Youtube daily Oct 24 2018

We studied 2 million random keywords and their top 10 ranking pages to answer this question:

"How long does it take to rank in Google?"

Well, we found some answers and that's what we're talking about in this video with a dead

simple SEO strategy so that you can accelerate your rankings.

Stay tuned.

[music]

What's up SEOs, Sam Oh here with Ahrefs, the

SEO tool that helps you grow your search traffic, research your competitors and dominate your niche.

Now, I'm sure that you know that there is no fixed timeframe to rank.

Sometimes it can take you a year to reach the top 10 and other times, you can get there

the next day after publishing.

Since it's so variable, we're going to dig into the data, and then build out a simple

SEO strategy to consistently rank your pages faster on Google than the rest of the web.

Let's get to it.

Now, the word "fast" is a relative term, so we need to define that word with some benchmarks.

Based on our study of over 2 million random keywords, we found that the average top 10

ranking page is at least two years old.

And on average, those that ranked in position #1 are almost 3 years old.

But there's a glimmer of hope here for faster rankings.

22% of pages that currently rank in the top 10 were created within 1 year.

So it appears that age of the page matters and based on this data, getting a top 10 ranking

within one year is faster than average.

But we took this study one step further and analyzed 2 million random pages' ranking histories

over the period of one year from the time that Ahrefs' crawler first discovered the page.

And as you can see only 5.7% of all pages were able to get a top 10 ranking result in

the first year for at least one keyword.

Now we discovered two very interesting things.

#1. Pages from websites with a high Domain Rating performed way better than those with a low DR.

And Domain Rating represents the overall strength of a website's backlink profile.

And #2. Of the 5.7% of pages with a top 10 ranking, only 0.3% ranked in the top 10 for a high

volume search term. Translation?

Ranking for keyword terms with a lower search volume generally tends to be faster.

And low search volume keywords are usually lower competition.

So let's dig into the 5.7% of pages that ranked in the top 10 in under a year.

So you'll see from this graph, that the majority of them managed to achieve their top 10 ranking

in approximately 61 to 182 days.

Now, that's fast.

Alright, so let's make some practical applications from all of this beautiful data.

We know two things that help a website rank faster.

First, we know that low search volume terms tend to gain visibility in the top 10 SERPs

faster than head terms.

And low search volumes within a broad topic generally translates into low competition.

And second, we know that websites with a strong overall link profile consistently rank faster

than those with weak ones, which is represented numerically by our Domain Rating score.

Now it's important to note that Domain Rating is an Ahrefs metric so I wouldn't focus so

much on the score itself, but more on building quality links back to various pages across

your website.

So let's build an SEO strategy from these key points.

Assuming that we're working with a website that does not have a strong backlink profile,

we can start by creating content that's within our wheelhouse, which again, will likely mean

lower competition and lower search volume topics.

From there, we're going to build links to these pages along with links to our home page,

because we want to rank faster and build our website's backlink profile as a whole while

we're at it.

Not just rank and call it a day.

Alright, so we have a strategy in place, so

our first step is to find low competition topics with low to medium search volumes.

And the first way to do this is to generate keyword ideas with modifier keywords.

Now, modifier keywords are add-ons to a base keyword.

A few common ones are "best," "top," "buy," and the current year.

But there are also not so obvious modifiers like "in" or "with."

For example, let's say that you sell wine, then you can go to Ahrefs Keywords Explorer and type that

in as your seed keyword.

Next, go to the Phrase Match report.

And here, we'll use the "include" search box and type our modifier keyword, "with."

Now, you have a huge list of low competition keywords that actually have a decently high

search volume.

And you can see from the Keyword Difficulty scores, that the competition is quite weak.

We can further narrow this down by setting a maximum Keyword Difficulty score to, let's

say, 10.

Now, you have a list of nearly 3,400 keyword targets.

Another way to find lower competition topics is to look at the Questions report, which

you can access from the sidebar.

Next, I'll set a maximum Keyword Difficulty to a low score like 5.

And here's an interesting topic that you could write about.

From here, we're going to follow this 3 point assessment checklist to see if this is a worthwhile

topic to cover.

