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Welcome to spa massage video channel the holiday season is here
Department stores have replaced back-to-school displays with cozy sweaters and warm woolen mittens
supermarkets advertise specials on turkeys and stuffing
websites danced overflow with pumpkins and apples
Along with the good feelings and celebrations comes a dose of stress
Travel family get-togethers shopping for presents and social gatherings can all contribute to feeling frazzled
Massage therapists have the antidote for anxiety inducing shopping trips and non-stop entertaining at their fingertips
seasonal hands-on treatments your festive hedgehog nerves
entering seasonal retail item solves clients gift-giving dilemmas
Sense of the season the holiday season is inextricably linked to certain scents
cinnamon pine
pumpkin chocolate
clove spruce and peppermint evoke memories of family gatherings hot apple cider by the fireplace and
sledding with friends after a recent snowfall
By incorporating these aromas into massage products a therapist can create a refreshing experience to welcome in the new season
according to gene Shea founder and CEO of buy atone professional massage and spa therapy products
headquartered in San Diego, California
Aromatherapy essential oils can be added to most any oil cream or lotion Shea said a
blend of orange cedar cinnamon and patch Allah can relax the mind and match the woodsy outdoor feel of fall on
The other hand a milk and honey body butter is a comforting finishing product that can be
Incorporated with any spa wrap or stand on its own as a delicate and lavish
That is similar to a fresh-baked cookie smell to help soothe the soul and welcome winter she added
She recommends matching body butters and lotions with essential oils and essential oil blends to create your own signature holiday scent
regardless of treatment massage body wrap
scrubber facial massage the addition of a scent oil or a lotion that complements the season will provide a
stimulating and balanced experience for tired muscles and weary holiday nerves said Jenny Hogan
media director for marketing solutions incorporated
Who spoke on behalf of universal companies a massage and spa product supply company, headquartered in Abingdon, Virginia?
She suggested adding essential oils such as eucalyptus spruce
rosemary and cinnamon leaf to the active ingredients and spa treatments
Create a hassle to scrub with cinnamon leaf essential oil clove powder
Grapeseed oil and natural sugar cane exfoliant for a treatment as comforting as a cup of hot tea Hogan said
While a basic massage treatment with a holiday scent infused lotion oil or cream can put clients into a cheery mood
Using the same approach with enhance and achieve similar results and also benefit the therapists financially
Hogan suggests offering a hand and foot treatment using heated mittens and booties as a luxurious supplement to massage
Aromatherapy misting sprays can set the stage for a holiday spa treatment
Aromatherapy room mists are the fastest and easiest way to introduce your clients to holiday scents
Said shape then noted that by atones
Pomegranate and cranberry and milk and honey ambience aroma room mists will bring the holiday feel into any home, or business
Bring in the retail
Retailing can be an effective way to increase return on your business investments without having to work harder
This time of year is an especially great time to introduce retail products into your practice as
Clients are looking for unique gift ideas as we come into the holiday season
Shay set
she recommended pairing seasonal massage products with an attractive holiday mug discount coupon and package of hot chocolate a
complimentary spritz of aromatherapy at the beginning of every service may lead to the purchase of an add-on service or product pogon said
Tell clients if they enjoy the scent you have retail items available with this aroma for their enjoyment, or a great holiday gift
she said
for easy holiday retailing
Package some stocking stuffer ideas to display in your retail area and have them readily visible at checkout for impulse purchase
Massage therapists can promote retail products by first using them during a treatment and then carrying them or complimentary items in
take-home sizes
What client can resist a pair of mittens packaged with a gift certificate and your signature scented lotion?
Use holiday decorations as a backdrop for retail products and gift certificates
said ho gong
Gift certificates or holiday coupons and transparent ornaments and hang them on wreaths Garland's or a Christmas tree
market your festive touch
when you begin your holiday marketing efforts depends on the scope of your plan if
Your plan is more involved. It's never too early to begin thinking about a holiday marketing campaign according to Hogan
Establish what special holiday treatments you will be offering
Which coordinately retail products you will display in what discounts or coupons you will offer she said
create holiday gift certificates and plan ahead for client communications that will begin in the fall and start putting up your signage and
establishing client communications by November Hogan said if you have employees
Be sure to involve your practice team in the planning stages to help build teamwork you
Can make holiday decorating a fun group activity with everyone chipping in to create a special look Hogan said
Have your front desk team ask every client if they want to upgrade their treatment with a special holiday twist when checking in or while
booking their next visit
your reception area can be put to good use with very little preparation just
set up a cozy chair provide a 15 minute seasonal hand and foot treatment before or after client appointments and
perhaps offer a nice cup of spiced cider for added appeal Hogan said
Also, you can always provide last-minute holiday options with online gift certificate sales through your client communications all
through the holiday season
Holiday open houses with workshops on how to remain stress-free during this time of year could attract new business and strengthen
relationships with existing clients
Shea suggested including raffle prizes or teaming up with local businesses to offer holiday packages
Tis the season to give to our fellow citizens so offer your services to those in need at fire houses and hospitals
Let the local press know you will be there and organize some of your peers to come out to give back to their community
Shay suggested this works wonders to help network
Introduce yourself to the community and get your business name out there
Seasonal marketing of spa therapies can play up the holiday esc' ingredients
You will be using chocolate coffee pumpkin sugar and pour among them
Create and post to social media marketing pieces such as dot jpg files
that give customers a clear an attractive visual message a
multi-faceted marketing strategy that integrates social media email newsletter and offline advertising
Helps provide the best return on investment according to Stephanie Feng owner of San Diego
California based SRB solutions a company that specializes in marketing for massage therapists
chiropractors spa owners and
acupuncturists
when it comes to social media
Facebook is the obvious choice
But Beck said not to ignore Pinterest or et se
feature your newsletter link on your social media pages and have your social icons and links in your newsletters Beck said
Add a sign to your room or front desk that says find us on Facebook or follow us on Twitter or any other social media
Platforms you are using add your social links to your email signatures
So people can click on the social icon and be directly connected to your social site
While social media can add another level to your marketing be sure to use it properly Beck cautioned
social networking isn't a buyers and sellers market people are looking to make connections build relationships and want reviews and
recommendations
she said
The big brands work on developing relationships with their fans all year round so they have earned the right to leverage those relationships
to increase purchases during the holiday months
joyous celebrations
To make the holidays a bit merrier for your clients and practice this holiday season
bring the sense and ingredients of the season to your treatment room and retail shelves dot your clients will appreciate the festive touch as
Well as the option to surprise friends and family with unique gifts in
Turn your celebrations are guaranteed to be more joyous
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