Maximize clicks this manual CPC
Hey guys recently goo shopping has been a really really hot topic
So one of the most asked question is what should I start with when it comes to my bidding strategy?
Whether should I go maximize clicks manual CPC?
What's the difference what each one does and I'm gonna basically breaking down everything for you today
I actually went ahead and basically gave you guys 6 months worth of testing
You know, I've wasted a lot of time and money throwing out what is better
What works in what situation what each one means so I put a lot of research into it
So I'm gonna be basically laying it all down within this short video. So let's start with maximize clicks
You know, it's very good to start off with because this will get you clicks and traffic relatively fast
It's much faster to optimize your Google Shopping feed as a result because Gil shopping does take time to optimize
It depends on how much traffic you get
So the more traffic you get it gets more optimized similar to the Facebook pixel the more purchases you get the faster optimizes furthermore
It's good for people
finding that the campaign is spending the budget way too slowly because maximize cliffs will
Maximize the amount of clicks you get their thoughts spend your budget at a much higher, right?
So if you find that your budget is spending way too low go to maximize clicks now manual CPC you get much higher quality traffic
You get lower cost per purchases and you have control on how much you're willing to pay per click now. Let's talk about the cons
Maximize click no spin your traffic fast maximize clicks will get you a lot of purchases
But the cost per purchase will be probably higher then your CPC will get you less purchases
But your cost per purchase will be lower. So it's basically up to you
Do you want to be spending less and getting less sell or do won't be spending more and getting more sell but your more sell?
At a less profitable right or less sales at a higher profitable right now
I actually went ahead and actually provided some actual scenarios that might be able to help you out on which
situations where and when you should apply maximize bid on then your CPC
So one if the budget is being spent too slowly definitely use maximize clicks or you use manual CPC
But just up the bid
I mean to cosmic pitches too high
Definitely moved in bed with CPC because you're there to control the bid and just lower the bid
The good thing about maximize clicks is dual goes ahead and does everything for you. It finds clicks for you
It's just automated basically determines how much is a good price that you should pay per click when it comes to a product?
So when you see that a product is selling relatively well
But you're having a high cost per purchase
You go ahead and transfer that to a manual CPC campaign and just decrease the average bid day ahead
So let's say that you had a cost per purchase of $20 and your paint say 50 cent for every click
You'll go ahead transfer into a manual CPC decrease the bid to 25 cent per click and a result your cost per purchase also half
Meeting your customer purchase would drop from 20 down to roughly 10 to 12, but you'll be spending less money as a result
But that's a way to get a product that's not profitable with a high CPC and make it profitable
By forcing the cost per clicks much cheaper through manual CPC 3 if you're making good
profit on maximize click keep it that way because you're getting a lot of traffic a lot of sales and if it's profitable that is
Really really good. That means you have a really good Google Shopping feed for watched our sires a beginner
I always recommend
next month's clicks because as I said before
It lets Google basically do all the work googors ahead and decides how much they should charge per click
So it's really simple and easy to use but you know their floors as I mentioned before now if you solve maximize clicks here
I basically broke down a table shot every single situation or when you should if you should keep them maximize close if you should switch
over to manual CPC
so I actually went ahead and broke down everything for you guys because I really want you guys to
Understand goofy when to use manual CPC and when to use maximize clicks, you know
I want to be the best of the best, you know, I want to be the person that drops the best Google Shopping content
So if you like my content definitely drop a like on top of that don't think the subscribers I've been dropping
Valuable videos like this every single day if you want to work with me personally definitely check out the mentorship
Application I have linked in my description on top of that don't think to join my facebook ecommerce legacy. So let's break this table down
So if you had maximize clicks you're profitable and you give high impressions you want to keep it at maximize clicks if you're getting
Low impressions, you'll keep it at maximize clicks because it's still profitable or you can switch it to manual
CPC and try to increase a bit so you could spend more money and get more impressions
now impressions based of the more pressures you get that means the more traffic you get the more traffic you get the more sales you
Get so obviously the ideal place to be is high impressions and being profitable at the same time
So if you have higher pressures, and you're not profitable
You definitely want to switch to manual CPC and decrease the beard because Google is getting you a lot of traffic
But it's not profitable
So they lower the cost per bid that will sort of stop the amount of bad quality traffic that's gone through and get you only
The quality traffic that would actually get your purchases
So that's what I'm going to do if you're getting low impressions, and it's not profitable
that means you don't have a winner yet because you know
Google's not showing your ad to a lot of people even though you're maximize clicks
You're not profitable. So that means you just don't have a winner yet. So you just want to keep on CPC
Just keep on uploading more and more products to your Google Shopping feed
Now if you have high impressions and you're not spending money, that's not possible because you can't have AI impressions without spending money
So this is X if you have loads patience and you're not spending any budgets that shouldn't be an issue because maximize clicks
Will go ahead and just find as much traffic as you can if you're not spending anybody at all
There might be an issue with basically. You don't have enough products in your feed. Your products aren't optimized
your posts aren't verified a lot of your posts might begin to disapprove that might be the case, but
Usually this shouldn't be an issue, especially on maximize clicks
But yeah, that's basically an in-depth guide on how Google shoppings maximize clicks and manual CPC
Well, I hope you guys like this video and I'll be seeing you guys tomorrow. Peace
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Ready: Creating a game "Free Fall" - Duration: 17:33.
