My name's Karen Unland, I'm president of the Alberta Podcast Network, powered by ATB.
What we do is we grow listenership for Alberta-based podcasts, Alberta-made podcasts, and then
connect those listeners to Alberta-based businesses and organizations.
You can see and hear all of our podcasts at AlbertaPodcastNetwork.com
Well, I think I would have to go with the device that delivers to me all of the things
that I'm plugged into, and that's my phone.
So I'm not like the person who stands in line for the latest, but I did just recently upgrade
my iPhone to the 8, I think.
So I am on my phone all the time listening to podcasts.
That is my business so I am always plugged in that way.
Then it's always just the thing that makes it possible for me to keep on top of my social
media channels for the podcast network, and for myself, and for my podcast, and for whatever
else I'm involved in, and to be able to work from wherever I am because it's an itinerate
life that I lead in my business.
There are so many of them out there.
I remain a love of Twitter despite itself.
It is a place that is a less-nice place than it was when I joined.
But Twitter, I know I've found my people there and my people have found me there.
It remains, I know from looking at my analytics, that it is still the top referrer for the
things that I do.
Instagram is my fun place.
I like to be there to share the love and receive the love and have fun.
I consumer some Instagram stories, but I like old school Instagram as a user and as a consumer,
or as a producer and a consumer.
I'm really interested in figuring out better ways to leverage Instagram for podcasts.
There are growing tools for doing excerpt and audiograms and stuff like that, and it's
hard to know how to get Instagram to actually send you traffic, right?
But it's still a good way to engage with people and to let people know about what are podcasts
are up to.
Facebook, you have to be on.
Facebook is an interesting place for the size of the audience and the targetability of the
audience.
I think most people have love/hate relationship with Facebook as far as it goes as a social
network.
Then LinkedIn is a really important place for me to be because part of my business is
B2B, part of it is leveraging the network that I have from all of my past professional
endeavors.
So I know that that's a place for me to be as well.
I'm not on YouTube.
My kids are watching YouTube all the time, I know that that's where you need to be, but
I haven't figured that out yet.
I have a podcast called That's a Thing?! that I do with my 16-year old daughter and she
explains her media to me.
So it's just a monthly show where she tells me something that is going on that is completely
under the surface for me, that I have no idea that was even happening until she told me
about it.
So for that podcast, we are hosted on Libsyn right now.
We're looking at a new one, but for now we're on Libsyn.
We push out to Apple Podcasts, because you have to because there to be real, right, to
be considered as real.
We're on Google Play because we want to be easily accessible for Android users.
We're on Stitcher because that's also something that's a better place for some people because
it doesn't automatically download.
So you can pick and choose without filling up your phone.
We're on Spotify, and it's interesting to be on Spotify because a growing number of
people only listen to podcasts there, and I wouldn't have expected that.
But people are finding us.
I don't even know how they're finding us, but we're getting listens on Spotify, so there
you go.
Well, the podcast host Libsyn generates the RSS feed, so we had a one-time setup where
we had to submit those feeds to those providers, and now every time we publish a new episode
it just automatically shows up in all those places.
I don't have a set up at home.
I am truly a wanderer.
I have access to a studio where I record sometimes.
I have used the Edmonton Public Library when I had a show before that was an interview
show called Seen and Heard in Edmonton.
Sometimes I was often interviewing bloggers and podcasters, so I would often use their
set up and just come to their place.
But I haven't bought my own stuff yet.
I'm always looking for a place that I can record.
In the studio that I have access to right now, I record directly into Adobe Audition.
In the past I have also just recorded straight into Audacity.
Those are the two places that I usually do.
But like I said, I'm not a gear head.
It's just a means to an end for me, and I know that there's things I could do to optimize
it but that's not the core of my business, so I have a good enough-ness to what I do
technically.
So when I first started podcasting, my workflow involved exporting it to Audacity and doing
the editing and the post-production in there.
I quickly realized that I did not want to be a podcast editor when I grow up, and so
I outsourced that to other people to do for me, because I don't want to.
But my next step is to train my kid in doing it, so that instead of paying the editor who's
very nice.
He's going to train her in doing it, and then we can bring it back in-house and she can
do it.
Well, my biggest barrier, that's everybody's barrier, is time.
Some of it is because I don't have my own setup at home.
I have to organize around when I can have access to other people's setups, which can
be a good thing too, right?
But I think just the hassle of trying to organize time to record is something that I would like
to overcome.
I just think podcasting is a really powerful way of people conveying their expertise or
telling stories or shining a light on other people.
I'm excited to see where we can go to continue to cultivate the Alberta-based community of
people who are doing this.
I think that it's important that we have local voices in that space, and that we don't fill
our ears only with American things or Toronto-based things or whatever it is that people are listening
to.
There's just a lot of talent here that I'd like to shine a light on.
I also do think that it's a really interesting opportunity for businesses and organizations
to demonstrate their own expertise or tell their own stories or reach an audience in
that very intimate way.
If you're listening to a podcast, I'd say you're listening with both ears and your whole
heart.
If we can tap into that, then that's really powerful.
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