In this video I'll cover the, 4-step process that I implemented to increase the value for
my niche site by $118,800.
Let me tell you about the results first.
The value of the site went from about $1,200 in Dec 2015 to about $120,000 one year later,
assuming a 25x monthly multiple valuation.
I did all of this part-time, outsourced most everything but the strategy, and ranked in
Google through White Hat Content marketing.
And the investment was $4,000 over 5 months.
So it's a chunk of change, YES, but clearly a good ROI.
Let's check it out now.
In Jan 2016 the site made $100 to almost $15000 in December.
And if you want to get your hands on my content templates, just head over to nichesiteproject.com/scale,
then I'll email them to you.
$100 per month was fine, but I knew the site had more potential.
I know a lot of people are stuck at this point - making a $100+ per month but can't figure
out how to grow.
Leave a comment if that describes you - and you can share about your current income.
It's nice to make couple hundred per month, but it's not quit your job kinda money.
So you can imagine what it was like when the revenue started creeping up.
It was like I cracked the secret code.
After a couple years of just doing okay, I started figuring it out and it was through
discovering the supply and demand of keywords.
That's the Keyword Golden Ratio.
The ratio is this…
The number of Google results that have the keyword phrase in the title divided by the
local monthly search volume, where the LMS is less than 250.
If the KGR is less than 0.25, then you should rank in the top 100 when your page is indexed.
You should still rank in the top 250 when the KGR is between 0.25 and 1.
And it should be pretty fast.
I published a bunch of content – a staggering amount – over 200 new posts.
That cost some money since I outsourced 99.9% of it.
The ballpark amount is $4,000 where $3,200 was the content and $800 was for editing and
content management.
Most all of the content gets some traffic and I didn't build links to the 200+ new
articles.
Adding all that content wasn't easy, and I needed a lot of help.
If you want to learn about how I published all that content and get access to the templates,
be sure to check out the link below.
Here's the high level steps, and I'll go into details in a min.
Find a bunch of KGR terms.
Hire 2-3 writers to help.
Get a content manager.
Step 4 is complicated so let me come back to that at the end.
Here are the 4 steps: Step 1.
Find a bunch of KGR terms.
I aimed for 200 which was arbitrary.
But I know it was a stretch and I learn something along the way.
Before the KGR, the site consisted of product reviews that targeted keywords that had search
volumes of 2,000, up to about 10,000, searches per month.
The KGR targets keywords that have a lower search volume and significantly less competition.
It's data driven, not intuition.
Using the KGR in December of 2015, I published about 20 articles that averaged about 1,000
words each.
The articles targeted a specific keyword – deliberately – and after a few weeks almost all the articles
were receiving 1 – 2 visitors per day.
After a couple months, 1 – 2 of the articles were getting about 10-20 visitors per day.
That's a big win if you consider that some of those terms were reported by the Google
Keyword Planner as getting 0 searches per month.
That's right.
Zero.
I assume that some or most of the visitors were actually searching for an obscure long
tail keyword.
The takeaway is that keyword research is very important and you can't believe the Google
Keyword Planner or any keyword research tool at face value.
Step 2.
Hire 2-3 writers to help.
I'm a slow writer!
And other people are better at it.
I'm good at hiring people and giving them instructions.
So I slowly hired people from upwork.
Here is what my job posting looks like...you can see it's descriptive and clear which
is a differentiator on Upwork.
Most people have bad job postings.
I pay about $15 per 1000 words.
Step 3.
Get a content manager.
Again, I'm bad at words, writing, grammar!
Just terrible.
I take a long time to edit, I'm a slow typer, and a perfectionist.
Bad qualities if you're going for speed and quantity.
I promoted a good writer of mine and paid her $10 per hr.
If you're thinking that I overpaid, remember this: I'm not trying to get the cheapest
price, I'm trying to get the best ROI.
The best value.
So here's what I realized: I'm the bottleneck.
My writers were fast and I had a google folder full of content waiting for me.
It took me 1-2 hrs to draft the content in WP.
So I hired someone to do all that for me, like edit the content, add images, add internal
links, add external links, embed videos, and so on.
Then, it took me about 3 mins to review and hit publish.
Step 4.
This isn't actually a step but it's even more important.
You need to take your time and grow slow.
Hire one writer at a time.
Build your team slowly and make sure each member knows what to do.
If you add 5 writers all at once, you'll be overwhelmed with questions.
Imagine if each person asks 1 question per day 4 days a week.
That's at least 40 emails your receiving or sending, and it's probably a lot more
than that.
So here's the recap: Find a bunch of KGR terms.
Hire 2-3 writers to help.
Get a content manager.
Be patient and take your time.
Don't forget you can download my templates, the same ones I used at nichesiteproject.com/scale
Question of the day: What's your strategy to increase income for your niche or authority
site?
Tell me in the comments below.
Remember to check out the comments!
Some of the best ideas come from YOU the Niche Site Project community.
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