In the beginning, the main statement is...
Mopar or No Car!
May peace be upon you!
Continuing our program Mopar from A to Z
Today we're at Dubai Autodrome
To attend Mopar Technical Contest 2016
A challenge among the experts of the dealerships
The challenge will be among the dealerships in Gulf, Jordan, and Lebanon
We can say in the Middle East
16 experts will undertake a number of tests
We will take a tour together to tell you about these tests
To determine who is the best expert technician among all these dealerships in our region
Let's see get started and see the tests
Let's go!
Mopar from A to Z
A quick FYI
This is the first time the event is organized regionally
It's usually held locally
The dealer holds a test challenge for the engineers and technicians in the dealership
and announces the winner
So, hopefully this will develop the dealerships expertise in the region
for better customer satisfaction
Today's Challenge has commenced
16 contestants will live the experience today
Tomorrow only 8 will remain
As we can see the test has started And the contestants have started
All the cars here have technical errors
The experts deliberately implanted them
As if you were a customer with "Check Engine" light on
and you have a problem in the car
This expert technician in the dealership should be act professionally
without the need to guess what's wrong with the car
He should know what's wrong in the shortest time possible
and fix it as quick as possible
without advising to change random parts
without guessing!
in local garages, this might be a common practice
but in professional dealerships they follow a scientific method
without any mistakes
they diagnose and fix the problem easily
you only need to change the broken part
As we can see,
The test includes a variety of cars not just one model
There are Jeep Wrangler, Jeep Cherokee, and even a Dodge Charger in the back
A lot of failures and faults are in the cars
We'll take a tour and see how the contestant are solving the problems
For this test, they have only 45 minutes
To fix the fault implanted
The majority of the problems in the cars here are electrical, not mechanical
Because electric failures are always more serious and they're difficult to fix
unless you're really professional and expert on these stuff
Until now, no one has finished fixing the problem yet
The failures are very complicated
Wrangler's failure is in the steering wheel
When the car is turned on there is a mild vibration on the steering wheel
So he must fix this problem
Dodge Chargers' failure is in the front windows They don't open or close
He must fix this problem
Jeep Cherokee's failure is in the infotainment system
and in the rear park sensors system when you reverse it doesn't warn you
The green lines are also missing the ones that help you park perfectly
So they have to fix this problem as quick as possible
The idea of the evaluation, even if the technician doesn't finish in 45 minutes
The main idea is that he has a certain procedure approved by the company
and he studies this procedure
The judges can evaluate his work when the time is finished
How he worked Did he follow the right steps 100% or not ?
Even if he fixed the problem without following the right steps
This is considered wrong
There are certain steps he must follow in the right order
To fix the problem
This is a standard procedure set by the professional experts in the company
I spoke to the experts and judges from America and Britain
The problem in the car is very complicated it can't be fixed easily
He will have a hard time fixing it
If he is really professional, he will fix it
If not …. He will not be able to fix it
We don't want to get too close to the contestants Because this is an official test
We don't want them say they didn't pass because Suhaib was too close
So let's leave them take the test We wish they pass and not fail!
Study hard guys!
As we can see a part of the contest is a written exam
The exam is long and complicated it's 45 minutes long
To make sure that they understand the concept of car repair 100%
But there is a Dodge Challenger Hellcat here
To inspire them, and encourage them to pass
Welcome to this event which took 4 years of preparation
to improve the skills of the mechanics in the Middle East
so that they can represent Mopar in such contest
We're keen to improve the skills of all mechanics in the Middle East
In order to achieve the level of customer satisfaction that we seek at Mopar
In fact, we at Mopar Middle East have two strategic goals;
The first is to expand Mopar operations
The second is to improve customer satisfaction and loyalty
through out the Middle East and not only in UAE
The first strategy regarding expansion
expanding the warehouse in Jebel Ali we will add another 9,000 square meter to its area
to reach a total area of about 30,000 square meter
in order to provide spare parts service to the whole Middle East,
Jordan and Lebanon
This is the first step of expansion
Secondly, there will be an expansion in spare parts shops
to serve the customers in the industrial areas, and even in the main areas
The purpose is to expand sales and build Mopar brand image in the Middle East
This is a first step, to improve the technicians experience and skillfulness
So that they can repair the car from the first time
This is one of our primary goals
The second thing is customers loyalty
And this is a long term strategy It can't happen in 1 or 2 years
We've been working on it for 3 years now
The five-year plan will end in 2018
a next stage of customer loyalty will commence In order to achieve 70% of customer loyalty
For cars that are 0 to 6 years old
This subject is continuous and in constant development
Many steps have been taken in this field
Such as extended warranties, extended services, certified pre-owned cars and their warranties
The plan is clear for us
we followed it for 3 years, and it will go on for another 2 years
And then another five-year plan will be put
To expand sales and customer loyalty and satisfaction
Mopar from A to Z
This is the second day of Mopar experts' challenge
Yesterday there were 16 contestants today there are only 8
The tests, regarding car faults and failures are new, different, and more difficult than yesterday's
Let's take a tour to tell you about the cars' problems
For Jeep Wrangler cars here
The failure is that when you turn on the headlamps the windshield wipers work automatically
So the expert must diagnose this problem and fix it
For Dodge Charger cars...
The failure is that when you start the car You can notice some vibration
And you can even clearly see it on the windshield wipers
This is because the earth electrical wire was cut
So he must diagnose this problem and fix it quickly
For Jeep Grand Cherokee cars their failure is...
When you start the car, it works for 1.5 or 2 seconds
But then it automatically shuts off
So there is an electrical failure that must be fixed
Let's see the challenge today!
Who will be the winner? The best among the 16 expert technicians!
The experts have arrived Now they will start the Dodge Charger test
We told you what the problem is I will not say it again; they can hear us!
In fact, this event, for FC Middle East
This is the first time we hold it in about 10 years
This was a result of continuous efforts exalted in the previous years
Regarding dealerships,
We were able to elevate the level of training and certification
During the previous years
We were able to put a certification program that is followed now by all dealers
We accomplished some excellent achievements in this matter
The challenge was the next step for many of our technicians
As they reached such a level, that they are the best in their dealerships
So the next challenge is to compete against the technicians from other dealerships
If these are the best technicians in the region
then we bring them to compete against each other To see who is the best of the best
In fact, we were very interested
and absolute impartiality was one of our priorities
in addition to the highest level of professional evaluation
to be carried out in this contest
In order to do this we asked for help from the best qualified experts on our models
So we had experts from England, France, and USA
beside the regional experts
In order to dedicate a judge for every contestant
To ensure impartiality and provide a close follow up of everything
A briefing was given to all of these judges
2 days before the contest for 2 consecutive days
about the evaluation's criteria
The things to be considered in the evaluation process
God willing this will be an annual event
For this year, we started with the technical training only
God willing, next year the event will be held on a bigger scale
And it will include people with different roles in the dealerships
After results announcement
We knew that Dubai dealership; Trading Enterprises
has the best expert technician in the region
We've reached the end of today's episode
Don't miss the previous episodes and stay tuned for more!
Godspeed!
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