It might seem daunting to take a tech giant like google to court, but A British couple
was forced to after google ruined their business and ended up winning an astonishing 2.1 billion
dollars.
I'm going to tell you everything you need to know, here for you on iO.
What is good, this is inform overload, your YouTube source for trending news, I'm Charlotte
Dobre.
Adam ad Shivaun Raff are from Crowthorn Berkshire, and back in 2005, they gave up everything
to start their own business, a lucrative price comparison website called Foundem.
Both of them left their jobs to start this website, which was the top comparison site
in the UK.
The website was designed to reach parts of the internet that google couldn't reach.
This concept was something no one had thought of before, and the Raffs decided to nosedive
into it.
You could look up anything, property, flights, TV sets and then compare the prices and choose
the cheapest option.
But they soon started to notice that something was up.
When they searched Foundem using google, they found that google was demoting their website.
The question was, was the most valuable company in the world, doing this to them on purpose?
The short answer is, yes, it was.
The issue was an algorithm that was designed to root out spam, and target websites with
a quote, lack of original content.
Foundem would rank number one for a search, but then the next second it would be so far
down the page, you wouldn't even see it.
This is extremely problematic when you're a website that relies on google searches.
The couple tried reasoning with google, and sent the legitimate complaints, but achieved
nothing.
Even when Foundem was named the top price comparison website in the UK, Google refused
to respond to the issue with their algorithm.
Adam And Shivaun were forced to sell their software to websites like Bauer and IPC media.
They also found that google was promoting their own price comparison website, and de
ranking its competition.
That's when they decided to take legal action against google.
11 grueling years later, and the Raffs fighting had finally paid off.
The European Commissioner for competition said that google abused it's market dominance,
and she awarded the couple 2.1 billion British pounds.
That's close to 3 billion dollars US, and it's the biggest antitrust penalty ever
given to one company.
Google was also instructed to change their ways within 90 days.
That doesn't mean that Adam and Shivaun are celebrating.
They have lost everything over this lawsuit.
But at least things will change from this point forward for other entrepreneurs.
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