First, we need to assess search intent, then traffic potential, and finally competition.

Now, all 3 checkpoints can be covered by analyzing the top 10 SERPs.

From the looks of it, all of the top ranking pages are blog posts.

So you'd probably want to stick with that format since Google is telling us what searchers

want when they type in that query.

You can see that these pages generate a good amount of traffic and they're ranking for

hundreds of other keywords.

So this tells us that there are other long tail variations that this page is ranking

for, which we could also rank for if we were to achieve a top result.

Now in terms of competition, you can see that these pages don't have a particularly large

number of unique linking domains.

In fact, this page has zero pages linking to it.

Finally, I'll look at the Domain Rating to get an understanding of the overall strength

of the websites that I may be competing against.

And they're all pretty strong, aside from this one that has a DR score of 13.

Now, this doesn't mean that you can't compete with the higher DR websites.

But you'll likely have to build more backlinks than the rest of the competition to really compete.

Now let's look at another example, which is for the keyword, "wine with ham."

The top ranking page gets more than the suggested search volume, which is a good thing, but

the others, not so much.

Next, let's look at the referring domains, and this one seems good too.

Most of the pages have less than 3 referring domains, which tells you that this will almost

certainly be a low competition topic to cover.

And looking at the Domain Ratings of the sites, you'll see that this one from Winery Sage is quite

low at 12.

So all 3 checkpoints look good for both of these topics.

Now, the final layer to this puzzle is to look at ranking velocity.

So I'll click on the keyword here, which will open up the Overview page in Keywords Explorer.

If we scroll down a touch, you'll see a position history graph of the top ranking results.

And you'll see Winery Sage appeared in position 29 around April 2017, and they cracked the

top 10 in February 2018.

So that's about 10 months for a top 10 ranking result from a website with a relatively weak

backlink profile.

And it doesn't seem like they had a visibly active link building campaign, seeing as they

only have one link.

Now, I don't want you to take this as, "I can create a piece of content and rank for it.

End of story."

I want you to look at this as an opportunity to rank relatively quick but to also acquire

links in the process because we want to increase the strength of our website's backlink profile

so we can eventually compete for more competitive terms.

You don't need to try every link building strategy to do this.

Instead, I recommend focusing on 1 to 3 strategies.

Fortunately, you're here and I've got some very effective ones for you.

One of my favorites is guest blogging.

So first, you need to find websites to pitch.

And you can do this by going to Google and typing in something like "guest post by," and typing

intitle:wine, or whatever your topic may be.

And you can see some highly relevant results here.

But if our goal is to get links from other quality websites, then we'll need some kind

of SEO metrics to make educated decisions.

So you can do this by using Ahrefs' SEO toolbar.

The two metrics you'll want to look at on each result are the Domain Rating and the Domain's total

search traffic, which you can see here.

And you'll see that there are a few good sites worth pitching.

An easier way to do this is to search in Content Explorer.

Just enter in your topic and then I'll set it as In Title search to find relevant results.

Next, I'll use the "one article per domain" filter since we don't need to pitch the same

website twice.

And we now have around 90,000 unique websites that mention our topic in the title with all

of the SEO metrics.

So I might pitch a guest post to this site with a post like, "The Complete Guide to Pairing

Protein with Wine," and link back to my "wine with ham" article.

Now, if you're new to guest blogging, you can set the maximum Domain Rating to something

like 40, and as you gain experience and confidence, you can loosen up your filters a bit.

The next link building strategy is to use HARO.

HARO stands for "help a reporter out" which connects journalists with sources.

So after you've signed up for an account, you'll get emails like this where journalists

are looking for sources on a specific topic.

Just respond to them with a helpful answer and if they use your information, they'll

almost always link back to your site.

Now, it's worth noting that they'll mostly link back to your homepage, but that's not

a bad thing at all.

Most of these websites are quite powerful and as you acquire multiple links from multiple

sources, it can have a big impact on your website's link profile.

Best of all, all you need to do is respond to an email with your expert advice since

they're the ones looking for answers.

