everybody has their hooks you know some
people it's their business their
finances you know what that could hook
it's like their identity is tied to that
for other people if their body they just
feel like it's impossible they can't
change anything they they've gone to
learned helplessness where they just
have literally learned that they're
helpless they can't do anything about it
because they failed so often but if I
had to pick one that probably is most
fraught for people overall it's really
intimate love and romance because you
can control your business to some extent
you can control you you can control your
finances to some extent right by your
choices but you can do everything you
want to do in an intimate relationship
and it can still blow up in your face
because you can't control another human
being and if you could you have no
relationship so and I also think that if
there's a story that all human beings
have it's the story of fear we all have
what we're after but everybody has fears
and I've been with you know four million
people now from a hundred countries over
these you know 33 34 years I've been
involved with people now and I can tell
you all roads lead to Rome whatever
you're afraid of you're afraid of
failing or succeeding or whatever the
case be it really comes down to a fear
that we're not enough and if we fear
we're not enough our ultimate fear is if
we're not enough we won't be loved who
can produce that fear in you're more
than somebody whose love you crave
somebody that you really want them and
they all of a sudden don't love you as
much anymore
it crushes the soul so most people have
these plans like I'll be successful and
then I'll know I'm enough regardless of
what someone else does to me or you know
I'll be strong enough for physically
beautiful enough but of course all those
things are relative and under the blast
so getting people to have the courage
and the faith to realize their there is
no security in life and there's no
security relationship there's only what
you can contribute there's only what you
can create and getting people to that
place is not an easy thing to do but
when they do it it opens up a whole new
universe because when somebody's in love
you know what's wrong with your life you
know nothing you know what a beautiful
morning doesn't matter you're silly as
hell but when they don't have that well
in their life and everything else is
going well they still come to that empty
place inside at the end and that's the
place where the most successful people
on earth
clients of mine you know everybody
thinks it's so incredible that's where
they're lonely still very often and
that's the area that got a really big
into help someone did I usually have a
story that happens to them very young
which is kind of a a Baxter assemble
element that is still present in them 10
20 30 years later and preventing them
from exercising those talents well
nothing is preventing them but they
choose to go back to that story right
because how many stories to be having
our lives but we have certain seminal
ones that have so much emotion wrapped
up into them so much pain so much hurt
or so much excitement that they shape us
and everybody's got those I always say
change your story change your life
because whatever your story is becomes
the shaper of all your perceptions what
you're going to try or not try do or not
do the problems most people are so
addicted to telling that same story over
again it does become their prison and so
the answer is yes I think the oldest
story is that all of us were loved
unconditionally we're born you know that
even if you thought you have the worst
mother in the world because you know if
the baby doesn't have someone willing to
love them that is means take care of
them above their own needs there's no
rewards for a mother who at all for all
that stuff for father you know we feel
it because we're on drugs we got
oxytocin in our body as soon as we're a
woman's pregnant or her father's there
and he sees this child that biochemistry
changes in us and we love that kid even
though it looks like a lizard doesn't
matter we know it's our kid so but that
doesn't last forever there's a stage in
your life where you could yell scream
throw stuff smack people and you still
were taking care of in love and there's
a day when that oxytocin wears off and
suddenly somebody yells at you or hits
you or even worse ignores you and that's
the moment when the ultimate story is
what do I do to get that attention back
what do I didn't get that love and so
some people you know they suddenly try
to crawl or walk anybody goes look
Johnnie's walking and the story is I'm
an achiever I do things so I'm
significant enough to get attention to
love some people break stuff and people
come
I destroy stuff that's my story that
I'll get unconsciously the some people
know they go they make some noise and
everybody laughs make some no the
comedian's born so that story that
experience becomes the story of what
I've got to do when I feel uncertain
that I'm significant enough to be worthy
of attention and love in this life and
I'm oversimplifying it obviously because
we've had a lot of series of stories in
our lives but if we can go back and
reclaim whom we are today instead of
living an old story everything in your
life changes and that's a part of what I
do I would call President United States
calling you remember all these people
who really successful extremely talented
did they all have backstories that ran
them did they all have some element in
them despite their success it was still
in the back of their head still telling
them you're not good enough you are good
enough for some some elements of their
life that wasn't working because of that
well I don't always get the call because
somebody's got you know some emotional
problem or challenge you know when the
president called you gave me a lot of
crap for what I said to him at time
which was I said something like you know
I'm really appreciative of your calling
and but I'm not a fan at that stage so
you still want to hear from me I'd love
to come and do some coaching with you so
I was rather direct with him but know
everybody's got parts of their life that
shaped they way they look at today and
how they behave today everybody does
everybody has a back story and multiple
back stories questions which one's
running you now but when I'd say the
common back story for the successful
people is hunger something produced
drive in them if you say what's the
difference in human beings and how they
perform and how they show up it's not
intelligence or ability you can find
