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Inc. Tested: Here One Earbuds - Duration: 2:11.
I don't know what I'm supposed to be... Oh my God.
Hey I'm Chris Beier and today I am testing
the Tier 1 Wireless Smart Ear Buds from Doppler Labs.
All right, unboxing.
With about 50 million dollars in funding before even going to market,
Doppler's idea behind this futuristic wearable
is to actually control the volume over the world around you
not just the volume of your music and your phone calls.
So for example, you could set the act of listening feature to raise the volume of the person next to you,
but lower the volume of the chatter in the rest of the office around you,
but I remain skeptical so let's get these things Inc. tested.
I'm going to walk around the office now to see what kind of noises are canceled out,
what kind of noises remain.
Hey JJ.
I asked JJ here to just whisper somethings to me,
but I would normally not be able to hear if didn't have these in
and I could hear pretty much everything JJ was saying.
I am a bat.
So basically if I want to hear what somebody is saying and they're far away
I can turn it up to six and I can turn it down to twenty two if I want.
I just turned it down to negative twenty two.
Can't hear anything, but my music right now.
I can't really even hear myself talk right now.
So I walked around New York trying these out for about two hours and
I don't think that they're for me.
Basically they allowed me to craft the sound design of the movie of my life,
but I think the novelty would wear off after a while.
They don't have much practical use to me at this point in my life.
They're a little uncomfortable.
In order for them to work really have to go pretty deep inside your ear.
I'm just kidding it's not that bad, but it's not my style.
The battery life doesn't last that long, and they are $299.
So I might just stick to my standard Apple ear buds.
Regardless, I think we can now say that this product has been Inc. tested.
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The 2 Biggest Things That All Great Leaders Do - Duration: 0:45.
Leadership is two things:
Your ability to influence outcomes and inspire others,
and you can do that from wherever you are,
especially if you are in office enviroments
that maybe, maybe not, aren't as inspirational as you'll like them to be.
Remember that leadership is a choice.
You can always have that uplifting attitude that inspires and motivates others,
and hey, you can always recommend a coffee break
if you think some caffeine is going to benefit the mood in the room
There are opportunities every single day for us to opt-in to leadership
to not just keep keep our attitude and spirits high,
but really get that moral and a team environment
more positive and efficient for those around us.
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How to Change Someone's Life--Just by Being Honest - Duration: 1:26.
So one reason that people give for
being resistant to radical candors, I think it will take too long,
but the truth is showing you care personally
can take as little as three seconds,
the origin story of radical candor came at a time
when I was walking my dog,
who was out of control because I'd never said a cross word to the dog ever,
she almost got hit by a car
so I'd pull her out of the way just in time
and this man, perfect stranger,
standing on the street, waiting at a red light,
looks at me and he says: I can see you really love that dog.
That was all he had to do to show he cared personally,
he just was establishing a basic human connection,
and sort of emphasizing with the fact
that my heart was in my throat because my dog had almost just died,
and then he said to me:
But you're going to kill that dog if you don't teach it to sit.
That was a pretty direct challenge.
And then, to offer little help,
he looks at the ground, sort of points in this harsh way and says:
Sit.
Dog sat.
I had no idea the dog even knew what that meant,
and I sort of look up at this man in amazement and he says:
It's not mean, it's clear.
And he walks across the street, leaving me with words to live by.
So you can be radically candid with somebody in an instant
and the time it takes a light to change and change their whole life.
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Why Search Intent Is the Secret to Superior Keyword Research - Duration: 11:17.
In the next few minutes, I'm going to explain to you why search intent is the secret to
superior keyword research.
I'm going to give you a system that is going to help impact how your keyword research is
conducted, how it's implemented into content, and I believe, impact the results you're going
to get from that keyword research.
So let's dive in.
So first of all, what is search intent?
Essentially, there are four categories of search intent.
There is navigational searches, informational searches, commercial investigation, and transactional
searches.
Navigational searches are like someone searching for Twitter support or looking up Facebook.
Informational is who, what, when, where, how type searches, and commercial investigation
is more like someone looking for unbiased reviews or maybe looking through Amazon reviews
or Yelp.
And lastly is transactional, and that's someone at the end of the buying cycle looking for
free shipping, or buy it now, or products near me.
Let me give you a practical example of what I'm talking about as we walk through each
of the steps you need to take.
Step one is to Google your main keyword and analyze the results because it's usually like
a head term.
So I have Googled beard oil as you can see here because SEL and beards.
All right?
So once you've done that, you need to move to step two which is to understand which search
intent categories Google is displaying on that head search phrase.
Another way of doing that is to simply click into the search box and look at what Google
is showing.
So you can see here they are displaying beard oil reviews and that is what?
Commercial investigation.
You get a star.
Beard oil growth that's more in the informational how to.
And then here are your transactional and you maybe even could consider this navigational
because they're trying to get somewhere specific on a specific site.
So what does this tell us?
This, you will see, play out on a lot of head terms, and head term is essentially something
very broad, not very specific.
And Google doesn't actually know what your intent is, so it's kind of giving you a little
bit of everything.
You'll notice that.
It may be product focused.
So here's some pricing, here's some products, there's advertising on the page.
The first result though is informational.
It's saying what the heck is beard oil?
How does it work?
But the very second one is on kind of an eCommerce site.
So it's a little bit all over the map, and you'll notice that Google does this with a
lot of head terms.
That's going to lead up to step three.
