Hello everybody, welcome to the first iteration of talking about something a
podcast hosted by me Christian something I'm just gonna be talking about life
things and hopefully y'all like it or something I'm gonna be trying to shoot
for like 20 or so minutes because I wanted to be predominantly audio because
there's going to be more opportunities for video to take front-and-center
however I will be recording video as well square format because I think it's
cute so today I spent thinking about personal
branding thinking about my own personal branding but also you know how can I
help and service other people who are attempting to start making their own
content and start refining their voice so one big thing that I am sort of
trying to figure out is what do I provide for other people what can I do
and the way that I've been sort of thinking about it right now is I provide
value via brand consultation so like I can tell you where or you know more
general all-purpose is just like start experimenting start putting stuff out
and asking questions because you're not going to know all the answers at the
beginning there's no way to what I like about what I sort of do is being able to
make a ton of content and hopefully down the road the stuff that sticks will be
told to me or I'll ask instead of it being something where I have to guess we
live in a day and age where R&D is essentially virtually free and R&D
being research and development you can just ask your audience hey do you like
this piece of content or not and you know what I recommend people do nowadays
when personal branding with their own personal branding is you should just
continue to iterate and ask questions and being in on as many platform as
possible on many platforms as possible right now I'm just not I don't feel like
I'm always doing enough and that's just like a general feeling especially since
I haven't built a huge audience I know one thing that I need to focus on is
promotion because I do feel like I have enough content to sort of garner some
sort of a little bit of a following and I have gotten people on you know on
board my facebook almost has 800 likes and the way that I got there was because
of Facebook frames I feel like that's something that is highly undervalued
Facebook frames are something that allow you to sort of you know put your voice
into a frame or put things that you like into a frame and people can search it
and then add to their own frames I know that I don't really use a lot of other
people's stuff that's kind of why I make things so I can have it myself or have
more control over it however I'm more than you know down to help my friends or
support my friend so ya know facebook frames are very good and very
undervalued I think one of the things that can really help brands in the
future at least if you're starting now is really looking at what's under valued
and using that to sort of promote yourself or to create content like if
you want to stay ahead of things you should be using Google Alerts Google
Alerts have been here for a minute and I didn't just discover them but I just
started using different terms and sort of authoring how I wanted it to be
presented to me because right now it's like a daily digest and that's the way
that I want it to be comes at 12 o'clock I feel like midday is typically where a
lot of action happens with me on a business day however it used to be a
bunch of different like different tons of different and like alerts that I was
getting at different times of the day and it was not organized and it wasn't
good but it's very very resourceful because it gives you news on any given
things if you want to stay ahead of what's
going on in Instagram you can put an Instagram and I've been using it the
Instagram one you know something that happened recently is they're testing
hashtags like you're able to look at what hashtags are happening and your
feed so that's something that I wouldn't have known otherwise and honestly
because of how the internet works is going to be for a lot of good
information so if you're not using Google Alerts or potentially even
Twitter Twitter is a platform in itself that I feel like it's pretty undervalued
but at the same time is losing a lot of active users for some reason I don't
think the people who are running Twitter could be doing obviously more I think
there's always going to be a place for real-time communication and social media
so that's why I think tumblr is still here to know if it's gonna take form in
something else anytime soon I don't know but it's definitely something that I
have been thinking about just like Twitter is a very important platform
just because it's one of the first if not just the most popular platform where
it's real-time communication you can DM people you know if you if you want to
have a whole meet up with all your friends or your fans you can just you
know put it up on Twitter and people can see it instantly and you can make that
thing happen you can do that with Instagram but I feel like with Instagram
especially it's this thing where you have to you can't just continuously post
stuff I think it's a good idea to do that you know experiment with that I
want to be able to post like 10 things a day you know but it's gotta it's got to
be valuable or it's got to work for your audience and platform because everything
varies for everything and there's infinite ways of doing all this stuff
but yeah anyway so back to the original point you know personal branding for
everyone looks different and can be different but I really really highly
just especially when you're just first starting to figure out your voice to
just exercise and explore because you know that's where you can start refining
what you really do and finding your voice I still feel like I'm in that
process of finding and maybe it's just like the infinite thing where you're
always working on it but you know I'm someone who can record videos you know