somebody have plenty of intelligence and
ability they don't maximize they can't
fight their way out of a paper bag and
then you find this other person that
finds this hunger inside you have it I
have it almost anyone we know who has
done something they're proud of in their
life or they feel good about in their
life they had to get through all the
obstacles they had to get through their
own limiting stories and so there had to
be something they wanted more that
hunger often comes from a story of
frustration or pain or desire and
finding that touchstone and igniting it
is how you often can take somebody who's
not
in Hungary and really help them to
change your life do you think that
people are empowered when they hear that
somebody of death I statue also has some
of those same problems of some of those
back stories it again it's a great
question some people are some people use
it as a reason to hang on the road story
because they go Bill Clinton has that
experience you know if Tony Robbins has
that experience then what the heck am I
gonna do and that's that's part of the
challenges is I remember one time I was
fascinating my own sister something was
going on it was challenging and
everything else I said you know how come
you didn't call me and she goes well
because you're Tony Robbins well you can
handle it situation I have some
experience one of my boys my son Josh
won tie this is amol dad you're Tony
Robbins right people make up this story
because they don't know the real
backstory you and I know each other's
back stories you know that we didn't
just show up this way we've had a lot of
gifts in our life but we've paid the
price to do it and we found a way to add
value throughout life and that's why we
have the privilege to be here but if you
start thinking that everybody's messed
up and it gives you excuse to stay
messed up versus my view is let me tell
you what these people overcame to be
where they are that's what I'm more
interested in so that you and I have
something to aspire to
cuz stories will there give you some
form of aspiration some inspiration or
they give you an excuse to stay where
you are or even make it worse when I see
you on stage on television on any you
know
you always do on purpose full of
enthusiasm full of you know appreciation
the gifts
was there anything that you were
insecure about when you were growing up
that you felt oh my god
this is gonna dis contribute out you
know yeah or it was something that you
one thing how many of the one thing you
want I have trained myself with
certainty not just with stories by
focusing on when I did succeed and
building those stories but honestly by
building into my body that's certainly
physically like driving into myself I
had so many fears I had minestrone soup
acne on my face is in high school I
didn't feel attractive I was I was 5-1
my sophomore year in high school that's
a scary thought isn't it that's a scary
figure 10 inches in a year well the next
guy that met you a year later that's a
scary thought oh well what's the scary
story you know I was with you when I
found out you know I had a tumor that
made me grow like that I have no idea so
you know you go from five one to six
foot six to now six seven people say
what's the difference I always say
personal growth but it was a lot of
personal growth right I mean like not
only physically going through but what I
went to mentally and emotionally to make
that happening so I had I was the little
guy
I wasn't that strong I had a quite a
mouth I wouldn't take squat from anybody
and like senior guy come to me and get
in my face but I had a mouth on me
wouldn't take it but I was slow and not
that strong a good combination but I
overcame it mostly by saying in the end
if I find a way to add enough value to
somebody else's life I'm totally sincere
in raw they may doubt it all they want
but if I do that for year after year
decade after decade and then Chile I'm
gonna get through to them and my life is
kind of panned out out there's a large
number of people millions of people our
demo serum that way many of what you
thought who is the idiot
this motivator the big tooth guy but
then they see me work my guts out for
someone and really cred results day
after day year after year and they
started to come maybe the guys you know
the real thing
you know that's people get to judge that
by results rather than by discussion I
did that I did my story and that's gonna
have another time then family of my
bubble vulnerable moments this high bit
I got to when I was born when you
revolted that's the right needy that's
when you need yeah and so yeah I do
think that's true the interesting
element is that sharing the fact that
you enjoyed you know perfect and born
that way and we already know you're
ready to go from the go yeah it's
important because I think most people
don't realize that they have the ability
to tell a different story to transform
themselves well the best way is not for
me to tell my story you know that's self
inflation that's not my goal my goal is
I think you know is to show people
actually making that change happen you
know when I do a film and you see this
person stand up and they're suicidal and
then you watch them turn around and then
the people do the follow-up three years
later five years later and you see this
person's life still change when people
see that over and over again or they see
relationships come together that are
ending or they see guys that were
struggling in business and now they're
guys so successful and they saw the
moment it happened and they see the
follow up and they hear from the guy
then it starts to penetrate people that
there's no free lunch but there's some
strategies that can accelerate your
growth massively and your sense of
fulfillment your sense of enjoyment cuz
if you succeed but you're not fulfilled
you failed so those are the two missions
that are trying to do not so much with
my story but with thousands actually
millions now stories of other people
well as a storyteller one of the magic
things that I watched you in the
audience I learned from you was there a
great story listener in other words the
idea is that you don't just hear people
you get people and when people feel that
they've gotten that they're really heard
in that unique way empathetically they
engage in a different way
is that a talent that you learned or you
just felt you had or did you did you
really work on it or was it something
that you perceived and how important is
that skill in a creating a relationship
that is successful well our last
question last a lot of questions there
