I'm gonna tell you about five keyword research mistakes that you should avoid
I've made most of these mistakes so I can tell you with personal experience
how to avoid them and I'm also going to cover one bonus mistake that people make
it's not directly related to the keyword research but it is related to the
content which is obviously just as important as the keyword my name is Doug
Pennington I talk about Amazon affiliate sites and project management so have a
look around the channel and if you like what you see please subscribe the first
mistake is selecting keywords that just aren't profitable you should have a
blend i say about 50/50 of buyers type keywords and more information or how-to
content but the fact is if you base your site on keywords where you're not going
to be able to monetize effectively then you're gonna have a hard time so I did
this with my very first site I found smart passive income in 2013 and I
launched a site within five six weeks or so I didn't really understand what I was
doing at all I know how to use the keyword research tools I didn't know
WordPress I didn't know anything about hosting and I set up a site basically
all around a keyword where I could never make any money I was able to get traffic
to the site you know a couple hundred people a day but you know I couldn't
monetize it very well because there were no products to sell around it and it was
kind of a small amount of traffic so you know if I was getting a few thousand
people a day maybe I could put some sort of ads up there but just a few hundred a
day I wasn't able to do anything with it make sure that you're going after some
buyers keywords so that you could actually monetize in some fashion
the second big mistake is going after keywords that are too competitive and
basically just being greedy after I made the first mistake going
after keywords that I couldn't monetize I went after extremely monetizable
keywords and high search volume so I was like I made this mistake before and I
swung in the other direction and then I went after stuff that was like way too
competitive the search volumes were too high and essentially what happens when
you do that is there are people in the industry already that are ahead of you
and reinvesting their money so they make it
much harder to compete if you're just getting started so make sure you don't
go after anything like way too competitive for me I like to focus on
very low competition even now when I have more experience I go after a
keyword golden ratio compliant keywords now if you're unfamiliar with the
keyword golden ratio put a link so you check out the video and get an
understanding on what it is but essentially it's a data-driven way to
find keywords that are underserved on the internet so really powerful and what
it really means is you could publish content that no one else is really
targeting online and then rank your post without any backlinks number three is
not understanding the data that you get from the keyword research tools and/or
not understanding how to use the tools in general when I got started I didn't
know what I was doing right so I already mentioned that I gladly admit I didn't
know what I was doing I got my feet wet and I quickly learned that I didn't know
how to use the tools the mistake that I made is I saw the competition level
listed and the Google Keyword planner and other tools and the competition said
lo well in that particular tool competition is competition around ads so
people that use that tool are advertisers so when they see low
competition it means not that many people are running ads on that keyword
and what that means is it's not a very profitable keyword most of the time
because if it was profitable people would run ads and they would make money
on the other side so when you see low competition in the Google Keyword
planner that is directed towards advertisers so you have to understand
your tools there are other tools that have a keyword difficulty score or a
competitiveness number now those have their own pitfalls but you know just
make sure you understand what those values mean what any of the metrics mean
whatever tool you're using so there are a lot of different tools you could use
just make sure you understand the data that is coming out of those tools
number four is singular versus plural or bad grammar and what we're talking about
here you know you see a keyword let's say
it's a ballpoint pen and then you get some search volume and you think hey
that's too competitive but then if you search for ballpoint pens you see it is
still a high search volume but way less competition and then you think why I
found a loophole many go after the plural versus the singular or maybe you
find a keyword that is sort of a longer phrase and poorer grammar is used like
incorrect grammar words are out of order and it doesn't make sense right so if
you find anything like that usually at this point in time then 2018 Google
understands how to spell words correctly so if you type something in wrong
they'll fix it for you if you put in singular they understand singular and
plural they're almost equivalent unless it's some greater context like other
words in the search phrase further if you're using bad grammar well that
doesn't really make that much sense so if you're using poor grammar and you're
trying to target something using incorrect grammar that's not a good
thing right Google would prefer to have proper
grammar and generally they're going to sort it out and provide the search
results with proper grammar so the point is if you think you found like some
loophole where you could target singular or plural and get around any sort of you
know other competition you'd be wrong and don't make that mistake because
Google's so smart at this point they will fix errors that we make and take
care of them number five is putting too much value into the keyword
competitiveness score the keyword difficulty score or whatever it is now
there are a few tools out there actually a lot of tools do provide some you know
what they call a difficulty score they use different terms for each of the
different tools but basically most of the time those are estimations those are
good guesses based on metrics that come from other tools that are also
estimations on how hard it is to rank for something so the problem arises when
we hear people say the keyword competitiveness score is the number that
I look at and if it's anything under 30 then I know I can go for it and that's
just bad advice and there was a day when those tools were a little more accurate
but nowadays it's like that data is of a well for everyone and if the algorithm
isn't tight right like the keyword competitive in the score then it doesn't
really matter right so I've seen so many people just look at that one number they
get a false sense of security that they're gonna be able to rank without
any backlinks without doing any additional work and just publish average
to subpar content and then rank and that's just not gonna work and I've seen
it time and time again in fact if you have done that let me know in the
comments let me know if you thought the keyword competitiveness score was like
the number to look at and then you publish content and it didn't actually
work conversely if it worked for you let me know basically at this point in time
those values are interesting I'm studying them more really I'm
comparing them to the keyword golden ratio and maybe I'll get the keyword
golden ratio values and then I'll look at the keyword difficulty score to sort
and maybe prioritize but if it fits the kgr I know that's a pretty good keyword
any of the other competitiveness numbers or difficulty scores are just
interesting just because a tool says it's easy to rank for something doesn't
necessarily mean it is there are so many factors out there that the tools may not
be taking into account so unless you know the algorithm that they're using
you may not have a good handle on how difficult it is to actually rank for a
keyword here's the bonus keyword density then I get this question basically five
times a week people are constantly asking me well how many times should I
use a keyword in my post the answer is always I have no idea I don't know the
answer to that because it varies it depends on the length of the keyword it
depends on you know the other competitors and here's what you can do
though right so I don't know the answer because I can't tell you some percentage
which is what people want to know I don't know the percentage but here's how
you find it go and get this tool called SEO quake SEO quake is a free extension
for Chrome I think they're loosely connected with semrush but basically you
can get the keyword density for post right you can go to a site and then
click the little button you get the keyword density and you're good to go
the reason why you're gonna do that is because you need to analyze the
competition and that's why I can't tell you some percentage because it always
varies based on the competition what you can do is go find your you know your top
three to five competitor or something like that analyze the data right go look
how many times they use certain keywords you can see how many times they use a
keyword and a subheading h2 h3 tag you can see how they're using the words
right and once you get that value you understand exactly what Google wants
right you're looking at the results you're looking at the data and again
you're using data to make your decisions not some generic percentage if I told
you 2% it'd be wrong most of the time you have to go and do the research you
have to analyze the competition and then figure out what the key word ratio
should be the keyword density should be on your post for that particular phrase
right it varies for every single phrase so those are the five mistakes that you
should avoid plus one bonus make sure you do your research on the keyword
density a sub bonus point here most of the time using a keyword fewer times is
better than using it too much if you use it too much you're probably not going to
rank at all and if your light-handed you know you're probably gonna rank for
that keyword and a few others maybe not as high as you once you right off the
bat but you could tweak it after that so less is more don't forget if you're new
to the channel have a look around and if you like what you see please subscribe
thanks
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