, has to
be able to switch between the art and the business side of things. When you are
working on your book, that is when you put on your artist hat, and you are
working on your craft, and you are working with your passion, and your tools
and your creativity. And then, when it comes to your book cover, you need to, not
just take off your artists hat, you need to put it in the closet, you need to put
it far away, where it is not going to influence your decisions in any way, and
you need to pull your business hat onto your head and strap it under your chin.
Because if you make cover design decisions based off of the the whims of
your heart and, oh, no, but I just—I just really want it to be this way, and
everything like that.... I mean, you can do that. It just won't sell any books. Cover
design is the number one part of writing and indie publishing where you must be
absolutely 100% market-driven in order to get the best results. Now, before
anybody misunderstands or tries to intentionally misunderstand and say that
I'm saying something I'm not, obviously you still have to be honest with your
cover, right? And of course, that IS actually being market-driven. Like, you
can't just design a cover that is going to sell a lot of books but it's not
representative of what's in your book, right? Like, you could design a cover that
was very racy, or looked a certain way, or looked just like a Jack Reacher cover.
You could literally just parrot a Jack Reacher cover. They're usually, like, a textured
background and then a target symbol on the cover somewhere. You could
literally just do that, and people might assume that it was a Jack Reacher cover
and buy it because of that. And then they would be very pissed off at you because
you're not Lee Child, and you didn't actually—it's not actually a Jack
Reacher book. You can't do that. That's not being market-driven that's being
dishonest and criminal. Designing a market-driven cover means finding out
what sells well in your market and doing that in a way that is
representative of the book that your reader is going to read. So, to my mind,
there are three broad categories of book cover design, okay? First is the graphic
cover. This is where there isn't really any art. There maybe aren't people or
anything like that. It's more about the symbolism of the thing, right? This
would be, I mean, maybe like a sort of mediocre example of that. Like, it's—it's
just—it's just a simple graphical symbol that was designed to perfectly
encapsulate what is in this literary book. And literary books is where you
will primarily see graphic covers. Literary books and YA. YA lit books. YA
lit will sometimes get into another one of the categories later, but a lot of
them are graphic, like John Green's 'The Fault in Our Stars.' Graphic cover. One
of the best graphic covers ever. And while we're talking about the Green brothers,
Hank Green has a new book that is out for pre-order now, and he just
released the cover on that. Another totally graphic cover. There isn't, like, a
real image on it, it's more of sort of a very simple design that communicates a
lot of meaning. So as I said, generally that type of cover design goes for
literary work, young adult work, and some nonfiction does graphical covers that
are very good. Okay, so, the next broad category of covers is photoshopped
covers. That's what I call them. I call them photoshopped covers. There
could probably be a better and more descriptive name of it, but photoshopped
covers. You get what I mean, right? Mark Dawson's books are perfect
photoshopped covers. They are a photoshopped image of a running guy, usually with a
gun, on a city background, and those are, you know, probably two or three different
stock images that are combined in a creative and artistic way. But
photoshopped images can be a lot more complicated than that, like this is a
photoshopped cover. This is the interim cover of Nightblade, after the first
edition, but before I got my current covers. This is all Photoshop. This is
images that were pulled from stock photo sites and combined to create this image.
Photoshop covers are also massively popular in romance, where you will
Photoshop two people together who are, you know, both very attractive people
representative of the main characters of your story, or, you know, maybe there's a
photo of two people already together. And I've seen photoshopped covers that are also
very very popular in urban fantasy, is a big one, and then there are actually some
really legit looking military sci-fi and other sci-fi photoshopped covers. So you can
definitely do photoshopped covers for genre, it's just very applicable to certain
genres, right? And, of course, the final broad category of cover is the fully
Illustrated cover where every single pixel on the cover (except for the
lettering) is hand-drawn by an artist. These covers can be complex or simple. My
illustrated covers for the individual books, right, tend to just have one
character on the front, so that that's decently simple. You have to get the
character design right, but that's about it. And then for the big volumes, you know,
I have multiple characters from an iconic scene in the book. As you
probably already know, fully Illustrated covers are immensely popular in epic
fantasy. That's pretty much the the default, the go-to standard for an epic
fantasy book is an illustrated book cover. But illustrated covers are also very
popular in sci-fi, particularly space opera, to the point that space opera
covers can easily look a little bit samey. Like, they're all that one image of
the planet in the background and then the tiny little ship flying past it, or
around it, or into it, or, you know, over it or whatever. And they're
great, but I do like some variation from that very very common theme. So the first
big decision that you have to make is what kind of cover are you going to get?