we're doing this right now or also podcast where you know I know how to
make a podcast I know what hosting services you can use I can make the art
for the cover I also code you know I do a bunch of different things and you know
it's it's you have to sort of explore all these things and you really have to
present yourself as someone who can only do the things that you are doing that's
what personal branding ultimately is and you know I've been just thinking about
that but then also been thinking about how can you sustain personal branding
how can you sustain making art if your personal branding revolves around art
because I guess I could do something else but most of the time I see it's
just like people who want to make like podcast or whatever so how can you you
know keep doing this and a lot of these platforms that I've talked about or just
generally talk about do you have monetization you know so you can like
make money off of these things YouTube's got ads Twitter's got ads I don't know
if it's like really suitable for a lot of the content that's put up on Twitter
but that's also an option Instagram not right now I don't think unless you're
working with another brand Facebook is got watch and there are ads on that but
that's only being rolled out for a lot of bigger publishers and creators so for
the most part some of these platforms do but you have to put in some time like
even YouTube used to be something where everyone could monetize now it has to
you have to have like 10,000 views so I can't currently monetize because only
have 50 yeah 50 subs and you know I don't have enough
views for that but the point is that there's a way to make money off of this
there's a way for it to sustain itself there's a way for you to invest back
into your craft so not only can you break even you can also you know get
more money to put back into it because essentially what we're all doing is
making money doing things that we love you know just living our lives
essentially and you know any investment that you really make towards yourself is
towards the business which is another thing that hopefully I don't drop out of
my mind because business is something I think some creatives don't know how to
do I've been told that admittedly I don't know how much of that is true but
you know there are other means of making money off of these platforms like
patreon or if you are a person who's really in the technology using crypto
currencies as a frictionless way to tip I think crypto currencies are going to
be a big player and how people are making money off of their content just
because you're able to just send money to a wallet and then that can be
exchanged for money depending on if you go to an exchange or whatnot so patreon
is really good but I feel like there's a friction because it's like you can only
donate as much as the Creator allows and
it's per month so if you want to donate six dollars and sixty six cents unless
the creator of that patreon has that total up you can't actually give that to
them so that's like a barrier and also it's monthly so I don't know if like
everybody's gonna be most dedicated fans are which is basically the assumption of
the platform but I feel like there is gonna be some times where you're just
like okay I don't really want to donate this month I'm not really engaged with
the content or I don't have the money for it so you know I rather do some sort
of alternate way and I believe that people including myself are
or inclined to just tip instead of having to purchase something say on like
Bandcamp you know let's say like someone has
music it's free and you can name your own price but they also have a patreon
and you're just like I just want to give you like 10 dollars and not have to
think about something or make an account or whatever you know there's got to be a
frictionless way for that to happen I think cryptocurrencies are going to be
the way so yeah you know I try to provide value by telling people what
they can do and also promote and you know hopefully give advice to how they
should do branding and doing their craft and then also there's ways of money
doing monetization because that's always a big worry but also you have to start
you can't like not you can't hold back like the whole thing is like you should
document this process you should I do this daily vlog because you know Gary
Vee was like yo go ahead start documenting you know you're not perfect
at the beginning you can sort of do all this stuff and you know in the shadows
and then come out and be like I'm an expert but I think people really
appreciate and can build credibility by having a work and documentation saying
and showing more so showing that you did these things and what worked and what
didn't work like that's gonna be valuable in the future that's the
long-term that's like very very valuable I feel like it's gonna be very valuable
because it's like you know what have these popular people these famous people
you just had like the guide or at least their blueprint out to the public you
know people would be able to sort of take what they need and that's valuable
because if they haven't tried it already then they can see it being done by
people who have the credibility already so documentation start right now make
you can make money off of it don't expect just like if you make not
expecting really then you'll probably go pretty far and moreover to this last
thing that I want to talk Oh business so I feel like business is
something that can go neglected for some creative some creatives who don't
understand potentially how to manage money how to - up that to make
monetization moves you know understanding PayPal understanding
crypto currencies like Bitcoin or aetherium understanding that you know
there has to be some sort of framework or else you're just going to sort of
fold or something is just going to give and when you're first doing all this
stuff you need to try to have that in mind because I think even me now where
