Hey, it's Karen Andrews from karensportal.com and today I just want to do a quick
video about how to create your own fanpage. What you want to do is go to
http://facebook.com/pages and it will bring you to this page here, they'll
have different photos on it but, whatever. All you need to do is click this green
button "Create Page" and here you create the type of page that you're going to
create. Now if you have a local business, downtown somewhere
you would pick this; if you're a company or organization or like a
university or some institution, you would probably pick this. If you have your own
brand you know your own products you may want to do this, but most that are in the
home business industry will pick this one here..."Artist, Band or Public Figure"
Now once you click on that this little menu comes up and you get to choose
your category. So it has all different types of things in here, but for most
home business, most of them either pick "Entrepreneur" or "Public Figure". Now you
can go through these and pick whatever one you feel fits the best, I'm just
going to pick "Public Figure" for this example. And you can give it a name...My
Name. You can either call it your name or whatever you know it like use your
imagination you can use whatever name that you want, but you want to use
something that's going to make sense for what you you have to offer. So click "Get
Started" and your page is created. Now all you have to do is upload a photo of you,
preferably to brand yourself. If you're in network marketing company you don't
want to be branding your company or your products they have their own branding.
They don't need you to be branding them for them, and the thing is people leave
companies; companies get shut down, or they
go bankrupt or whatever...God forbid, but things can change so the reason for
branding you is if something does change, you don't have to start all over. You are
you and that's who you should be branding. So upload your own picture so
that people get to know, like, and trust you; add a cover photo and the neat
thing about this is it's not hard to do. You can just go to canva.com (canva.com)
and they have all kinds of templates here that you can use. If you go down to...
they have a special covere area for Facebook...Facebook event cover...Facebook Cover
Photo,there you go. So you pick this one here, and it will automatically give you
the right dimensions, here you can upload your own images say you want to use this
picture of the hammock...you just stretch it out to make it fit, and you can align it
whichever way you want, you can add some text; just play around this because
there's so many things that you can do with this. Let's just say we're going to
add a heading; now keep in mind that your profile picture is over here so you
don't want any to be hidden by that, but you can add "This is my fan page" or
whatever ever you want. You can drag it to wherever you want, you can change
color, the font, oops you change the font, just play around with it because
there's so much you can do, but don't get carried away with it don't get stuck
on "I'm not sure what color to use" just do it and get it done, you can always
tweak it later. Now when it comes to finding the right target market that you
want to target for your business or your products, you can come up here into the
search bar on Facebook and, say you're in - you know even if you're in a health
and wellness company you can obviously type in "health and wellness" and click
on "Groups" or you can go through and you know go through the people that show up too.
But you can join whatever groups that you want, some of them you can go in and
see what they're about before you join. Some of them have great descriptions
that you can look at, but once you find a group, make sure that you read the rules
because some of them will allow you to post your links, some of them don't, so be
very respectful of the rules of the group. I wouldn't join too many groups at
one time because that's if that's not your natural behavior on Facebook
Facebook will put you in jail (and I don't mean physically put you in jail)
but they will block you from from certain features, so again be respectful
of how Facebook wants you to market. So if you don't necessarily want to target
just health and wellness, whatever interest you have say you might be in a
health and wellness company but you love to... you love knitting. So if you type in
"knitting" and again you're under groups, you can go in and join any of these
groups and once you're there, you can either you know you can post, you can
obviously you get all kinds of information, sometimes free patterns or
whatever, but just connect with people. You know "Like" and "Comment" on people's
posts and that sort of activates them to you. That sets off the reticular
activation part of your brain, so that they start to notice you. Now when it
comes back to your Facebook fan page, what you want to be doing is you do NOT
want to be posting all your products and your your business opportunity. Keep it
about the 90% to 10% rule 90% value pure value, value, value and then
10%, you know your links or your products. And Facebook does not like you using
your profile for business, so just be respectful of that but they also don't
want you just to be posting constant business stuff. Like make it about life
make it you know share some of your your lifestyle, your family your friends,
your pets, maybe recipes or hints and tips, Like give it 90 percent value and
ten percent promotion for your business or your product. So I hope this has
helped. If you did find it helpful head on over to newsletter.karensportal.com
sign up for my newsletter where I have social media marketing tips, blogging
tips, inspiration, all kinds of stuff. Go out have a great day.
Thanks for watching
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