[Applause]
[Music]
there are certain patterns that cause
people to be fulfilled to be happy to
fit to be strong to feel alive to be
vibrant to have passion in their life to
do well financially but even more
importantly emotionally psychologically
spiritually and their health and their
relationships and there are also
patterns that make people frustrated
overwhelmed depressed sad lonely cause
them to be struggling financially
struggling with their bodies struggling
intimately and those patterns they're
not because there's something wrong with
somebody's because of a pattern that
we're doing but what's the fastest way
to create a change in basically
developing the one thing that all people
have in common to succeed their leaders
because I don't care what what style you
are I don't care if you're a mom you're
a great mom you lead your child you're
not led by your child or great dad
you're great businessperson you're great
salesperson you're a great negotiator
you're great anything you're great human
being I think this has been my entire
life's obsession what makes the
difference in people's lives and that
leadership component as I say doesn't
always mean somebody follows you a
leader somebody lives life on their
terms that you will never settle for
less than you can be or share or give or
create it's not what we get that makes
us happy it's who we become how we live
our life who we are as a person people
can take away all the things but who you
become no one can take away and the
problem is most of us are trying to be
something or not
it isn't so much about change not
changing yourself the change happens
when you be yourself know thyself that's
the hard part for most people and then
be thyself because most of us in our
lives out of a desire for respect or
achievement or love or connection or
something we've been trying to be the
way we think we have to be in order to
get that love respect appreciation
whatever it is even after at some
unconscious level and we've been doing
it so long that we think that this is
who we are
because success without fulfillment is
failure and I can't tell you how many
people I work with who are supposedly
the best in the world at what they do
and they have more money than they can
spend and they have all these people
that love and
respect them and yet they're unhappy
inside because if you want to know
what's really you where you're going to
be alive is when it's really you and you
may think you know who you are cuz
you've been living a certain way but
I'll tell you how you'll know you'll
feel you for if you'll feel strong
you'll feel unlimited you'll feel free I
have seen and a three million people
around this earth in 80 countries I've
seen just better than you can see and
there are only so many patterns and what
you're going to find underneath all of
this behavior is we have the same needs
when you understand what those needs are
and which ones you're focusing on you
start to understand why people do the
crazy things they do including you and I
and you begin to understand hey there
might be a better way to meet my needs
and I don't to get caught up in this
game of stress and frustration upset or
I could really help this person I care
about because I could see what's really
going on part of what we want to
accomplish here as leaders is we want to
become practical psychologists we want
to understand what's really going on so
we can help so we can make a difference
so we can transform so yes of course you
can do better in your business because
the more you understand about what
people need and want the greater you're
going to be the better manager a better
leader the better mom or dad the better
friend and there's a better you that's
available when you understand what's
driving you but most of us are running
patterns over and over again and we want
to free that up to free it up we got to
break the pattern we got to do things
that are different so we're going to do
something different I'm not here because
I believe in positive thinking if you
think that's what I believe you don't
know much about me I'm not with those
people who believe you're supposed to go
to your garden and chance there's no
weeds there's no leads there's no weeds
there's weeds right there
that's what I believe here's what I
believe I believe if you really want to
be effective you got to tell the truth
what I want you to get is the single
most important skill of life it's the
word that all leaders have what would
that word be influenced what changes
companies is leaders the only way to
change the company is leadership and I
want to change a company that I own and
I want to make a shift in that company
the number one thing I'm going to do is
shifting leadership that might be taking
leaders to a different level that I
bring new leaders in that buy me new
leaders of new voices with new
perspectives with new skill sets new
directions but we need to take things to
another level leaders solve problems and
leaders maximize resources if you're
going to solve problems you can't do it
yourself it would already been solved
you have to get others to help you to do
it that requires influence true if you
can get people to maximize resources
that requires influence if you're going
to get people to partner with you
provide you resources capital suppliers
anything that requires influence if
you're going to have an impact on your
kids or your community or the world that
requires influence there is no more
important skill of leadership than
influence and yet most of us think of it
like selling and as a result we don't
master influence so I'm not here today
to try and get you to become a master of
influence and 45 minutes or so by
chatting with you here because we have
so many other speakers this is the area
of life I am most focused on because I
know that if you can't influence you
can't lead but if you can influence
powerfully intelligently with integrity
there's no limit to whatever you can
envision and what you can make real and
if your influence becomes not just use
the influence but you're able to
influence systems people company culture
if you can turn other people into
influencers now whatever your vision
about can be made into reality and so as
a skill of influence we're going to ask
ourselves how many agree leaders are
what change companies retain figure
that's AI and leaders number one skills
influence if you agree say aye
but then the question becomes how do you
influence how do you influence
consistently with integrity you can
influence many ways you can do without
integrity but the good news is we live
in a world today where whatever you do
is transparent to the world because