And that is entirely dependent on your genre. If you are writing epic fantasy, I
firmly believe that you must do an illustrated cover. The one prominent
exception that I can think of is George R.R. Martin and the Song of Ice and Fire
books, which are photoshopped covers, right? It's just one simple image on a
textured background. However, even though simple elements, they look like they
could be illustrated. In fact, I'm looking at one on my computer screen right now—
it might be Illustrated. It might be an illustrated cover that just looks kind
of photoshopped. There's a few different ones, and it's questionable,
right? If you're writing space opera, I think you should have an illustrated
book cover. I haven't done full market research on that, so if you are writing
space opera do your own research and see what works and what people are doing. And
you don't have to do a illustrated cover if you discover that
the biggest space opera books ever didn't have Illustrated covers. If you're
writing urban fantasy or paranormal romance or thriller or
regular romance, you are almost certainly going to want a photoshopped cover. That
is the standard for that genre. That is what readers of that genre are looking
for. And if you're writing YA or young adult or some other genre where that is
applicable, do a graphic cover. That is that is the first decision, because you
can't go and find an amazing Photoshop cover artist
if you're writing epic fantasy. Because it doesn't matter how amazing they are and how
easy they are to work with and how affordable they are. That's not what your
genre demands. And while we're on the subject, just because I could totally see
somebody bringing this up at some point in the future: if you want to talk about
The Name of the Wind and how that is a photoshopped cover...yeah, it's also an
awful cover. This is one of the worst covers I've ever seen come out of
traditional publishing. I'm sorry. It's one of my favorite fantasy books. The
cover is just not great. And I can say that because it's not MY cover artist.
Looking at you, Terry Goodkind. Okay, so you've determined what kind of
cover that you need based on your genre. Now comes an even harder part, or a
slightly less hard part. It's difficult, that's for sure. Now you have
to go about finding the right person. Not just the right person, but the right
person who you can easily communicate and work with. Not just the right person
who you can easily communicate and work with, but the right person who you can
easily communicate and work with and who you can afford. And I have no easy
solution for you. I looked for a very, very, very long time
before I found my current three cover artists, and I tried lots of covers before
them that didn't work out for one reason or another. I have designed entire covers
that were taken to full completion, and of course I paid for them and everything,
and didn't use, because the the vision was not executed. It was not executed
well it was not executed correct—it was executed well, but just that artist and
me didn't jive on what we were going for. And that is the thing. It doesn't mean
that that artist was bad, right? It just means that we aren't in sync enough to
work together as author and cover artist. I know they can turn out great
work. I looked at their portfolio before I hired them.
It's just you, will have compatibility issues just like we talked
about before. You can find a really good editor who YOU cannot work with. And that
doesn't mean that they're a bad editor, it just means that people are people, so
why should it be? So you've got to do the grind, you've got to walk
the beat, you have to go out. You have to look at art websites. Spend a lot of time
on deviantart, if you need an illustrated cover. Or, there good Photoshop
work on deviantart as well. Talk to other authors. Find out who they used. Find
covers from authors who are your contemporaries, who are sort of on your
level, and say where did you get that cover? Talk to a bunch of artists. Find
out how their process works. Find out how much they charge. You're probably
gonna go through about, you know, five artists who you don't work well with, who
would be perfect, and their art is very good, but you don't work well with them,
or you can't afford them, until you finally find the person who you work
well, with you guys are just totally jiving and in sync, and and you can afford it. I
will make a couple of recommendations, and these are people that I know
personally and have worked with in one capacity or another over the years. My
three cover artists for illustrated covers for the Underrealm books are Sutthiwat
Dechakamphu, Sarayu Ruangvesh, and Miguel Mercado, and i will drop links
to all of their websites in the description below. If you're looking for
illustrated covers, you should absolutely hire them. I definitely don't
generate enough work to keep them working full time, and boy do they
deserve to just have stunning careers as amazing artists. If you're
looking for Photoshop covers, Domi over at Inspired Cover Designs is actually
the person who designs the templates for the text of the Underrealm covers. So in
other words, I get the artwork done, and then she does the the layout of the text,
and, you know, my author name and the title of the book and everything like
that. You know, she gives me a template and if I can do it myself easily,
I will, but if I'm futzing around with it and I know that it doesn't look good,
I'll just send it over to Domi and be like, "Yo, can you please just take care of
this?" and I send her some money. I will also drop a link to her website down
below, but it is InspiredCoverDesigns.com .com? not .net? I hope? Anyway. The link
in the description will be correct. And the best person that I can think of for more
graphical covers is Risa Rodil. I have never commissioned a book cover
from Risa, but she is an amazing graphical artist who has done lots of
work with the vlogbrothers and with me for merch. You know that "Have I
Mentioned I Write Books?" t-shirt? That is a Risa piece of artwork,
and if I had a book named "Have I Mentioned I Write Books?" I would totally
take that piece of artwork and just slap that on the cover, you know? So I will
also drop a link to Risa in the description down below. Now realize, all
of these artists are amazing people, they're easy to work with, they are just
super flexible and I have had a great experience with them every single time.
They might not work for you, because some people just don't work together. So if
you do happen to reach out to one of these people and it doesn't work out for
whatever reason, it doesn't mean that they're bad it doesn't mean that you're
bad, it just means that you need to keep searching until you find the people who
you click with. That is what I feel like was a very, very long answer to Kristen's
question. Thank you so much for the question, Kristen, I hope that you and
others found the answer helpful. A reminder to everybody else watching this video that
my $5 patrons on Patreon, like Kristen, are the only people who get to ask
questions for me to answer in this video series, and they get these videos two
weeks ahead of everybody else. So if that sounds interesting to you, check out my
Patreon right over there. You can also check out the entire Writer Wednesday
playlist up there. Thank you so much for watching, and I will see you next
Wednesday. Bye!
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