Ryan Steinolfson here, and I'm coming to you from San Diego. I have a really quick
tip and strategy that I want to share with you. You know over the past decade
or so, I've seen a lot of strategies come and go, and with the advent of you know
chat BOTS and Facebook live and obviously Facebook advertising. There's
really, it's you know there's a lot of opportunity right now, to build a very
powerful online marketing strategy. And what I've noticed is, is that
there's a there's a connection between all three of the strategies that i just
previously mentioned. And the problem out there is that people look at
these as being disconnected, the three strategies that I talked about,
live, chat and ads. Okay, ads you know even I'm not only just talking about Facebook. I'm
talking about eventually Google etc. All all three of the... Well two of the
major platforms that the big ones are Google and Facebook. Right now, the only
one that has that where you can leverage this triple play strategy, that I can see,
is Facebook. Now having said that, all the major platforms are going
to have some form of the the triple play strategy, as I call it. And you'll
see why in a second. So the biggest challenge, that I see is that,
people think these are disconnected. And when they think that they are,
when you think that they are, that these strategies are disconnected, then you end
up seriously hindering your ability to be able to reach more people and get
your message to where you want to. And really engage people in the way that
they want to be engaged with. Which is really the name of the game is, you want
to, well I want to, I'll say I want to add value to people where they want to be
delivered value. And in the way that they want it to be delivered, and in the
timeframe they want it delivered. And so, and I also want to be able to engage
with them on a deeper level. I want to be able to engage with them, and give them
the ability to engage with me, quickly and easily. I want them to be able
to you know hit the easy button. So having said that, this strategy I think
is one of the most powerful strategies, that really nobodies... I just
coined the phrase recently, conversation funnel. And you'll see how that really
ties into the triple this triple play strategy in just a second. But I think if
you're, as a business owner, if you start thinking about the connection of all
three of these strategies, for lack of a better word. You're gonna
really see a bigger a whole world of opportunities will open up for you, and
you'll see a much much more clearly what the long term opportunity is with
platforms like Facebook and Google. So, let me just show you. So here here, I got
my little whiteboard. Right okay, so you got live. Hopefully you can
see this. You've got ads, and you've got chat. Okay, hopefully you can see that.
Okay, so all three of these are connected. Okay, so I want you to see this, so live
video when you go live like I'm live right now. Okay so you can make it
so that when you go live, you can, if you put in the word chat challenge, I will
follow up with you to demonstrate how this actually this is connected,
right here. How live is connected to chat. I'm gonna challenge you to type in the
word chat challenge. I've got a five-day chat bot challenge coming up on Monday
going through Friday of this next week. And the way that I'm engaging with
people is by doing adding value, like I'm doing right now. I'm creating content.
Okay, so when I go live I encourage people to leave comments, when they do, I
can then respond to them in through chat, through facebook messenger
chat. Okay well you might say well why would I want to do that? Well the reason
why is because then I can have a much more engaged conversation with them, one
on one. And I can deliver a whole lot more value, because in messenger I've
got all of my great content, all my lead magnets, all my everything
that I know I can give them, in order to bring them through that
conversation funnel. Okay, so that's one connection. Okay now, I can
also go live, okay and I can like right now, I can
make this live video, I can turn it into an ad. Okay, I can turn it into an ad for
anything that I want to. I could turn into an ad for getting more likes,
obviously getting more whatever. But what's great is is that I can I can turn
any live video into an ad and that's how the live video is connected
to ads. Okay so hopefully you're seeing that. Now some of these now, I'm
gonna show you is, you can also I can also go, i can also connect chat to ads.
How? Because i can receive chat responses from the ads that i'm running. Just like
i would from the actual live video in the beginning here. I can actually, I
can receive from an ad. Okay i can send people to chat. Okay so,
they can chat with me, they can have a conversation, okay with me. A more
engaging conversation from an ad, now that could be a live video, that could be
any type of post. But i want you to see that this is how, you know, this is how
these are connected. So i would go live, i would turn it into an ad, and then i
would i send people to chat. So that's how all three of these are
connected. I already showed you how live is connected to chat here, okay because i
can go live and right from the live video i can have you comment.
And I can follow up later, or even make it so that, you know, I can
comment right now, or I can send something to you right now just from the
comment. Okay so now ads to live, what you can actually can, so I want
you to see how these connections are made as well. Okay so from the chat bot,
okay from my chat messenger, okay I can send a a live video that I did before, or
I can let people know that I'm going live by actually using my chat bot. So
there's a connection here going up to live video, connecting people to my live
videos through chat. Okay, I hope you guys see that through messenger. Okay so
that's how chat is connected to live. Now I can also, chat would be connected to
ads by like, I would so I can the same thing. I can send people to my ad
from my chat bot, okay from my chat messenger. Okay I don't I don't like
using the word chat bot, because it's really not a bot. It's just a
tool for me to be able to engage with people. Okay so I want you to see that
from chat, just like I sent people to live video, I can send somebody to one of
my ads. So hopefully you guys are seeing that connection there as well.
Okay, so there's, now to finish this off, I can create an ad okay, and I can
promote a live video, right. So I can create an ad and I can promote a live
video, right. So hopefully you can see, so like in other words, in the ad like if
I'm scheduling like for the five day challenge. I'm actually
going live for five days, I created a scheduled live video for all five days.
So I created an ad, for all those live videos.
Okay, and that's gonna drive traffic to the live videos, which then I would
communicate and engage more with people through chat. And then once that live
video has happened, I can create an ad for it. Okay I can make I can actually
make an ad out of the live video, and so on and so forth. So you can see how all
of these are, really they're all connected. And I want you to see that the
more that you see these connections and the more that you see the
opportunity here, the more synergistic that my marketing has become
and the bigger your world will become in terms of marketing in general. If you
understand this, if you understand this this triple play strategy. Okay if you
understand this triple play strategy, what its gonna do is, it's gonna really
catapult you into a position to leverage all of these strategies. Because when you
when they work together, synergistically, the the some is way more than the parts.
And that's what I want you to see, and that's what's revolutionary about this.
And that's what I'm gonna be talking to you about in the five day challenge. So
if you're not in the five day challenge, at the end of it you're gonna have a
full chatbot, you're gonna have this, this section of it totally handled. This is
pretty darn easy, ads are pretty they're not that hard, I mean really they're not
that challenging to setup. And live video just a matter of going live, it's
not a pressing the record button. And anyway, and I'm gonna be going over this,
and I'm gonna talk a little bit more about how these are all
connected at the end as a bonus. But I want you guys to really see this, and
hope that you leverage this this concept, this triple play strategy in your
business. I do have a Facebook group where I talk about this stuff, please
share this video. That's my ask, I gave a lot of really good
content here. This is the sum of years and years of understanding,
of you-know-whats of digital marketing. And I would really appreciate if you'd
share this video with anybody that you that you think would would benefit from
it. And just type in the, in if you want to enter the chat challenge, type in the
word chat challenge in the comment. And I will get you signed up for that, and
we'll let you know when we go live. I'll send you a message when we go live. And
then, and you can already see on my page here, that I've created an ad,
that I of what I, you know, when I went live. I created an ad, and then I I'm
asking people to chat, in order to in order to subscribe or enroll for the
five day challenge. So hope you found value here, let me know what questions
you have. This is what we use in my agency, to crush it for our clients and I
know that you can do the same thing too. Share this in messenger, there's a
little share button, you can share it and messenger to any individual person that
you know that could benefit from this. I'd really appreciate it, thanks. And if
you're not, if you don't like the page go ahead and like it. Talk to you guys soon.
Thanks.
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