there are no secrets anymore are there I
don't try to have a secret today bless
you you can forget the secret but the
internet with a culture we have the way
the world is today there are no more
secrets and whatever you think is still
possibly keep secret give it three or
four more years and it'll be impossible
every phone call you make is recorded
there's no single phone call that goes
in turn out in North America that they
don't have a recording of and they can
search by word by tone by tempo they can
even recognize voices now there is no
such thing as privacy everything you've
ever put on the Internet is there
forever and people know it and can
search it the way you write is
searchable now you cannot find you email
you can put on somebody else's email and
the structure of your language and the
way you influence things can be study at
this level so the good news about that
is manipulation as a ongoing tool for
success is over but adding value will
never go out of style truth will never
go out of style
so influencing with integrity is the
secret but what really influences people
do facts and figures we give you the
facts and figures out of a core story is
I can influence people no it's the
weaving of that story together in a way
that produces what shifts people and
that's human emotion ultimately the big
gain here is emotion you have to
influence emotion you have to influence
the emotion of your people if you're
going to maximize resources if we all
agree as we talked about the other day
it's not a lack of resources it's a lack
of what resourcefulness if you're
creative enough if you're playful enough
if you're determined enough if you're
focused enough you can find a way if
you're giving enough if you're generous
enough if you're honest enough if you're
courageous enough you will get people to
help you you will find the way you will
make that thing happen you'll access the
resource you got someone to coach you
teach you loan it to you let you try it
drive it experience it so it's the
ability to influence emotion because
that's what affects our intellect
that's about of mine our core story is
only there to give you a set of facts to
educate someone that will make
some emotion left to make a decision and
what they do is they go through a series
of things that you have emotions about
they may save them in an unemotional way
but the only reason they work is because
you know they're going to open the
person's emotion don't you agree with me
on the side so as leaders we can never
forget the humans are emotional
creatures including ourselves and to
influence other people we have to know
what already influences them
we can't ever forget what truly
influences them it's going to come down
to our ability to connect with them at a
deep emotional level or get others to do
the same here's how I say it a really
simple term to influence someone you
have to already be influenced right to
move somebody you better be moved to
touch somebody you can't touch somebody
about your product or service or vision
right here your company if you're not
touched to persuade others you have to
be persuaded you can't give somebody
else what you don't have now you may
have it intellectually and here's the
challenge we first meet somebody in your
relationship and you're all excited
what's a little energy like zero to ten
make the sound of that energy you meet
somebody you're totally excited I make
this at about six months six years
twenty years later that's scary at it
and it's not time because there are
people I've been with them then together
65 years and they're still out of their
mind for each other they make the same
amount of noise you did in the beginning
here what changes is very often when
you're around something enough I don't
care what it is there's a law called the
law of familiarity the law of
familiarity says this if you're around
something enough you take it just a
little bit for granted as a matter what
it is it's not that you don't care it's
it used to it it's that the variety of
it is not quite as high it's not so new
and with that sometimes you give it less
significance even though in your heart
you know it's significant you don't keep
the aliveness of it it becomes simple
you intellectualize versus something you
feel inside your body with a passion so
there people say but we love each other
yeah well that's great you know hug each
other right now and then and you say you
love each occasion
Lucas like that was that I was in the
beginning no it is in time it's that
most people don't understand that this
emotion this intensity this passion has
to be constantly reinforced every single
day and like any muscle if you don't use
it you so then you have the base
understanding why you do what you do but
you've lost the energy that makes it
alive
so if you're going to be touching people
you got to be touched so then the
question is how do we influence
ourselves how do we influence other
people we got to get them into their
emotions we got to get ourselves into
the emotions they're going to move us to
action we got to do that ongoing because
otherwise all the stuff you wrote down
will die it'll die in your book it'll
die on your head
there has to be a level of emotion level
hunger in you that makes you follow
through there's got to be level of
energy knew that when you go share with
people you're able to influence them to
follow through and when they don't do it
enough to get back in there with them
again and get them to do it again this
is where the whole game gets won or lost
the agree to disagree with me on this so
what we got to look at is first of all
us how many do you have days when you
wake up and you feel like I don't want
to talk to people today I'm going on
days like this in your life say ah but
again as I said the other day if you're
the leader you don't have that choice if
you're the leader you have to get in a
good state if you leaders you have to
get yourself in that place and how many
of you have had some gut checks let me
see again in the last six months 12
months in your business with economic
going to be changing right has never
changed before I made out those gut
checks AI so what do we do we have to
become masters of influence which means
we have to be able to master the state
of our own organization the master state
of our own organizations got to know how
to change that how fast my friend's
house and where does it have to start
our ourselves since were the first
constraint and if we can do with
ourselves and influence then we can
teach everybody else to influence we've
said business is innovation and
marketing you have to influence be able
to innovate because they're not going to