The next link building strategy is to steal the links from the top 10 ranking pages.

Looking at the SERP overview for the target keyword, "wine with ham," you'll see that

none of the top ranking pages have that many unique linking domains.

But if you add up the backlinks from all 10 results and steal them, you can potentially

get more links than any of these pages.

So what you need to do is open up the backlink profiles from all of these pages and then pick the best places

to get links from because these are probably the ones that are moving the needle for your competitors.

So I'll open out the backlink profile on this one to give you an example.

First, I'll set the filter to "Group Similar," which will weed out a lot of duplicate links

like you'd see from a header or footer link.

Next, I'll set the "link type" filter to "dofollow," to see just the value-passing links.

And now you can sift through these results and reach out to other blogs to gain high-quality

editorial links.

Now as you continue to rinse and repeat this strategy, you'll be able to build up your

website's backlink profile and you should get two things from that:

#1. Slowly but surely, you should be able to start competing for higher search volume keywords

as your backlink profile gets stronger.

And #2, you should be able to rank faster for other low and medium competition topics.

So the next time that you publish content and you're wondering why your page isn't ranking

after a couple of weeks, remember that more than 94% of newly published pages don't

reach the top 10 within a year.

And if you're able to rank them in less than 6 months, know that you're well ahead of the curve.

Now, if you've found this video helpful, then make sure to like, share, and subscribe.

And if you've had some success in ranking your pages fast, make sure to leave a comment

with any tips that have worked for you.

So keep grinding away, be proactive yet patient, and I'll see you in the next tutorial.

For more infomation >> How Long Does it Take to Rank on Google: A Data-Driven SEO Strategy For Faster Rankings - Duration: 10:35.

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Legacies | Jenny Boyd: Lizzie's Intensity | The CW - Duration: 1:10.

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Cyber Security In The US Is A Complete Joke - Duration: 4:20.

Cyber security here in the United States currently is an absolute joke.

Earlier this week, a settlement was reached with Yahoo for the world's largest data breach

that took place in 2013 and 2014 and affected close to 200 million people here in the United

States.

Three billion, actually, worldwide were effected by the hack that took place with Yahoo accounts,

2013 and 2014 and to make it worse, the company actually kept it a secret for two years before

finally letting users know, "By the way, your address, your name, your phone number, your

date of birth and other personal information, yeah, that's all been stolen by hackers and

that was actually stolen a couple of years ago.

Oops.

Our bad."

The same thing, I think, with up to 50 million users affected here in the US just happened

with Facebook.

A couple hundred million people also had their personal data breached with Equifax about

a year and a half, two years ago almost.

These hacks and these security breaches have become the new normal with online internet

service providers, email providers, social media sites, credit monitoring organizations,

they all have such poor security.

The United States is in absolutely no position to put any kind of security up there that

our data is permanently at risk.

If you're on Facebook, if you've got a Gmail, if you've got a Yahoo email account, if you

subscribe to one of these crediting monitoring services, your data is currently at risk.

We have seen too many stories like this come out in recent years and here's the biggest

problem.

The reason why we're not seeing any action on cyber security is because of the lobbying

and campaign money coming from these organizations who actually profit off of it.

Equifax is a great example.

They did not lose their government contract even after they leaked all of our personal

data that we never gave them, actually, and that's one of the worst things about it.

We didn't give them our data.

They actually got it from the government and then accidentally leaked it and then got another

government contract after it was revealed that they did this.

Then companies like Equifax actually profit even more when other groups like Yahoo or

Facebook accidentally let our data get stolen because as part of this new settlement with

Yahoo, which still has to be approved by a district judge, that's coming up late November,

they're gonna offer people $375, assuming you can prove that your data was stolen and

you had to spend your personal time dealing with the fallout from that.

If you can't prove that you had to deal with anything from it, you get $125 but nonetheless,

that money is actually supposed to be spent paying a credit monitoring service to make

sure nothing bad happens with your data.

You don't even get to keep that money from the settlement.

That actually goes back to these other corporations, most of which are actually subsidiaries of

big banks here in the US so they profit again off of your stolen data.

