Hi there.
I am John Bond from Riverwinds Consulting and this is Publishing Defined.
Today I am going to talk about working with a publishing consultant.
A publisher, or an association or society, or any other content creator might work with
a consultant on a variety of projects.
The group might be interested in a high-level analysis of their publishing program or to
help determine the future direction of the organization.
Or they might work on a more focused tactical effort on business development or the acquisitions
process, editorial or production workflow, or the sales and marketing efforts.
The consultation might be focused on books, journals, or digital properties.
The efforts might be print focused, or in the electronic format, or both.
Full disclosure, I am a publishing consultant.
To get started, a publisher or an organization needs to know what the focus of the effort
will be.
Creating a statement of need will serve the publisher well, in addition to being important
to the consultant.
The statement of need will describe the current issue or situation, discuss the desired outcome,
timeframe, and the budget.
Sometimes the engagement with a consultant might be about the future and therefore the
desired outcome is less than defined.
Other times the end result might be more tactical, such as the issuing of an RFP and receiving
publishing proposals, or launching a new product.
Once this needs statement is created, the next step is connecting with consultants to
consider.
If someone at the association or publisher does not have a direct connection with a consultant
already, then they might turn to a web search or a publishing or association trade group.
When potential consultants have been identified, I suggest calls with the candidate to start
the process.
The needs statement can be presented in a phone call, an email, or in a more formal
Request for Proposal or Information.
Conversations with candidates should center around the experience the consultant might
have in that area, initial impressions of possible approaches to solutions, schedule
and availability, and the budget.
When selecting a publishing consultant, the rapport or relationship becomes a key factor
in the project's success.
This chemistry as well as a deep understanding of the current situation to be examined will
serve both parties well and should serve as an important decision point for the publisher,
equal to as budgets, schedules, or deliverables.
Moving forward will likely require a non-disclosure agreement, a proposal from the consultant,
and a letter of agreement.
All of this, however, starts with the statement of need so allot proper time for this step.
A proposal from a publishing consultant should state clear objectives for the engagement
and have defined deliverables with agreed upon outcomes.
Also, having buy-in from all parties involved is essential.
Once a project has commenced, the consultant will want a key contact to help them navigate
within the organization to get the information and access they need.
There should be frequent status reports or discussions about the progress so there are
no surprises at the end.
When the deliverable is ready and the project is near completion, an initial call or face-to-face
meeting will help to clearly and succinctly present what is often complex materials or
findings.
It allows for a dialogue about the work and helps lay the groundwork for the next steps
by the association or publisher.
When the final report or deliverable has been reviewed by all parties, then another call
or meeting might be necessary to dig deep into details not initially discussed.
Publishing consultants can help bring a neutral perspective to a situation, or bring outside
market knowledge that does not exist in an organization.
A consultant might help launch a project or increase the bandwidth during a challenging
period.
Of course, I am a publishing consultant and I would welcome having a call about any needs
you have.
Or drop me an email.
Well that's it.
Hit the Like button below if you enjoyed this video.
Please subscribe to my YouTube channel or click on the playlist to see more videos about
working with a consultant.
And make comments below or email me with questions.
Thank so much and take care.
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