This week on #AskMeJP, Adobe wants to put digital marketing in your car and
Google AdWords prepares for some huge changes come fall 2017.
Adobe just announced services to help business owners analyze data from web enabled
automobiles. They will provide analytics marketing features and even automate
audio ads all of which will be produced by the AI called Sensei.
Ford has made moves as well announcing a deal with Amazon to use Alexa technology come
January the partnership allows consumers to access their vehicle from their home
and use some of Alexa's features while in the vehicle so don't be surprised the
next time you're driving down the road with a friend talking about fried
chicken and the radio turns on with a KFC ad now if you foresee some huge
privacy hurdles here for the marketing practices but think about the
granularity and how effective that might be when you feel the hunger the ad is
there to be the solution.
There has been a ton of activity with Google AdWords
over the past few weeks AdWords plans to change its ad rotation
come September 25th 2017. The now four options will become two options.
You will be left with the option of either optimizing or rotating indefinitely to
optimize the ad Google's machine learning technology will deliver ads
that are expected to perform better than any other ads in your ad group where
rotate indefinitely will deliver ads more evenly for an indefinite amount of
time. Google has new terms and conditions that will give them more leeway it'll
give them more leeway with communications when it comes to
communicating with ad agencies which is a must and secondly we'll give them some
leeway when it comes to managing accounts making changes without
notifying or compensating the user. Now these changes will be largely AI
driven and are told to be in the best interest of the client
now this is something that we're going to monitor very closely as we want to
make sure that they are going to be more effective than manager changes.
A new cookie an analytics cookie that is this relates to apples big changes on the
Safari browser it will allow us to still collect data on Safari browsers on an
estimated data basis. So what's the takeaway from this week's video well
companies are pushing to listen to your deepest and darkest secrets
so they can push an ad in front of you at the right time and secondly Google
AdWords sees many many big changes regarding AI but personally I feel like
an AI reinforced AdWords environment is actually beneficial to us managers in
the end.
Thanks for watching this week's video be sure to like the video
subscribe for future videos and be sure to check out some of the ones we've done
recently, thanks for watching.
There's a new cookie!!! okay now that's too much.
A NEW COOKIE!!... no.
An analytics cookie that is..... is that cheap.
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