That's how it works in the United States, that's why we have such poor cyber security,

why cyber security laws in the US are lagging so far behind the rest of the world because

we don't care enough to let corporations be punished and instead, we actually reward them

when they put everything you have worked for for your entire life up for hackers to grab.

That's what's happening in the United States and unfortunately, it appears that all of

our internet service providers, our cell phone providers, social media sites, all of them

are vulnerable because the US continues to fail to act.

For more infomation >> Cyber Security In The US Is A Complete Joke - Duration: 4:20.

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Rice Stir Fry with Bell Peppers & Ground Beef || [ENG SUBS] - Duration: 3:39.

Simple Rice Stir-Fry with Bell Peppers & Ground Beef

All ingredients & quantitative data are listed &linked in the infobox below.

Welcome to a new video...

...today I show you a simple & delicious recipe for a spicy rice stir-fry with bell peppers & ground beef...

...for that peel off 1 onion & 2 cloves garlic & chop finely...

...also deseed 2 large bell peppers & cut into bite-sized pieces...

& finally finely chop a large handful fresh parsley & set aside until further use...

...next, heat up a large frying pan adding a dash oil...

...add onions & garlic...

...& sweat over medium heat for about 2 - 3 minutes until glassy...

...stirring occasionally...

...next, increase the heat to medium-high...

...add 500 grams ground beef & brown until crumbly for 3 - 4 minutes, stirring occasionally...

...if that's done...

...season everything with a teaspoon each of sweet paprika powder, spicy paprika powder, turmeric, cumin & ground coriander...

...also add 200 grams basmati rice...

...give everything a good stir...

...stir in bell pepper pieces...

...& finally add 1 can chopped tomatoes & pour in 800 milliliters vegetable stock...

...bring to a boil...

...& then allow to simmer for about 20 minutes over low to medium heat...

...stirring from time to time...

...once the rice is cooked & has absorbed nearly the whole liquid...

...we are done...

...finally add the finely chopped parsley...

...also season with salt & pepper to taste...

...& then remove the pan from heat...

...& dish up on deep plates...

...possibly garnish ed with more fresh parsley...

...I hope you liked the video...

...I wish you a good appetite...

...have fun cooking & see you next video!

For more infomation >> Rice Stir Fry with Bell Peppers & Ground Beef || [ENG SUBS] - Duration: 3:39.

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CardBoard Container Scratch Build: Chipboard 500ml water bottle Industrial Design process - Duration: 10:32.

this video is sponsored by crescent cardboard crescent manufacturing

materials for creatives for five generations in the Chicagoland area

since 1902 after the first cardboard video in the series Crescent reached out

sent me a bunch of stuff in the mail Here I am unboxing all the stuff that

they sent me all the mat boards sketch pads artist paper and then this big

monstrosity 24 by 36 sheets of matte board and chipboard so let's make

something my name is Eric Strebel I'm an industrial designer welcome to my

channel about product design and making I hope that you like and joy and become

a subscriber make sure you give the video a thumbs up and then you hit the

bell hit the bell again so get the little parentheses around it that way

you'll be notified every time I have a new video don't forget to check out the

design and making merchants just below the video on the shelf t-shirts hoodies

stickers leggings and phone cases alright for the sake of argument let's

say that you need to build this 500 milliliter container you just starting

out your student perhaps you have no CAD skills you haven't been taught that in

school you can't render this thing you have to do everything by hand and on top

of that the shop is closed because you had too much other work to do or you

ended up going to the bar who knows what you got to build this thing in your dorm