I'm not even really a big person at all there's what there's like so many places
where I'm just like wow I wish there was a system for this or that and you know
that's why I want to make tools and help other people but you know logistics are
super important because it's the only way where you can scale and sustain
because everybody can make the odd music video or or album and you know put it up
on Bandcamp but if you want this to be something that sustains itself that you
have to really put stuff into order and I don't know there's and it's not even
that hard it's just really just documenting and keeping track of a lot
of things and asking questions and trying to just you know just work it out
I don't know I when I think business I always just think like receipts
essentially you know if I were to have all the stuff that I'm doing audited you
know would there be a trail of you know who pot things or if I bought things
keeping track of money understanding that like when I invest in something
where where's the return you know how much money am I gonna make from it so it
can actually be useful in the short term because a lot of like long-term
investments usually come in the term like our time I feel like a lot of
things I can teach myself that are investments are typically time and then
short-term are like money thing like if I buy a new laptop
it would make making making things faster
however it's not necessarily something that I just need now because I can still
make on this laptop it's just like faster so do I really need to be
investing in that what's another thing the g7x so it's a camera that I want it
would make making vlogs it's not easier as in like less steps then it would
definitely make it more fleshed out it would definitely make I feel like people
engage more because there will be more video aka a story I'm looking if I
document a lot I can get a lot out of that I can find a story and get that
story and have people engage with a story a day essentially instead of oh
here's me trying to plan and make things and that's the episode me ranting about
something that isn't in a format that's really conducive to just ranting because
I feel like this podcast is a really good outlet for me to just be like this
is what happened boom or this is what I'm thinking about boom because people
are ready for that with the vlog I'm just so used to a lot of thoughts and
also just what's happening in the day and since most of my days end up being
like I've made the vlog and I sat on my desk all day or I made the vlog and I
went to work or I made the vlog I went out of the state or or something and
then you know the day after I came back and it's not you know so some that can
be boring I know for me since I don't personally watch my vlogs every day I
don't think if it's I don't think it's that it's boring it's that there's
something that I'm going for that I haven't achieved yet but back to the the
business side um you know it might not be necessary for me to even buy that
either there are things that are more pressing like on my bigger computer
where I stream my computer crashes you know when I'm doing OBS yesterday I
was playing black ops and it just crashed and we can't have that you know
so there's things that are more pressing that you should be able to sort of
navigate through and that's what business ultimately is it's like are you
making smart choices so you can actually sustain this because if I just blow all
my money on some on one purchase that I only used once that's not a good
business move because it's not sustainable so you know you know and
potentially business could have a bad connotation sort of people being afraid
of you know using their craft to make money when ultimately business is just
sustainability some businesses don't even like try to make profit you know
they just break even that's rare but ultimately they just need to at least
break even so they can keep doing whatever they are doing and if they want
to evolve or change or go in a different direction or pivot that's when they
typically are trying to make profit or they just want money but yeah that's
really it just personal branding and you know making money and just experimenting
and doing what you want to do because when you're at the beginning there's
like I can attest to this because I'm not popular yet like I put out content
every day and officially since today I've been doing it for about every day
so that's like 365 days boy you know I have room I have space to just
experiment I don't have an audience yet and the people that do consume my
content I'm usually asking questions on Twitter
I pull recently on Facebook they just release polls for pages and you can
basically pull everywhere on Facebook now so I ask people does I want more
Facebook frames you know that's what everybody said some person on Twitter
asked me like yo can you do more beat stuff can you show me how you make your
beats I'm like yeah so you just you know R&D is free essentially so just keep
making and keep doing because it's not if it's when
and I honestly believe volume is what's going to be the next thing because I
think when things are inaccessible that's when quality stands out because
it's like oh you know if you can only get things once and a couple of times
and boom all right cool that's it but when your thing is like
volume that's it's gonna be volume it's gonna be volume I don't know I don't
know what I was trying to say with that but the volume is going to be the next
thing because everything is becoming more accessible so yeah that's it that's
episode this is the first episode my camera just shut off I don't know why I
shut off I'm disappointed by it yeah thank you so much for listening sorry if
you didn't go do a thing go do something support ice cream gang gang and I will
see y'all on the next episode and wherever that is I don't know where it's
gonna be I think it's gonna be here it might not be out now
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