just do it because they're used to what
works and it's easier and they know it
innovation means massive what change how
many people go give me more massive
change in my life
with all the other things I'm trying to
hang on to they're not going to do that
you have to influence people to innovate
and marketing is influence so what
influences us is our States how do we
change our states let's start with you
and I and with anybody I want to work
with you've worked with me before you
know the first answer if you're going to
change somebody state the fastest way to
do it is physical trying to change
somebody's mind is really hard change
their body their mind will go if you
doubt it give someone enough alcohol and
just see how quickly you can change them
true give enough alcohol I don't care
who they are they're going to change
what are you changing biochemistry
physiology physical body and the emotion
the mind will shift that's why people
take drugs it's why people eat when they
go e it's a biochemical change in their
body so but we can do this through
movement we can do this to change so if
you want to be the leader and you're
going to be effective first thing I say
to all of you going home so you don't
feel overwhelmed is you need to develop
a ongoing discipline because we are our
rituals I mean a physical one if you
want to say well why is my life the way
it is today
look at your rituals what do you call
them rituals are not you have them most
of you get up and you have a set of
rituals you go straight to email or you
go straight work out or you love your
breakfast or you hit the snooze alarm at
least three times to ritual who knows
what I'm talking about here and if you
want to know what somebody's like you
can see the rituals you can look at
anybody's body in this room if you
haven't take your clothes off and you
know some of the rituals or lack thereof
is it true if every day you get up and
your ritual is you go to Starbucks in
order a smoke a book a couple or
whatever those things are that you have
right and a big muffin and whatever it
is right that's what you do every day
it's not hard to figure out what you're
going to be like by 10:30 in the morning
you're going to look at me next coffee
and it's whatever is going to stimulate
your adrenal glands like crazy and
they're going to drop predictably
and we know what your stress levels can
be like we know when your image is going
to go and fade it's predictable because
of your rituals if you eat a certain way
you can predict that person is going to
be fast and tired he's a different way
you know if a person eats and they
exercise a certain way you know
otherwise going to be like who here
works out five days a week never
it's just your life let me see your
hands look at look at the number beeper
that's fantastic
how does really everybody hand that's
really fantastic who here honestly never
works out consistently right don't clap
here's what's interesting
I'm not saying one is right is one is
wrong but with those two different
rituals create a different body yes or
no if we wanted to really make it clear
we'd say everybody works out five days a
week stand up will you look at them sit
down every doesn't work out stand up
look at them it'll be pretty obvious now
some people's metabolism is different
and get by with different things but you
get the picture don't you your
relationships today are the results of
your rituals if the first thing eating
every day when you come home is hi honey
and then you go and give a little peck
on the cheek and then you sit down and
start typing your emails or you flip on
the news it's not hard to know what your
relationships going to be like you guys
might love each other but it's going to
be one boring dead relationship it's
like having a brother or sister but if
you're new rittle was then you just in
the beginning you made it ritual just
made for fun say every day when I come
home the minimum to do is already yelled
my husband or wife's name or sometimes I
want my wife's little crazy so I go Lucy
I'm all and then we both go running
wherever she is now's whatever the helps
me go running full-speed like lovers
haven't seen each other in six months
can we do it ask my assistant all the
time not every day but it's a ritual to
this process right it's just a crazy
thing thank you thank you I appreciate
the hand but I don't mind telling you to
do this I'm telling us to do once you
create yours because when you do that
and you're playful and crazy and you do
the regular basis that you can't wait to
see each other and the biggest ritual
that we have besides physical by the way
let me just say this this when you go
home if you want to transform your
business transform you by creating first
if you don't already have one a set of
physical rituals that you're not going
to miss I don't care what three days a
week four days a week something is going
to make you physically strong because in
a place where there's going to be a lot
of fear the way you deal with crisis is
number one thing you should do is feed
your mind and you're doing that get
yourself new answers immerse yourself a
new environment
get new voices have new perspectives
asking new questions is not we've been
doing here right and we're doing it
together and bringing all these people
together I basically to create
innovation in your life and marketing
I've assembled here 19 people you
assemble five days your life and we're
just rockin day and night it's the total
immersion of what I taught you in
innovation it's really what it is but
it's going to continue for it to
continue that we've also been managing
your state to a great extent all right
most of you don't go home in four or
five days they start clapping like crazy
and screaming and shaking you don't do
that you said right and somebody gonna
go like wow it doesn't feel the same as
a December and stuff you know I'm back
here by myself and my people aren't
doing this but some of you will go home
and initiate this you're going to have
your physiology five your five minutes
of physiology shift once an hour once
every 90 minutes or no more than once
every two hours you're going to start
your morning with everybody you're going
to bring in and get some little audio
clip of something from a movie or
something that blast across you know the
room and have anybody stand at attention
you're going to do some crazy stuff if
you're smart Rober examples and see what
they do they got the most crazy stuff
going on there all the stuff that I do
in seminars they do every day at their
location with their people and people
can't wait to get the work they're in a
certain State


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