room so what are you gonna do what are your options

cardboard is a fantastic option for this and one of the reasons that I like

cardboard is that it approximates the thickness of metal in this case sheet

metal so we're gonna be using some cardboard around a millimeter thick

which is pretty close to what you would use for a drawn

stainless steel container like this once I'm done with my visualization sketch

I'm gonna lay down a orthographic view which is what I'm doing right here

perfect side view shows me the height and the width allows me to calculate the

volume of the object in essence it becomes my blueprint of the actual

object that we're going to build I'm gonna use a piece of this crescent

chipboard that they sent me it's about 1.1 millimeters thick

and we're gonna use that for the inside rib pieces I'm going to cut off a 20

centimeter long strip here so it's a little bit easier to use at my work

surface then I'm gonna cut that into a little chunk just so it's a little bit

more manageable and we're gonna use this circle cutter to start cutting out some

basic ribs we're gonna make three of these ribs and I'm going to basically

cut out some rings and the way to do that is to cut out first the outside

circle then move the drawbar what you see me doing here

getting that to the right spot locking it back down and this allows me to keep

the center point in the same spot for both rotations of the cut and it allows

me to basically get a ring the cardboard is pretty thick it's certainly a lot

thicker than what this circle cutter was intended for and they need to come back

here with my exacto knife and trim it out but it's pretty simple you basically

have a groove to follow and doesn't take a lot of effort we're gonna use the

prepackaged Crescent sheets that come three in a pack they're a little bit

thinner and this material is what we're gonna wrap around the Rings so I lay

down the ring and I measure out a spot on the ring and then roll that out and

that gives me the dimension of the part that's gonna wrap around the outside I

use a little plastic squeegee here to pre roll the parts and I glue the Rings

in place first I add a little bit of painters tape on the edge and then I'm

gonna come in here with my luer lock squeeze bottle blunt nose needle here

you can find the link below I saw those on eBay and they're perfect for applying

the glue in exactly the place that you want I laid on my white glue and then I

roll everything together things are a little bit tricky here the glue is

sticky and it prevents the cardboard from adhering right away or sliding like

it would without the glue so you'll need to do a little bit

work on something like that then I go in add a little bit more glue to make sure

everything is nice and bonded well I use some clothespins and a rubber band in

the middle to hold everything in place and that should give you a really nice

base for your container let's move on to starting to build the lid I'm going to

take two bigger circles and eliminate them together it'll become apparent why

I do this a little bit later on in the video so I have one ring and one solid

which is going to become the top I'm cutting a 16 millimeter strip here and

this is going to form the basis of the top container I glue on a little tab

there on the end and I come back here with some white glue along the edge of

this outer ring and then I'm gonna glue that together use some tape get a nice

butt joint and now we're gonna add in the lid again the luer lock bottle super

handy for this stuff this is the two layer double lid let's let that lid dry

and we'll add in the the throat or the neck and I just cut a strip put a little

bit of blue painters tape on it and we're gonna create up a straight butt

joint there's no overlap here so while that throat section dries let's turn our

attention to the bottom of the bottle this is probably the trickiest part of

the whole build we have a pretty soft radius at the bottom of the container

and so every five millimeters on this strip I cut out a series of notches all

the way around and create this ring with a flange on the inside of it I'm gonna

glue this flange in to the bottom of my tube and we're gonna let that set and

I'll show you how we're gonna create a radius with that sort of like paper

Globes are made if you've ever seen the way those are made to glue the throat in

I'm just gonna fill it in some glue all the way around the container and let

that dry get that to the right size we're gonna add some standoffs to the

inside of the lid and that's going to give us a little bit of an offset

between the lid and the main body and those are just scrap circles from when

we cut everything out before I'm gonna show you three different ways

to make radiuses this is the first one I bend over all of those little tabs I'm

gonna drop in a little floor here and we'll take a little piece of PVC we're

going to push that floor out against those tabs and put some weight on it so

that we can let that dry and that's going to give us a super nice radius

always wear the appropriate safety gear like this integrated dust mask with eye

protection they're built in a previous video I've made a simple little jig so

that I can rotate the lid and add a bevel to it and that's why we use two

pieces of cardboard when we built the top of the lid because I knew I was

gonna add a bevel to that so I'm gonna come back here with some sandpaper I'm

gonna start with probably about a 180 or a 220 grit move my way up to 320 to