Step three is you know what to hone in on your results for the specific category that
you're going to try to make content for, and do keyword research for, and optimize for.
In this case, we're going to look at informational.
So we're more interested of this article than we are of this product-focused transactional
content.
So let's take a look at a more specific informational keyword.
In here, I have what does beard oil do?
Notice now there's no ads.
The results are all informational.
There's a featured snippet here that's informational from that Huffington Post that result where
it was ranking number one.
It's the same one, but now they're displaying the information differently because search
intent.
None of this is complicated but once you get this ingrained in how you do keyword research
and how you match this up, it's going to make a massive difference.
I'm looking at this.
I see that these informational searches are probably the way I want to go, and I want
to kind of match up with what's out there right now that's doing well in the top 10
and top 20 on Google.
Step four would be to use Answer the Public.
It is a free keyword tool.
If you are not familiar with it, you should check out my free keyword research video I
did.
I did a ton of free keyword tools so you can check that out.
This is one of them.
And I've put beard oil in to Answer the Public, and essentially, it's going to show me all
the questions and propositions that are being asked around my head term which is beard oil.
This is where you're going to get a lot more of that informational intent.
Who needs beard oil?
How do you make it?
What's it made out of?
All that kind of stuff is in here.
So what I want you to do is I want you to go up here and export this to a CSV.
That is going to lead us to step five and we're going to analyze the keywords in bulk
with another keyword tool, Keywords Everywhere.
Keywords Everywhere is free.
If you have a paid tool, go ahead and use that too.
I'm just showing you some free options so you have them.
So I just took all the prepositions and all the questions from Answer the Public, and
then I pasted them into Keywords Everywhere, and here are my results.
You can see one of the top searches is what does beard oil do?
People are asking about growth, things like that.
That's going to lead us into step six which is to create a keyword list that aligns--
and this is key, that aligns exclusively with your search intent category.
So beard oil near me, that's a mobile search.
It has nothing to do with your search intent that you're optimizing for.
Also, like anything, beard oil for sale.
That's transactional.
If it was the best beard oils, that is commercial investigation looking for reviews, right?
Right?
So you're only going to focus, and you're going to remove all of these keywords that
are not informational.
So don't try to do too much with one thing.
Just hyper-optimize on informational search intent if that's what you're going for.
Obviously, if you were going for reviews, then sure go for that.
So that would bring us to step seven.
So what you're going to end up with is a list like this.
These are the target keywords that I grabbed, that are informational.
How do you do this?
Why do you do this?
How often should you do this?
That kind of thing.
I've removed all of the things we just talked about, the research ones, the commercial ones.
All that's gone and so this is what we're left with that has traffic.
Now, this is where everybody tends to make a mistake.
They take this keyword list and they hand it off to their copywriters.
It's not the worst thing in the world to do.
You're giving them a lot of direction but you're not going to like the result you get,
and I don't think Google will either.
It's just human nature that they're going to try to shoe horn in these keywords everywhere,
and it just doesn't work it 99% of the time.
So what you're actually going to do is step seven.
Use the remaining keywords to create a rough outline.
So you could see here, I've done that.
This is nothing groundbreaking.
It's a very simple outline.
I'm telling my editor, "Hey, we're going to do informative content."
And instead of giving them keywords, I'm giving them the outline.
So you can see that I'm saying, "What is this?"
This section is going to be what does beard oil actually do and then I want you to kind
of address why you would use it?
What's it made out of?
Then I'm going to have a section on how to apply it, how often, how much, how long is
this going to last me?
And again, these are all from the keywords, but I'm presenting to the editor so that it's
much more about just answering those questions and intent that the searchers have.
And I'm going to try to make kind of one great resource that Google can look at and go, "Wow,
if I send people here and they are in the information stage and they're gathering information,
this would be an amazing resource because it hits on everything."
Because Google knows what they're searching too.
Now you do and you can match it to your content.
So I have this whole list out.
And then down at the bottom, you'll notice that I have the content and video suggestions.
So that would bring us to step eight.
You want to get the average content length of the top 10 results to kind of approximate
the depth of your content.
You don't need to be so specific, like, "I used] SEMrush and looked at the top 10."
They said that was an average.
They had about 1,200, 1,300 words.
Don't get too caught up on it.
Just use it as an approximation.
If you don't have a premium tool like SEMrush or something like that, [inaudible], you can
literally just visit each of those pages, copy out the body content and paste that into
a Google doc, and collect all that, and then get your average that way for free.
This brings us to step nine which is to literally hand the outline, not the keyword list.
Don't even let them see it.
Hand the outline to your editor.
You're going to get much better content back, and they're going to be writing for the user
and not for keywords.
Step 10, make slight optimization changes before you publish.
Tweak that a little bit, sure.
Make sure that it's nailing everything that you want, but do it at that stage, and you're
going to have much better content.
I promise, if you implement this and you just start thinking about it, like, "Okay, wait
a minute.
This article is straying into transactional."
It really shouldn't.
Now could you have a CTA in this for a free trial of your beard oil if that was the case?
Sure.
But in general, just don't try to mix them up too much.
If you want to have one that's a review, then go all out on that.
Have a staffer review 10 beard oils and give their take on it and that kind of thing.
Hopefully this video kind of gets you thinking in this mindset, and I really believe that
it will help your end result.
I know, it has helped mine.
Hit me up down the comments.
I'm very active.
Usually, I try to respond to every single one.
Subscribe, like, all those things, and I'll see you in the next video.
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