how important is it to be able to really
listen I mean I think communication is
hearing what's not being said and if you
don't have that and all you do is take
the words you're gonna have a disastrous
intimate relationship you're gonna
probably have some really disastrous
business relationships because most
people don't speak what they're really
feeling or saying most the time they're
either scared - afraid - or they're
hiding their agenda because they have
another agenda and most of us have a
pretty big BS filter in the world we
live in today but it's more than that
it's not saying what are they biessing
the other thing what are they really
feeling what's underneath this what's
really going on and that's really
important to me I don't care about the
audiences I was you know thirty thousand
percent audience it's been advertised
audience they did yesterday was like
less than three thousand people in Las
Vegas it was salesforce.com it's a
business group this long room as far as
you can see you know over there at the
Wynn Hotel and I'm on these big screens
and there's guys way in the back I
didn't get the guns back I get off the
stage and I'm proud I walk through the
crowd I'm there I'm talking because what
I want to do is I want to look at your
eyes and I want to feel what's going on
see it I want you to know I'm not some
guy over there on the stage it's just
talking at you I'm gonna engage you in
at any moment I can strike and have that
conversation and so produces a different
energy in that room
it's not some passive listening and it's
not with me either the minute they speak
I'm now suing in on what they're feeling
and I'm also saying how does who else
does this relate to in the room and how
can I use their story to help other
people simultaneously so if you ask me
the listening part is better than the
storytelling part you can entertain
people as a storyteller but you can
transform people if you can really
understand what their needs are listen
sometimes just by listening alone
people's lives can change your stage
when you're dealing coaching people
directly
how important is it to really be
interesting who are you talking with as
opposed to be interesting telling your
story I think that one is anybody's
honest knows the answer that question
right but knowing the answer and
behaving that way that's a big
difference right we all know that if
you're interesting you might have a
relationship that's on the surface but
if you're interested you're gonna go
deep because you're gonna follow up and
ask questions and the person is not just
gonna feel gotten or some fancy term
they're gonna feel that real connection
that's happening can we live in a world
where there's so little raw reality
reality television we all know is
bullshit right so what is real anymore
and those people are so good at
presenting that I think most people they
brother seem to screw up they'd rather
see a presentation that's not as refined
so the Hildur is something that's real
underneath it but I think if you're
interested in them you don't have to
work on the presentation side because
people can see the start stops that are
really real and more importantly they'll
feel that connection with us so you know
your your whole thesis in life is
understanding through the stories what
drives everything in life it's what
drives the influence of another human
being but the understanding of that
person's story is more important than
your ability to formulate your story
that's why I think in your book one the
most valuable things Peter is the back
story because sometimes you can find
that back story in advance sometimes you
can't but if you're watching and
listening and asking questions the back
story will show up right in front of
your eyes if you're engaged with that
person if you've got some rehearsed
little talk you're gonna do you're gonna
be in your head instead of being here I
call it up time if you're an up time I'm
in you now to do that I have to know
enough things and have a large enough
bank account things I've investigated or
I understand or I've talked about that I
don't have to worry about what I'm gonna
say I've got so many like you've got so
many life experiences that I have a good
idea what I want to talk about but then
when we get here it changes when I was
in at this seminar the other day I had
this whole thing I designed and I'm a
I'm not so I think things through I
design and then I never do when I design
my team it's the big job
you drop the script I drop the script
because when I step out there I'm here
and go nope that's not what's needed
right now and that's also why never
or I have been bored out of my mind if I
was 33 34 years doing this stuff and I
was doing the same stuff I've got pieces
I know work stories are examples
I'm not even planning to use it but when
I get out there I could see no it's
nothing else and so it becomes art and
alive and finish them devoid you have a
tape recorder otherwise I'm just do
that's right well you know it's great
she said the whole thing you have to
prepare ferociously ferocious and then
you're gonna drop your script because
you want the spontaneity you want the
aliveness you want the essential city of
things happening yeah but when you see
somebody telling their story and you're
decoding it or they're a business person
if they're not authentic does it shine
through no matter what they say well I'd
love to say yes but I'm I know I've got
the wall full of Mines and that would be
a lie but I would say most of the time
at this stage of my life only because
unfortunately we've all been
disappointed so many times that we have
a little part of ourselves it's like
it's all BS and unfortunately that can
become a filter you know actually seeing
somebody experiencing somebody because
you have all your presuppositions right
there running your life instead of being
here now but I'm a little bit more
trusting so I probably stay with a
little bit longer I've had so many
people you know make up a story about me
and never met me
because I don't so my style I talk about
that's just me I'm passionate you know
even I get together like I've ever been
you know other people stand around and
watch the two of us go have lunch at the
house or go skiing or whatever and so I
love that
I love the speed of our interaction cuz
my brain works so fast so some people
don't trust that it's fast talking
salesman is their metaphor for it as
opposed to a passionate son about
something which is what I really am
you're gonna sick son of a bitch I love
you thank you I love you so much Steve
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