soften that radius it'll give me a nice little oh I would say about three

millimeter radius all the way around the top of that lid so not as soft as the

one at the bottom and then I'm gonna finish that off probably with about a

400 or 600 grit sandpaper Orly 600 and that's gonna give me a similar finish to

the chipboard itself the last way to create a radius is by simply sending one

of the edges and probably using about a 320 grit here maybe 400 is what I'm

going to end up with and I just sand all the way around the container and get a

nice little radius on there that's going to be the tightest radius of all three

of them lastly we'll come in with one more piece of thin chipboard at the

bottom that'll make it flush with the folded over tabs and that's the finished

container I'd say it probably took me four to six hours to make this thing so

probably similar and definitely less than it would take you to print it out

on 3d printer including the CAD time so pretty reasonable for a student

so now let's check what we built I'm filling up the container with some place

and and I put about 500 milliliters of sand into a measuring cup and we're

going to pour it in here now there is a little bit of the volume of this

container that's hidden behind the throat or the neck area it comes down a

little bit farther than where the bottle turns in so not all the volume is filled

up and it fills up to the top it's a little higher than I would want but it's

still the 500 milliliters pretty darn close so this is a way to check in case

you guessed and you didn't do your math and if you are a designer design student

you think you don't use math every day you're wrong man I use a lot of math

particularly for figuring out materials and volumes things like that hope you

enjoyed this industrial design mock-up build using crescent cardboards

chipboard to build a 500 milliliter container keep leaving those comments

below love getting your comments I enjoy the support it's much appreciated don't

forget to subscribe to the channel you can do that by clicking on the icon in

the bottom right of the video or below the video give it a thumbs up and follow

the channel there as well you want to know about upcoming design content and

projects that I'm working on follow me on Instagram Twitter Facebook and my

favorite Google+ links below also don't forget to check out all the design and

making gear below rock on click here to check out some of the other design and

making videos that I have that you might enjoy

For more infomation >> CardBoard Container Scratch Build: Chipboard 500ml water bottle Industrial Design process - Duration: 10:32.

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CNN Building Evacuated During Live Broadcast Over Bomb Threat - Duration: 3:19.

CNN evacuated its building in New York on Wednesday during a live broadcast over reports

of a bomb threat.

As reported by The Daily Caller, network hosts Poppy Harlow and Jim Sciutto were anchoring

a broadcast when fire alarms began going off in the background.

While still live on the air, employees could be seen in the background being evacuated

while Harlow and Sciutto attempted to continue with the broadcast.

After several seconds of the fire alarms going off and employees being escorted out of the

building, both anchors revealed to viewers that they were going to leave the set.

When CNN returned to its live broadcast, a network reporter in Washington, D.C., stated

that the Time Warner building had been evacuated and that the New York Police Department is

investigating a suspicious package on site.

Stop The Caravan Or Let Them In?

Vote Now!

It was also reported on Wednesday that explosive devices were found in mail sent to President

Donald Trump as well as the offices of former Secretary of State Hillary Clinton and former

President Barack Obama.

The devices appeared to be similar to the one found on Monday near liberal billionaire

George Soros's home in a suburb north of New York City.

A suspicious package containing a pipe bomb was addressed to the White House, but was

intercepted at Joint Base Bolling in Washington, D.C., and appears to be similar to those sent

to Clinton, Obama, and Soros.

The agency revealed that the device addressed to Clinton was sent to her office in Westchester

County, New York, and was found by agents late on Tuesday night.

"There is a strong suspicion" the two packages intended for Obama and Clinton appear

to be connected to the package targeting Soros, another law enforcement source said.

The package addressed to Obama was sent to his office in Washington, D.C., and was intercepted

by Secret Service personnel early Wednesday morning.

Stop The Caravan Or Let Them In?

Vote Now!

The Secret Service said in its statement that it had "initiated a full scope criminal

investigation that will leverage all available federal, state, and local resources to determine

the source of the packages and identify those responsible."

News of explosive devices being mailed to CNN, Trump, Obama, and Clinton came around

the same time of reports that a similar device had been mailed to Soros's home.

The Times reports that the device found near Soros's home was created with a six-inch

long pipe, and that it contained an explosive powder.

It has also been reported that the device was "proactively detonated" by bomb squad

technicians.

Officials have indicated that they have not yet determined the motive of the who sent

the devices and whether they are all connected to the same person or group.

