-In this video, I'm going to give you Google My Business page tips
so that you can optimize it specifically for your pet business.
Hi, I'm Tricia Clements, Chief Fur Wrangler with MuttButs.com.
I'm a social media manager and consultant and I specialize
in pet businesses and video.
The first thing that you need to do is either add your Google My Business Page
or claim it if you already have a Google My Business for your business,
however, you simply haven't claimed it and can't go in and edit it,
you need to claim it. Go to Google.com/business.
First thing you might wonder is why do you need to have a Google My Business Page?
You already have a Web site. Well, number one is it's Google.
Number two is, it's free.
With Google that is the number one search engine with over 75% of all Internet
searches being done on Google.
That's where you need to be so that you can be found for your business.
For mobile devices, that number is a whopping 90% of all mobile searches
are done through Google.
Mobile searches are really skyrocketing in the last eight years alone,
searches using mobile devices have gone up from less than 1%
to over half of all Internet searches so you need to make sure that you're on Google
My Business and that everything on your page and your Web site
is optimized specifically for mobile searches.
What you want to do when you go to your Google My Business
whether you have set it up,
claimed it or maybe you claimed it and then you just stopped and you didn't do anything,
you need to go in and optimize it.
Basically, go through it and Google will lead you through everything
it wants you to do. It will ask you for your location,
your hours, your phone number all of that so make sure that you go in
and input all of that information so Google has the most information
about you and that is accurate.
You're going to also want to go and make sure every at least once a week
check your Google My Business Listing because if you go to a business
you will notice there has a suggest an edit and anyone on the internet can go see
your listing and suggest an edit to Google.
You need to make sure that there haven't been any suggestions.
If there have been you need to review them, see if they're a valid suggestion
or that it is not and you go in and tell Google, "No this is not correct."
You need to go in at least once a week and do that for your Google My Business Page.
Of course with your Google My Business, you're going to add images.
Make sure that they are high quality, high-resolution images,
things that really show about what your business
is or what you do if you're services, products and show all of that there.
You can also add some videos so do an introduction video,
put that on your Google My Business Page.
They also have an option for multiple locations.
Let's say you're a brick and mortar pet store and you have multiple locations
throughout where you're selling your pet food, your toys, dog toys, cat toys,
all of that and you have several locations in a specific either a town
or if you got it in several states.
You want to go in and make sure that you tell Google all of your different locations
so that they know where you're located specifically because Google My Business
not only comes up when people search in the search engine but it also comes up
in Google maps.
You want to make sure you have that information in there.
This is also great for local SEO, local search engine optimization,
people going to a specific town and looking for places for businesses like yours.
They're going to search in there and it's really good to make sure
that you have your correct location if you have multiple locations in there
so that people can find you and especially on the map.
That's great for a local SEO that you're looking for especially if you're a business
that is centralized around a specific geographical location.
Now, I have a bonus for you. Your Google My Business Page
is where people are going to leave their Google reviews so any time
your business gets a review it is there on your Google My Business Page.
What you need to do is go in and see your reviews.
Read them and make sure if they're really great reviews
which they probably will be, you will go in and comment and thank them for it.
Let them know that you read it and that you appreciate their comments.
If you do have negative reviews, go ahead in and comment on that as well.
See if there's anything you can do to have them change their review to a more positive review.
Go in and check those reviews.
The other thing is, I have a link for you forming Google five-star review link.
You want to after you have a client or customer that you've done business with,
you want them to go and review you.
After you've done business,
go ahead and send them a link to get the five-star review.
I have a way that I set up to go directly and it already has the five star selected.
It's really easy to send out.
That's the one thing when you ask for reviews, give them a link.
Don't give them 10 step instructions because people don't have time for that.
That's something that you really need to make sure that you're doing when you do your reviews.
Again make sure that you don't send out and ask for a review unless
they have already been a client or customer of yours.
I know I've had local pet business that has come and simply because
I think I went to their website and maybe filled something out.
They then said, "We're glad you visited us and let us know what you thought of our store."
They keep asking me to review them.
However, I've never actually been in their store.
There's not an online store, it's all actually a local store.
You want to make sure that when you're requesting people review you
that they have actually been a client or customer and it's not someone
that just signed up for your email list unless your email list when they signed up,
they've got something from you.
Make sure when you ask for your reviews that they are actually a client or customer.
I'm Tricia Clements with MuttButs.com. Thanks for watching.
I hope you enjoyed this video.
Please click the like button, share it with your friends,
and I'll see you in the next video.
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