Welcome to Ready quick tutorial
FREE FALL
The goal of the game collect as points and avoid the obstacles
If you use all of the lives you lose
Let's get started
Create the new project in portrait mode
Add the "Background" object from your library
Add the "Clouds" object from your library
... adjust the position and size
... turn off the solid, set the collider to "Square" and place him in the "Background" layer
… add the "Scrollable Texture" behavior and adjust parameters
… play the scene
… adjust the position and opacity parameter, play scene
Add the "Player" object from your library
... adjust the position and size
… add the "Drag" behavior and adjust parameters
… play the scene
… add the "Trail" effect and adjust parameters
… play the scene and look result
Add the "Label" object from your library
... turn off the solid, place him in the "User Interface" layer and set the collider to "Square"
... adjust the position and size
Add the "Score Label" object from your library
... adjust the size, turn off the solid and place him in the "User Interface"
... adjust the position and color
… play the scene and look result
Add the "Heart" object from your library
... adjust the size
... turn off the solid, place him in the "User Interface" layer and set the collider to "Square"
… create for him a new class "Hearts"
… name it "Heart 1"
… copy the "Heart 1" object and name it "Heart 2"
… copy the "Heart 2" object and name it "Heart 3"
... adjust the position
… play the scene
Add the "Start card (Background 2)" object from your library
... turn off the solid and set the collider to "Square"
Add the "Name" object from your library
... adjust the size, position, turn off the solid and set the collider to "Square"
Add the "Game Over" object from your library
... adjust the size, position, turn off the solid and set the collider to "Square"
Go to the "Event Manager" and create the first event - "Scene Start"
Arrange in the scene the latest objects and play the scene
Add the "Bordered Triangle" object from your library
... name it "Controller"
... turn off the solid and set the collider to "Square"
… add the "Dust" effect and adjust parameters
… play the scene and look result
… adjust the effect parameters again if necessary
... turn off the Active button
… the paint out him in the desired color
… add the "Counter" behavior and name it "Game Active"
Go to the "Event Manager" and create the new event - "Setup"
Play the scene and look result
Add the "Bordered Circle" object from your library
... adjust the size
... turn off the solid, place him in the "Background" layer and set the collider to "Square"
... name it "Points Spawner"
…copy the "Points Spawner" object and name it "Obstacles Spawner"
…create the new global variable "Points Spawner Position" and adjust parameters
Adjust Position for the "Obstacles Spawner" object
…create the new global variable "Obstacles Spawner Position" and adjust parameters
Go to the "Event Manager" and create the new event - "Spawners Position"
Go to the "Global" tab and zoom the camera
Play the scene and look result
Go to the "Global" tab and zoom out the camera
Add the "Obstacles" object from your library
... adjust the size and position
... turn off the solid and set the collider to "Square"
… create for him a new class "Obstacles"
…create the new global variable "Speed" and adjust parameters
Go to the "Event Manager" and create the new events:
- "Spawn Obstacles 1"
- "Spawn Obstacles 2"
- "Spawn Obstacles 3"
- "Obstacles Move Up"
Play the scene and look result
Add the "Point 1", "Point 2", "Point 3" objects from your library
... adjust the size, turn off the solid and set the collider to "Square"
… create for them a new class "Points"
Select the "Controller" object
… add the "Counter" behavior and name it "Spawn Active"
… add the "Random Number" behavior and adjust parameters
Create the new global variable "Spawn Points" and adjust parameters
Go to the "Event Manager" and create the new events:
- "Spawn Points Active"
- "Spawn Point 1"
- "Spawn Point 2"
- "Spawn Point 3"
- "Points Move Up"
Play the scene and look result
Add the "Bordered Rectangle" object from your library
… name it "Up Trigger"
... turn off the solid, place him in the "Background" layer and set the collider to "Square"
... Rotate - 90 degrees
... adjust the position
Go to the "Event Manager" and create the new events:
- "Remove Obstacles"
- "Remove Points"
Go to the "Global" tab and zoom the camera
Play the scene and look result
Go to the "Global" tab and zoom out the camera
Go to the "Event Manager" and create the new event - "Add Score"
Play the scene
Select the "Controller" object
… add the "Counter" behavior and name it "Life"
Go to the "Event Manager", open the "Setup" event and add the new action
Select the "Player" object
… add the "Dust Poof" effect and adjust parameters
Go to the "Event Manager" and create the new event - "Subtract Life Counter"
Play the scene
Go to the "Event Manager" and create the new events:
- "Life 3"
- "Life 2"
- "Life 1"
Play the scene and look result
Go to the "Event Manager" and create the new event - "End Game"
Play the scene
Go to the "Event Manager", open the "Setup" event and add the new action
Play the scene and look result
Go to the "Event Manager" and create the latest event - "Add Speed"
The game is finished, now we can test it !)
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Hi, this is Christian with Spark Marketer with another Quick Tip.
Have you ever considered re-marketing to you existing customer base?
What this might look like is sending a thank you postcard every time you do a service.
And, for some of these larger jobs that you might do, even throwing in a $25 or $50 gift
card just so that the customer really knows that you appreciate them, and you give them
something tangible that they can hold on to.
Something else you might consider doing would be setting up some kind of loyalty program
offering discounts to returning customers, and providing that extra value to them.
Then they're more likely to give you a call as opposed to going in and trying to find
someone else to use for service.
Last thing I would say would be to send an email marketing campaign.
This email marketing campaign I would use to give value to your customers.
This doesn't necessarily have to be a discount, but some helpful tips or even some kind of
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Something that gives them value and throughout the year keeps you top of mind.
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