As the investigation progresses, it would certainly appear that this could be a coordinated

effort.

For more infomation >> CNN Building Evacuated During Live Broadcast Over Bomb Threat - Duration: 3:19.

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🔥 Amazing Skills LIKE A BOSS COMPILATION #8 | AMAZING 10 MINUTES 🔥 People Are Insane 😎 Beingboss - Duration: 10:05.

🔥 Amazing Skills LIKE A BOSS COMPILATION #8 | AMAZING 10 MINUTES 🔥 People Are Insane 😎 Beingboss

For more infomation >> 🔥 Amazing Skills LIKE A BOSS COMPILATION #8 | AMAZING 10 MINUTES 🔥 People Are Insane 😎 Beingboss - Duration: 10:05.

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Palavra de Deus "O Próprio Deus , o Único II O caráter justo de Deus" Parte quatro - Duration: 34:03.

For more infomation >> Palavra de Deus "O Próprio Deus , o Único II O caráter justo de Deus" Parte quatro - Duration: 34:03.

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3 Ways to Use User Explorer in Google Analytics - Duration: 3:45.

The User Explorer feature within Google Analytics enables you to see what an

individual visitor is doing on your website, and this is super powerful, so we

will dive into three ways to make this useful for your nonprofit. Our expert in

residence, Turtle, over here has let me know that Google Analytics is really

good for giving you aggregate data of what groups of people are doing on your

site. But if you wanted to drill in on the individual browsing path of a major

donor or important constituent, that's where you really turn to User Explorer.

In a turtle-shell, User Explorer is a chronological timeline of a visitor's

activities on your website. So let's take a look in GA. You can find User Explorer

under Audience, and when you click on one of these client IDs, you can see a user's

page by page activity on your site with a timestamp, along with events and goals

that were triggered by this user -- and the coolest thing is, you can track a user's

activity for as far as two years back. With all of this data that you've

unlocked with User Explorer, the question becomes, what can I do with this as a

nonprofit? So here are three things that we're gonna dive into. One is optimizing

the conversion path, two is you can personalize using User Explorer, and then

finally you can do some really interesting persona matching. There are

some important actions that you want your visitors to take on your website,

such as making a donation. With User Explorer, you can drill in on the

individual path that a visitor took before they made a donation. So for

example, in this instance, you can even look at the number of sessions this

visitor, Turtle, took before she made the donation -- including the pages she visited

and how many sessions it took her to make this final action. As a nonprofit,

you can also use User Explorer to help with messaging personalization. And what

I mean by that is you can look at a user's web activity as a proxy for their

interest. So if this person is looking at... you can follow up with resource

remarketing to give them more content that is helpful to them.

Another use for User Explorer is what we call persona matching. As a nonprofit, you

understand very well who your groups of supporters are, and by understanding what

their age groups are, where the location is, you can use that to then build a

segment in Google Analytics, and filter within User Explorer all the IDs that

match that criteria. Now, User Explorer becomes truly useful when you're able to

match online data with offline data. So online data are these strings of random

IDs, and offline data are your subscriber and your supporter emails. Currently, unless

you have user ID set up, there isn't really a way to match that up. And that's

where Lighthouse comes in. Lighthouse is a tool that we built for nonprofits,

specifically to build this bridge between these random IDs and offline

emails, so that you can follow up with your subscribers and supporters. When a

site visitor submits a form on your site that contains the email field, Lighthouse

then extracts that field, and then matches it with a client ID in GA so

that you're able to understand exactly what that person did on your site. You

can also do some interesting search queries that match a certain activity

pattern or domain, and then export that list of emails and follow up with them

with relevant messaging. And here's a bonus for you, because you've stuck

around this long -- you can go sign up for Lighthouse at getlighthouse.io. So

there you go! those are three ways to make use of User Explorer within Google

Analytics, and we hope you are as excited about Lighthouse as we are, so go explore!

For more infomation >> 3 Ways to Use User Explorer in Google Analytics - Duration: 3:45.

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Disney-Themed Painted Pumpkins | Disney DIY by Disney Family - Duration: 4:37.

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