- Ranking in Google is tough, but we're going to give
you three tips in this video to make it a lot easier.
(mid tempo music)
So whenever I talk with real estate brokerages or agents,
they always want to rank in Google
for their city name plus the words real estate.
I hate to break it to you guys,
Zillow, Trulia, Redfin, they unfortunately
have this first page on lockdown.
This is because they put in 15 plus years
in some cases, working to get that first page
ranking, it's very, very hard to get.
But there is opportunity with longer tail keywords.
Let me explain that.
A long tail keyword is something that somebody types in,
that is several words long, that doesn't have a lot
of competition, but it has a lot of intent.
So let's say someone were to type in,
best places to live in Jacksonville, Florida
Or what is it like to move to Los Angeles?
If you can answer those questions directly,
you have a great chance of ranking
on page number one when people type in those terms.
This is an opportunity to get more people
to your website from search engines
and start to build more trust with your brand.
Next we want to talk about title tags and meta descriptions.
Now have you ever typed something into Google
and you've seen two boxes of text?
You've seen the title of the webpage
and then a description underneath it.
Those are called our title tags our metatags.
And, you can edit them.
All you need to do is log into your website,
or if you don't have access, contact
your web developer, and get them to show you
how to change your title and meta description.
Once you get the hang of it once,
it becomes really really easy to replicate.
So when you're doing this and actually
writing your title tags, think about
what's on that page.
Say, it's a page on Palm Springs, California.
The title tag might wanna be, move to Palm Springs,
California, then your brand name.
You wanna make sure that the title tags
are specific enough to something that people
might actually click.
Two, the meta description, what goes underneath,
you wanna make sure this draws people in
and entices them to click.
So write a short description about your page
and why they should click the link above.
The last thing you're gonna want to do
is head over to Google search console.
This is Google's free tool, it tells you
how to improve your website.
Let's take a look.
For those of you who've been around,
or had websites and dabbled in SEO,
you'll known Google Search Console
as Google Webmaster Tools.
And you actually get to Google Search Console
from the same URL, google.com/webmaster.
Once you get here, we're gonna wanna
sign in to our search console.
So make sure you have a Google Gmail account
and it'll let you sign right in.
This can be intimidating, there's a lot of data
here in the search console, but don't be intimidated,
it is your best friend and will help
your site rank higher in search.
The first thing we want to do,
coincidentally, is not in the new version
of Search Console, it's in the old version.
But, Google makes it easy for you to get there.
Just scroll down here and we're gonna hit
go to old version.
Then, we're gonna hit this little cog
in the top right for our settings
and head to site settings.
We wanna set a preferred domain
and why this is important is because Google
is out there and they have Google Bot,
which is crawling all of the websites.
And your www. version of your site
and your non-www. version of your site are actually
two different websites in Google's eyes.
Now what I mean by that is you see it here.
You see www.cavesocial and we see just cavesocial.com
When you first come into Search Console,
it's going to be here, it's don't set a preferred domain.
We don't wanna do that because that will confuse
the Google crawler and actually hurt your chances
of ranking, so pick one or the other,
it doesn't matter, for us, we go with display
URL simply as cavesocial.com.
We also wanna hit this, let Google
optimize for my site, and we're gonna hit save.
Once this is done, the next thing we're gonna do,
in Search Console, we'll be doing that in the new version.
So we go up here and we hit use new Search Console.
We're gonna see the data once again,
but we're gonna come over to our left hand side,
and we're gonna click, mobile usability.
Google is putting a big emphasis on websites
that are mobile friendly, that work well
that doesn't have bulky images
or small buttons, easy to navigate through.
All of these things are very important.
So when you click this mobile usability,
Google's gonna tell you how you're scoring.
They're also going to tell you any errors
that might have come up when they called
the mobile version of your site.
So we want this to say zero like we have here.
And then you can go see what else has been corrected.
They give you all this information,
if you have the errors, go through,
it's like a checklist, either do them yourself
or send them to your web developer
and you wanna get this down to zero.
These are the two ways that you can start
with Google Search Console, there's a ton of data,
a ton of tools, that are deep within here
for more advanced SEOs but start with these two
and your website will be in much better shape.
We know there's a ton of SEO, but these three tips
should get you well on your way to ranking higher on Google.
If you want more marketing tips and videos,
hit the subscribe button.
Until next time guys, take care.
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