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[00:00:00] I first heard of Justin at an event I went to back in 2015 when I was pretty new
to media buying.
There were a lot of Internet Marketing heavyweights at this event and I thought that Justin's
presentation was significantly better than anyone else's.
He didn't just you know, give a fluffy talk.
[00:00:17] He talked about how to profitably send paid traffic to a blog post, which at
the time I thought was...well, that sounds impossible.
But the way he explained it and the way he went into detail about it - you know he didn't
hold anything back.
I was really impressed with him from that day forward and that's when I started to follow
Justin and AdSkills.
[00:00:36] Now the way I think that Justin's helped me change the way I buy media.
[00:00:41] I'm not a pro media buyer the way others are.
I only buy media for my own business.
I've been doing it for maybe a year.
Now the fact that I'm able to digest and apply Justin's principles and tactics means that
he's a really good teacher because I'm pretty new to this.
Now I guess what I would say is the single greatest thing about Justin's course is that
there there is a deep meshing of big picture strategy.
And today's most advanced tactics.
So the strategy is critical because if you just focus on you know the flavor of the month
of what's working you're never going to get the success that you really need.
That blend of strategy and tactics is really really valuable.
Now the fact that AdSkills courses are constantly updated means I never really have to worry
about being behind the curve when it comes to the newest most effective techniques because
the courses are constantly being updated.
But that's not the that's not the key part.
The key the key part is the strategic outlook that Justin gives you and it really can help
you shift the way you think about media buying.
[00:01:48] Prior to AdSkills, I actually feared media buying quite a bit.
And once I started to finally drive traffic I thought maybe Facebook was the only place
to do business.
Now Justin's really driven home the idea that being a media buyer means not being stuck
to one network.
I now understand you know why broadening my horizons to include Google, Twitter, and some
of the other networks, is important.
[00:02:12] And he's also provided a framework to get this done.
[00:02:16] Justin made me completely shift the way I think.
[00:02:20] I realized quickly that I have to think across platforms and never be tied
to a single network.
This is the difference between you know really moving towards being an advanced media buyer
and just being a guy who pays for ads.
In crafting an offer that resonates across networks that's my biggest task ahead.
And that's something I have to thank Justin for teaching me that I need to learn.
[00:02:45] There have been numerous takeaways that have helped me in terms of like the specific
tactics that made an immediate impact on the business.
[00:02:53] Justin's three by five approach to ad creation as well as the idea that image
is 80 percent of the ad were just massively helpful in understanding how to approach ads.
If you just take those big things that he's learned you know in his millions of dollars
of ad spend, And you just use those as a framework to start, that can save you just so much time
and money.
[00:03:17] Those are really important things you're not just like - you know, guessing.
[00:03:24] Another tactic that helps a lot is you know his advice to crank up the image
contrast that that always helps conversion a little bit.
[00:03:29] And you know it's a really great tip.
On top of that I'd say the teachings on how to separate your ads by gender, country, by
device type, like desktop, mobile, by Android by iPhone.
Those are huge things in how to like figure out what's really working.
How to maybe create something that... slightly different looking page that's going to help
you get better conversion by device or things like that.
Those are all huge things that that have really helped us buy more effectively.
[00:04:05] You know with my last the last event that we promoted, we got about 7000
plus new leads in just four weeks, at about a dollar fifty a lead.
That's pretty darn good for a rookie media buyer.
And you know, I have AdSkills and Justin to thank for that.
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