Maximize clicks this manual CPC
Hey guys recently goo shopping has been a really really hot topic
So one of the most asked question is what should I start with when it comes to my bidding strategy?
Whether should I go maximize clicks manual CPC?
What's the difference what each one does and I'm gonna basically breaking down everything for you today
I actually went ahead and basically gave you guys 6 months worth of testing
You know, I've wasted a lot of time and money throwing out what is better
What works in what situation what each one means so I put a lot of research into it
So I'm gonna be basically laying it all down within this short video. So let's start with maximize clicks
You know, it's very good to start off with because this will get you clicks and traffic relatively fast
It's much faster to optimize your Google Shopping feed as a result because Gil shopping does take time to optimize
It depends on how much traffic you get
So the more traffic you get it gets more optimized similar to the Facebook pixel the more purchases you get the faster optimizes furthermore
It's good for people
finding that the campaign is spending the budget way too slowly because maximize cliffs will
Maximize the amount of clicks you get their thoughts spend your budget at a much higher, right?
So if you find that your budget is spending way too low go to maximize clicks now manual CPC you get much higher quality traffic
You get lower cost per purchases and you have control on how much you're willing to pay per click now. Let's talk about the cons
Maximize click no spin your traffic fast maximize clicks will get you a lot of purchases
But the cost per purchase will be probably higher then your CPC will get you less purchases
But your cost per purchase will be lower. So it's basically up to you
Do you want to be spending less and getting less sell or do won't be spending more and getting more sell but your more sell?
At a less profitable right or less sales at a higher profitable right now
I actually went ahead and actually provided some actual scenarios that might be able to help you out on which
situations where and when you should apply maximize bid on then your CPC
So one if the budget is being spent too slowly definitely use maximize clicks or you use manual CPC
But just up the bid
I mean to cosmic pitches too high
Definitely moved in bed with CPC because you're there to control the bid and just lower the bid
The good thing about maximize clicks is dual goes ahead and does everything for you. It finds clicks for you
It's just automated basically determines how much is a good price that you should pay per click when it comes to a product?
So when you see that a product is selling relatively well
But you're having a high cost per purchase
You go ahead and transfer that to a manual CPC campaign and just decrease the average bid day ahead
So let's say that you had a cost per purchase of $20 and your paint say 50 cent for every click
You'll go ahead transfer into a manual CPC decrease the bid to 25 cent per click and a result your cost per purchase also half
Meeting your customer purchase would drop from 20 down to roughly 10 to 12, but you'll be spending less money as a result
But that's a way to get a product that's not profitable with a high CPC and make it profitable
By forcing the cost per clicks much cheaper through manual CPC 3 if you're making good
profit on maximize click keep it that way because you're getting a lot of traffic a lot of sales and if it's profitable that is
Really really good. That means you have a really good Google Shopping feed for watched our sires a beginner
I always recommend
next month's clicks because as I said before
It lets Google basically do all the work googors ahead and decides how much they should charge per click
So it's really simple and easy to use but you know their floors as I mentioned before now if you solve maximize clicks here
I basically broke down a table shot every single situation or when you should if you should keep them maximize close if you should switch
over to manual CPC
so I actually went ahead and broke down everything for you guys because I really want you guys to
Understand goofy when to use manual CPC and when to use maximize clicks, you know
I want to be the best of the best, you know, I want to be the person that drops the best Google Shopping content
So if you like my content definitely drop a like on top of that don't think the subscribers I've been dropping
Valuable videos like this every single day if you want to work with me personally definitely check out the mentorship
Application I have linked in my description on top of that don't think to join my facebook ecommerce legacy. So let's break this table down
So if you had maximize clicks you're profitable and you give high impressions you want to keep it at maximize clicks if you're getting
Low impressions, you'll keep it at maximize clicks because it's still profitable or you can switch it to manual
CPC and try to increase a bit so you could spend more money and get more impressions
now impressions based of the more pressures you get that means the more traffic you get the more traffic you get the more sales you
Get so obviously the ideal place to be is high impressions and being profitable at the same time
So if you have higher pressures, and you're not profitable
You definitely want to switch to manual CPC and decrease the beard because Google is getting you a lot of traffic
But it's not profitable
So they lower the cost per bid that will sort of stop the amount of bad quality traffic that's gone through and get you only
The quality traffic that would actually get your purchases
So that's what I'm going to do if you're getting low impressions, and it's not profitable
that means you don't have a winner yet because you know
Google's not showing your ad to a lot of people even though you're maximize clicks
You're not profitable. So that means you just don't have a winner yet. So you just want to keep on CPC
Just keep on uploading more and more products to your Google Shopping feed
Now if you have high impressions and you're not spending money, that's not possible because you can't have AI impressions without spending money
So this is X if you have loads patience and you're not spending any budgets that shouldn't be an issue because maximize clicks
Will go ahead and just find as much traffic as you can if you're not spending anybody at all
There might be an issue with basically. You don't have enough products in your feed. Your products aren't optimized
your posts aren't verified a lot of your posts might begin to disapprove that might be the case, but
Usually this shouldn't be an issue, especially on maximize clicks
But yeah, that's basically an in-depth guide on how Google shoppings maximize clicks and manual CPC
Well, I hope you guys like this video and I'll be seeing you guys tomorrow. Peace
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